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,

Jim C. Collins
Jerry I. Porras

BUILT
TO LAST
SUCCESSFUL HABITS OF VISIONARY COMPANIES

2-

,
, 2014

338.12
65.290-2
60

60

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368 .
ISBN 978-5-91657-503-3
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18 , 3, Wal Mart, Walt Disney, Boeing, Sony Hewlett-Packard.
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338.12
65.290-2
.

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ISBN 978-5-91657-503-3

, 2002.
. , 2002
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