CPA?

CPM

CPC

CPA

CPA

-
-
-

I Want You

-
-
-

EMAIL
CAMPAIGNS

EMAIL
CAMPAIGNS

EMAIL
CAMPAIGNS

EMAIL
CAMPAIGNS

 LP

EMAIL
CAMPAIGNS

 :
Incent

Friction

Anxiety

EMAIL
CAMPAIGNS

Thank you page

. EPC=$0.5-$1

 ?
2 -

20%
+4%

+3%

 !
2

:
5%!
:
32%

, ..
Welcome-

:
eCPM=$7-$15

 ...

eCPM=$0.2-$0.4

CPM=$0.4-$0.5

eCPM=$0.2-$0.3

eCPM=$0.1-$0.4
eCPM=$0.1-$0.2

:
eCPM=$1-$1.8

 ...

:
eCPM=$4-$11

 ??
2

1

+

- 2-3
- 1 -

6
1 1-2

 ? !

:
eCPM=$12-$30


- CPM
- OR
- Activation Rate
- RPE/month
- LTV
- Unsubscribe Rate
- Complaints Rate

20.84%

10.39%

9.72%
8.33%

50.71%

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