Вы находитесь на странице: 1из 56

4 (25) 2014

Rupec.ru

40

04 (25) 2014

. 6

4
6

.......................................................................................... 6

12


XXI

............................................................................................12
Rupec ............................................................................. 17
..................................................................................18
............................................................................22

26
............................................................................26

. 26

30

Reliance Industries............................................ 30

36
BASF................................................................................................... 36

40

. 40

............................................................................... 40
........................................................................................ 46
........................................................................................52

. 46


......................................... 19, 21

..........................20

AC/DC.........................................................45

MARUBENI.................................................34

............................................42

ALAIN MIKLI...............................................49

MBO.............................................................29

.................................... 4, 5

.................................... 9, 10

ALL INDIA RUBBER INDUSTRIES

MEAT LOAF.................................................45

....

ASSOCIATION.............................................35

MICHELIN....................................... 26, 28, 29

16

..............................................9

AWM G12....................................................21

MOREL........................................................49

.............................................5

....................................23

BASF............................................... 37, 38, 39

LAFONT......................................................49

.............................................7

...24

BEATLES.....................................................42

NOKIAN TYRES.............................. 26, 28, 29

..............................................5

...................................................... 4, 5

CBS..............................................................44

ODEON........................................................44

.................................................... 4, 5

................................... 48, 49, 50

CEFIC..........................................................37

ONGC...........................................................33

.................................................24

...........................................52

COOLSTREAM PREMIUM...........................21

OPTYL/ CARRERA CORPORATION

21 ............................................16

WILHEIM ANGER........................................49

.................................................5

CHEVRON....................................................19

............................................. 8, 11

OSTCHEM....................................................24

..................7

CORDIANT...................................... 26, 28, 29

.................................... 4, 5, 24

PETROCHEMICAL HOLDING........................5

...................42

DAFT PUNK................................................41


..26
...............................25
...............................4
.................................................28
...................................................21
.............................24
......................................... 15, 16
........................23
......................................................21
...................... 23, 24
.................................................24
............................ 24, 25

... 25

......25
........................................ 41, 43

.................................................................7

............52
...............25
....................................................11
...........................12, 14, 15, 16
..............................16
...............4, 8, 11, 13, 14, 15, 16, 26, 34
-....................................14
-..............................15
- ............... 26, 28
.........................................................16
...............................20

2030.............................................8
.............................5

....................................................23
...................................23
.....................................5

...................................................24

DEX COOL...................................................21

PIPELIFE....................................................15

DRAGON CAPITAL......................................23

PRESTONE..................................................21

DUNHILL.....................................................49

PROFINE.....................................................15

DUPONT................................................ 32, 49
EAGLES.......................................................45
EMI..............................................................44
ENRON........................................................33
FACE A FACE..............................................49
FOLLMAN...................................................15
FORD...........................................................21
GEALAN......................................................15
GLAS ELF SUPRA.......................................21
GLYSANTINE G30.......................................21

RCA.............................................................44
RAY-BAN....................................................49
RELIANCE GREENS....................................33
RELIANCE INDUSTRIES....30, 31, 32, 33, 34,
35, 36
RUPEC.........................................................17
RUSSIAN RECORDS...................................42
SIBUR PETROCHEMICAL INDIA PRIVATE
LIMITED......................................................29
SILHOUETTE..............................................50
SMITHERS RAPRA.....................................28

GM...............................................................21

SOLVAY.......................................................15

GOODYEAR........................................... 26, 28

SOLVIN........................................................15

GRAMMOPHONE........................................44

STRATEGY PARTNERS GROUP..................17

GREENPEACE.............................................29

SULZER CHEMTECH..................................11

GROUP DF...................................................24

TAG HEUER.................................................49

HAVOLINE XLS...........................................21

TARKET.......................................................15

HYUNDAI-KIA.............................................21

TED BAKER.................................................50

INDIAN OIL CORPORATION LIMITED........34

TRIMURTI HOLDING CORPORATION.........34

.................................. 7, 17, 25

......................................5

INDIAN SYNTHETIC RUBBER LIMITED....34

VEKA...........................................................15

......................................... 7, 8

.............................................16

INEOS............................................................4

VICTOR........................................................44

.........17

JAGUAR......................................................49

VOLKSWAGEN............................................19

................30

................................................. 7, 10

JAPAN VICTOR COMPANY.........................44

VOLVO.........................................................21

.................48

.................................5

JUTEKS.......................................................15

VW...............................................................21

.................................................4

............................23

LINDE AG......................................................4

WWF...........................................................29

.........................................29

LOGO...........................................................49

YOKOHAMA.......................................... 28, 29

..............5

..................................................21

LYONDELL BASELL......................................4



. 9


. 17

.
.
, -
.48

04 (25) 2014





............................................. 9, 10

Reliance Industries...............30




....24

Russian Records..........42


Reliance Industries.. 30, 31, 32,
36




2030.............................................................9


..................................46


............................................13



......................................... 9, 10


SolVin..............15


...................... 43, 44


..................25

.11

-................52

......................................................50

Petrochemical
Holding..........................................................5

...............42

SIBUR
Petrochemical India Private Limited..........33

.......................48


.................................................................7

.................................45

....................44

.........................37
-

,
Goodyear....................................26

.................23


.....................................................13


.......................................................4


.................... 41, 42

Dragon Capital............... 23, 24

......................................48

..................................49

.............. 41, 42, 43

..................................48

.....................42

........... 23, 24

..............................47

Lofficiel........49

...............................45


......................42

:
,
www.rpi-communications.com


-
Nokian Tyres...............................................26


...................................11

....................42

....................43


4 (25), 2014


4 (25) 2014

Rupec.ru



.......... 19, 21


,
().
77-




............................... 8, 11



...................................14

:
2000

:
Shutterstock, ,


The Beatles................47


...........................46




.....................8

Group DF............24


:
smirnovae@rpi-inc.ru

39262 24.03.2010 .
,

40

,
.

.


..................................48


..................................47


Responsible Care
BASF...........................................37

...20


, .




1
.
20042014 .



1,5
( Linde AG, ), 0,5
-
100
. .

1,5 (
INEOS, ),
500 .
( Lyondell Basell, ).
,
.
FEED , .


.


$9,5 ( 360 ),

,
. 55,5 ,

.
,

,
,


.
.
,
,
,
.
,

.

: .

.
70
. , ,
. , , $0,5 ,
$2 .


,
.

04 (25) 2014


(). , . ,

, ().
30 .
, . 1,3 ., ,
(40%
) 520 .
, .
$520 (),
.
$220 $300 4,5
. 12
.

,
, .



, .
.


() .
, 6,2 . ,

, .

. ,
.
2011 , Petrochemical
Holding . 2013 25%+1
, 2013 .
: , , .




.




.
,
,


.

04 (25) 2014




,
ECOWAY
. ,
.
,


, ,
.
, - , ,

.
2017 .


, .

1 ( ). .
2010
. 2011

.
.




.
,
.
0,6%
.
( )
. ,
.
.
:
2013
1,5
(PLA)
(520 .
300 . ). ,

5
600 . PLA.
,
2015 900 . , 2020


,

8,5

89

+5%
+5%

60
51

54

45

2008

2010

2012

2014

: IHS Chemical,

2023 ()

3 , .
,
.
, , , ,
, ,
.
,

. -



, .

580

321

1552

~50%

520

2973

,
,
2013 *

: , ,

.

,
, , ,

,
.
, , ,

, ,
.
. ,
.


, ,




2015
,
,

,
.
, , , ,
.

-,


,
:
.
, , 2030 ,
, ,

,
.
2030 . .

,
,
,


. ,

.
710

. .

,
, .
,
6 .

. 20182020
, .
.
,
,
. , ,
3540

. 3 .

, 36%
, .

900

04 (25) 2014

,


2030


, . , ,
. :
,
. , , ,
, . .

, . ,
. , , ,
,
.
2020 ,
2012 , .

,

.

,
4 .
, ,
,
, ,
, .
, ,
.
,
, ,
, ,
. ,
.


,
, ,

.

520 . *

300 . *

x2

* 2013
,


.


()
,
,
. , -

,

,
.
,
, , . ,
,
. ,
12 , , -

10

120

( /)

76%

79%

80%

40
20
0

: Plastics Europe, Quickstarts on Design for Sustainability (D4S) with Plastics, US Environmental Protection Agency

,
.
,

, .
, , -


,
.
,
.
, 8090% , -
. ,


, , ,
. . ,


. ,

. -
1% .



.

RDF ()




.

,

: Plastics Europe, Quickstarts on Design for Sustainability (D4S) with Plastics, US Environmental Protection Agency

11

04 (25) 2014

. ,
100
.
15 .
100200
.
, ,
.
.

. ,
,
$4 2020 . , PLA. ,
Sulzer Chemtech ( )
( 1
. ). , ,
,

.
,
, , .
, .
. ,

PLA ,
PLA ,
. ,
, PLA.
, ,

,
. , .

,
,
.
.

, ,

,
. ,
,
, ,

.
,
. ,
, ,

,
,
,

.

.
, -.
.
.
.
, ,
. ,

, .
,
, ( ) . , ,

.

12



.


.
.

.

13

04 (25) 2014




.
,
,
,
,
.
1 100 , ,
. , . .
. , , , .

,
, .
,
.
,
.
,
:
, ,
,
,
. :


300 .
, 30 .

225 .
. ,

14

32
,

13 520

, , , ,
.

.



360 . ,
.
-

.
,
,

15

04 (25) 2014

, ,
-.

Solvay

,
,

SolVin Solvay . , SolVin

.
,

.
-


,
,
.


SolVin
( ),
330 . .
-
.
,
.

,
. 2005
- . (,
( ()), (),
(), -, ()
).


,
, 2007 2009 .


. -
2013 . 2005

.
- ( ,
, , , ). , Profine, Veka, Tarket,
Gealan, Follman, PipeLife, Juteks
.
10
:
330 .
; 4
1,04
, 4 400 .
.
. .

: (48%) (52%).

.
, . ,

16

30 000

35,5

14 600

100

14,1

(,
,
()
().

.
70%
- ,

25% 35% .

.
. 26 , 11
,
7 .

, .
20132014 . ( 21 ,
..), -

( ).
- ,
.
, .



.
, -, -. ,
, .
- (- 1960- ,
25%)
( 20 . ).
30 .
.
67% .

-

.
,
, .


.

.


.
.
.


.
,
, ,
.
.
,

.

30 000

548

780

17

04 (25) 2014

RUPEC:

- Rupec

, .
.

.

Strategy Partners Group,
2030 ,
2014 ,

: , ,
. SPG,


2 /. . , 1
2014 ,



287 . .
,
? ? Rupec .


.



.
,

,
.

47% , -

FIAT BRAVO

1050

NISSAN ALMERA
CLASSIC

1150

BMV 5 SERIES

2150

FORD MONDEO IV

1449

GREAT WALL PERI

1015

LADA KALINA

1050

9%

LADA PRIORA

1088

9%

LADA 2113
: RUPEC

945

C 6%

16%
14%
13%
12%
10%

.

-

.



4050% .


.
2020 60
125%, .
,


,
.
, 2020 .
130 .
2014 350 . 2020 .
,

, -,
, ,
.

18


,


,
-

.

.


.

19

04 (25) 2014


,
100 ,

. , ,
. Chevron,
.
22%

40% ,
.

.
.
, ,
, , .
, , 10 .

, .

. ,
,
100 . , ,
, , .
, ,

,

,
.
,
, :
.

0C
47 .
( 10%) , .
,
. ,
. ,


,

.
.
,

,

.
, ,
( . antifreeze ). .
(), ,
.
, ,
,
1971 . ,
.
, ,
, .
.

, 70 C. .
.

,
, . , ,
Volkswagen,
.

.

100

20


,

, ,
. ,

, , , ,
. ,
, .
(
,
).
,


()
.
,
,
20% .
,


,
. ,

,
,
.

.
,
. ,





, . .

-
,
.
,
, .

2000
,

, ,
.
,
,

,
. , ,

.
510
( ), 30
.

,
,
, . , ,
. ,

.
, , , ,
,
-
, ,
.


2013
-, .
,
, , , . , ,
20 C
.

, .
,

21

04 (25) 2014

,
,
.
,



.
1939
. :

(,
, , , ,
), ()
,
, ,
.
( , )
60
. . : Ford, GM, Hyundai-KIA, Volvo,
VW . , ,

.
, ,

,
,

- ,
.
,
.
( ). ,
, ,
. , Havoline
XLC, Cool Stream Premium, Glysantine
G30, AWM G12, DexCool, GlasElf Supra,
Prestone,
5 , 250
650 . , Ford
10 , GM-Opel
(fill for life). C 20052006

, (
2011
Sintec LUX-OEM, 250 ,
).



.
,
. ,

. , .
.
,
50 ,
. .
, ,
,
30
, 58 , , , 3 ,
.
, .

, .
,

. ,
.

.

22

23

04 (25) 2014



.
,

. ,
,

.


, 50
. .

8%
- . , , ,

.
100 .
(), 180 .
300 . (). .

, , ,
,
Dragon Capital .

:
, , .
2013 ( ) ,
.
,
. -

.

,
.

.



. , ,
. 2013 . $800 ,
.



36,03% .


.
(),

83% 385,9 . ,
22,8%, 439,7 . .
Ostchem .
, .

24

() .


, 49%


,

, 2013 .
2012 .
6,5

,
() 100 . .

8,3%

,
, 32%

.

, 21,7%.
,
, 2014 .
.



11,3%.



-

,

()
. .
,
,

. .
.
.

Ostchem
() 13% , ,

,
.
. ,
,
,

,
, . 41%.
,
. , 1,6 . .

,

,
Group DF .

, .

,

. ,
.
.
,
,
.
15%, 76,8 . .
, .
29,6 .
,
43,1
, .
, . ,
.. .

21,7%

25

04 (25) 2014

. .
.

().


29%, 32,3 . .
.
71,7 . 89,4 .
. 21%

,

.
,
,
(). 89%

. , ,
. , .

,
: 2,5 .
, .


.

,
.
, 39 ,
,

, .
,
47,8 .
, 49%
.
39 . (28% ).
,

, ,
$490,8 .
, , $3 ,
8,4%
. ($145,7 )
($191,9 ), ($280,8
).
,


-

,
.
, ,
, ,
, , .


(7,8%).
, (
), ,
.


,

11 .
.

,
,
. ,
. ,

, .
.

-


, . , ,
2013
$781,5 . , ,
$2,8 .
.
,
. , ,


.

. , , .

26


.
?
2%
.

, (86%
).

.
-,
20%,
. .
,
, ,
.

-.


MICHELIN
Energy XM2,
A2 ENERGY()
GOODYEAR
Efficicient Grip
PIRELLI
Cinturato P7
BRIDGESTONE
Ecopia
CONTINENTAL
Ecocontact1
YOKOHAMA
BluEarth-1, BluEarth AE-01,
ADVAN Sport V-105,

C.drive 2, GEOLANDAR

SUV, iceGUARD iG50,

W.drive,

ADVANENV-R1TM


, 1897
,
25 /, 6 ,
37% .

Michelin
1946
, .
30%.
.
Michelin. 1992 ,

. Michelin 95% , ,
,
, ,
.


,
.
, ,
.
, ,
,
.

,
.
, ,
( 25%). Michelin Energy Saver. 20%
.

, . 1992
400
. 9,5 ,
23 2
. , , . 2016


.
(ETRTO)
,
. , ,
2006
CO2. .
2012

. 7
,
, G .
, . 5 ,

F
G.
C B.

,
.
- Nokian Tyres
,

6 . Goodyear
, - ,

. ,
,
, , .

.
2001 -
(, , 2012
, Cordiant)
. 2004 .
Michelin, . -

04 (25) 2014

27

,

,

,


.
XXI ?

28

, , ,
.
, . ,
, 20% , . .
, - Rupec

Michelin
10% ,
56%.
. , , ,

.

, .
-
Cordiant
.
2013 Tire Technologies
Congress ,

. - ,
0,2 100
, 57 , .


, .


.

. 2001 Goodyear
, BioTRED,
. :
,
.
Nokian Tyres 2004 ,
,
,
, .
, 2010 , (
). NokianTyres
, . Nokian Tyres ,
.

.
Yokohama .
- -

,

. ,
, Yokohama.
,

.


Yokohama. 20% .

.


Smithers Rapra

2012 $44,8 (28%
), 2017 $70,6
(35% ).

9,5%. -


6%
100 .

29

04 (25) 2014

,
, 100

7,5 2 .

,
,


10%,

.
Michelin , . ,

, Michelin. ,
, Michelin,

CO2.
? Yokohama , ,
, . Cordiant,
510%.
,

. -

C ,
,


,
. , Bridgestone Ecopia R16
3,5 . ,
Michelin Energy Saver 5,5 . .,
5 . . Nokian Yokohama
.
,

,
.

, 235/45 R18
10 . .
,
. ,
, , ,
, .
-



, .
. WWF Greenpeace ,


,
.
, Drive2.
ru,
. ,
, ,
, .
, . , , ,

. ,

, .

30

,
Reliance Industries Reliance Industries (RIL)
.
.


1983
,
Reliance Textiles Industries.
, WOC SIBUR Petrochemical India
, Private Limited ( ,
.
) . ,


,

.
,
,
MBA.
.
-
EBITDA 2013
RIL , .
, ,

.
1967 :
There's a great future in plastics. , . ,
,
, .

.

, -

$1,8


-: , ,
.
Reliance Industries
,
, Forbes.

.

,

,

.

04 (25) 2014

31

RELIANCE
INDUSTRIES

32

.

, RIL ,
4G. , .
, RIL ,
, . ,
.



1970-. ,
. , Reliance

: .
,
1970-, -. 1980-
. Reliance ,


.

. DuPont.
,
.
1
,
DuPont 5 ,
, Reliance.
:

,
. ,
RIL.
, ,
-

.
25- Reliance,

.
1982 ,
14 . ,
RIL
.
90- , ,
. ,

.
Reliance
. Recron

, , , .
-
. RIL : ,
, ,
.
,
.
, .

. ,
.
, ,
-

Reliance

33

04 (25) 2014

, .
, Reliance
.



RIL
.
RIL . ,
, ,
,

Reliance Greens. 415
2,5
.

. ,
1,3 15%, 25%.
Reliance
,
KG-D6 250 ,
. -

. ,
1 , 10 .

300 ,
500 .
,
, .
,
, .
,
, .
, . ,


,
, .
.

,
.

,
.


.


. ,
Reliance
Industries .
. RIL
1993 ,
ONGC
Enron. Reliance Industries
.
, RIL
. 90-
RIL 1%.
.

:
. Reliance
,
:
.

-

1966
Reliance
Textile Industries

19992000

1982

19921993
1977

Reliance Textile
Industries IPO

RIL

GDR

20022003

RIL Indian
Petrochemicals
Corporation
Limited (IPCL)

20052006

, , ,

34

(PTA)

(PX)

, Reliance Industries

. , .
, , .
,
.
. 2005
20% 80%
.
2012 : 36% 64%.

. Reliance Industries
75 .
. ,
,
.
,
.

, .
--

(PFY)

(MEG)

.
, Reliance
Industries
Indian Oil Corporation
.
Limited, Trimurti

Holding Corporation
.
Marubeni Indian Synthetic
Rubber Limited (ISRL).
, .

.

Reliance Industries 80 .

SBR
Relflex
.


. Relflex.



75 . .


Reliance ,
Reliance
.

.
.
(57%

).

. 2013
, 0,45
8%. 0,11 ,

All India Rubber Industries
.

14,7%

35

04 (25) 2014

46 ., 68,7%
. ,
Reliance 14,7% 4% .

31,374 (1 10
).

(1 = 60,4 ), RIL
5,2 . , RIL ,

- 8%
Sensex, .
1,5
, - 30 Bombay Stock
Exchange .




. Reliance
10,7% 2008 2013
Industries .


. ,
3%.

Reliance , ,

,



, 9,3 2018


,
.
13,7 (+8%

RIL
).
RIL
3,5
:
. 40%
.
.
RIL ,
. ,
, .
,
.



123

,
Reliance .
, , , , .
, .
, , Reliance
. RIL , ,
. , . , ,
.
, . ,

RIL:

3%.
Association .
-
,
,
.
, , - .
,

- - .

, .
. -,
. -, ,

. ,
.

13,7

36

BASF

,
.
BASF,
,
.


-



,
.

37

04 (25) 2014

Responsible Care

,
.
.
,
,
(corpus), . Responsible
,
Care

. ,
,
-.
. , Resident
, Evil, : : - , ,
,
.
.


,
. ,
,

.
,
28-30 .

,
BASF ,
(CEFIC)

: Responsible
()
Care:
. 19801990
,

, .

HSE ,
BASF
BASF.
. 2000- , -

BASF, ,
-
.

Responsible Care.
, , ,

. ..

, .

Responsible Care
BASF , (Responsible Care). . ,

, , , ,
,
.
.

HSE- ( . health, safety,
2007 ,
environment , ,
). ,
. BASF HSE- , .
: , ,

10

38

34% BASF

,


.
: 1 ,
2 , 3
.
.

,
.

, .

.
,
.
.



, Responsible are,
. ,

,
. , ,
, .
,
.

, BASF
.
, . ,
15 , BASF
.

,
,
, . , ,
, . BASF

,
.


. , BASF
-

BASF,
.
: 2020
80%
2002 . ,

56%.
,
,
34% .
: , ,
,
( ), ,
,
.

BASF .
,
:
, , , -

39

04 (25) 2014

.
. , BASF
.

(,
).
,

, ,
BASF
.
,
,
,
.


,
,
,
, .
.

( ), (
. ,
) , ,

, .
.

, ,
10 , .
: , .
, ,

,
BASF
.
.




,
,

(,

.
,
2013
),

BASF

/
- .
.
BASF,
, , . . .
,
,


: ,
.
BASF (
,
) 0,33% , ,
, , .
314% .
.

60 . , .

60



, .
, .

. , ,
,

. BASF (

)
,
.
, BASF ,
, , .

BASF
,

40


.

,

.

,
,
.

41

04 (25) 2014


, 1983
- 90-
, , 2005 (
, , ). , Daft Punk
.
, .
.

,
.

, .
, , Ebay, .
,
, .
.


. ,
, , . ,
Deep
Purple Beatles,
.
,
.
, .
.

,
,
: ,
. , :
10, 100
.
, , ,
, , .
,
- . , ,
, -

42

,
- .
? : -
,

( ) ,
.

(
,
) . ,
,
.
- , , -
, .
, : ,

, . ,
- , .
30 ,



,
.

( )

,
. ,

, , . , .
,
, .
, , :
- .
,
- ( ,
,
, ), 1960- ,
(,
,
1980- ( ).
-
, ; !) ,


.
,
,
,
,
.
.
,
,

.
.
,

78 12 33
,
1520 .
.
.
, 1904
.
1971 , ,
, , Beatles.
. ,

, , , . , 1920- .
,
, ,
Russian Records .
, , 1980- 1990- ,
.

- ,
,
1000
- . ,
, .
,
, -, , .
, .

137

43

04 (25) 2014

, -,
1910- ,
.
, . ,
.
10 , ,
.


,
XIX , ,

. ,
. 1877


,

.

; ,
(
; ,
, ).

.

. ,
.

. -
,
. ,
,
,

.


.
,
.
100 .
, , . ,
- . 30 .
, , . , -
( 20 , ).

.

1991 . . ,
, , , .

, .
( )
. ,
. , , - .

, ,
, -.

-
,

.

:
, ,

,
. ,
. -

44

Grammophone, ). ,
,
Victor (
Japan Victor Company,
JVC, ). (
1904 ) Odeon,
1950- .


,


110

1
2
3

.
,



.

,

.


, , .

.
Grammophone
(
Deutsche

1920- ,
CBS
.
,
,
. ,
,

.

,
.
EMI, Grammophone RCA... 30-
, ,
, .
1934

.

. -

.
,
,
. 1900- 1910- .

.
1920-
.
1930-.
, ( ,
,
,
). ,
( )
.

1930-
, .

...

LP
,
.
33,33
( 78). -

45

04 (25) 2014

45 , 24 ,
. (
) .
.
, .
, , .
( ),
: Ortofon
( ). ,
,
.

.
20 ( 140),
140 ( .
).
,

, 49
( ),

( 343) 6860
(34320), 6 860 .

,
, .
1960- ,
.

,
, .

15 ,
. 12-

,
,
.



Michael Jackson
Thriller

100109

AC/DC BACK IN
BLACK

45

MEAT LOAF BAT


OUT OF HELL

43
EAGLES THEIR
GREATEST HITS

42

WHITNEY HOUSTON
THE BODYGUARD

42

46

, ,

.
,

,
,
. , ,
,
. ,
, , , , .
2011 ,
-, -


,
. ,
,
. ,
,
, .
, ,
?

.

, , .
. ,

, ,
, ,
,
.


XII .

.
,
. , -

47

04 (25) 2014


,
.
,
, ,
,
(

).

,

,
. ?


, .

,
.
70- 80- XX .

.
,

, , , , ,
,


,
.
,
.
.
,
,

.

48


.
. ,
.


,
. , - . ,
-
,

.

,
,
, 36 , .

. .
, , , , , 300400%.
,
,
. , ,
.

, -

.
: ,
, , .
,
,
,
.
, ,
,
,
, . ,
, . ,
, , ,
, .
,
-, , . ,

6070% ( , ).
,

1284 .

',
1284 . , XII ,
.

XVI
XVI .


.
(17891801)


XVIII
1300 .

,
1300

1789 .

XVIII ,

,

49

04 (25) 2014

.
, ,
. C (
) ,
, .

, L'officiel

:
.
, .
,
. , ,
,
. , Alain Mikli, Face
Face, Morel, Lafont.
.

,
.
, .
.
DuPont 1939 .
,
, .


,
.

. .

. , ,

.

DuPont , 1965 .

,



,
.

,
.
XX
, -

. , 1964 Optyl/
Carrera Corporation Wilhelm Anger,
,
,
() . , ,
.
.
,
. ,
,
.
,
, , ,
. , ,
.

.
,
, Dunhill, TAGHeuer, Jaguar,
LOGO Ray-Ban, . , ,
.

, .

40% 20%
.
-

50


. , , . ,
, ,
.
, ,
. ,
.
, , , , . , , .

Silhouette SPX.
1982 , Adidas Eyewear
Daniel Swarovski.

SPX

. 2007 2009
Silhouette
. SPX

, (1,04 / 3).

,
,
.

, . ,
.
,
,

.
, 30 ,
.

,
, ,
:
-

. .
. .
, , .
Ted Baker
.
,

, . ,
,
. , ,
. 13% .

,
, .
, .
, .

,
. ,
, .
, ,
. ,
, . ,
, , .

. ,
, ,
Kenzo, , .
,

, . ,
- -, . ,
,
.

51

04 (25) 2014


, .



, . ,
,

, ,


, , ,
, .
, ,


,
. .
, , .
,

52

70%
.
.

, 80% .

-

. , Solid
Rain ( ).

, ,
, 500
,
. , ,
, , . , 810 :

.
,

,

. ,
, .
,

. 50% .
, , , 50% 80%

300%,
. ,
,
.
.
() ,
.

.
,
.

.

500 .


, - .
, $20
$510.
,
,
,
.
,
. , ,
, ,
-.
,

.
, , ,
. -,

, ,
. -,
,
.
,
.
,
.