Вы находитесь на странице: 1из 22

iwlab

pavel@iwlab.ru
, ! , interweb lab
iwlab.ru, codefest
, . , , , , .
-
, - , -
, , , .
, ,
.
,
. , ,
. , , ,
.

01

web\mobile , ;

02

, . , . , - ;

03

, -, ;

04

, ;

05

, ;

06

Public commitment , , ;)

,
pavel@iwlab.ru

web\mobile

Internal traffic analytics



Google analytics , , ,
, .
Yandex metrika
webvisor, , ,
.
www.qunb.com
.

External traffic analytics

www.push2check.com , , .

SEO tools
www.semrush.com , . SEO , .
www.moz.com Moz Analytics
:
, , SEO.
www.ahrefs.com SEO .

http://backlinko.com/google-ranking-factors , google .
http://www.siliconrus.com/2014/02/smm-for-free/ smm.

Funnel analytics


www.similarweb.com
. ,
.
www.quantcast.com .
www.alexa.com , .


google analytics , . Google analytics , ,
30% ,
.

Mobile analytics

Mobile A\B testing tools

, a\b

www.tapstream.com .
http://www.distimo.com/appiq tapstream .
https://www.appannie.com/intelligence/ , .
.

A\B tools
, , !

Mobile analytics


Flurry .
https://developer.amazon.com/public/apis/manage/analytics
amazon.
www.localytics.com
.
www.segment.io -, . , , .
www.appsee.com ,
, , ,
. , ..
https://mixpanel.com/iphone-analytics/
.

www.mixpanel.com
www.kissmetrics.com

www.arise.io/
www.swrve.com/
www.beta.sqba.mobi a\b
.

http://gopractice.ru/ab_testing_mobile_apps/ c .

Email marketing

www.mailchimp.com
, , .
www.mandrill.com smtp mailchimp, ,
whitelist
.
www.litmus.com
:
? ?
html ? .

Advertising

Affiliate system

Survey tools

AdWords
FB Ads
Twitter Ads

www.apsalar.com
.
www.localytics.com , .
www.customer.io
sale email- .

www.getambassador.com b2b.
http://www.slideshare.net/gueste94e4c/dropbox-startuplessons-learned-3836587 b2c.
www.postaffiliatepro.com : , ,
CPA, CPM CPS.

Viglink
.
Skimlinks
.
CJ
.

Support

www.desk.com helpdesk .

Feedback

Uservoice feedback , .
UserEcho .
Disqus
.

Affiliate programm
,

www.surveymonkey.com , , .
www.aytm.com , .
www.feedbackarmy.com 50 75 .

www.zendesk.com
www.osticket.com
www.groovehq.com
www.kayako.com
www.helpscout.net

Social media
SMM-

Online chats

www.intercom.io , .. mobile.
www.offerchat.com
www.olark.com

www.hootsuite.com
.
www.klout.com , , (!) +
.
www.socialcrawlytics.com :
, .

C ,

Bizdev
( CRM)
Linkedin ,
. ,
.
Rapportive gmail,
, ,
, linkedin (,
).
Yesware , , ,
- , ,
.
Boomerang gmail. , , ,
.

Development platforms

IDE
phpStorm, NetBeans, Zend Studio, Eclipse.

State monitorig

Nagios + cucumber-nagios
Munin, Monit
,
.
http://newrelic.com/web-mobile-monitoring .
https://www.rackspace.com/cloud/monitoring/ .
www.mist.io :
, .
www.cloudflare.com DNS.

Navicat , ,
,
,
SQL
MySQL Workbench, Beaver.

Development tools
(VCS, build\
deploy system, etc.)
SVN, Git, Ant, Bamboo, Maven.

QA tools


Yii Profiler, XhProf, Nginx logs.
www.qbaka.com js
(http://habrahabr.ru/post/146362/).

XhProf
, ,
production .
Yii profiler
Jmeter .
Java + webdriver .
Java + rest assured
Postman API.
Virtual box

, ,
instranet .
https://agilebits.com/onepassword

lastpass.

Personal productivity

DBs management

Error monitoring

Exchange

Google Drive
Dropbox
http://www.bittorrent.com/sync/ ,
dropbox p2p , .

Credentials \
Payment redentials
(\)
,

www.lastpass.com ,
,
.
www.keepass.info ,
, ,
lastpass, -


JIRA +
.
Asana +
.
Notepad++ .
Trello
NetBeans Tasks issue.

HR

www.good.co .
www.resumup.com
, .


interweb lab ?

,
Interweb lab , , . , , , ,
. ?
, .

I iw ,

32

70%

, . ,

15%

,
. ,
, co-working .

15%

PR

10%

5%

70%

:10

10%


.
, ,

5%

M:22

,

.
,

.


24



,
.
, .

40!

200


-
, .
, .
. !

33


WILLIAM LAWSONS

.
.
.

45000



2013
!:
DressApp.tv: ,
!:
,
Sib.fm:
IT-

Firrma:
Mealmete:
10 event- (Omyconf)
10 -
( )


iwlab


iwlab.ru

2013 CreditApp.ru , .
,
.
, . ,

,
. ,
,
!
,
100+
,
, , .
... 12
, :
1) ;
2) ;
3) ;
4) ;
5) , , .

, 6
, iwlab.
ru ,
- .
150200k $, :
4,5 $ !
: , - , ,
.


:

50+ Growth Hacker Blogs to Follow
Web And Mobile Revenue Models
gopractice
ohmystats


, .

The Startup Owners Manual .


.
, , , ,
.
Hooked: How to Build Habit-Forming Products , , .

,
,
. . 2012.

2014

,
100 6




, ,
.

. ,
, .
. ,
IT ?

Ever Thought Possible


Inspired: How To Create Products Customers Love

,
http://paulgraham.com/todo.html


What gets measured, gets managed


CEO & founder


, , ,
, :
( ) .
, . ,
,
, , .
( ), M&A . Memento mori.

Your Brain at Work


Goals!: How to Get Everything You Want Faster Than You

2014
20

UX iOS
.

The Startup Owners Manual ,

Shipping Greatness: Practical lessons on building and launching

ios ,

Reflector , -

outstanding software, learned on the job at Google and Amazon

, , . -

iOS pc/mac

A Project Guide to UX Design: For user experience designers in the field

. , camtasia studio (

or in the making (2nd Edition) (Voices That Matter)

jailbreak, ), -

) -

( 2 )

, .

. .

, , , (

, .

).
reflector , (ios

, :

reflector) wifi, ios

airplay .

, -

Tale Of A Top-10 App


How To Prototype In Xcode Using Storyboard
Lessons Learned From An App Graveyard
Sketching For Better Mobile Experiences
Beyond The Button: Embracing The Gesture-Driven Interface

camtasia

, -

, . ,

, ios.

, ,

, . -

You wont achieve greatness if you do a fantastic job shipping crap.


.

. -

, .
, ( ikea

). , ( -

), , , .
2 iwlab ux :

, .

--

, , .

2014
codefest
,



2013 dressapp.tv,
,
,
e-mail, .

betali.st,
. .
:
1) Facebook
2) AdWords
3) , ,

Facebook Ads - .
:

, $

CPC, $

CTR, %

1
email, $

Facebook

380

0,74

0,03

19

AdWords

1000

0,63

0,3

2,5

150

11

,
. AdWords .
500 , , , facebook .

,
. AdWords.
, .
, .
3000 .
.
, .
$2,5
12%. 500 , .
,
. , .
,
FB, Facebook app installs.
. ,
,
. 300
CPI $0.06, CTR 8%,
50%. , - ,
.

.
, ,
,
.
iOS
.
, .
,
, -

Apple, . ,
Facebook App Promo , ,
Appstore. ,
facebook SDK, .
,
. , ,
.
,
, .
:
1) .
.
2) , .
3) :
, , ,

.
4)

. ,
,
.


, .
.

, ?

, . ,
, ,
, - .

.
: , . SEO ,
. .
: , ,
?
1: , . .

,
http://www.goodui.org/
35
5 ,
IKEA
-,
-


2: -
. .
3:
,
.
.
4:
, . ,
.
:
,
, - ,

Done is better than perfect!

2014
30
=)

, ,


Interweb Lab , 7 .

,
, , .

7
:
+ 1 ;
3 ;
6 ;
1 .
2013 ,
1 .
,
25% , 1000 2,5
.
3,5 3- ,
25%
1 . ,
.

,
.

-
: ()
: ,
. 2

: , .
,
,
.

2014

, . ,
.
, ..
,
.
, .
, , .

,
-


VP of

,
(/ )
. - .

5, , :)
,
.
, , .
, .
, ( )
, , .
.
, , . ,

. .

. ,
. - ---. -
: ,
.. . . ,
, , , ,
. ,
, -

, .
,
. . .
,

,
.
, .
. ( )
.
:
.

.

,
Welcome to the 21st Century. Chapter 1 of Mauro F. Guillen
and Emilio Ontiveros, Global Turning Points (Cambridge
University Press, 2012).
Tell Your Business Story, One Blog at a Time.
The Top 7 Social Media Marketing Trends That Will Dominate
2014 by Jayson DeMers.


- .

2014
-

For the Win: How Game Thinking Can Revolutionize Your


Business by Kevin Werbach & Dan Hunter, (Wharton Digital
Press, 2012).
The Irresistible Offer: How to Sell Your Product or Service in
3 Seconds or Less by Mark Joyner (Wiley India Pvt. Limited,
2006).
Games People Play The Psychology of Human Relationships
by Eric Berne (New York: Ballantine Books 1964)

40 .
36 :) Necesidad de continuar.
CAPM- PMI

, !

, ...
,
Sebastian Bergmann, Stefan Priebsch Real-World
Solutions for developing high-quality PHP frameworks and
applications
,
.

php[architect] Introduction to Neo4j for PHP by Damien


Seguy (Part 1, Part 2)
habrahabr.ru Lock-free
habrahabr.ru
habrahabr.ru ( Ethernet,
WiFi, USB, ) $20
www.code.tutsplus.com SOLID (Part 1, Part 2) by Patkos
Csaba
www.fabiensanglard.net Doom3 BFG Source Code Review
(Part 1 to 4) by Fabien Sanglard

The Ten Minute Suicide Guide David Wong


Survivorship Bias David McRaney

, . $250 .
.
,
. SF

Code Complete: A Practical Handbook of Software


Construction
Refactoring: Improving the Design of Existing Code

, .

2014

.
.
.

/,
. , .




.,