Ford

2002

07.02

FordLookAndStyle

6 50%
F=1.25 mm

Ford
.

5 70%
F=1.75 mm

F

.

4 100%
F=2.5 mm

F
,
.

3 140%
F=3.5 mm

4 F=2.5 mm 100%.

2 200%
F=5 mm

Ford ( )
11Fx4F.
4 27.5x10 mm

1 280%
F=7 mm
0 400%
F=10 mm
*

2F

4F

4F

2F

FordLookAndStyle

-
-

FordLookAndStyle


Ford
Ford Fonts.

Ford Fonts .


Pragmatica
(PragmaticaLightC, PragmaticaBoldC,
PragmaticaC).
:
Horizontal Scale 130%
Track Amount
-8 (QuarkXpress)
-47 (Adobe Illustrator)
(Line spacing)
115 150%
(
).
Ford,
(Type Size),
,
(. ).

6
5
1.25 1.75

4
2.5

3
3.5

2
5

1
7

Ford (PragmaticaLightC)

7
10
14
20
28
40

8 11.5
16
23
32
46
(150% )

0
10

56
64

(PragmaticaLightC)

>7 >10 >14 >20 >28 >40 >56

(150% )
(PragmaticaLightC* **)

7
8
8
10
10
14

8
12
12
15
15
21
(150% )

14
21

- (PragmaticaLightC*)

7
8
8 10 10 14 14

115%

* PragmaticaBoldC
** PragmaticaLightC (
, ),
-
PragmaticaC

FordLookAndStyle


Ford

Ford :

FordGalaxy
FordExcursion
FordExpedition
FordExplorer
FordFiesta
FordFocus
FordFusion
FordKa
FordMondeo
FordMondeo ST220
FordMverik
FordTransit
FordTransitConnect
FordTransitMinibus

FordMverik
FORD
PragmaticaLightC

PragmaticaBoldC

FORD
PragmaticaLightC

PragmaticaBoldC

FordMondeo ST220

PragmaticaLightC

FordTransitConnect
FORD
PragmaticaLightC

FordLookAndStyle

1
PragmaticaBoldC


Ford

Ford , ,

FordFocus
FordFocus. , !
FordFocus
50

Ford

2002 Ford Focus

3- . Ford Focus 50
. Ford Focus , !

FordLookAndStyle


Ford Blue

Pantone 294C
C100 M56 Y0 K18.5

Ford



(15%, 50%, 70%)
Ford Blue
Pantone 294C
C100 M56 Y0 K18.5
(0% Black)

FordLookAndStyle

(15% Black)

(50% Black)

(70% Black)

100% Black



Ford

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2. Ford
3. Ford
4. 100 Ford Motor
Company
5. Ford www.ford.ru
6.
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F.

( 4 F=2.5 mm)

F1=2F

- - -

11

10

( 4 F1=5 mm)

FordBrand

.
www.ford.ru

FordLookAndStyle



Ford

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FordBrand

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( 4 F=2.5 mm)

F1=2F

( 4 F1=5 mm)

FordLookAndStyle



Ford
Ford
Ford
Ford


-

1/3

- - -

FordBrand

Ford Blue (.
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-
.
Ford Blue ,
.

www.ford.ru

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( 4 F=2.5 mm)

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FordBrand

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www.ford.ru

- - -

FordBrand

.
www.ford.ru

F1=2F

( 4 F1=5 mm)

( 4 14 pt)

FordLookAndStyle

( 4 14 pt)



Ford

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FordBrand

FordLookAndStyle



Ford
100 Ford Motor Company

F
Pa ( ) 100
Ford Motor Company
8Fx6F.
4 20x15 mm

6 50%
F=1.25 mm
5 70%
F=1.75 mm
4 100%
F=2.5 mm
3 140%
F=3.5 mm
2 200%
F=5 mm

1 280%
F=7 mm
0 400%
F=10 mm
*

FordLookAndStyle



Ford
100 Ford Motor
Company

100 Ford Motor Company
:


(15%, 50%, 70% )
Ford Blue

FordLookAndStyle



Ford
100 Ford
Motor Company

100 Ford Motor Company

.

5F
3F .
4 2015 ,
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12.5

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FordBrand

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FordLookAndStyle



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FordLookAndStyle