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SEOMoz Search Engine Ranking Factors. , !


Google.

- (
Naumov).
, , 2011 . ,
.
(. 2009 ). , , SEOMoz
.
11000 ( US).
(-30, 227.737 Url).
( )
. , .
? ( , ,
), , ,
-1 +1. 1, (
) .
: 0,2 ; 0,2-0,5 ;
0,5-07 ; 0,7-0,9 ; 0,9 .
.
- . , ,
Correlation,
.
, , ,
, .
, , .



,
. ( ), .
2011 :
( .com) 0,22;
( ) 0,17;
0,16;
, ,
( .com) 0,38.
:
/ (keyword.com) 97;
/ (ABCkeyword.com) 71;
/, keywordABC.com 69,3;
/ (keyword.abc.com) 52,8;
/ 3- (keyword.123.abc.com) 27,2;
(abc.keyword) 17,2;
key.wo.rd 15,2;
:
Ben Pfeiffer
.com, .net, .org
.
. , key.wo.rd,
.
:
- /
Google, ;
- 2- 3-
, , , MFA,
;
- ,
-.

Google
:
( ) 84,7;

( ) 78,0;
( ) 68,8;
Wikipedia - 60,4;
Google Places 55,0;
Facebook 34,3;
Twitter 33,5;
Linkedin 28,7;
Linkedin 25,1;
() - 20,9.
* - () , ,
.
:
Thomas Schmitz
, .
() ,
,
, .
Scott Polk
LinkedIn Google Places
, (
).
Kurt Krejny
/
, - , .
: , " "
, . ,
- ,
. , .

( )

:
80,4;
67,3;
(
, TrustRank mozTrust

) 57,4;
(URL) 55,5;
52,5;
( )
47,7;
- IP 46,6;
, / (
) 46;
( , ,
.) - 44,6;
- ( DMOZ, Yahoo! ) 43,7;
:
Fabio Ricotta
,
.
/ .
:
, .

.

Google

:
89,4;
74,9;
(
) 65,2;
CTR 62,2;
(crawl errors) 60,5;
52,8;
(HTTP response time) ( Google) 49,3;
47,1;
404 45,0;
44,9;
c- IP, 31,5;
30,2;
28,3;
18,5;

:
- -0,01;
- -0,03;
- -0,07
, . ,
,
, .
:
Angie Schottmuller
( )
. ,
, .
AJ Kohn
Farmer/Panda,
.
.
.
:
, ,
.
. ,
, .


Google
, Title 94,4;
() 77,8;
() 72,9;
() Url 69,9;
() H1 69,7;
() 67,2;
()
, , , - 65,9;
() ( 100
) 63,7;
(. LSI, LSA) 60,4;

, Alt, 51,1;
() H2 47,2;
38,7;
37,7;
() (bold/italic/em) 37,2;
3-6 ( ,
) 37,1;
, ( ,
) 33,0;
() - Description 31,9;
() H3...H6 29,3;
Description / 21,7;
() - Keywords 5,2.
():
() 0,09;
0,09;
Alt 0,08;
TF*IDF (tf-idf , . ) (Title) 0,08;
TF*IDF 0,07;
H1 0,07;
- Description 0,06;
- Keywords 0,06;
0,05;
:
Hamlet Batista
- Description
, Google
.
Dave Davies
- ,
.
.
Lindsay Wassell

, , , .
Pete Wailes
,
.
- .

, -
.
, ,
.


Google
:
( Twitter)
/ 84,1;
/ 79,0;
Facebook (Facebook Shares) 61,6;
( )
Facebook (Facebook Shares) 56,3;
, Digg, Reddit,
Stumbleupon .. 40,9;
( )
Google Buzz ( ) 36,9;
Digg, Reddit, Stumbleupon . . - 35,6;
Google Buzz 34,4;
(/) 21,3.
():
, ,
.
(Facebook Twitter) .
:
Dave Davies
12-24 Google ,
.
John Shehata
Twitter .
: ,
. -
Facebook Twitter. ,
- - 100
.


Google
:
/ 74,6;
( , ,
, Google Analytics LiveInternet) 58,4;
/
51,4;
41,4;
/ ( ,
) 36,6.
, .
:
Lauren Vaccarello
Google ,
.
Carlos del Rio

.
Tim Grice

. , (CTR)
.

( )
Google
:
(
) 71,9;
(
( )) 71,5;
(
) 69,1;
( )

63,8;
(
( )) 60,1;
(PageRank, StaticRank, mozRank) 55,7;
51,6;
(TrustRank,
mozTrust ) 50,5;
42,9;
- IP 40,9;
URL 40,1;
( , , ,
.) - 38,3;
( DMOZ,
Yahoo! ) 36,4;
() 7,2.
:
,
( ).
:
Abhilash Patel
,
.
Richard Baxter
, ,
, , .
Wiep Knol
,
( ),
, , .
:
,
. , Google
. , ,
, .

()


93,7;
82,7;
( ) 70,5;
( ) 63,8;
57,4;
(HTTP) - 53,3;
( , ) 47,1;
46,9;
/ 44,9;
44,2;
- 33,3;
/ 32,1;
/ 30,3;
(W3C) 18,9.
:
, ,
.
,
URL ( , ),
, , Adsense
.
:
Hamlet Batista
- ,
CTR .
AJ Kohn
, .
Matthew Brown
, , , ( Adsense)
,
, ,
.
Scott Smith
,
-3.
.


Google 2011
* - :
. .
.
; - , ( ) - ;
. .

Negative Page Level Factors

Source: SEOmoz Ranking Factors

(malware)
;
( ) ;

(. . );
;

( - );

(. . );
;

:
John Cole
,
.
Hamlet Batista
, ,
, Google .
Fabio Ricotta
(
, ,
). Google
.
(
) , .
:
2011 Google
. , , .
,
, .
,
,
.

Negative Domain Level Factors

Source: SEOmoz Ranking Factors

(malware);
;
;
/ ;
,
;
()
(,
);

(. . );

:
Joe Rozsa
Google (malware),
.
, - .
Pavel Israelsky AskPavel
Panda,
( ) .