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2015

11

12

14

17

18



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,

.


.

,

,
,

.

, , .
(
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: ,
,
.

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2015
, 20162018 . 5
1 109 .



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, 80 %.

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-
( 62 %).

,

.
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2:
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5 229

5 596

5 370

4 769


,
. 2014
71,4
6 27,4 .


10 %1.

4 162
3 467

3 769

3 547

3 147
2 760
2 273

1 195
2009

,
,

3 495

1 402

2010

1 622

2011

1 734

2012

1 823

1 827

2013

2014

- [ ]:
http://welcome.mos.ru/statistika_i_analitika/other-analytical-materials/Moscow_StPetersburg A_Tale_of_Two_Cities_ rus.pdf
2
(),

2014 (
6 %)
:
, ,

.
,

,
,

. ,
, 2014

1,8
, 53 %
2009 .3

.
,

,
4

.
1,31

1,42

1,49

1,49

2011

2012

2013

2014

1,61

2015
()

2015 .

8% ( ).
2015
, ,


:

9 , 2015
50 . ,
.5

, ,
(38% )
4 (), 2015 1-
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Mercer Human Resource

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7.
.
2014
140 . .


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2014 8.


,

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Airbnb,

,


87%.
:

Aviasales.ru, ,
,
, ,
1015% .

[ ]:
http://top.rbc.ru/economics/07/05/2015/554b0bb39a79477e9ce6c234
7 , [ ]:
http://sobesednik.ru/turizm/
8 . [ ]:
http://www.mperspektiva.ru/topics/7727
9 [ ]: http://secretmag.ru/articles/2015/05/21/turizm-vrossii/

2020 10.


Global Destinations Cities
Index

2015 .


FIBA -2017 ( 2017 );
(
15 21 2018 );
21- (FIFA)
( 14 15 2018 ).

. .
16 060

18 820
14 260
12 560

12 270

11 880

1 800
-

: Global Destinations Cities Index (GDCI)

Global Destinations Cities Index (GDCI)

MasterCard. GDCI
132
. 2015
59- .

,

. :

2016
80- (6-22
2016 .);

,
( 2017 );

10

Room for growth, PwC, March 2015 [ ]: http://www.pwc.com/im/en/publications/assets/pwc-room-to-groweuropean-cities-hotel-forecast-2015-and-2016.pdf

25 5
6 157

388

5 ,

334

, 3

232

, 2

225

, 5

The St. Regis Moscow Nikolskaya

211

, 10

206

202

200

Four Seasons Hotel Moscow

180

67

, 10


10

Crowne Plaza Moscow World Trade Centre

724

10

11

497

3,5 ,

12

387

, 5

13

334

1,5

14

300

15

293

273

, 5

17

234

10

18

223

19

203

, 30

20

215

, 30

21

133

, 15

22

105

, 2

23

Golden Apple Boutique Hotel

92

, 20

24

Mamaison All-Suites Spa Hotel

84

, 10

25

15

, 100

16

6157

: booking.com

99

100 - 299

300-399

400


,
Crowne Plaza Moscow World
Trade Centre, 10
, Sheraton
,
1,5 .
,
( 10 )

,
, :
, Savoy, Ritz-Carlton , Ararat
Park Hyatt, Baltschug Kempinski, Four
Seasons, Hotel Moscow, The St. Regis Moscow
Nikolskaya .



.

,

. ,

2014 Mercure

(44
),
Radisson
(391 ), Doubletree by
Hilton Marina (270 ), Four Seasons
(180 ),
Starwood
( St. Regis, 210 ). 2015

1,3 . ,
Marriott (234 ),
Ibis (310 ), Doubletree by
Hilton (430 ), Hampton by
Hilton (214 ).
, 2014-2015 .
, ,
Marriott
, 3-4 .

,

, :
,
;
;

(



);

;
, ;

;
( );
(

,
..).

,

2014 45 953 ,

( 3 ),
Cushman & Wakefield,
15 . .11
5 13%
, 41%
.

13 850

2013

15 000

16 500

2014

2015

2014
1,15 . ( 8,3%), 2015
10% 16,5 . 12.
2017 .
16

5 . .13
2020 .
,
22 . ,
42

11 . .

2018 .
58
14.
,
,
,
-
. ,

15
14,4 . .


: 2015 .
5 ,
7,7 %

(14,4 . ).

2016-2018 .13

630
320
159

2016

2017

2018

, ,
,
,

11

- [ ]:
http://top.rbc.ru/business/09/02/2015/54d770be9a794784bcb71d83
12 2015 10% [ ]:
http://www.bpn.ru/publications/commercial-real-estate/msk/2015-09-30/
13
: [ ]: http://www.horeca-magazine.ru/article/2672/
14 [ ]:
http://top.rbc.ru/business/25/06/2015/558ab8619a79470a8e52a5ff
15 . [ ]:
http://www.mperspektiva.ru/topics/7727

10


2014 60-70%, ADR
( ) 13 600 .16

70%. 2015

. ,
JLL,
STR Global,
1- 2015 . 8%,
12% ( 15 200 .)17.

,

.


,

.

, %

ADR19,
.

RevPAR20,
.

5*

62

11 303

6 954

- 4*

66

5 939

3 936

3*

72

4 649

3326

,
,
, ,

-.
,
:

, 2015

,


2016
,

18.

16

-: , , [ ]:
http://www.cre.ru/rus/analytics/32689
17 2015 [ ]: http://www.jll.ru/russia/ruru/Research/2015_Moscow_Hotel_Market_Half_Year_RUS.pdf
18 . 2015 [ ]:
http://www.1rre.ru/upload/iblock/99b/analitics_realty_hotel_22_07_2015_96905.pdf

11



,%
80

ADR19,
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670

79

1400

1100

78

964

725

77

226

69

69

62

150
(250
2014 .)

95
(150
2014 )

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. ,

5


.


.

70-74,9% 75 %

19

ADR - Average daily rate. ,


.
20
RevPAR - Revenue per available room. ,
.

12



. ,

Digital Luxury Group (DLG)
2014 21,
90


( 39%).


2014 . 7,7 %
900

21

[ ]:
file:///C:/Documents%20and%20Settings/v.semenova/%D0%9C%D0%BE%D0%B8%20%D0%B4%D0%BE%D0%BA%D1%83%D0%BC%D
0%B5%D0%BD%D1%82%D1%8B/Downloads/WLI_HOTELS_2014_EXCERPT.pdf

13

7 ,
. booking.com 25 6 2015 .
2- 01 10 01 10 2015 .

5



25 171 .,
24 380 .,
48 081 ., 45 976 .
2015
,
: (Best Available Rates, BAR)
2015
22

. 5%
, 30%
: Lotte,
Intercontinental, Marriott Aurora
Baltschug Kempinski
30%, Ararat Park Hyatt Marriott Grand
20%, Mercure , Swissotel,
Sheraton Palace, Radisson Royal Ritz-Carlton
10%22.

- [ ]: http://top.rbc.ru

14


23
.

81 233

70 558


48 081
38 739
32 785

32 145

30 185
25 171

19 617
12 154


29 ,

, ,
booking.com 25 ( 1
2-
01 10 ) ,


(, ,
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,
,
,
, , )
(-, , ,
,
).

20-55%,
45-70%.

,
(, , , )
(, ).

.
The Ritz-Carlton New
York, Central Park

Paris Marriott Champs


Elysees Hotel

159 124
66 108

110 133
53 566

82 170

St. Regis New York

The Ritz-Carlton,
Vienna

23

70 000

53 022
38 395

booking.com 25.09.2015

15

16



10-15 %
2-4 %
:

1.

.
10 %.

2018 . 2,4 ,
1,3 .

2.

25 5
6 157 .
2016-2018 .
1 109 ,
18 % 3,5 . ,
,
7,7 %

(14,4 . ) 2015-2018 .,

, ,
,

.

.




,

.



,

.
20-55%,
45-70%.


2-3
. 1015 %
.

3.

.
,
85 % 2017-2018 .
70 %.
,


17

14
TOP-20 -
TOP-5
200
200 .

:

-
-
195027, .-,
. .10/1
..: +7 812 326 20 06 (.1280)
..: +7 921 956 04 31
a.gorin@afkgroup.com
www.afkgroup.com

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