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Market Analysis Chapter 11: Promotion Decisions ________________________________________ Chapter Objectives Structure Of The Chapter The nature of global promotion Global promotion Campaign design Chapter Summary Key Terms Review Questions Review Question Answers Carmel of Israel References Bibliography ________________________________________ Products or services will not sell unless people are told about them. It is true that few companies from developing countries are global in operation, so much of the promotion process is limited to either third party advertising (for example the Dutch advertising Kenya grown flowers) or taking part in international exhibitions (for example the Zimbabwe International Trade Fair in Bulawayo). As many primary products of developing countries become the end products of developed countries, most promotion is limited to mentions of origin in developed country promotion. Nonetheless, the rules still apply for effective promotion, whethe 0% нашли этот документ полезнымMba Thesis Pijush Roy 0% нашли этот документ полезнымProject Report: "Role of Sales Promotion On FMCG" 0% нашли этот документ полезным