iwlab

pavel@iwlab.ru
, ! , interweb lab
iwlab.ru, codefest
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web\mobile , ;

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Public commitment , , ;)

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pavel@iwlab.ru

web\mobile

Internal traffic analytics

Google analytics , , ,
, .
Yandex metrika
webvisor, , ,
.
www.qunb.com
.

External traffic analytics

www.push2check.com , , .

SEO tools
www.semrush.com , . SEO , .
www.moz.com Moz Analytics
:
, , SEO.
www.ahrefs.com SEO .

http://backlinko.com/google-ranking-factors , google .
http://www.siliconrus.com/2014/02/smm-for-free/ smm.

Funnel analytics

www.similarweb.com
. ,
.
www.quantcast.com .
www.alexa.com , .

google analytics , . Google analytics , ,
30% ,
.

Mobile analytics

Mobile A\B testing tools

, a\b

www.tapstream.com .
http://www.distimo.com/appiq tapstream .
https://www.appannie.com/intelligence/ , .
.

A\B tools
, , !

Mobile analytics

Flurry .
https://developer.amazon.com/public/apis/manage/analytics
amazon.
www.localytics.com
.
www.segment.io -, . , , .
www.appsee.com ,
, , ,
. , ..
https://mixpanel.com/iphone-analytics/
.

www.mixpanel.com
www.kissmetrics.com

www.arise.io/
www.swrve.com/
www.beta.sqba.mobi a\b
.

http://gopractice.ru/ab_testing_mobile_apps/ c .

Email marketing

www.mailchimp.com
, , .
www.mandrill.com smtp mailchimp, ,
whitelist
.
www.litmus.com
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html ? .

Advertising

Affiliate system

Survey tools

AdWords
FB Ads
Twitter Ads

www.apsalar.com
.
www.localytics.com , .
www.customer.io
sale email- .

www.getambassador.com b2b.
http://www.slideshare.net/gueste94e4c/dropbox-startuplessons-learned-3836587 b2c.
www.postaffiliatepro.com : , ,
CPA, CPM CPS.

Viglink
.
Skimlinks
.
CJ
.

Support

www.desk.com helpdesk .

Feedback

Uservoice feedback , .
UserEcho .
Disqus
.

Affiliate programm
,

www.surveymonkey.com , , .
www.aytm.com , .
www.feedbackarmy.com 50 75 .

www.zendesk.com
www.osticket.com
www.groovehq.com
www.kayako.com
www.helpscout.net

Social media
SMM-

Online chats

www.intercom.io , .. mobile.
www.offerchat.com
www.olark.com

www.hootsuite.com
.
www.klout.com , , (!) +
.
www.socialcrawlytics.com :
, .

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Bizdev
( CRM)
Linkedin ,
. ,
.
Rapportive gmail,
, ,
, linkedin (,
).
Yesware , , ,
- , ,
.
Boomerang gmail. , , ,
.

Development platforms

IDE
phpStorm, NetBeans, Zend Studio, Eclipse.

State monitorig

Nagios + cucumber-nagios
Munin, Monit
,
.
http://newrelic.com/web-mobile-monitoring .
https://www.rackspace.com/cloud/monitoring/ .
www.mist.io :
, .
www.cloudflare.com DNS.

Navicat , ,
,
,
SQL
MySQL Workbench, Beaver.

Development tools
(VCS, build\
deploy system, etc.)
SVN, Git, Ant, Bamboo, Maven.

QA tools

Yii Profiler, XhProf, Nginx logs.
www.qbaka.com js
(http://habrahabr.ru/post/146362/).

XhProf
, ,
production .
Yii profiler
Jmeter .
Java + webdriver .
Java + rest assured
Postman API.
Virtual box

, ,
instranet .
https://agilebits.com/onepassword

lastpass.

Personal productivity

DBs management

Error monitoring

Exchange

Google Drive
Dropbox
http://www.bittorrent.com/sync/ ,
dropbox p2p , .

Credentials \
Payment redentials
(\)
,

www.lastpass.com ,
,
.
www.keepass.info ,
, ,
lastpass, -

JIRA +
.
Asana +
.
Notepad++ .
Trello
NetBeans Tasks issue.

HR

www.good.co .
www.resumup.com
, .


interweb lab ?

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iwlab.ru

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50+ Growth Hacker Blogs to Follow
Web And Mobile Revenue Models
gopractice
ohmystats

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The Startup Owners Manual .

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Hooked: How to Build Habit-Forming Products , , .

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2014

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Ever Thought Possible

Inspired: How To Create Products Customers Love

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What gets measured, gets managed

CEO & founder

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Your Brain at Work

Goals!: How to Get Everything You Want Faster Than You

2014
20

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.

The Startup Owners Manual ,

Shipping Greatness: Practical lessons on building and launching

ios ,

Reflector , -

outstanding software, learned on the job at Google and Amazon

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iOS pc/mac

A Project Guide to UX Design: For user experience designers in the field

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or in the making (2nd Edition) (Voices That Matter)

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reflector , (ios

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airplay .

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Tale Of A Top-10 App

How To Prototype In Xcode Using Storyboard
Lessons Learned From An App Graveyard
Sketching For Better Mobile Experiences
Beyond The Button: Embracing The Gesture-Driven Interface

camtasia

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You wont achieve greatness if you do a fantastic job shipping crap.

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codefest
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2013 dressapp.tv,
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2) AdWords
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Facebook Ads - .
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2014
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Welcome to the 21st Century. Chapter 1 of Mauro F. Guillen
and Emilio Ontiveros, Global Turning Points (Cambridge
University Press, 2012).
Tell Your Business Story, One Blog at a Time.
The Top 7 Social Media Marketing Trends That Will Dominate
2014 by Jayson DeMers.

- .

2014
-

For the Win: How Game Thinking Can Revolutionize Your

Business by Kevin Werbach & Dan Hunter, (Wharton Digital
Press, 2012).
The Irresistible Offer: How to Sell Your Product or Service in
3 Seconds or Less by Mark Joyner (Wiley India Pvt. Limited,
2006).
Games People Play The Psychology of Human Relationships
by Eric Berne (New York: Ballantine Books 1964)

40 .
36 :) Necesidad de continuar.
CAPM- PMI

, !

, ...
,
Sebastian Bergmann, Stefan Priebsch Real-World
Solutions for developing high-quality PHP frameworks and
applications
,
.

php[architect] Introduction to Neo4j for PHP by Damien

Seguy (Part 1, Part 2)
habrahabr.ru Lock-free
habrahabr.ru
habrahabr.ru ( Ethernet,
WiFi, USB, ) $20
www.code.tutsplus.com SOLID (Part 1, Part 2) by Patkos
Csaba
www.fabiensanglard.net Doom3 BFG Source Code Review
(Part 1 to 4) by Fabien Sanglard

The Ten Minute Suicide Guide David Wong

Survivorship Bias David McRaney

, . $250 .
.
,
. SF

Code Complete: A Practical Handbook of Software

Construction
Refactoring: Improving the Design of Existing Code

, .

2014

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