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60

CPUU ( , cost per unique user


) ,

). CPUU
.
CPV ( , cost per visitor )
-,
.
-. CPV
,
,
. ,
,
.
CR

conversation

ratio)

( ),
( )
- .
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-,

-,

, .
CTI ( , click to interest )
-,
-,
( ),
.
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-,
61

(), . CTR
.
.
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EF - Effective Frequency ,
, ,
(.. )
.
,
-.
,
( 35
).
IV - Inform Visitors ()
.
P Profit , .
PE Profit per Expenditure AD .
POAD Profit Out AD - ,
.
TC Turnover Cash .

62

5.2.

:
1. ,
( )
IP-
.
2. , ..:

63

3.

,
.
4.
.
5. .
6. 5 .
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EAD 5000

ADI 100000

ADR 40000
, , %
ADEI
70

CB
2000

CBU 1900
,
BO
210
,
BF
200
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50
..
, ..
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20
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83
.), %

FA
100

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15
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12
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"
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5
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64

5.2

1000 , $
CPM=1000*EAD/ADI
50
,
ADE = ADEI*ADI/100% 70000


ADF = ADI/ADR
2,5


ADFU = ADE/ADR
1,75

( ),
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2
%

CPE = EAD/ADE
0,071
() , $

CPUU = EAD/ADR
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, ..
, ..
CPC = EAD/CB
2,5
ADFU 5
35
EF = 100%ADFU/5 = 20
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(. ),
( ), %
ADFU > 5
100
EF = 100%

IV = ADR*EF/100%
14000

CPAW = EAD/IV
0,36
, ..
,
CPV = EAD/CBU
2,63
..

( ), CTB = BO*100%/CB
10,5
, %
(
),
CRC = BF*100%*CBU
10,53
, %

CPB = EAD/BO
23,81
( ), ..
(
CPS = EAD/BF
25
), ..
,
TC = BF*CP
10000
..

POAD = TC C*BF =
6000
, ..
BF*(CP - C)
, ..
P = POAD EAD
1000
(
PE = P/EAD
0,2
)
65

5.3

, ..

, ..
,
..
,
..
, ..

CPA = EAD/FA

50

CPA = EAD/CP

333,33

CPA = EAD/VD

416,67

CPA = EAD/VDO
CPA = EAD/D

625
1000

5.4

1. . ,
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66

13 "
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67

3.1.

www-


B2B
B2C
C2C
G2G
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www.bolero.ru
www.lib.ru
www.auto.ru
www.faktura.ru
www.lekarstva.ru
www.formoza.ru
www.mts.ru
www.economy.gov.ru
www.gubernator74.ru
www.buh.ru
www.bonprix.ru
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2 , ;
2 ;
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5.1.
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69

5.1

Business
()

Business ()
(2):
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(e-procurement);

(SCM);

(edistribution);


(CRM);

;
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:
1. http://www.tours.ru
2. http://www.tzm.ru
3. http://www.turizm.ru
4. http://www.travel.ru
5. http://www.tournews.ru
6. http://www.svali.ru/
7. http://www.megatis.ru/
8. http://www.km.ru
9. http://www.unitours.ru
10.http://www.intrust-tour.ru
11.http://www.krugozor.ru/main.html
12.http://www.lazurit-tour.ru
13.http://www.tourpoisk.orc.ru
14.http://www.mayakinfo.ru
15.http://www.teztour.ru/
16.http://www.votpusk.ru/
17.http://www.turgid.ru/
18.http://www.astravel.ru/

19.http://www.kurortmag.ru/
20.http://ski.ru/
21.http://www.1001tur.ru/
22.http://www.ukrest.ru/
23.http://www.tgt.ru/
24.http://www.bsigroup.ru/
25.http://www.tesclub.ru/
26.http://russianow.ru/
27.http://www.rgbtour.ru/
28.http://www.tes.ru/
29.http://www.santour.ru/
30.http://www.santour.ru/
31.http://www.vesplaneta.msk.ru
32.http://www.orfey.net
33. http://www.nevatravel.ru
34.http://www.tury.ru/

3.4. ,
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3.4.
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3.5. , .
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16 "
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17 "
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Cyber Guard Firewall.

Cisco FIX Firewall.


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18 "
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3.1. d:\ /
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3.3.
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(AVP).

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McAfee Associates (McAfee).

3.4. 3.1.
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AVP

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McAfee

19 "
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2

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3.3.
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http://www.president.kremlin.ru
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http://www.government.ru/gover

nment/executivepowerservices

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nment/rfgovernment
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http://www.programs-gov.ru
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http://www.zakupki.gov.ru

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3.4. :
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3.6.
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20 " HTML-"

" "
1

HTML-
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HTML-.
3

3.1. d:\ /
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Internet Explorer.lnk

3.4. HTML-. HTML :


) (NOTEPAD) c
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<html> ... </html>

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6.1 HTML?
6.2 ?
6.3 HTML?
6.4 ?
6.5. .

21"
HTML-"

" "
1

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HTML-.
3

3.1. d:\ /
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3.3. Docum1.htm
3.4.
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3.5. .
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. :
1) <EM> ... </EM> - emphasis .
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<STRONG> ... </STRONG> - strong emphasis

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<VAR> ... </VAR> - variable .

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1. <font> , .
<FONT> ( </FONT> )
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SIZE;

COLOR.

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SIZE
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COLOR
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<BODY BGCOLOR="#FF0000">;

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TEXT.
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:
1) <OL>(Ordered List) .

2) <UL>(Unordered List)
. .
<LI>(List Item),

()

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:


. <OL>
</OL>. <LI>.
<OL> . 5.1.
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<OL>

<OL>
<LI>
1.
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A.
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<OL TYPE=I START=8>
<LI>
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VIII.
IX.
X.
XI.
XII.


<UL>
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.
<UL> TYPE ,
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TYPE=square . 5.5.
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<UL TYPE=disc><LI> disc </UL>


<UL TYPE=circle><LI> circle
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disc
circle
square

5.5.

<UL> TYPE=square

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5.4.

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(Horisontal

Rule)

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center - (
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6.1 HTML ?
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22 "
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6.1 ?
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23 "
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1

HTML ,
Internet
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3

3.1. d:\ /
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3.2. 5 " ".
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:
http://www.alexsoft.ru
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http://ecom.aport.ru/rus/economy.asp?id=4
http://i2r.rusfund.ru/rf/docs/commerce/mag1.html
http://istu.edu.ru/istu/biblioteka/announce/00802.htm
http://sm.aport.ru/scripts/
http://www.aqtime.ru/econs/ebiz.html
http://www.alee.com/basisr.htm
http://www.allweb.ru/library/E-commerce/index.html
http://www.bizon.ru/ecom/e-commerce/3_1.htm
http://www.businessline.webservis.ru/
http://www.cherry-design.spb.ru/articles/article_5.htm
http://www.citforum.ru/internet/
http://www.consulting.ru/
http://www.delovoy.newmail.ru/analitic/ebusiness/3.htm

http://www.devbusiness.ru/development/e-business.htm
http://www.e-commerce.ru/index.html
http://www.emoney.ru/publish/s35.htm
http://www.help.mymoney.ru/tutor/build1_01.shtml
http://www.imbs.com/
http://www.infoart.ru/cgi-bin/hs.pl?keyword=903
http://www.internetbusiness.ru/
http://www.internettrading.ru/
http://www.it.ru/
http://www.magazin.ru/default.shtml
http://www.netoscope.ru/researches/2000/09/04/201.html
http://www.rbcnet.ru/publ/commerce/e-com-r.htm
http://www.registr.com/
http://www.ripn.net/
http://www.russianlaw.net
http://www.roscom.ru/bc/adv/internet/internet.html
http://www.softwareag.ru/NAT/natu4.asp
http://www.stack.ru/~julia/HTML4/cover.html#toc
http://www.urc.ac.ru:8002/Internet/
http://www.w3.org/



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Aliceblue
F0F8FF
Azure
F0FFFF
Blanchedalmond
FFEBCD
Burlywood
DEB887
Coral
FF7F50
Cyan
00FFFF
Darkgray
A9A9A9
Darkolivegreen
556B2F
Darksalmon
E9967A
Darkturquoise
00CED1
Dimgray
696969
Forestgreen
228B22
Gold
FFD700
Greenyellow
ADFF2F
Indigo
4B0082
Lavenderblush
FFF0F5
Lightcoral
F08080
Lightgrey
D3D3D3
Lightskyblue

BgColor
Antiquewhite
Aqua
FAEBD7
00FFFF
Beige
Bisque
F5F5DC
FFE4C4
Blue
Blueviolet
0000FF
8A2BE2
Cadetblue
Chartreuse
5F9EA0
7FFF00
Cornflowerblue
Cornsilk
6495ED
FFF8DC
Darkblue
Darkcyan
00008B
008B8B
Darkgreen
Darkkhaki
006400
BDB76B
Darkorange
Darkorchid
FF8C00
9932CC
Darkseagreen
Darkslateblue
8FBC8F
483D8B
Darkviolet
deeppink
9400D3
FF1493
Dodgerblue
Firebrick
1E90FF
B22222
Fuchsia
Gainsboro
FF00FF
DCDCDC
Goldenrod
Gray
DAA520
808080
Honeydew
Hotpink
F0FFF0
FF69B4
Ivory
Khaki
FFFFF0
F0E68C
Lawngreen
Lemonchiffon
7CFC00
FFFACD
Lightcyan
Lightgoldenrodyellow
E0FFFF
FAFAD2
Lightpink
Lightsalmon
FFB6C1
FFA07A
778899
Lightsteelblue

Aquamarine
7FFFD4
Black
000000
Brown
A52A2A
Chocolate
D2691E
Crimson
DC143C
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Darkred
8B0000
Darkslategray
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Deepskyblue
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Indianred
CD5C5C
Lavendar
E6E6FA
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90EE90
Lightseagreen
20B2AA
Lightyellow

87CEFA
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Limegreen
00FF00
32CD32
Maroon
Mediumauqamarine
800000
66CDAA
Mediumpurple
Mediumseagreen
9370D8
3CB371
Mediumturquoise Mediumvioletred
48D1CC
C71585
Mistyrose
Moccasin
FFE4E1
FFE4B5
Oldlace
Olive
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808000
Orangered
Orchid
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DA70D6
Paleturquoise
Palevioletred
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D87093
Peru
Pink
CD853F
FFC0CB
Purple
Red
800080
FF0000
Saddlebrown
Salmon
8B4513
FA8072
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Sienna
FFF5EE
A0522D
Slateblue
Slategray
6A5ACD
708090
Steelblue
Tan
4682B4
D2B48C
Tomato
Turquoise
FF6347
40E0D0
White
Whitesmoke
FFFFFF
F5F5F5

B0C4DE
Linen
FAF0E6
Mediumblue
0000CD
Mediumslateblue
7B68EE
Midnightblue
191970
Navajowhite
FFDEAD
Olivedrab
688E23
Palegoldenrod
EEE8AA
Papayawhip
FFEFD5
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DDA0DD
Rosybrown
BC8F8F
Sandybrown
F4A460
Silver
C0C0C0
Snow
FFFAFA
Teal
008080
Violet
EE82EE
Yellow
FFFF00

FFFFE0
Magenta
FF00FF
Mediumorchid
BA55D3
Mediumspringgreen
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Mintcream
F5FFFA
Navy
000080
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FFA500
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98FB98
Peachpuff
FFDAB9
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B0E0E6
Royalblue
4169E1
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2E8B57
Skyblue
87CEEB
Springgreen
00FF7F
Thistle
D8BFD8
Wheat
F5DEB3
YellowGreen
9ACD32