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1, 769, 2017

15 2005 . 77-22703

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5
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801.89.3
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.
The article examines the isomorphism between the textual structures and geo-
poetic imagery in G. Steins novel Lucy Church, Amiably with the specific emphasis
on their relationship to the writers concept of landscape as a genre. Interpreting G.
Steins landscape vision, the article explores how the novel rejects linearity and pro-
motes the sense of simultaneity and the palimpsest.
: . ; ; ;
; .
Key words: G. Stein; geopoetic imagery; landscape as text; literary and
painted landscapes; palimpsest.

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) . ,
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[1]. geography,
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6
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(there is a difference between history

7
 . - 1, 769 / 2017

and geography), ,
(every year is a change if it is to be considered
historically) [1: c. 16].
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[3: c. 158159]. ,
,

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(this is the type of landscape which when
having been in communication with those who wish who wish to be left in
land in land and liking it at most with running water with running water)
[1: c. 16]. ,
-
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(there are there separate
stories and stones) [1: c. 17].
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. (Lu-
cy Church)
(Lucy Church and Lucy Pagoda on the border of a river and the river is

8
 . - 1, 769 / 2017

wider when there has been very much rain) [1: c. 77]. , -
pagoda () pagan (, )
Lucy Pagoda, -
.
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ganus, , ,
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pagus ( ) pangere (,
, ). ,
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pagoda () pagan () paganus (,
) pagus ( )
pangere (, , ).
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aganda Lucy propaganda Lucy Church propaganda Lucy Church propaganda)
[1: c. 78]. , , prop-
aganda, pangere (,
, ), -
.
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, paragraph. -
pagoda paragraph
.
(pagoda paragraph paganus pagus pangere)
.
steeple stilus ( ).
pagoda paragraph, steeple stilus -
,
.
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- . -

9
 . - 1, 769 / 2017

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10
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c. 2]. ,
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. (If every one can if there has been
attention be be bought be bought taught are they well well to do do and date it as if
nearly all of it as freight and bait. A very tall and successful horticulture. This is the
money around and the day around and the evening around and the lay of the land) [1:
c. 18].
. , -
, bought ( -
buy, ), well to do (),
money (), successful (), freight (

11
 . - 1, 769 / 2017

), . -
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. money
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ing (), the lay of the land (, ). ,
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(Lucy Church heard them say that they liked
continuity. It is more continuous to have clouds than rain snow than rain mist
than rain hail than rain rain than rain. It is more continuous to have hawks
than rain poplars than rain) [1: . 97].
; conti-
nuity ,
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(Lucy Church fastened the whole very well as she
would as she said as she said ultimately as she said) [1: c. 52].
, , -
,
. -

12
 . - 1, 769 / 2017

, , -
.
, , (once every
once in a while not religiously but regularly they fastened the curtain back) [1: c. 17].
regularly (-
) religiously ()
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re (re
, ). , -
, (the curtain back).
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[5: c. 440].

. ,
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, . .
, ,
.

13
 . - 1, 769 / 2017

1. Stein G. Lucy Church, Amiably / G. Stein. Normal, IL: Dalkey Archive
Press, 2000. 240 p.
2. .. :
/ .. . .: , 1996. 176 .
3. .. // .. //
. .: , 2000. . 9193.
4. .. . I XX / .. -
. .: -, 2008. . 5960.
5. .. //
: . . .: ,
2001. C. 434446.
6. Pepper D. Modern Environmentalism: an Introduction / D. Pepper. Lon-
don: Routledge, 1996. 376 p.
7. Short Jh.R. Imagined Country: Environment, Culture, and Society / Jh.R.
Short. New York: Syracus University Press, 2005. 253 p.

14
 . - 1, 769 / 2017

801.65

C..

, -
. ,
-
, -
.
This article shows how the names that come from phrasal verbs in English concep-
tualize and categorize in the language the womans space in our modern society. The
analysis is covered in detail while investigating the headlines from womens glamour
magazines.
: ; ; ; -
; .
Key words: categorization; conceptualization; conversion; transposition;
phrasal verbal nouns.

-
-
, -
,

[5: . 42]. -
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[1: . 41].
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15
 . - 1, 769 / 2017

,
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16
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:

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.

, Allure, Cosmopolitan,
Elle,
Glamour, Harpers Bazaar, Marie Claire Vogue,
: The Times,
Telegraph, Independent, Time .
(Home)
, -
. -
, , The Times -
: News, Opinion, Business, Money, Sport, Art, Life, Arts,
Puzzles, Papers. -
, ,
. , Al-
lure Inside Allure, Beauty Reporter, Trends,
How-tos, Salon and Spa Directory Makeovers,
. makeover

17
 . - 1, 769 / 2017

: an overall beauty
treatment (involving a persons hair style and cosmetics and clothing) intended
to change or improve a persons appearance [6], , -
, . , -
, , Makeovers , -
, -
. ,
,
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,
makeover, , -
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Harpers Bazaar Beauty & Hair Virtual Ma-
keover; Cosmopolitan: Hair & Beauty Celeb Hair
Makeovers;
Marie Claire Health & Fitness -
,
,
makeover, : Virtual Body Makeov-
er. , (
)
-
.

, Health & Fitness
Glamour: Workouts session of exercise or
practice to improve fitness, as for athletic competition [6],
training session.
workout
. , , ,
. -
, (work)
, , -
, (out-) .
, (Sex, Love & Life)

18
 . - 1, 769 / 2017

Breakups the discontinuance of a rela-

tionship, as a marriage or a friendship [6]. -
-
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,
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( up ),
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.
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freak-out (
) an experience or scene of unrestrained
excitement or irrational behavior [6].
, : Weddings ()
Glamour. -
, ,
, . , ,
-
,
, , , , -
.

( )
Freak-out: What Would You Do if Your Gulf Coast Wedding Was
Threatened by the Oil Spill? (http://www.askwoman.ru/fashion_and_style/0).
: ,
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, , , -
(freak unexpected and very unusual [7]),
, .
freak-out,
freak out ,
to become very anxious, upset or afraid [7],
, , -
.

19
 . - 1, 769 / 2017

freak-out -
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out ,
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freak-out .
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) photograph or a film or television shot in which the subject is
tightly framed and shown at a relatively large scale [6]. -
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; ,
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breakthrough (, ). , Allure
Beauty Reporter
Readers Choice ( ) Your Top
Breakthroughs.
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keup. , -
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-, . -

20
 . - 1, 769 / 2017

: - 5 . ,
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face-off,
, ; a fight or argument [7]; con-
frontation [6]. , Footware Face-off, -
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: Fashion Faceoff: Mariah Carey Vs. Kate Winslet In
Zac Posen. , -
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face), .
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! (Glamour).
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( ): Top 10 Chinese Knockoffs. -
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) n unauthorized copy or imitation, as of designer
clothing [6], -
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(i-phone).
knockoff, ,
, , (to
knock off , ) -

21
 . - 1, 769 / 2017

.
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22
 . - 1, 769 / 2017

1. ..
/ .. // -
: : . . .. . .:
, 2009. . 3849.
2. . .
/ .. // -
: . . . : . . -, 2000. . 6268.
3. .. : :
. / .. -
. .: , 2004. 560 c.
4. Lakoff G. Women, Fire and Dangerous Things: What Categories Reveal
about the Mind / G. Lakoff. Chicago: University of Chicago, 1987. 614 p.
5. .. / .. -
, .. , .. , .. ; . .. . .:
- , 1996. 245 .
6. The Free Dictionary. URL: http://www.thefreedictionary.com, .
7. Longman Dictionary of Contemporary English. URL:
http://www.ldoceonline.

23
 . - 1, 769 / 2017

80.502

..

-
. , -
.
The article focuses on the linguistic and cognitive characteristic of stage direc-
tions of dramatic texts. The conceptual analysis shows how such texts mark the au-
thors idiostyle where there is no possibility to use the authors speech directly.
: ; ;
; ; .
Key words: linguistic and cognitive characteristics; stage directions; authors
speech in drama; conceptual analysis; idiostyle.

, -
, -

, . -
. ,
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,
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,
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24
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[10: . 164]. -

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[8: . 153].

25
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, -
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.

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, (Scotland, England) (Elsinore).
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() ,
2,6%. ,
(The King of Na-
varres Park. A Pavilion and Tents at a distance.),
, -
(On a Ship at Sea. A tempestuous noise of thunder and lightning
heard.).
26
 . - 1, 769 / 2017

(A Bedchamber in the Castle. Des-

demona in bed asleep. A light burning.) (A Council Cham-
ber. The Duke and Senators sitting at a table. Officers attending.).
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27
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.), , ,
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28
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[1: . 2021]:
She picks up the basket and trudges up the alley to her lodging: a
small room with long very old paper hanging loose in the damp places. A bro-
ken pane in the window is mended with paper. A portrait of a popular actor
and a fashion plate of ladies dresses, all wildly beyond poor Elizas means, both
torn from newspapers, and pinned up on the wall. A bird-cage hangs in the win-
dow; but its tenant died long ago: it remains as a memorial only.
These are the only visible luxuries: the rest is the irreducible minimum of
povertys needs: a wretched bed heaped with all sorts of coverings that have any

29
 . - 1, 769 / 2017

warmth in them, a draped packing case with a basin and jug on it and a little
looking glass over it, a chair and table, the refuse of some suburban kitchen,
and an American alarm clock on the shelf above the unused fireplace: the
whole lighted with a gas lamp with a penny in the slot meter. Rent: four shillings
a week.
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30
 . - 1, 769 / 2017

3. .. : . .: .
/ .. , .. , .. . .:
, 1989. 208 .
4. .. :
. / .. . 9- . .: ; , 2008. 248 .
5. .. - -
( -
) / .. //
: . . . : - . .. , 2008. . 3045.
6. .. -
/ .. //
: - VII . . . (1416 . 2009 .). -
: . .. , 2009. . 2829.
7. .. . : . -
/ .. , .. . .: , 2008. 144 .
8. .. / .. , ..
// . .: , 1986. . 150170.
9. ..
.. .. / .. // .
: . . .. . .: , 2006. . 494505.
10. .. . / .. . .:
. , 1931. 244 .
11. .. : , , -
/ .. . .: - , 1986. 260 .
12. .. -
: . . . . : 10.02.04: 16.12.69 / ..
. ., 1969. 19 .

31
 . - 1, 769 / 2017

80. 674

..

( )

. -

.
The article is devoted to the cognitive characteristics of contemporary business
discourse. Special attention is paid to the description of its global frame and identifi-
cation of its structure, namely institutional and peripherals frames.
: ; ; -
; ; .
words: business discourse; lingvo-cognitive structure; global frame; institu-
tional frame; peripheral frame.

() ,
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32
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,
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c. 128]. -
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[5: c. 22].
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c. 47].
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[9: c. 44].

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33
 . - 1, 769 / 2017

[10: c. 2].
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34
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35
 . - 1, 769 / 2017

-
[4: c. 125].
(. 1)
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, , ,
[1: c. 62].

. 1. .
, -

: , .
, .. , -
; , -
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. BUSI-
NESS . -
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ment, , -
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36
 . - 1, 769 / 2017

. , .. -
. -
[2: c. 186]:
Gianlin Praii SpA Via Cassia Km 89
Val di Paglia
53040 RADICOFANI Siena Italy
Dear Sir/Madam
RE; ORDER LAWN-1ND/CZ2K

We refer to your quotation for 30 industrial mowing machines, model

CZ28. Our client is now eager to proceed with finalizing the order for this
equipment as we are slowly approaching spring time. As we have never placed
an order with your company, we would like to receive your full audited accounts
for the last four trading years.
Please ensure that the above accounts reach us within the next five
working days, as we are eager not to miss the six-week delivery time which will
enable us to have the equipment in our hands as soon as possible.
Sincerely, yours
Sales Manager
, BUSINESS -
. -
,
, :
30 . -
-
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, ,
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37
 . - 1, 769 / 2017

; ) -
,
; )
, -
.
Business
Finance (audited accounts)
Marketing (trading years), , -
,
. , , -
,
(refer to your quotation for, the or-
der for this equipment, to place an order with your company, full audited ac-
counts for the last trading years, the six-week delivery time, Sales Manager).

, Equipment (industrial mowing machines,
equipment), Seasons (spring time).
,
, .
,
. , -
, -
, -
.
, , -

-
.
, - -
, -
, 5 ,

.

1. Lougheed L. Business Correspondence / L. Lougheed. London:

Pearson Education, 2002. 150 p.
2. Courtland L.B. Business Communication Today (10th Edition) / L.B. Court-

38
 . - 1, 769 / 2017

land, J. Thill. London: Pearson Education, 2002. 724 p.

3. .. . -
: -
/ .. , .. . .: URSS, 2009. 200 c.
4. . / . -
; . . .. ; . .. . .:
, 1999. 776 .
5. .. / .. .: -
: , 1998. 763 .
6. .. : , , / .. -
. : , 2002. 477 .
7. .. -
/ .. // . 2001. 1. . 2834.
8. .. , -
/ .. // . .:
, 1989. . 534.
9. .. - / .. -
. .: , 1971. 274 .
10. ..
/ .. // . 14.
. 1990. 3. . 4250.
11. Minsky M. A Framework for Representing Knowledge / M. Minsky.
N.Y.: McGraw-Hill, 1974. 306 p.
12. Reynold P.P. English Special Languages: Principles and Practice in
Science and Technology / P.P. Reynold. Wiesbaden: Brandstetter, 1980. 465 p.
13. Schank R.C. Dynamic Memory / R.C. Schank. Cambridge: Cambridge
Univ. Press, 1982. 284 p.

39
 . - 1, 769 / 2017

801.89.13

..

-
( )

. -
.
The present article is devoted to analyzing the system of the personal
names of the kings belonging to the Merovingian dynasty. It reveals the etymology of
the names given to the first French kings and also the principles of naming in the epoch
under study.
: ; ; ;
.
Key words: personal name; etymology; connection between a name and the
right to the throne; principles and ways of naming.

,
,
. .. ,
, ,
( , , -
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, ..),
, , <>.
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147].
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V VIII (481751 .)
.
40
 . - 1, 769 / 2017

,
I , , . -
, 743 , III
, .
(Mrove, Me-
rowig Merovech), ,
448 457 .
(meerwig) (puis-
sant sur mer). -
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. ,
.
, (Chlodion Clo-
dion), le Chevelu ()
(. . 460 .). chlod hold,

. ,
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41
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I 481 / 482 . -

.
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. , -
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cus, , ,
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Clovis. -
: , , -
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, (511 . 534 .). -
Peudrik (peud rik ).
/ Clodomir (. 495524) (511524
.) . :
(hlod) , (mari).
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(511558 .).
: child , berht , -
.
I / Clotaire Ier (. 497561) (511561
.). Chlodhar, -
chlod hold hari .
42
 . - 1, 769 / 2017

I I / Thodebert Ier (504548)

(534548 .). Theodberht
theod berht , .
/ Thodebald, Thibaud, (548553
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(561567 .). ,
.
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: hari
berht , .
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I II.
: sig berht , -
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.). II, -
, .
- (Saint-Denis), .
Dagoberth -
dag berht .
,
43
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?
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Clotilde Clodomir, Clotaire, Childeric, Childebert
[3].

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. Hludowicus ludus,
(laudere) ; , -
-
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, ([3: . 194]; . ..).


: chlod, mer wech,
(Chlodio) (Mrove), -
(Clovis), Clovis, Ingomer, Clodomir, Clothaire,
child Childric Lantechild
Childebert.
VI . ,
I ( ), 575 .,
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44
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(Chlodoswinde) -
(Childebert). I, 584 ., -
(Audovre) (
), ( ), ( -
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1. .. / .. // -
. 1992. 1. . 134164.
2. Bienfait B. Les noms de famille. Innovation ou adaptation du Moyen Age / B. Bien-
fait // Gnalogie Magazine. 2009. n 297298. novembredcembre. P. 1017.
45
 . - 1, 769 / 2017

3. Le Jan R. Famille et pouvoir dans le monde franc (VIIeXe sicle).

Essai dantropologie sociale / R. Le Jan. Paris: Publications de la Sorbonne, 1995.
576 p.

4. .. . / ..
. .: ; , 2008. 864 .
5. .. .. URL:
http:// be.sci-lib.com/article030136.html, .
6. Cherpillod A. Dictionnaire tymologique des noms dhommes et de di-
eux / A. Cherpillod. Paris: Masson, 1988. 498 p.
7. Le Robert encyclopdique des noms propres: dictionnaire illustr. Nouvelle
d. refondue et augmente du Petit Robert des noms propres. Rdaction dirige par
Alain Ray. Paris: Le Robert, 2008. 2396 p.

46
 . - 1, 769 / 2017

801.71
..

:
.. .

-
; -
-.
The paper deals with the analysis of diplomatic communication between the
USSR and the United States during the period of dtente. The principles of identification
of the intention pattern for successful diplomatic discourse is under review together with
an application of intent analysis method.
: ; -;
; .
Key words: diplomatic discourse; intent analysis; cross-cultural communica-
tion; linguistic identity.

. -
,
.

, -
. ..
. (, , ,
) [1].
,

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, -

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47
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48
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49
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50
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52
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56
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1. - . 19691976: . -
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. 752 .
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57
 . - 1, 769 / 2017

801.404

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-
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The article deals with the effectiveness of verbal and visual advertisements. Demo-
tivation posters which can be found in social networks are the basic material for the
research. The article shows the degree of their influence on the addressee. Demotiva-
tors are considered as a genre of value advertising; the author analyses not only commu-
nicative, but also motivational and reflective effectiveness of the text.
: ();
; ; - -
; - .
Key words: demotivation posters (demotivators); value advertising; communica-
tive effectiveness; motivational and reflective effectiveness; synergy of verbal and visual
unity.

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58
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(.: 2011-01-27 14:33:37

2010-11-09 15:03:35 ! ,
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1. .. : . / .. .
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. . 2010. . 2 (13). .
92100.
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6. .. -
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. . . . 2010. 1
(5). . 4558.
7. Bonsiepe G. Visuel-verbale Rhetorik: Vortag vom 25.03. 1965 / G. Bon-
siepe // Zeitschrift der Hochschule fr Gestaltung. 1965. 15. S. 2340.
8. .. / .. . .:
, 2003. 895 .
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65
 . - 1, 769 / 2017

80.23

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The article explores rhetoric representations of knowledge in political discourse.
Being an institutional discourse type political discourse is an excellent and broad plat-
form for explaining common aspects of human cognitive mechanism. It creates links
between concepts and linguistic representations of different level and different nature
which are structures of knowledge. Metaphors and metonymies play key role in polit-
ical discourse which is the most rhetoric and persuasive discourse type, and help to
form the structure of political categorization and argumentation. Furthermore, they
represent such structures of knowledge as ideology, power, social differentiations, etc.
and thus conceptualize political discourse.

: , , , -
, ,
Key words: concept knowledge, conceptualization, metaphor, metonymy, polit-
ical discourse, representation of knowledge.

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66
 . - 1, 769 / 2017

.
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67
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. (24, . 118)
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As President, I wont settle for a stop-gap measure. I will work with Republi-
cans and Democrats to find a long-term solution (Mitt Romney, Iowa State Universi-
ty).

Republicans and Democrats ( ), , -
, , -
, .
, -
(22, . 69). :
My grandparents were given the chance to go to college, buy their first home,
and fulfill the basic bargain at the heart of America's story: the promise that hard work
72
 . - 1, 769 / 2017

will pay off; that responsibility will be rewarded; that everyone gets a fair shot, and
everyone does their fair share, and everyone plays by the same rules - from Main
Street to Wall Street to Washington, DC. (President Barack Obama accepted his par-
ty's nomination in this speech at the Democratic National Convention on September
6, 2012. This transcript was provided by the Chicago Tribune).
, -
Main Street, Wall Street, Washington, DC.
-
.
,
-
:
America, I never said this journey would be easy, and I won't promise that now.
Yes, our path is harder - but it leads to a better place. Yes our road is longer - but we
travel it together. We don't turn back. We leave no one behind. We pull each other up.
We draw strength from our victories, and we learn from our mistakes, but we keep
our eyes fixed on that distant horizon, knowing that Providence is with us, and that we
are surely blessed to be citizens of the greatest nation on Earth. (President Barack Ob-
ama accepted his party's nomination in this speech at the Democratic National Con-
vention on September 6, 2012. This transcript was provided by the Chicago Tribune).
-
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After the Berlin Wall came down I visited that city and I will never forget it.
The abandoned checkpoints. The sense of excitement about the future. The
knowledge that a great continent was coming together. Healing those wounds of our
history is the central story of the European Union (The Telegraph, David Cameron's
EU speech in full, 23 January 2013).
Berlin Wall ( ) -
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.
73
 . - 1, 769 / 2017

, -
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1. . . . . . .: -
, 1998, 1392 .
2. .. , Connect-
, 2009, /http://www.pr.tsu.ru/articles/
3. .. // , 2007, 3,
. 12-19
4. . // : .
.: , 1975, . 193-230
5. Ahrens K. Analysing Conceptual Metaphors in Political Language. In:
Politics, Gender and Conceptual Metaphors.Ed. by Kathleen Ahrens. London: Palgrave
Macmillan, 2009, pp. 1-5
6. Bosman J. Persuasive Effects of Political Metaphors, in Metaphor and Symbol
2 (2), 1987, . 97-113
7. Carver T., Pikalo J. (eds.) Political Language and Metaphor, Interpreting and
Changing the World. London and New York: Routledge, 2008, 320 .
8. Charteris-Black J. Politicians and rhetoric: the persuasive power of metaphor.
Houndmills, Basingstoke, Hampshire; New York: Palgrave Macmillan, 2005, 256 .
9. Chilton P. Deixis and Distance: President Clinton's Justifucation of
Intervention in Kosovo in At War with Words, ed. Mirjana, N.Dedaic and Daniel
N.Nelson, Berlin, Mouton de Gruyter, 2003, . 215-243
10. Derrida J. Margins of philosophy. Chicago: University of Chicago Press,
1984, 330 .
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The concept is grounded on the competency-based approach to higher professional edu-
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technologies in forming of foreign language communication competence of students.
The specific of cross-cultural communication problem is considered for the purpose of
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communicative technology.

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Globalization of the world economy urges higher education institutions to train
university graduates, capable of overcoming sociocultural barriers, coping with uncer-
tainty and stress, meeting foreign partners controversial demands. New text-books
and adaptation programmes are designed to provide students with verbal / nonverbal
signals of interaction used by native speakers.
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chen: Goethe Institut, 1987. 164 S.

103
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801.712
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phraseological units is based on the language data from corpora of written texts.
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corpus;discourse.

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Die Stadt auf dem Abstellgleis.
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Die Frankfurter Allgemeine 1993 :
In den letzten Jahren begann die Koalition zwischen Militr und Islamis-
ten
zu brckeln. Baschir und Turabi versuchten, sich gegenseitig aufs Ab-
stellgleis zu rangieren. In den letzten Monaten war Turabi am Drcker.
Die Frage nach neuen Mehrheiten hngt auch von der Personenkonstella-
tion innerhalb der SPD ab. Sie haben stets die frhere Finanzsenatorin Annette
Fugmann Heesing untersttzt, die von Parteichef Peter Strieder aufs Ab-
stellgleis geschoben wurde. Was bedeutet das fr Ihr Verhltnis zu Strieder?
Im Duell der Aufsteiger trennten den VfB Leipzig und den MSV Duis-
burg fast ein Klassenunterschied. Entsprechend fielen die Reaktionen der
Trainer auf das 1:1 im Zentralstadion aus. VfB-Fuballehrer Stange: Wir
htten heute schon aufs Abstellgleis geschoben werden knnen. MSV-Coach
Lienen: Wir mussten schon zur Halbzeit 3:0 fhren, deshalb war ich nach dem
Spiel sehr aufgebracht. ,
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105
 . - 1, 769 / 2017

/ .
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Binnen krzester Zeit stieg er zum beliebtesten Politiker in Deutschland
auf. Im ZDF-Politbarometer steht er vor der Bundeskanzlerin. Es ist ein erstaun-
liches Comeback fr einen, der bis vor kurzem noch auf dem politischen Abstellgleis
stand.
Barockbunt-skurrile Kostme, sich drehende Schirme, wahrlich gol-
denes Haar und verrckte Hte verleihen der Inszenierung eine zauberhafte
Leichtigkeit, die durch die Sperrigkeit der Krper pointiert wird. Und wir, die
wir nur selten in Berhrung mit den aufs gesellschaftliche Abstellgleis befrder-
ten Behinderten kommen, staunen. Wir staunen, wie verdammt hartnckig
sich falsche Klischees dank unserer beschrnkten Wahrnehmung halten.
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gig, sagt Demuth, unterklassig gibts erst mal auf die Knochen, da muss man
106
 . - 1, 769 / 2017

ber den Kampf zum Spiel finden. Neidisch auf die heutigen Ver-
dienstmglichkeiten der Fuballer ist er nicht: Dass man 20 Jahre zu frh
Profi wurde, ist halt Pech. Aber noch eher haben sie ja noch weniger be-
kommen. Er gnnt den Stars das Geld, und dem Showbusiness Bundesliga
kann er nur gute Seiten abgewinnen. Nur in Wolfsburg, wo er schon einmal Co-
Trainer von Willi Reimann war, da sollten sie uns eigentlich ein Denkmal set-
zen. Das Potential dort sei schlechter als jetzt bei Pauli gewesen, und einige
Spieler haben Willi und ich vom Abstellgleis wieder zurck an die Futtertrge
gefhrt.
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Das unterscheidet ihn freilich von seinem Klubkollegen Lothar Matthus,
der vom fuballerischen Abstellgleis nicht so recht in den Hauptbahnhof
zurckfindet. Fr ihn scheint derzeit kein Platz im Team zu sein.

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108
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801.661

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centric approach to language.
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The paper discusses the technology of teaching directives to college students
from intercultural perspective. It comprises three stages: conceptualization and cross-
cultural analyses, forming grammar skills, and developing speaking, reading and trans-
lation activities.
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Key words: intercultural approach; grammar competency; directives; teaching tech-
nology.

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120
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801.98

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The article examines the use of pronouns of the Azerbaijani language in a poetic
speech. The analysis shows that in most cases the use of demonstrative pronouns, creat-
ing a rational connection between the parts of the text serves as a means of saving. It is
emphasized that one of the important features of the language interrogative pronouns
who, what, in a certain syntactic position is its ability to act as a stylistic synonymous
with different words.

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Keywords: Azerbaijani language, pronoun, demonstrative, interrogative pronoun,
synonymity

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n ota ydrm, sn d qalan ilri gr. ( ,

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Toy da mnm, mn (B.Vahabzad)

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131
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801.634

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The article summarizes the results of classroom research on using drama tech-
niques at foreign language lessons.
: ; ; -
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Key words: comprehensive school; English language; drama techniques.

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2. Oller J.W. Methods That Work: Ideas for Literacy and Language Teach-
ers / J.W. Oller. Boston: Heinle and Heinle Publishers, 1993. 434 p.

137
 . - 1, 769 / 2017

801.112

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.
The article deals with the peculiarities of English caricature as a polycode text of
small size. The linguistic analysis of caricature shows in which way interaction of the
units of language and image is intended to create comic effect. As the main mechan-
ism of forming the comic we distinguish the effect of defeated expectancy.
: ; ; ;
.
Key words: caricature; a polycode text of small size; comic effect; the effect of de-
feated expectancy.

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[8].
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138
 . - 1, 769 / 2017

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139
 . - 1, 769 / 2017

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( 1865 .).

The New Yorker
Readers Digest.
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140
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Readers Digest [1: . 75]. -
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141
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1. : Journal / . .:

, 2007. . 144 .
2. .. . :
/ .. . 6- . .: ; , 2004. 384 .
3. .. :
. / .. . .: , 2003. 128 .
4. .. : / .. . .: , 1970.
239 .
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: , 2001. 23 .
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2004. URL: http://grafic.orgru/karikatura.html, .
9. . .: -
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10. : [. . ]: [ -
]

142
 . - 1, 769 / 2017

801.501

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, -

, .
The article is focused on the analysis of footwear names which have proper
names in their structure. The purpose of the investigation is to define cognitive pat-
terns which underlie their semantic structure. The complex study of extralinguistic
factors, peculiar characteristics and functioning of the object reveals the correlation be-
tween the meaning of the lexical unit and its form, between the object and its name.
: ; ;
: .
Key words: footwear names; cognitive pattern; primary cognitive pattern; se-
mantic pattern.

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143
 . - 1, 769 / 2017

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Oxford shoes, Oxonian shoes, Rus-
sian boots.
-
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, , -
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.
(Oxford) -
(Oxonian, Russian).
, -
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shoes boots.
, , ,
The Guardian The Daily Telegraph [3; 4], -
Oxford shoes, Oxfords. -
Oxford shoes Oxfords
[13]. , , a
type of leather shoes that fasten with shoelaces, -
,

.
, XVII .

.
,
, [10]. Oxford shoes
XIX XX [11]. XVII
,
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,
Oxford shoes.
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144
 . - 1, 769 / 2017

.
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versity Oxford.
(
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. , ,
.

,
college graduates businessmen [5].
Oxford shoes XIX Oxonian
shoes.
. C , Oxonian : a native or inhabitant of Ox-
ford, : a person who studies or has studied at Oxford University [12].
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, , -
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, -
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shoes / Oxonians totum pro parte: ( -
) .
Oxford(s) -
, slip-ons , loafer
. , -
.
, Oxford(s)
, saddle shoes (Oxford with plain, rounded toe, usually
made of white buck calf with brown or black smooth leather section across
laced portion) spectator shoes (Two-toned oxfords made of coloured leather)
(leather). Oxford(s)
: Oxford(s)
145
 . - 1, 769 / 2017

, , saddle shoes spectator

shoes . ,
Oxford(s) ,
, .
-
. Oxfords -
for women. -
, , .
,
Oxfords: Oxford shoes <> are tricky to wear. The
shoes look masculine so the effort lies in making sure you dont look like a guy after
putting it on. <> six ways to wear the Oxfords without losing our feminine appeal
[2].
, -
, Oxfords -
.
, Russian
boots, , . -
. Russian boots ,
XX .
: The picturesque Russian boots in suede and patent leather caused quite
a sensation at the Grand National meeting [11: . 66]. Russian
. -
Russian boots
. New York Times
1915 Short Skirts, Higher
Boots, : Even at the height of the
craze for the imitation of Russian ballet costumes, there never were such high boots
and short skirts as now [1]. ,
, .
, -
: The women have taken to it like
fish to water A walk down Fifth Avenue at 12 oclock in the morning makes one
rub the eyes and ask if the Russian ballet girls have forsaken the stage and gone on
promenade [1].
Russian boots .
: The extraordinary demand for Russian boots has spread
all over the country. It was first seen in May 1921 < >a few more each winter
[11: . 65].
, , -
146
 . - 1, 769 / 2017

, -
.
. -
-
. Russian boots -
, .
Russian boots -
30-
. Russian boots -
. Russian -
-
.

1. New York Times.
2. Retrovintageshoes. URL: http://www.retrovintageshoes.com/2010/01/09/six-
ways- to-wear-the-oxford-shoes-sienna-miller-style.
3. The Guardian. URL: http://www.guardian.co.uk.
4. The Daily Telegraph. URL: http://www.telegraph.co.uk.
5. What are Oxford Shoes? URL: http://www.wisegeek.com/what-are-
oxford- shoes.htm.
6. .. -
/ .. . URL:
http://www.jurnal. org/articles/2009/fill58.html, .
7. .. (-
): .
. . . : 10.02.20: 26.02.09 / .. ; -
. , 2009. 29
.
8. .. -
: . . . . : 10.02.20: 10.09.10 /
.. ; . .,
2010. 25 .
9. ..
: ( ) / .. // -
: . 2009. 4. . 159162.
10. Brooke I. A History of English Footwear / I. Brooke. London: St. Giles Pub-
lishing Co. Ltd., 1949. 249 p.
11. Swann J. Shoes / J. Swann. London: Butler & Tanner Ltd., 1982. 96 p.

147
 . - 1, 769 / 2017

81'276

. .

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.
In the article, on the example of S.Rahimov's works of art, dialectisms are con-
sidered, intended to bring to the reader the naturalness of the work, the nationality of the
characters, the description of the territory where the events take place.

: , , -
, , , -
.
Key words: dialectism, style features, phonetic dialectic, lexical dialectic, na-
tional color, territorial affiliation.

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148
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149
 . - 1, 769 / 2017

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150
 . - 1, 769 / 2017

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, dd, dada, qaa,
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151
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3. . -
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4. . - /
. , 1958.
5. . -
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. , 2005.
6. . / . -
, 1962.
7. . / .. , 1980.
8. . / . , 1979.
9. . / . , 1969.
10. . / .. . -
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11. . / .
,1962.

152
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The article is devoted to study of peculiarities of precedent names and expres-
sions functioning in the structure of educational text. The precedent subtext is analyzed
as a fragment of epistemic situation. The means of precedent phenomena realization in
the metatext of textbook are found out.
: ; ;
.
Key words: precedent subtext; precedent phenomena; educational text.

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