.

.
,
, .

03.04.2013

Kyiv

100+
5
50 000

Raiffeisen Bank Aval

Index Bank

BM Bank
Astra Bank
Kredobank
ERSTE Bank

Tokyo

Russian Standard Bank

Megabank
Bank Ural FD

ANZ
CIMB Malaysia
Commonwealth Bank
Toyota Financial Services
Shenzhen Development Bank

Singapore

Madrid

Abbey
Atlantico
Barclays
BBVA
Caja Mediterraneo
Ceska Sporitelna
Credit du Nord
Deutsche Bank
ForeningsSparbankenAB
HSBC
ING
Intesa
KB Bank
Marks & Spencer
NovaRede
RBS Group
Staal Bankiers
UniCredit
Hapoalim
Israel
Discount Bank
Mashreq
FNB
Nedcor

London

American Express
Bank One
Bank of America
Charter One/Citizens
Citibank
Guaranty Bank
H&R Block
Hibernia
Hudson United Bank
JP Morgan Chase
PNC
RBC Centura
Royal Bank
Synovus
TCF
Toronto Dominion
US Bank
Wells Fargo
Bancomer
BancoSantiago
Banco de Boston
Banco de Chile
Banco Itau

Minneapolis

-11 -10 -09 -08 -07 -06 -05 -04 -03 -02 -01 00 +01 +02 +03 +04 +05 +06 +07 +08+09 +10 +11 +12


IDNT
10 .
IDNT .
, - ,
John Ryan 2011 167 23 , .
THE FUTUREWEALTH REPORT, Scorpio Partnership 1800 wealth-
.

product
price
promotion
place

Multi
Channel
Banking

Fiji

Tokyo

Papua

Vs

Kabul

* , .

 10

,
,

 .
,

( / /
/ )
,
.

From 4P

To 4E

Product

Experience

Place

Everyplace

Price

Exchange

Promotion

Evangelism


,
2 .
(Gfk)

.
, .
.
-.

(-)

136

1.
2.
3.

scent

visual

Sensorial
banking
sound

touch

taste

visual

visual

visual

visual

visual

visual

visual

touch

scent

scent

scent

taste

taste

sound

Case Study

-
, 20- .
.

.

UFD 2010 .
Private Banking.
UFD
,
: Private
Banking , .

Case Study

, , .

UFD Private Banking

Private Banking.
.
- Life Style.

Case Study

Private
Banking
wealth.
.

Case Study

,
,



.

,


-.

Case Study

Case Study

LS Private Banking
Cash desk - separate enters

Client Traffic Scheme

Client Traffic

Lavatory for client

Kitchen

Meeting rooms
priority placement,
the possibility
of galleries and
suites design

Clients Zones
Groung Level

Plenty of doors,
galleries and suites
alike, lets the traffic
of clients to be
guided easily, so
they don't cross.

The possibility of
suites organization.

Meeting rooms

Wardrobe

Client 1: entrance
Client 2: waiting/service
Client 3: exit

Security

Reception, Life Style

(bar, concierge services, children room)

Client's staircase

Back office (second priority)

Staff staircase

Separated toilet
and kitchen

Client access zone,

depositary and
clearing rooms

Separate
staircase

Clients Zones
Back Office
Basement Level

Client traffic
and staff traffic
are separate

Basement placing
makes the impression
of additional security

Client's access
zone is in priority

Depositary - is in safe
place with limited
access
Back office - is the separate
zone with closed access

Not all deals are closed

in a boardroom...

 .
,

.


,
.


.
,
.

. .
, ..
, .
, .
,
10-15 ,
.

See you.
Mykola Chumak
Founder | CEO
+38 067 502 9152
mykola@idnt.com.ua
www.mykolachumak.com
www.idnt.ua