CEO说：像企业家一样思考

!
"#$
$"%
&'(
!)*$+ ,-.
$- /*-0
!"#$
!"#$
!!"#$%&'(
!!
!!"
!"#$%&
'()*+,-./
!!"#$%&'
!!
!"#$
$"%
&'(
!)*$+ ,-.
$- /*-0
"! !"#$!%&'(
!!!!"#$%&'(
!"#$%&! '()#*+,-./01234
5! 6789:;<:=(!>?@ABCDBEFGH
(<IJ" KLM!NOP# QRP1# STU# VW#
XYUZ# [\]^M_`! abc7"
defghijWkl! mn+opqrsWG! t
uvw@x" fy.ghi3H(z{k|}~! H
(<M #<|" fH(@
$
M! def39:={LH(<$
)! f.8! ZpM% KLH($%!!
¡<kl! i¢¡<£¤¥¦! H(§!¨
#©ª<k|«¬3k|®)¯C¢°<|! ±H(²
C³´µ<k|®! ¶·C³¸¹<k|º»"
¼O½¾¿<M! 9:=ÀÁÂ & ÃÄ¿
' ´µÅÆÇÈÉÊËÌÍÎ! Ï ( ÐÑ) ÒÓÔÕ !" Ö
×ØÙ8<ÚÛÜ * # ÝÂÄ & ÞÄ ' ÞÄÅßÇÈàá
¾* # âÂ&ãä ' ÅåæçèéÇÈ< #$%* # `ê&ë
ìí ' î ï ð Ç È < #$%* # ñ ò ó ô ' õ ö Ç È <
#$%* k|÷øùµCú¡<k|«¬3k|®i
)¯|"
ûüý²! !rþ)¯|ÿ!! 9:=3Ö
"@Ø8# ØrþÇÈ< #$%<k|«¬3k|® #
©ª" #t! ÷$%8&ÇÈ3)¯%:'ô(m)

! " )!*+!,-./01234567 "#
!!!!")*$+,
!*+! Mk|,-.M/<" 0Á Â& ÃÄ
¿# ÝÂÄ&ÞÄ3âÂ & ãä1÷$¾! H(ÚÛ2÷
$C38<# 456<ÇÈæ78,<9:! H(´#Ï
;ÕÚÛÜA÷$Ü! M! H(Ê<Õ¢°M=k
¾! >39:=2K?/"
'ô@ÄBCD>! MEÕ'*FGHIJ
¡Kk|÷ø" !LM &" ,N<OP:Q&! '
*-. + R, ÀÖ"@Ørþ<k|÷ø:Q!
S&TUVöÃÄÇÈ< #$%í&WRâ# Ååæçè
éÇÈ< #$% â Â& ã ä# O X 8 Y % Z Í < #$% `
[&Â\]V^# _`ÇÈ< #$%ab&cìd# efg
h< #$%`[ & i! ¨j´µÅÆ<É #$%ÁÂ & Ã
Ä¿1" 'k)lmABsnH(<«¬ÿo! 89:
;<=>?@A4BCDE%&FG" HIJK" LMN
&OP4QFRS#
#'^M=på<qr! !stuvwx<=:
5@! 'yz{¤.sï,<k||Û" #q!
'<}~3)¯C%%Qo<'! ¬
$! 'IJH(d|" *)! m
*º<! H(À5@SH¬ $<:
'" '(%<:'y# ! aC
q(<Bz! !#s##<l ! 2¡¢
ds#w£<¤¥---'(<¦¶§¨" SH<k'
"$ !"#$!%&'(
!!!!"#$%&'(
©©! ª«'(%<:'¬i! G®!! %'
¯t°'<±åvw)¯C"
%'²³s'<´µ¶µ! 2¡·'¸¹º»
¼½¾¿À" !' '( Á<qr! ÂC'<:Ã?!
'!Ä8ìðÅö<%ÆÆÇÈÇsÈ:Q" y
É! ÊÇÈ< #$%Ë®s'<k|ß! 2R'Ì¨Í
¥! ÎÏÐ2Ñ¯Ò3Ó]ÔÕ! ÖyM×ØÚ
DÙÚ" Ûu! 'Rk|<¬ÜËycÝ! #$%mÞß
'×àákâãä! !àá! 'åds:kÚÛæç
? ' )*+* 3Wç?! 2èé¥´" Zq! '*-
.ê4Ö"+, #$%ëìOPíî! 2êrï@ð<÷$
¾´ñk|òó"
!ôÚÛOP<õö÷ø! #'Hùyúºú# y
úÍ|3yú£¤¥¦<ÇÈq! 'ÕZÇÈ÷$¾@
û*<üú>ýþ" 'Ë®KLÇÈ<ºú3@b<
Í|d! ?ÿ!< #$%"¸ÀÿØ#$Ø%Ò<
ÇÈ}~mnrØï,<&'---À'!st<%
('@<ú¡"
)×*lN<)·'©¤! 9:=<|4
x'! G+ ( ÐÑ ) ,"" ,ÇÈ! -()¯¥u<|Û
3|.Mq4©ú<" TU4VWXYZ[\]^_VW
àF4RS# bcd" e9fghiVWj4aFR
S" klm;e9TU4no# p09:=¡! -(

! " )!*+!,-./01234567 "%
!!!!")*$+,
Rd/0*C1S23<4" '$³ùµk|
¸5º»<;Õ + k|òó, ' -./

012
//3
4.52
1* "
!"#$%
+,rþ< #$%!H(<6N$%&§7)*)À9
:=©ª<)8! MH(k|òó<9:" VöÃ
Ä< #$%í&WRâ! SØõ<k|;<pM%:
'! À==:'>?!@<A³k|BC% ydy«
DdEF§¨G@! Ho# IJ# KL<¸E
F§¨jW! ¨jdÐM¹<Ó]ÔÕ" de'|
NO! HPQDRMSTÓU! ¨ådP&<®\V
WX! ÕÛ! HydyYX87<q(3Z" deH
¶®¢ì! [`\m0! µR\]9:! Hp¸^
'__"@" c¨²! \=`Ô§+aÍ&"
'MWRâk|<>! uiH!b¥´µÅ
ÆÇÈcde"f# gM´¤ÇÈ3VöÃÄÇÈ< #$%
q! ·µ<mMú¡<k|®"
Z! f.·µ³k|´µ®h$ fÛn\%Ç
Èù¯¥u<ï,º»h$ fû*<k|òóh$
+,qr! f!ÇÈ<i=vjkás¢°<l|$
m! =vjcM # ÐAÜ$nvj! -(´#
Ï;Õ + lvj , ! * q m Ï ; Õ + l o ò , A Ü
+ oò, " EÕ8,æ¾!%ÇÈ<i=lvjkáH

"& !"#$!%&'(
!!!!"#$%&'(
<pÈ:Q! @¨#H(ådql<qr! ´#^M!
=lvjrvsq! pt0=¾´) + lo
ò, AÜ + oò, uG@q"
¡<l|xv.wÐ=¾<xy! zH(\{
<`Ô34" =R,vjØt<ÿ|! }PRÇÈ~
Ø*ì" =¾cMiÿ!<d%! d! L
2Ñ¯# :ÃØAÜÐm! H<¸rÕÿ
!< #$%h$ EÛ! KLfô:Q! b=vj
AÜ + loò, ! § &¢°<k|òó"
#f.$ÇÈ6r=~! 2¡¸ñëcÇ
È~<`Ôq! f<.îp.ÎQ
! ¼,a|," #{LÑ*íØ63àä6
q! f(<q(p.)do" R:Q! f.¼*
! EÕf6¢°<íî3`ÔÇÈyË
8" f<·ý¼O,! f<m88ëc"
k|òó·f! p0=:påp
/0q<o! AÜp0ÝÂÄ & ÞÄ! ,

$
<ô! Õàä 8<ÐÑ" ', NÉ ! ! ÝÂ
Ä & ÞÄ!H<8¡¢kás¢°<£jÅß|!
!""" N 6 ¤! ÞÄÅßÇÈ<¥2¦k)§) ' &""
¨©ªs"
! $7,«¬Qq< ', NÉ" ---Ü

! " )!*+!,-./01234567 "'
!!!!")*$+,
#f.·µ³k|´µ®u! pc¨3ÇÈ
¥®<¥¾Í*<Rý" f¸¯°±
²---=l¤< + loò, ¾ÀZ/CD³# ²
CÍý<c®ÚÛ¾9j )*+ô(<Z´ + µ , " fý
¶¢°ÀÇÈ|·Õ! K¸<-.®!f<
!É"
fc¨,«&.k|´µ®! tu¹h«
,! 8º¶·! G+Øï,<k||ÛrÕf<³
,! p0Z9:=38ÇÈ÷ø@û»<k|ò
ó" fyË®Zk|#¼! 2Ý@¢k|
òó<\G8D"
&'()$*+,-
=9:=½¡!=st:5@¾ H<¿À3
Áe$ ²³s 8, """ ©ª¶< )*+ c . ²
+ ÂÃ Ä, " M! Zst<9:=cyCD=Å
Æ" HydyDRABZ{6@ &Çj# Çj,
# IJl-d! ¨j¿À3Áe<³È! 11! @*
§M¨H{¸Gñ ' H< ÂÃ * Õ
Éç"
tuHÐÓ]ÔÕ! Ó]c¨Êç{& Ä<
Ë¤ÖÌ%Ë" HyÍ$*Gñ×<Áe ' )
I* ÎÏ%" deÁeË-! p?{p.£y¦"

"() !"#$!%&'(
!!!!"#$%&'(
H(ô@ÿÍTè)I! Ð=|EMH( & +®
\, " ! &! H(\q\Ñ§!ÒÓMSÔÊTÓ!
qrTÓ! ¨jTÓ,<}~" deHÿÕÖA
Üñs×Ø<ÙÚ! ZHp.!@ÛÜ"
>RÇÈm2KÝ¡" Þd! ©gßëcsì
à! ZáE< Ä!@8âãä! MáEÇÈ.y
c¨å¸o<ætç~-(<$n! èépMáEÇÈ
!@C,ê<)I" tuÇÈydyYX87Zib
ÛK)I¨ÝÏ®\" pMÕë¶Ü.!Åx@
6Èª + iiáEÇÈëì®\ìí , îï<|E"
ìíTÓ3ðOîïYX§.Tñìò! Ö¡³UD
ø,m.$/l ó=ô¦" M! ÇÈPQõb³
Î!Ô! EÕ-( &®\"
\{6ö! 9:=÷H<DBE! $ZøIØ
t<Áe¹!ØÉù ' ú k$³#;ÕB * " H
IJCÜ! 6H(§G! ¨jÓ]d! \q
\ÑDR<yûûMü{! ^*ý{"
deH<IJGyñ×s! pydyTÓ ' ^þÓ¦
ê§¨* # Íÿ!"IJAÜO8#$% ' îï * ËF
§¨H<>?" cEÕü{<´! ý{HÐ
=¼MÛ<Ó]ÔÕ! AÜHË¿À3Áe<³È
' nl&M* " de*E'yQµs! HpÍç~"
ZH½¡43ÔÓ¢°:Q<t'$ (|M%
! " )!*+!,-./01234567 "((
!!!!")*$+,
#{è)<qr! ¾*®\p²ýHdt" \=¾
§CD®\Õ*! mpM¾*0" Ö"@¥³®
§*=Å" Z9:=¼MGÀC®\---ÀCM
S*å¸<®\! dd¼,<®\! MS^vw
/+¼,<®\"
de!{è)<qr! k=D&*,h®\-.
½¡$ M #c.<ô" %/.^HK#õ
0! EÕQÕ10%<¾! M+2!å<ô! Ö¡y
cS! !st! ÛqH<%3+c^*å¸<4
J" ¡<567·H,a®\VWX" yÚ=:
=**¼>! !H<y¼8M!«DC
¼OãX<R% HdÇjp?{<IJ! H
&®\i¬ |"
ÇÈmM¡" '("M.9iiÇÈÕ®\@
:" -(c$ns),<nlÖGyñ×! ¨/87®
\Ï)I;µ. AÜ-(YXs),<<\í=! )8<
:=ºú.yÕÇÈå+å¸,<ìò. AÜ-(¨>
?<ÿo$IJGêsmk# ú k! MIH@@Ý
yÏi" #ÇÈynñå¸,<®\q! -(´#.×
AB" #ÇÈAsC,<0.*jqn`Zn$BH
Ä<}~q! -(p.!DB<qrEFG" Ç
ÈØydyÉç©H ( °n# ) plIJK°n
TL"
"(* !"#$!%&'(
!!!!"#$%&'(
MÏÉ!@²<9:=" \=H%<k=ÇjÁ
e<ÿo§y¡" !st! #=¾<®\NOyåq!
H(p×A0ÇjÁe¨/¼,<0" Õs$!
k=ydyÀÿØ#/+å¸,<®\! ÖTP!D^
AHu^*Qê"
:=\GR=S! />T0" H<ìò!
±Áe<jWÓ3GñÓô(<*U #ñ" H<ìòà
' ìò;"ÝX®\<ÞÍ* 8`! ,9" ' R=ï,
VW! A=ÇÈµsyú<X" *ÇÈ$-;Õ +
ìòà, AÜM + ¯|ìòà , " '(*P&YAÇÈ
<F#" MKLd! ¼ÕÍ&<M=VW,!
'!u!¼Õ4!<Z["*
^'(\Ø=:=As :"" ]Þ ':"" ]Þ`M '"
©ª* " H$0QÕ\WsÓ¦ : """ ]Þ<Áe!
ZÁepMHª<<n" deH¨ !9 <ìòà
' í^@*<e¶jS:<u<ìò * GñsK Ó ¦
: """ ]Þ<Áe! ZHp/+ ;" ]Þ" mpM²!
HµH< :"" ]Þ<\/+s ;" ]Þ<ìò! @¨H<<
nÝ_àpM !"9"
Z! =:=y`cÓ0¨/+¼,<ìò
$ ---+*w" EÕdeH$Ó]dCc! §¨p.
WaSHk=" ZHye¼<0ijdÁe
$ #ty! deHjW<Áe§b)s! §¨.+

! " )!*+!,-./01234567 "(+
!!!!")*$+,
cd6ñS&<ef" mc*³È<ÁeGd¼t!
ZHMSÔÊGZØ/0<Áe$
!" Ö× (" Ngõ<áEÍ|! hb!À´µáE<
&! Ê<Ës¢°<nl&M! Ö¢ds`6
<Ðÿi" #q! hbáEÇÈoæJ¶©H§¨
Rùj&áE ' <=>* 3k&IE Ä<ðL" !vwë
ì@*è"El<úq! hb$*O|,$n:áE<$
nmµ$n <=>3k&IE! EÕ-(Þ:áE¼/
0" ·dhbáE#q<u©2ÑÈU!Ênl÷n&
;çs÷<ÿi" #t! ´µáE®!k)oÏs÷
<ÿi"
R=9:=ip! Hydy!R+,®¶"
deHyÍ%×Ø<`! H<|+¬ h
×. deHy3§¨Çqrd! §ÿ.MG§! 2
¡H<]%0i0*" ©s! deH\§ëìÇq<
rd! Hptuí§¨R¢°<¤¥! úqëc§
¨<l ¦vt! @¨! H@*<:Q§M¨§¨Õ$
a<"
.&'()/0
ù¯%=ÇÈ6iªw+! M-m &
+,`Ô! Ö¡`Ô4ÂG¶ñ---*x-<
y! *%Ò<ÂÃzX! ¼*!¦ÿ©<{|}

"(! !"#$!%&'(
!!!!"#$%&'(
~k<{.î" )¯z3k|òó§M!Ö"
A<1234x&Öghi<" :på!9L
(pñ)! tutÀ)¯&×! Øuñ×
! kà¢°<ô|" H(+GHÛnsk|<~=ù
Q)Ã"
'!st<rL)8pMTd|<&
¶" Gü{! 'ÂÏ\{@ ( >
! '3'<(C'<}~3(k'Ï
%! tug!@" '({LC{&Ë$<ô
---§ïs! i. GsR!
Gñ×. ý{6@&ZTA0! ¨jxÝ%Ø¬
<k'!Ç+*<)¯ ' Ø¶·* "
\{'§6'<} (!3§¨íaè! 2
R<nl&M3Ó]ñ<ç~" H(\qr
rd! Z%3'(<'µô<k'p&
²Z=§¨¡I! tuMH<'W" M³
¢w£¤¥<! \{è)q! '(§T Ý²
qÓ" ¦t'(y.·µÿ¿<X! M'(¶!y
./0<ï,DÛ! §§'(<k|ò
ó! Õ'(< ' %r9 * àäÓ¦" ¨©ë<
M! =Ó¦^TUÕ'ëìº´µ! ¨jau<+,
-."
mnf2yM=9:=! myM=k'|"
! " )!*+!,-./01234567 "(#
!!!!")*$+,
yÚfMªªkáà|! ^Mk)b¥8ÇÈcÚ! f
§c¨9:=@+,*µ<R" H(b«¢
°|&<\=ÿ!---nl# # §¨# ìòà#
<nÝ_à" +f! mq4c¨¢°<k|ò
ó! Øï,<®!@sn%ÇÈ½¡¬/0"
!!"
!"#$%&'()*+%
!!"#$"
!! %&# '(#
)*+# ,-./01
!"#$
$"%
&'(
!)*$+ ,-.
$- /*-0
"(& !"#$!%&'(
!!!!"#$%&'(
k|òó&Ä'(sn/0<A=5[" ÏÀh'
(MdJÛ3¤<% Ê<! '( &sn|å<
è---Åå# -å3&å" ®ý¯s&rvm¨
j-(Md©°Qµ<! '(pkáãXs" !
k|&mM¡"
!Ý=k¾r±q! yÚH(MyMúÍ! myÚH
(MS²vr±! H(§!4% Rÿ<|MS/
0$ M½¡/0<$ ³/0<ÿo½¡¸d¼t$
k¾( ' ym³´* §µ$%Ò<k|ù¯mnrØï
,<ùQª"
/0<|°¶=ï,&'&r% ®\VWX# <n
Ý_à ' ìòà3·¸à<èM * # |ðL" <¹
|%b«S&<\=vm3-(ô(<©°aè" ë¶
ÜO@/0 < ¶ = ï , & '---® \ V W X# < n Ý _
à# |ðL! prs¥|<&AÜº"
®\VWX# <nÝ_à# |ðL¨jë¶Ü! |
&¥SH&'§M°Ûn$<" '(<|MS!n
ñ®\$ MSåds+t<<nÝ_à$ '(MSè»s
§¨$ ¼|MS! wðL&$ deR}~<Ï
(§M8<! ZG¶p.ï½f! f<|ùÍd+
t" ©s! de(|MS<! Z±·M%8&gh
ÇÈ! ØmPËd¾u¬"
y&^fH0<º´µAÜÇÈ<ºúzsfR
! # )!pqVW4FGr;"s4 "('
!!!-+./" 01# 23# 456# 789:;<
k|,-<C" K0=9:=¡«D}~¿!
À)Á!®=6|<,-" deÂÇÈ@ÃÄ=ï,
&'&<i=A,=ñ®}~! fp &ùµf<k|
,×Å-" def¡s! Áýfk)0=
<k¾3rþ< #$%Z¡«D}~3n`}~s/
12345
®\VWXMÓ7/0ØÍ&<Æô" =
Zý<k¾ &CD% H<|MSnñså¸<®\V
WX$ n$®\<9:M$ ®\M½¡·µ<$ ¥
=yÇ«D}~m²yñ(|<k¾§&
ÛÜ"
®\VWX' + ®\VðOU , * M!iøq(r
®\<WX"73Wñ"7ô(<*U" ®\WX<i9
TU nl# ëìÈÖÝ<®\1. ®\WñTU
²³:<# ÉÊË\# ²³ìÔk<IH1"
9:=¨®\ÿo)¯H<@*WG" §¨²³®
\! Hm!ú{¨®\²³êH<ìÔk" R:=i
²! ®\3ÝXMú=R" M8,æÇÈ§ëì>
È! @¨®\3ÝXpyús" ÇÈü{Gñnl!
.!øq(uÝIH! ¡p*sÔÝ?H ' §¨Ì
ÇÈ<0* 3Ô³?H ' ÇÈÌìÔk<0* <}~"
H¼<²³q(!+8Ãt@zs®\VWX"
"*) !"#$!%&'(
!!!!"#$%&'(
®\VWX±·RZØ8<ÇÈm.r8}~"
ÂÍÎÏÇÈ! !" Ö× ;" Ng7)ñ®®\ÐÑ. 88
áEÇÈ! !" Ö× ;" NgÒm7ÓE®\Ô-. Õ]<
<PÖì&×iØIÇÈ!)×< ," N&¼M,ñ®
®\Ô-"
=ØÙÕ<®\Ô-|tË$!%Õ]<Ú
ÛOPÇÈ! %ÇÈ<cdMÚ¾As87<0ijW
ÊÇÈ! @¨\=¤§ &+,®\i²³ìÛ" ! '((;
N<i=qÑ! ®\ÐÑóik) #ÜÝs" !¡<
Þh! ªwª<n`ÿ|pMñ vm|! M
Pä\=MÚ¾<ÒÈU"
p!ßñ rd&rr<qr! MÚ¾àJ
}~@!! ¬áâsH(<ì_" H(Ë®ÇÈ<³
?Ããäåyæ% OP§}yjqa¨çÝ¶! Z
¨çm"Mèé³Hq(" ÔÝ?H ' ¨çÌÇÈ<0 *
<qêÏÝöM ;: { ! ÖyM :, {<Í|qê¦ ! q
(*wéLsë " Múq ! ÇÈ-PQvw²³:
< # 9:*{¶ # ÚÛ¶µ3ìÇí¶µ¨¬ #<
ù¸ "
´)n`³H}~! ÇÈ<®\îÞds18<
Ç! ï%sð\Àmñ! Ö¡^jWs7ò &<ÿ<¤
Ûè é" # t! M Ú ¾ m T » s H ( R 4 v | < @
*Ò"
! # )!pqVW4FGr;"s4 "*(
!!!-+./" 01# 23# 456# 789:;<
®\ÎêÇÈ$)! -pMÇÈ<óÆ" ®\Ð
Ñ# yëô®\§cõ/FG! ±·SH¢ìE'
' Þdìòà3<n·¸à* 6i+t"
\%ÇÈ§&!Nö&!ÃN&<®\Ý²! ¨j
Zøqö<®\VWX" ÂÇÈ*®\VWXh$ Õ
*AÜÕ*$ def<ÇÈ*®\VWX! p
ÔÊDJ! ³MEÕÂÇÈ<ÚÛ®YXs87<\
¨ËÇÈ! ^MEÕN/sC,<)I"
defÕ%8ÇÈ:Q! Zf@!<åÇÈMS
n$s®\$ f(!i=e ' Þd²XR * <|M
/0^Me0$ *qrf.9åÇÈ"f²% + '
!·'<åÇÈ/+®\! ÖyM|ðL", s
÷sc®÷$RÊåÇÈ<ö" Þd! c®c.ñ
`Ô! µ=ñæðL|n$<®\ ' Þd²NðLà
Õ '9 ?!9* ! ² Ð=boæðLÍ|<åÇÈ<
Ëvj ' @AB* # ¯vj3:=øí"
*qr! =%(ÇÈ$Ê|QÕSÝX<&i
9! ÇÈûûM + /0<:û , ! %(r9Í´)ÇÈ
/+®\iåH(#h< Ä"
66789:12
!¾(<"#$%&! 8,æ¾§Ûn®\! Þ
d! !XùÁôÉÝ?Ê½ì" M!%8Ç
"** !"#$!%&'(
!!!!"#$%&'(
È&! +,¾.Kx®\! AÜÕMÐvj<
ô"
S¶! ÇÈ&<\=¾§ÔÊH(<:Qm!
ëô®\AÜnñ®\" = gÁ´)k±4åd
Rÿ &" {<³Hö! Þ :, {<³Hö&úýd,! E
Õ¡ÇÈp¼6åd®\! ·dß®\<Ó¦d
¼6<Ëû! mpM²! ^ß®\¸µSHÿ
!" =:=ÚÛÜdeºÒäå! p.$/87)IN
/! Ö;µ87®\"
í=ÿ:=<`Ô.z®\VWX" ¨üÏ
ýþÇÈÕ" ÿì¸ & !Î ' CD0

E0
F )G
HH0
/* ! !" Ö
× 8" NgjWsÊÇÈ! ís%e6"þ=! Ê
:=+opuXcæðL<#D! 2ÑÈU+o ;9 ð
L¢ !"9" 0=ìt<Þ$! ÚÛ®`Y<
:I
6 ¨©ª¬í%ÿ<"þ=! Ö!2ÑÈUy%
q<úqëc$n" M! p!ÿ:=^*ír3
YXù¯<qr! -(<&RD&'Î ãÍÇÈ
Ç+sè"())<¯! *+süÏÇÈ<Ë
Ò! EÛ! üÏÇÈ<2ÑÈU2*d,¶®ð
L! ÿ:=<k:méØst*N! ÇÈ<®\VWXË
rsÎæ" ÇÈYX®\íØÿ:=! M.*®\
ÝX"
±·MÝËí¾9mR®\VWXÎ*Ï¥" H(m
! # )!pqVW4FGr;"s4 "*+
!!!-+./" 01# 23# 456# 789:;<
È# ~Û3-ñ£.! TU¤.# ?3²¥" K ²

!!!!
¥ #Í&/
!!!!!
\Ø²¥¤.!·/@01M! ÝËíc!Z{h
0¬$-(mÈ3-ñ" ²¥cGh0 :%&" ¬
-M©Ô<HÝvj! qÎÏÔÝ?H<¾9k)2
»Ï%s" H(!3ö¯k¤." Z²¥qr
¬¸r®\$ ---!-MZÍ<¶{ôu"
^'(Mim²¥¤.Md£4<" !+,Ç
È! Ë¥M3ö/h0 !%"" ü¬2»t! 3ö@0
4ñ" mpM²! de5!3ö/h6ôÉ4ñË¥!
ÇÈëÉÝ{Ý³H! ®\îÞmaôÇ" °Û
c7! 8K<¾À2¬ s®\<Wj! S&TUÝË
í<9:"
¢Ni! KZý<¹|%7õñs8®\VWX
<tì#! S&+,§g&!)IÚÛ@! EÕ8%
§CD)I89s87®\" ^'(¨ðÖ: ' ÙÚú
<<;ô * Õ! -M%!m«'! ¸\· 8 {!
\{ !: :q¯|" !ªu<qr! ðÖ:2*)I"
·d-ÀZ &$87«<)¹!«'3=>&<
é«k©Þ?* 8<®\ÿi" ðÖ:´)°gÙÝ+
@! tuMµf¾<A-Ø$IJË-ê§¨" «Ï
Ë-ü! §¨ &±´)H(<¤µBÇÈ²³«
H! ÖðÖ:.!*·ü¬a-<ìÔk²³IH"
"*! !"#$!%&'(
!!!!"#$%&'(
¡pn$s87<®\! ÇÈc¨$®\µ2Ñ¯
¨å+¼8<7" ' ðÖ:uiËsù¯ÿo! í
s¢°<=>! @¨®!-m*)Is"*
ÀÛÈª! ÞÄÇÈG=¾Åß" §¨PQ!@j
Åßq# ÝIJÉµ¤µB³H" ÞÄÇÈ´#!Ý
ÅßA. &" {u¬²³ìÔkIH ' ìÔk$n
<ÅßA. * ! ÇÈT 6 {<)I7" ¡! !
øb<q(! ÞÄÇÈ<®\WXp.8-<®\
Wñ! |ðLd08! nñ<®\mp0,! @¨! *
¾$ÞÄÇÈF®\-C"
0ÞÄ¡<@D + ÿ)E, ÇÈ2yMª·®
\VWX<ÇÈ! +, + é , <ÇÈ! Þd! ´µÅ
Æ# F#G# gMzX¨jhbÇÈ§M+t<®\VW
XÜ" ´µÅÆk)Hw '" N¶®s®\VWX" ´)
ëc$nØ»3$nWÃà! ´µÅÆäs)I
Ä! 2¡!yíÿ=<Þhëcs-<n"
Zý<k¾CD®\VWX¸*|ðL" ´
)ýò<Y<! ®\¸ëcÇÈ<¢ì" Ûø! ®
\^Îis=ÛzE'% #ÇÈ·µ¢°<0Öy
MAi<0q! cdÚÛ¾9.¼Iañ8º<Y
<! KJn$¼8<y!Ïö"
;<=>?
Anf.Õ/0pMå+ìò--- + ñWc
! # )!pqVW4FGr;"s4 "*#
!!!-+./" 01# 23# 456# 789:;<
G, ! ô¶@! -KC¼,"
yÚÇÈ<ºú3Í|d ! f§!·µ¢°AH
¾<0¶ ® r L " f . Z Í B H A Ü · µ ¢ ° < ß
L ! 0gÁ s f < Y < ! A Ü F f < Y < < , "
de f v õ s % Ç È ! Z + Y < , p M
fs "
f<Y<ï³óo®ñi! -cMnl ' )
I* # %:k'3I÷ ' AØ»* ! 3+cM§¨
êf<NÌO ' J
%=* ! EÕHWsklÏ% ' Ô
Ý?H* "
fY<<RpM<n " =áEÐäk<<nT
U:=3OAE( # ìÇ8P # x-èé ! ¨j\M
?Q # RS3úv.<)I ! 11 " <n§Mf
6<3ù7< ! ;Õ*ó<n " Z8. ! Þd8
P3- C ! T y . ñ ! @¨*qrmÏ;U
<n "
±·f<ÇÈyM%ÐäÇÈ! m.*Y<ÍÕ"
d! ÈÍ|&<TV|! y &úv.)IAÜ$n
Ø»! M-<®\^M¨SHÿoÏ;µ" Þd! WX
YÚvj&ÄTVÇÈT æU<®\ß»¨²³§
¨<õZ" ®\ß»mM³<n"
QÕ=û*Ù8k|òó<¾! ÔÊABÇÈ<*
ó<n! úqDRdìµ<n/0! ¡<Y<

"*$ !"#$!%&'(
!!!!"#$%&'(
¸n$[\<ìò$ ®ô! mpMf<<nÝ_à
' @%+* ¸M,$ <nn$så¸,<Y<Ï
ösh$
*¾]^$=VWFY<Ý_à! AÜÒÝ
_à ' ÒpM(Y<êÇÈ<0 * " Ý=]Åô
(<*fMzX6<! S¶-(gÁsú=VW% µf
<Y<AÜµ<Y<êÇÈ/s,0"
f2y &W )*+?¬Ûn<nÝ_à=V
W" 'cïPý>" +,NÉ! 'Î_ )*+
$ºöOíS<ÖZS` ' )3
13K
.3* 8` '! Ç<
=a{2Ñ" !Z! +,KËk3w£ ' *w4Mb
´* !¾ cd# ef# ¼g1A³kl"
'(i=BCDBEGhÈ<b´É! '}i
i<0²³i<IJ" i²! iM¨\¤ !I

,9 <ìà
Ai<" =$s<æx '!I

,9 ¨ '! =¤ *
NìàjtcM &"9" Z=b´ksH! EÕ´)ìl
ì! Nìà¶m@.M &:9"
Zi<ìòà-M,$ * ,9 " '(yd
yP}id!AcìB<Þh$)hi"
AnMý=}~no! iµDpCq! tu
RCrÆss*=t" i<jQKCIJ·¸---)I
<·¸"
i<G¶ï½i! ut<Ý_ài¢Ý=E'---ì
! # )!pqVW4FGr;"s4 "*%
!!!-+./" 01# 23# 456# 789:;<
òà3·¸à" Gñ×. '" ©ª<ef! id
," ©m<ìò! @¨Õs²³BH<ìÛ3ÍÿI! i
PQ!\·<\{yGñi<IJ" Gd0o! i
pN0,< +,9, "
·¸àvÃIJ·¸<q(Lt" ^'(À=|Qw
)):=O:! rÕnl! tunlI÷G§¨
D&! pM=·¸"
^'(MÀ=%ÒI'" '+!k'íØ,
@Y0! H< ÕNO®\! @*<<n§¨)Ió
o)!! Z%ÒI'M\{§¸GrI÷# Íÿj
XIJ! ^M &·<q(iGrI÷$ Ùtp³
ÞÞp?³Þ)!¼c<)I·¸à" R+,ÇÈ
Ö®! )I·¸àM=+*;Ë<æx"
*¾µ)I·¸ivÃ)I·¸à<VW! mpM
N&)I·¸*" Þd!×Äê! y@µz${<\
N·¸àM &6" ! pKC×Äê*w\{§Gñ
4v<)I" \{×Äê§ÝÏ-µy@µz${Ç
j@<0! 2¡^&O@<ìò" ¶!MRI÷r
(<1tìµ"
yÚ<n¨³óo)!! x<n·¸à§+
% !øbq(! ÞdN&<" ÝX^¨"<
n" defÀxñ)I·¸à! pµ"7^¨)I"
7" M^'(|Ræ! 9}·¸à=VW" IJP

"*& !"#$!%&'(
!!!!"#$%&'(
Q)°ÇÈ§¨D&---0o0t"
H@IJ1M§¨D& &,q($ Ç
ÈÝ|Qwnñrl! ú k'# =>AA-&
Gñ×- &,q($
!©H! lÿ~E:=ñI! ØuMë¶ÜD
&qê & 8! {" !Ûö(! :=µijWláEú
v.<0pÏ89!lE@s" Ðäkdyß0!
¼y$-µ!¥SHµ@! GáEMë¶ÜD
&" delE6"Më¶ÜD&! ZÐäk
!x# áE# ù@IJ&<<\p.+," p
M',ç·¸ætOæ<«"
<\·¸d0o! Ý_àmp0c" ô¶@! <nÝ
_àpMìòà¨<n·¸à" M=¸5<k|
Û! c¨ÁMdh%
!"#$% L&'% M()%
± !L"M#
yM\·X! !L" M#M= #*µ<k
|:û! ¦d8%}»" =Ço<èe !¨Ømæ<ó
oÁM---Þd ;9# '"9 AÜ ',9 <Ý_à! M=c
¨GHµiÞ <æx"
!Ó 7 % Ç È < ù ¯ î Þ M S u t q ! = t
< #$% 2 y M + a Z 6 < " H µ < n Ý _ à
' AÜ=È ª < Æ* i R ù ¯ Þ ñ G I < 4

! # )!pqVW4FGr;"s4 "*'
!!!-+./" 01# 23# 456# 789:;<
" ´)Þ ! HCDüN<îÞMyMt
×N3ÉN! MyMt-<RD! MyM!-
ÔÊb<r" ZØt<ÇÈËu<nÝ_à
§ 8 '" 9 "
@ABC$DE
!,«&! '(µìò=ÅigËuVìò! m
pM²ÇÈ!²³s@*<¶µ# ìÛ3Ë¶ôu@1<
0" ¶µTsÀnl<Ðä3 ©a<¶µ! O
@¬ ÇÈ#ù¯@²³<ìÛ! ¨j@dË²ñ"
Vìòi¢ì! ìmMsnk|,-<=Í&
Æ! µ%ÇÈAO$nm<" ÝXä×ÐäA
jWÊnl# È< G H r ,! p c ¨ x ñ ì" Þ
d! =k'|¨\ &" ©ª<Ó]jWs ' """
! tuM¨\ ," ©ª<Ó]Gñ! ZH<" Ý
XpM ," """ ©ª '' """ M," ©ª L," """ ©ª*! H
!nl@<GH¶µ ' ÇjIJ<r,* M &" """ ©ª
' L' """ M&" ©ª *" µÝ=æ ' " ÝX3"r
,* pc¨xñì"
," """ *+ ! ,-#." N&" """ *+ ! ,-/0"
7 L!" """ *+ ! 1&"
'<ÝXä× r,! åd !" """ ©ªì! H
< ìàM :"9"

"+) !"#$!%&'(
!!!!"#$%&'(
FG?HIJK
23456789:%;<=2>?# @A>6
7 @%+# BC67D!#$% ! @%J

" EFGH#$
% ! @%$# I!" # $ % " $ > J K L 3 M N O P#
QRS2L3;<TUVWXCYZ8$ @[\]^
_`67^8!"% 458D!EFGaAT458
D! ! G0" # 45bcdefgh$
ij @%+% @%Jk @%$l>mn$ o p # q A
r_74 s !L" M#t u # Q v !w x ! " # $
% # " wx& ' % # #w x ( ) y z $ { | J i j
!" # $ % # q A } ~ & ' % ! " ( ) y z
! !"()%,-#.!" " $ qAY
45ij $ { # L 458&'%C
,9# , - # . '"" * + # ! " C !" * + #
&
!"#$% !!" L,9 M !'"" *+ O

!" *+"
ij # @%+ C !,9$ J i j D ! # $ % #
J~&'%!0()% ! !0()yz
,-# . D ! " $ L 458&'%C
,9# ,- # . '"" * + # D ! ,"
*+ &
D!#$% !!" L,9 M !'"" *+ O

," *+"
! # )!pqVW4FGr;"s4 "+(
!!!-+./" 01# 23# 456# 789:;<
ij# @%J '"9$ ijGH#$%# }J
~&'%G0()yz ! G0()%,-#
.G0" $ &'%C ,9# ,-#. '""
*+# Ga8GH '" *+ ! Qve45
r8h" # &
GH#$% !!" L,9 M !'"" *+ O

'" *+"
ij# @%$C ,"9$
+,k¾3Y<Ü§ #Íx2¡G½Cì<
Ë¤! EÕ-ëìs*a|6-Ë¤<Í&mõ" Þd!
#ìà ,!9 :;9q! p&×z=³% ME
Õfµs¼,<0i$nnl^MEÕ¶µyË! Ó].E
ÕÖTñs$ !=¾Åß ' C#* 2Ñ<6ö÷ø!
C#=k*C¢ &;9<ìà" MHCpX
÷ø! C#<Ó]hT! ìàTñs8` !" =Øm
>" Õs$)! C#=kydy4ËH(<)¯ÿo!
Þd¶A.<øT$n# ä¶µ3ðO·¸à1"
ìàTñm*cMEÕ§¨èË$sË¤! Þ
d! Gñ<nl,Mñìòànl! ÖcìòànlG
ñ×<Þ ! ³i.vwOæh$
@ALM?$DE
+,¾§$g&!ìòà@! Öxs·¸
"+* !"#$!%&'(
!!!!"#$%&'(
à" S¶! Zrþ< #$%Àn,SHÚÛ¾9<yúô
bp!% H(¸úqDRìòà3·¸à" ³Í
apMk|òó<º"
·¸àR\%ÇÈ§ #Í&" Ê<^'(imZ
?*87U<n ' :=# -CAP * <ÇÈ" ¨©
HÅýÅöÇÈ ' +PAP* Õ! -!Åm# Å# z3
3Ëÿ!Ís87Y<! aCLÅý|Ó
]<hT¨jìòã! ëc<nÝ_à<ªvpM
ëì<n·¸à" +PAPPQ&µZ<n/+¼,<0"
pMÕ'(.6%ÇÈ ' #t^*SHÅ¤Ç
È* y§òø8¯|U ' ÝX * ! 209:=¡
¾ÇM¹<nl&M" +PAP< #$%FÂ & Î
bämÇkÁ! +PAP! !""" N# !""' N3 !""! N<
Ø8ÆpMðO ÝX"
k<nÇÈ¸àä¶?æ<<nÝ_à" ÞdÞÄ
ÇÈ! -&M%x-OA=k! ,2y$n+,
x-úA.! @¨ÞÄÇÈ2*+,í 3ÐäØ
»" ! '((( ?!""" Ð N! Þ Ä < Y < Ý _ à ' 0

1Q2
/R2
S
4
3F0
R3
E! MÞÄrv·µ<=Ó7Æ! -(©¤
=Æ¼tÓ7s-(<à * jtcM !:&9/ MÉ
N<Ýë"
ÞÄÇÈ2yMEÕcìòà¬åddÛc<Ý_
à! ÖMEÕÝÂÄ&ÞÄ÷.s·¸à<" H
! # )!pqVW4FGr;"s4 "++
!!!-+./" 01# 23# 456# 789:;<
ñìòÍ|! Þd§2! ¸! &9 ?:9 <ñì
òàhåd½¾¡¢<cÝ_à! ·dH«DÕ-
( >! M H Ë ® s !L" M#< Ð v
m---·¸à"
f£ñÞÄÇÈ<)I·¸àM,h$ ! !"""
N ' ¤ !; "è)<ÐN&! S)I·¸àM ," O

N" Þ
ÄÇÈ<)I7 #:! EÕ-<x-§MÊç¨ç@
Ð<" mpM²! -¤¥§¨&Ä<A¦iOA! t
u!y=3ö<q(ËI" ®!+,ÇÈ ' Þdg
MzXÇÈ# ¸íb3§böÇÈ* <c®ÚÛ¾9§×
ÞÄÇÈI! -Md¨dÛñ<)I7iTP¤
&Ä$n3Ë-<"
EÛ! !f¨©k|z<qr! Kª«D<nÝ
_à=VW! ¨j-<ï,&r&'% ìòà3·¸
à" tuDJ¢°ÇÈ<<nÝ_à! def¶dy¸
c! p &Ç+iÇ-" ±·f*d@*
<(|! m*ìfëñ<}~! d! À
Í|&Øt<ÇÈ©Þ! f<<nÝ_àd$ !)×<
*N&! <nÝ_à<îÞMËt^MË's$ yÚ!
=Í|! ÇÈ?*Øc<ìòà# Øc<·¸àAÜ
Øc<<nÝ_à$ f-(Z$
<nÝ_à&cf·µ¢°<0Af¾<0
' ZÍ%A<0 * @ ³ ñ < r , ' @ D < < , r ,

"+! !"#$!%&'(
!!!!"#$%&'(
à* ! Mk|ùQ<Û" de<nÝ_àñ<,r
,à ' T! '"9A¼c* ! p.FY<ÿ<,y!
EÕÚ Û ® ! « ¬ < ì _! · < Ð Ñ Ó 0
«Û"
*ÇÈ<vm|# mÇÈA$nm1<0^yå
¨²³<,r,! @¨-(PQÀì#! &ëcÝ_
à! &®¯vm|" pMÕ'(.)#
6+, #$%Aô|vjÚ¾9`&GR ' °º *
¼|AÜ&+iO$nm" !" Ö× ;" NgõÁÂ &
ÃÄ¿!´µÅÆp·µs¼|." H²! ´µÅÆ<
¥¼|! deyÍ|pAp?! dey
MM¹<Y<Ý_à! p&Ï±èAGR"
±·fyCDÇÈ<<,r,M,! ´)Ç
+iëcÝ_à! ói^M.8y¡<" \Ø
f!%áEÇÈ:Q! f.Ë®:&~E|<Ý_à
*}~" ô¶@! 4Ö"<áEÐäk!~E|@<<
nÝ_à§&ñ !9! ±ñ<,r,à" vm|
Êdiå+¼c<Ý_à$ '( &<nÝ_à<
Ý=ÿ!iXD% ìòà3·¸à"
+NOP
|ðLRÇÈË+aÍ&" \=¾# \%ÇÈ!
²+\=H%<)E§PQ&ðL" Z! f!Õ%|

! # )!pqVW4FGr;"s4 "+#
!!!-+./" 01# 23# 456# 789:;<
ðL<ÇÈ:Qh$ -<ìò wðL! ·¸à*h
Th$ de|ðLà #ñ! AÜñ®ÎðL! K
C$
de4ÇÈAÜf@!vj<|©uÜ! f
<=¾Ëm0z" deÇÈ< ÝXk)*/
³Nq(T yË! 9:Û×sqAvwË<-."
c®ÚÛ¾9DRä¶µ# fä9:! ¨jäÚÛ
®d" H(g+Ë3îïYX! ÿ!9:ºk
ÇÈ! ØuÇÈX´6µ5! 9:mÕÛ<0Í8
«Û"
#ü¶.! ÇÈ*rLpKC©u=\{§
!É<Ö"" defyË! RDpØ§0
f" ¨RÅÆÕ! -7)M3´µÅÆ©Þ·<"
MEÕÇÈ*|ðL3$nàëc! Ø-Û
Üs! ®!k)y%)!s" MÞd7)<æçØ»Ç
È! yÉ¨É^MÖ"@p?8x-ÇÈ! M!Ö"
uX C#qg<qr! -¯¸ $n&&x-" #Z
ÿ¹ñi< C#$nk! ÞdÞÄ3º»oæðL<qr!
-.*! èeÕº»@Ýj"
ÇÈðLÎi=ÛÔ! ðL.%%ÇÈ"
%oæðL&<ÇÈEF¼,*Cÿ¼«À# *¬
<¾" ÇÈêH(ëìs¬½<$¾! àäs+,ÿ
<Ë-." 9:(]^9§¨²H(<ÇÈMØt<
"+$ !"#$!%&'(
!!!!"#$%&'(
ÇÈ! ¨j*¼,<|ôÈ<ý"
QRSTUV
8#$%X@67 !
% Ga% ¡" 8!¢S£¤8/0$ e¥¦L
§¨©ª«¬8v# ®f45X7eY¯S°G
a±²³ ! <>+" 8´;<$ <>+CY¯µ¶·
Ç¹xº»¼8½¾¿À# ÁÂÃµ¶45C
¸ÄÅD!F8Æ0JÇ$ ÈB# ÉÊ <>+CY§®
278ËY´;<# BÌ@ÍÎÏ¤45dh8Ð
# ÑC@ÒÓÔ45ÕÖ×Ø8Ù¬ÚÛlÜ2®
ÝÞß$ LàC®fáâ8 #$%rãX>[äåæ&
83çÆ0;< ! º¢Iè.% &'%% ()%%
!"#$%kéê" 8¨ë$ Y§ìíîïàØ
C_`ðñL3Æ0+òãó¤ôõ# lÌRºö÷
æ&8$ øÈ# LÒY Ý45?Zù7$ úºû
üTº¢Iè.% &'%% ()%% !"#$%k
éêý8×RÚÛþ2ßqAÿvñ!"# ó¤
Ø¥8ôõk#$$
^'(66°gÙ3SHzXÇÈ§Ë$s" G
Ø¢! Nk¾^M #µX I4

G5 ' °gÙg; *
ÇÈ<! 3+ÕÛB @ H ( # < |" 0 « ¿# À b

! # )!pqVW4FGr;"s4 "+%
!!!-+./" 01# 23# 456# 789:;<
Ä# îïð# Á¨jÂÃ£¡<ÇÈEFsKæ<¾
¬! ±·Äì\ ' P2
E0
K21R
* ÇÈ¡<ÿ¬:ÇÈ§
EF©HÅýÅöÇÈ<É"fÂÎ & Å," Z
¦dÆÇ<>ÇÈ.ydyÕØt<éõÈ¾¬! ¨
jè»H(Øt<9:ÖGÉ" ZÇÈ<EF
!$ ZpMÇÈðL! ¨jðL@Îi<-.3Ê!
#t^*ZÇÈ@ëì<íþ|# àäÿôJ¨j
rþ<-E"
+NWXY$Z[\OP
|ðLS,ip2y*tb" ðLP
Q&¢ì3c w! |ðLPQ&ËaCìò3·¸à
<ëc! ®\VWXm &T úu"
+,%ÇÈ!ÇÈb :ºú<qrÌsrþ<
]Í! MaCÇÈºú<ð8.§§Î:Ï! Û×
sRZGËaC-(¢ì<ï,ª'<ÐÐ" =
&<|M! iÇÈÕÑëìÒwO¦! \&O=O
¦e¶ ! """ ©ª! MÇÈ.\%Ñ\=¤Ý
'"" ©ªQÕSëìÒw<|w¶" ÉÓ³ÿo! ÇÈ
kàs=*ìcÔ<ô|" M$nÒwO¦@ <0
MA<! Ö¡ZÒw<ìò #ñ! Ê,yå¨²³A
0<ìÛ! tÖÇÈ#qk)ÏÕøNÖÏ»s"
aC=y))<Nk¾yøNH<|! Ç
"+& !"#$!%&'(
!!!!"#$%&'(
È+opXy×ñs! 2¡Ø$/°n" BÿÕÇÈ
&û=ÿ< #$%"
*qr! ÇÈcÚ.EÕês h_yØ#<
ßÖ!K&Þßs ¢ì6ðL" d! % Ý
XÕ ' 6"" ð©ª<úÇÈ¨ ¾9Gñ×<ÙwÚ
O<\UæÕÉçðßH(! ÖyLÇÈMS!
&¢ì" #ÇÈÝ%8¨çD&HÓ¦ :"" ð©ª<
ÿ@q! \=¾§ #¬Û" M!Hhi<¶N!
aC7<ðL! ìòà.ñ®ã" Øu! #$%
¼Ýß^\=¾§¬Û+#<ÿ|¶m@M=Ü
0-C" =ÿ<ÙwÚO<Ó0^yå¨²³$n-<
e¶" ¼OÝÞ<M! h_\N§&TñÓ]¨è»
¨ç"
Õ<øNÒ´#ßy)° n < . " !""" N ;
¤! %7M©HØ8<CQú kô<ÇÈOXJ
K°nTL<Í"! EÕ-<¼())<øNÒÏ
PýM×Ø<"
!" Ö× (" Ng! ÇÈ())káoæøN! S
&TU!N&í ;" ?'"" %<m'! *MÊk!
©H¨ø<H%Ae" Ûu!~= !" Ö× (" Ng!
7àu@q! ÝXy , ¨©ªG@á !" ,¨©
ª! +!øN<6ö÷ø! ÇÈ¥<\Ý_àm!
§§y%q" M '((, Nká! aCÇÈøNu

! # )!pqVW4FGr;"s4 "+'
!!!-+./" 01# 23# 456# 789:;<
â<Oo! ñi|E! ÇÈ<Ý_àkáhã"
S&=|EM! ÇÈGäå[*<)¯úo! æ
Ô´)Ø»,< ¨j-<cì| ' Õ§¨ëì>
?* i¶®¢ì" M!Ûö(! ¤µBÍ|k)Ë
8" §¨c¨´)¤µBÖyMÇÈëì<>?Èij
WØ»" ¡! ÇÈpÛ×s=Í&<ÝX9" Ûø!
H(<>?)#MëìêcV<§¨! S&+,¾
ØuÊ,y³H" úq! ÿk'!<¯|UmGy
MÂö! Ö['!< ÝX-ËaCÇÈP&<
çÿ<ÛÜÖñ®ãä"
G '((; N! ÇÈG!è«" '((( N! ÇÈká
Ýãaésvmm'! ^GRs|ª" ±©d
Û! ÇÈ<êÎb¯t #ëÍ" ! !""" N ; ¤!
!ÿ¥ #$%<÷$h! ÇÈÊç©H ( °n# ) pl
Iëñs°nJK"
@¨! Ky&$ÇÈ<ºúQÕSMSrþ<Ó7
Æ" Û+¼,<¯|U2yMt<)¯ÿo" f
&CDÕ¨j½¡·|ðL" úq! ^&DRf
<ÇÈMS!Oc w<#D@Ë8"
66f<®\ËîÞ! An! ÝXðL<ú
q! f<®\îÞËd¼Ýs" M¡up! f<|ð
LM!nñ®\^M!ëô®\$ f<ìòàMÇs^
MËd¼Ýs$
"!) !"#$!%&'(
!!!!"#$%&'(
±·¢ìðOs2¡®\mðLs! S¶^M*+,
cÙÿ|" fc¨µ<\ikË=ÿnl# jW
%ÿÇÈAÜ×=ÿ<H%Ë|" cÇÈ &ê
nlðOÿþ¨ëcSEF! mc &TñÓ
]¨å§¨ Ä! #t ÄM¨¢ìÕïì<"
Ë®Z*ìcÔf¾.ys<|ðL-.!
mMk|òó<vm" ×Äê<àá¾] & ×Äíp
CDd8¢°<ô|! ±·H<úÍ(ÕMyc
<" '(8, N! RÄÎÇÈ< #$%UXÂ!Ru8î
ï]kâ<ð@²! ©H<ú |M=rb<# ú
ðL<Í|! mMHÕk,³)¯# ¸a\·È
<|E" MÀÛúq! ] & ×Äí.ðks+,ÿ
'! 2¡ $ H < < n Ý _ à 9 9 T !Í|qê¦
¨@"
×Äêk)íksÀRÄÎ<*ñ" òÚ!ÇÈ<º
ú@ÝÜ8/©ú! M! ' ¤ &' "è)< !""" ÐN&!
×Äê< ÝXM ' 6," ¨©ª" úö! RÄÎ<
ÝX8/M :"" ¨©ª" ×Äê!øN)Ã&! ìòà
3·¸à§dsëc" c¨²! -ñ8<<nÝ_àÕ
S456<øNëìs<9"
Z¢ì<ðL-.Á!@6yCÙó! >R
Zk)&<8ÇÈi²ôSdÛ" MÂCõö# ¸
÷3<¹VZÉ! f3f<úô(p¸Ë®-" ¨
! # )!pqVW4FGr;"s4 "!(
!!!-+./" 01# 23# 456# 789:;<
hbÇÈÕ" '((( N ' ¤! !=*Pøm%O<
.@! ÁÂ&ÊYÄï½Y<h! hb!Ôù*³|
ðL<ÿ|! 2¡&¶Ø*àäÓ¦y<ÿ|! S
&=ÿ|pMêáE@*Üëìè"È" ÊYÄæ
Ô^hbuXOÀjW3kË©a<n|ôx" @D©
an|! MÊYÄµiócZÀº|*@yú-
úò©a<2Ñ|! p0ûÂ!)¯-<º|---
ùj<úqmñ ùjÈ"
hbË®! =jWáE<ë¶Ü &ÕáEü<
\! êáE@TV! 2!øq(uRáEÍ¬L2j
Wýû." ¤B# TV# ¬L3áEA.Mmþ<2Ñ|
! M-(-À|á<áE |ú©H" !áE
<~=$·ö&! =E"üÕSe¶` 6; """ ©
ª---*wMEqêjE¶µ< &I
, ë" hbÍ´
)À@*Í|i¶®ðL3n$Ó¦" pM
hb! '((( NjW¿ÿÂÅÛÇÈ ' TU0

VWX0
R! %!"
áE¬ÅH#'3áETÇÈ! ÕA³l <Eëì$
O<È* <|E"
hb^ÒìµÅåkiÕÇÈðLX%<%
" -Òµ°gÙi¼oÀ¼,<¨çígè" ú
q°gÙ^H(ÀìÔk3mk¼t&´! ¨
ãÐìIq(" ³ÿ#·¨çt3 7§ds
ëc"
"!* !"#$!%&'(
!!!!"#$%&'(
]A^_
9:= #snH<§¨! ´)IJ§¨! HC
DH(MS]^¢°<Áe! ^6ñH(<]tMS!
Ë" Zû*k|òó< #$%m¡À§¨úgè!
Ö¡H(¸¤! de*§¨<! H(<ÇÈ¨
¬ËM! 3+¨)%" M=¸5¹µ<Û"
òÚ+,ÇÈ§µ¿<³ÿ# ' Þd}'ça3
(}Æ¾)* iòcsn§¨< Ä! MZØt
< #$%2yÉ*mæç" H(CD! de*Í
j! p.×)2Ñ&+,<Í&Ë¤3-." H(&<+
,¾ñsbf<iGHIJZ·µSnl3È
<§¨! 2¡ÀH(rW" ] & ×ÄípMZi
*3ë¶Ü&)Hù< #$%&<=+0" ±·!
H)¯C= &"" ¨©ªÝX<ú |,Hq! H^M.
ö×'~¢J6ù¯îÞ"
!""" N , ¤! #îÖb<ÿ¥ #$%-Ö@¥q! a
Â&¿ÊÃ ' #D.4

V #G
13U3
Y* 7)3ÿ¥<¾<9
ÚÞ¬ & U.!Â<yĆ<Þh! xJs+,m
'" H(!Z3§¨¨jk'9:ÍGHr±" §¨
+opjëìs¤Û! S¶¿ÊÃ3U.mk)
sÞ% 1/³H<L_# Òå<)D¨jI
÷@<ÑI§ê§¨<jJÎi18y" EÕd
! # )!pqVW4FGr;"s4 "!+
!!!-+./" 01# 23# 456# 789:;<
Û! îÖb<ðLætä§! ìòà3·¸à*×Äê<
0p+y×s" c7! À§¨GH<# }))1<Hù
3&´*ìË®Z*/ëc<b÷n"
ÁÂ&ÊYÄme¶s+,q(ÀÖ"A<§¨
Í&´! ¨å+H(·µhbáE3IE<pD<
w" HÖ"A{Í<qr! m&b×Nk
¾g<ÿÏJIJ3o¡<WÍi"
GHHù¸ëì+,SH2Ñçÿ#@yëì
<¤Û37n" d! ÊYÄ!Ýú2()R634
Nk¾<qr! *=È-ï½ÊYÄ! H*êEÐø
5O¥$." M#ÊYÄõáE3=Nk¾
67<qr! HË®lE¶m@^MOs+,ÿ<$
.! TU=èE89# =j<î:ux;# <
=>¨j*=67?" y)=Ek)$R§6
+ lE<vm, s! @¨HÊ,*À-("
'((8 ?'((; N! hb@½E<2ÑÈUñ®ã! Ê
YÄRH¢§¨Í&6<¸¤WU·H`$A8 Á3
mÇÈ 'Z0
14G
E1 )2
H4.H
Y* BOìhöð" ¡! @½E
gh<÷$¾pÀOìhöðCÑ*<ë¶Ü(*¼GH
<Hù! Öë¶ÜDD`s@½E2Ñ<WÍi"
QÕ=t< #$%! PQ&ý¯ËF§¨ì_Õg
ÓiG½Ä¢ìM #Ðx<ÍÕ" ÁÂ & ÊYÄ!
!""" N ; ¤~ÏshbzVÜ ' XG

HS $[
FEG
H2H
* @·µ<
"!! !"#$!%&'(
!!!!"#$%&'(
6," ð=HçÍJ! ^¶%:=g+s|i<$n¥!
µ¶=3ö<q(¼ûáEIJ" H¼! ¦thb<
Ðöì_.0«Û! M§¨<&46PQMp?
<" ! de*§¨<¤¥! SHò§K±"
!f<ÇÈ! cf(.±LZjW3·µf<nl
< + §¨," H(cMmcyMZnl<Ø·µ
Ü---ë¶Ü" úqÛnÝÜ #Í&" #caL MN
'#G
EK3
R2W
C3E
5GE
0Q
2* kËÿnl<qr! -æÔ×snë¶Ü
< Ä3 &! M-<+,5[! JW# ìí# @<
Ò&ù# @÷3B! §M!a×Äê¡<§¨<"
#fDRë¶Ü<qr! K$H(Àd>" f
vÃë¶Ü!Wh$ cyM=nl,! ^*c
Ó6# ©ìAÜMÈ" R+,ÇÈ! TURZ9
:=ip! ë¶ÜjW<R^TU¤*"
+,ÇÈô@¨ÎX:6pMEÕS÷$¾Û×sÀ
ë¶Ü<Hù" ^'(M¨RÄÎÕi²ýsnë¶Ü
<Í&6" ! !" Ö× ;" NgÒ3 (" Ngõ! &n÷db
´§Rcìò<] ÈOÍäÓ<8&ØIkÑ! A
ÜëcsÈO<O3-7.T ñÓ?<ìík'j
WÈO" RÄÎq4Û×sR=i<$P! -^M
dDT ÀZìík'©ÞQRyû<Ó
]! ZH(MQs+,N<ìÔkZI" c¨
²! SÈOo¡3Ó]§yMë¶Ü@ö<"
! # )!pqVW4FGr;"s4 "!#
!!!-+./" 01# 23# 456# 789:;<
ðS&ÖTrÎ ' +H
RD.H)3
HR0
12\
* '((! NOXRÄ
ÎÚÛ¯vj! 2 '((, NÏ¥Õ #$%" HË®
s´6ë¶Üy]^RÄÎëìÈO<©" MRÄÎø
2ÍÿØsÓv! uiU|n$<ìò*y,
;sRÄÎ ! O
& <¯|ÝX ' ÇÈ#¯|<ìò! yÊç
ñ <n# ²³g`Ë¨jÈª<ÝXA¶µç~*"
RÄÎkáCÍVñZ0^W<] ! 2¡´) + RÄ
ÎXÕ<!, ³%jYsË"
RÄÎaë¶Ü<dsÏö% ÝX
'((: N< !(" ¨©ªàu@q '((, N< &'" ¨©
ª! M '((6 N< &&" ¨©ª! Öúö<¯|ìòàm
ÝX< :I
(9 @ q ,I
:9! M 6I
'9" Z [ <
M! s !" Ö× (" NgÒ! !À\b# ×Äê¨jS
Hú k<&! RÄÎMÛ×så>"
#fË®yT |Ó3¬ |*ìq! pÔÊ×
3ë¶ÜÍrW! GH# y))1IJH(! Öy
M´)mkASH&(¾<ó]"
'("M±L§¨¦vt" M!\À§¨<H
ù# rW&! f§ &¢d³¦vt" §¨ &=
<Û°ijWf<IJ! fPQëìH( &AÍ
d<R" §¨< Ä¤Û§c¨H(,Z
d" M=#¼" Mf8.ý #¿! E
Õ³k|#¼)#Ï¾(Z|AÑÛ"

CEO说：像企业家一样思考

Загружено:

Сведения о документе

Авторское право

Доступные форматы

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Доступные форматы

CEO说：像企业家一样思考

Загружено:

Авторское право:

Доступные форматы

!

(<IJ" KLM!NOP# QRP1# STU# VW#

XYUZ# [\]^M_`! abc7"

uvw@x" fy.ghi3H(z{k|}~! H

(<M #<|" fH(@

)! f.8! ZpM% KLH($%!!

 ¡<kl! i¢¡<£¤¥¦! H(§!¨

¼O½¾¿<M! 9:=ÀÁÂ & ÃÄ¿

' ´µÅÆÇÈÉÊËÌÍÎ! Ï ( ÐÑ) ÒÓÔÕ !" Ö

×ØÙ8<ÚÛÜ * # ÝÂÄ & ÞÄ ' ÞÄÅßÇÈàá

¾* # âÂ&ãä ' ÅåæçèéÇÈ< #$%* # `ê&ë

ìí ' î ï ð Ç È < #$%* # ñ ò ó ô ' õ ö Ç È <

ûüý²! !rþ)¯|ÿ!! 9:=3Ö

"@Ø8# ØrþÇÈ< #$%<k|«¬3k|­® #

©ª" #t! ÷$%8&ÇÈ3)¯%:'ô(m)

!*+! Mk|,-.M/<" 0Á Â& ÃÄ

¿# ÝÂÄ&ÞÄ3âÂ & ãä1÷$¾! H(ÚÛ2÷

$C38<# 456<ÇÈæ78,<9:! H(´#Ï

;ÕÚÛÜA÷$Ü! M! H(Ê<Õ¢°M=k

¡Kk|÷ø" !LM &" ,N<OP:Q&! '

*-. + R, ÀÖ"@Ørþ<k|÷ø:Q! 

S&TUVöÃÄÇÈ< #$%í&WRâ# Ååæçè

éÇÈ< #$% â Â& ã ä# O X 8 Y % Z Í < #$% `

[&Â\]V^# _`ÇÈ< #$%ab&cìd# efg

h< #$%`[ & i! ¨j´µÅÆ<É #$%ÁÂ & Ã

Ä¿1" 'k)lmABsnH(<«¬ÿo! 89:

;<=>?@A4BCDE%&FG" HIJK" LMN

5@! 'yz{¤.sï,<k||Û" #q!

$! 'IJH(d|" *)! m

*º<! H(À5@SH¬ $<:

'" '(%<:'y# ! aC

q(<Bz! !#s##<l ! 2¡¢

©©! ª«'(%<:'¬­i! G®!! %'

¼½¾¿À" !' '( Á<qr! ÂC'<:Ã?!

É! ÊÇÈ< #$%Ë®s'<k|ß! 2R'Ì¨Í

DÙÚ" Ûu! 'Rk|<¬ÜËycÝ! #$%mÞß

'×àákâãä! !àá! 'åds:kÚÛæç

? ' )*+* 3Wç?! 2èé¥´" Zq! '*-

.ê4Ö"+, #$%ëìOPíî! 2êrï@ð<÷$

Í|d! ?ÿ!< #$%"¸ÀÿØ#$Ø%Ò<

x'! G+ ( ÐÑ ) ,"" ,ÇÈ! -()¯¥u<|Û

`aF4RS# bcd" e9fghiVWj4aFR

S" klm;e9TU4no# p09:=¡! -(

¸5º»<;Õ + k|òó, ' -./

:=©ª<)8! MH(k|òó<9:" VöÃ

Ä< #$%í&WRâ! SØõ<k|;<pM%:

'! À==:'>?!@<A³k|BC% ydy«

DdEF§¨G@! Ho# IJ# KL<¸E

F§¨jW! ¨jdÐM¹<Ó]ÔÕ" de'|

NO! HPQDRMSTÓU! ¨ådP&<®\V

WX! ÕÛ! HydyYX87<q(3Z" deH

¶®¢ì! [`\m0! µR\]9:! Hp¸^

'__"@" c¨²! \=`Ô§+aÍ&"

ÆÇÈcde"f# gM´¤ÇÈ3VöÃÄÇÈ< #$%

Z! f.·µ³k|´µ­®h$ fÛn\%Ç

m! =vjcM # ÐAÜ$nvj! -(´#

+ oò, " EÕ8,æ¾!%ÇÈ<i=lvjkáH

<pÈ:Q! @¨#H(ådql<qr! ´#^M!

=lvjrvsq! pt0=¾´) + lo

<`Ô34" =R,vjØt<ÿ|! }PRÇÈ~

Ø*ì" =¾cMiÿ!<d%! d! L

2Ñ¯# :ÃØAÜÐm! H<¸rÕÿ

!< #$%h$ EÛ! KLfô:Q! b=vj

q! f(<q(p.)do" R:Q! f.¼*

uvw@x" fy.ghi3H(z{k|}~! H

(<M #<|" fH(@

)! f.8! ZpM% KLH($%!!

¡<kl! i¢¡<£¤¥¦! H(§!¨

¼O½¾¿<M! 9:=ÀÁÂ & ÃÄ¿

ûüý²! !rþ)¯|ÿ!! 9:=3Ö

"@Ø8# ØrþÇÈ< #$%<k|«¬3k|® #

©ª" #t! ÷$%8&ÇÈ3)¯%:'ô(m)

!*+! Mk|,-.M/<" 0Á Â& ÃÄ

;ÕÚÛÜA÷$Ü! M! H(Ê<Õ¢°M=k

¡Kk|÷ø" !LM &" ,N<OP:Q&! '

*-. + R, ÀÖ"@Ørþ<k|÷ø:Q!

S&TUVöÃÄÇÈ< #$%í&WRâ# Ååæçè

h< #$%`[ & i! ¨j´µÅÆ<É #$%ÁÂ & Ã

Ä¿1" 'k)lmABsnH(<«¬ÿo! 89:

5@! 'yz{¤.sï,<k||Û" #q!

$! 'IJH(d|" *)! m

*º<! H(À5@SH¬ $<:

'" '(%<:'y# ! aC

q(<Bz! !#s##<l ! 2¡¢

©©! ª«'(%<:'¬i! G®!! %'

¼½¾¿À" !' '( Á<qr! ÂC'<:Ã?!

É! ÊÇÈ< #$%Ë®s'<k|ß! 2R'Ì¨Í

DÙÚ" Ûu! 'Rk|<¬ÜËycÝ! #$%mÞß

'×àákâãä! !àá! 'åds:kÚÛæç

? ' )+ 3Wç?! 2èé¥´" Zq! '*-

Í|d! ?ÿ!< #$%"¸ÀÿØ#$Ø%Ò<

x'! G+ ( ÐÑ ) ,"" ,ÇÈ! -()¯¥u<|Û

S" klm;e9TU4no# p09:=¡! -(

¸5º»<;Õ + k|òó, ' -./

:=©ª<)8! MH(k|òó<9:" VöÃ

Ä< #$%í&WRâ! SØõ<k|;<pM%:

'! À==:'>?!@<A³k|BC% ydy«

DdEF§¨G@! Ho# IJ# KL<¸E

F§¨jW! ¨jdÐM¹<Ó]ÔÕ" de'|

NO! HPQDRMSTÓU! ¨ådP&<®\V

WX! ÕÛ! HydyYX87<q(3Z" deH

¶®¢ì! [`\m0! µR\]9:! Hp¸^

'__"@" c¨²! \=`Ô§+aÍ&"

Z! f.·µ³k|´µ®h$ fÛn\%Ç

m! =vjcM # ÐAÜ$nvj! -(´#

+ oò, " EÕ8,æ¾!%ÇÈ<i=lvjkáH

<pÈ:Q! @¨#H(ådql<qr! ´#^M!

=lvjrvsq! pt0=¾´) + lo

<`Ô34" =R,vjØt<ÿ|! }PRÇÈ~

Ø*ì" =¾cMiÿ!<d%! d! L

2Ñ¯# :ÃØAÜÐm! H<¸rÕÿ

!< #$%h$ EÛ! KLfô:Q! b=vj

q! f(<q(p.)do" R:Q! f.¼*

8" f<·ý¼O,! f<m88ëc"

/0q<o! AÜp0ÝÂÄ & ÞÄ! ,

!""" N 6 ¤! ÞÄÅßÇÈ<¥2¦k)§) ' &""

! $7,«¬Qq< ', NÉ" ---Ü

²---=l¤< + loò, ¾ÀZ/CD³# ²

CÍý<c®ÚÛ¾9j )*+ô(<Z´ + µ , " fý

ó" fyË®Zk|#¼! 2Ý@¢k|

Áe$ ²³s 8, """ ©ª¶< )*+ c . ²

+ ÂÃ Ä, " M! Zst<9:=cyCD=Å

Æ" HydyDRABZ{6@ &Çj# Çj,

# IJl-d! ¨j¿À3Áe<³È! 11! @*

§M¨H{¸Gñ ' H< ÂÃ * Õ

tuHÐÓ]ÔÕ! Ó]c¨Êç{& Ä<

Ë¤ÖÌ%Ë" HyÍ$*Gñ×<Áe ' )

I* ÎÏ%" deÁeË-! p?{p.£y¦"

H(ô@¨yÍTè)I! Ð=|EMH( & +®

\, " ! &! H(\q\Ñ§!ÒÓMSÔÊTÓ!

qrTÓ! ¨jTÓ,<}~" deHÿÕÖA

>RÇÈm2KÝ¡" Þd! ©gßëcsì

à! ZáE< Ä!@8âãä! MáEÇÈ.y

6Èª + iiáEÇÈëì®\ìí , îï<|E"

ø,m.$/l ó=ô¦" M! ÇÈPQõb³

Î!Ô! EÕ-( &®\"

\{6ö! 9:=÷H<DBE! $ZøIØ

t<Áe¹!ØÉù ' ú k$³#;ÕB * " H

IJCÜ! 6H(§G! ¨jÓ]d! \q

§¨H<>?" cEÕü{<´! ý{HÐ

' nl&M* " de*E'yQµs! HpÍç~"

#{è)<qr! ¾*®\p²ýHdt" \=¾

§CD®\Õ! mpM¾0" Ö"@¥³®

S*å¸<®\! dd¼,<®\! MS^vw