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15 Wagnleitner R. Coca-Colonization and the Cold War: Cultural Transmission of
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16K uisel R. F. Op. cit.
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19Ibid.
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23 Carnoy M . Op. cit.


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3. ?
4. ?
5. . ?


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. .

/ / - . 6:
, , , , ,
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formation and American Social Reproduction / / Comparative Education Review.
2008. No 2. Vol. 52. P. 199-217
II

( public diplomacy)
()
,
, .

.


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/ /
, [ ], : http://www.state.gov.
International Information Programs Publications / /
. [
]. - : http://www.state.gOv/r/iip/index.htm.
M cH ale J A. Public Diplomacy: A New Strategic Imperative, June 2009 / /
Web-page of Department of State. Under Secretary for Public Diplomacy and Pub
lic Affairs, [ ]. : http://www.state.gov/rZre-
marks/ 124640.htm.
Public Diplomacy: Key Issues for Congressional Oversight, Report to Congres
sional Committees. GAO-09-679SP / / United States Government Accountability Of
fice. May 2009. [ ]. - : http://www.gao.com/
new,items/d09679sp.pdf.
U.S. Public Diplomacy: Time to Get Back in the Game. A Report to Mem
bers of the Committee on Foreign Relations United States Senate. Wash., D.C.: US
Government Printing Office, 2009.
54
4.


. . Web 2.0 //
: , , . 2011. 3. - 109-122.
Barber. . Brand America or America the Beautiful?: Public Diplomacy in the
( timma Era / / Public Diplomacy Magazine. 2009. No 1. Winter. P. 46-48.
Brown J. Smart Power in, Public Diplomacy out? / / Place Branding And Public
I Jlplomacy. 2009. No 2. Vol. 5. P. 151155.
Rawson G. E. Perceptions of the United States of America: Exploring the Politi-
il Brand of a Nation / / Place Branding and Public Diplomacy. 2007. No 3. Vol. 3.
I. 213-221.
Gilboa E. Diplomacy in the Media age: Three Models of Uses and Effects / /
I tiplomacy / C. Jonsson, R. Langhorne (eds). L.: Sage Publications, 2004. Vol. 111.
P 96-119.
Henrikson A . What Can Public Diplomacy Achieve? Netherlands: Netherlands
Institute of International Relations, 2006.
H ocking B. Rethinking the New Public Diplomacy / / The New Public Diplo
macy: Soft Power in International Relations / Ed. by J. Melissen. Basingstoke: Pal-
grave Macmillan, 2005. P. 2843.
M elissen /. The New Public Diplomacy. L.: Palgrave, 2005.
Potter E. Web 2.0 and the New Public Diplomacy: Impact and Opportunities / /
I ngagement: Public Diplomacy in a Globalised World / Ed. by J. Welsh; D. Fearn.
I : Foreign and Commonwealth Office, 2005. P. 120133.
Seib P h . Toward a New Public Diplomacy. Redirecting U.S. Foreign Policy.
I .: Palgrave MacMillan, 2009.

5 I


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/ /
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-
. [ ]. - : http://www.iawg.gov/.
. [ ].
: http://www.usaid.gov/.
. [ ]. .
http://www.bbg.gov/.


. A . Cultural imperialism:
. .: - , 2007.
C oniff . New Directions in U.S. International Broadcasting / / Foreign Service
Journal. January 2004. [ ]. : http://www.afsa.
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C ull N. The Cold War and the United States Information Agency: American Pro
paganda and Public Diplomacy 1945-89. Cambridge, UK: Cambridge University
Press, 2008.
Doggett. . T The United States Information Agency. N.Y.: Chelsea House,
1989.

69
II.

S e r v i^Wash.,
service. w lf' D.
^ Stb fAffairs
C.. Public r fTrPress,
: The Stry f the United States ^formation
1961.
JT \ W J b e U d SMtes fo rm a tio n Agency. N.Y.: Praeger, 2004,

" ';

2 0 0 l be>iSW' G Vemment Broadcastillg / / Information Impacts Magazine. July,

Rugh W. A. Broadcasting and American Public Diplomacy / / Transnational


14 ^ " , . - *
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83
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(USAID)
, (1996-2006 .) / / -
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Brookings, 2005.
III


,
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. ,
,
,

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.
,

, , ,
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, ,

.
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.
,

,
.
1947 . .
.
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94
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tu'K , .

,
.
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, I
.


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128
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, ,

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(1900-1973) -
! -
1945 1947
(, ..) -
/ .
> 2 of the Truth / / Department of State Bulletin. 1950. May 1 P 66 9 -

^ 8 P llCy BaSiC DoCUmentS ^951955, Vol. I. Wash. D. C.:


3 Ibid.
4 (1917-2009) - 1950-1960-
-
130
8.

, -
-
.
(. 1923)
. . 1969- 1977 .
| -
.
I - ( 18801964) ,
4 . Bo
nin .
-
jif .
; ( United States Information Agency) -
I 1953- 1999 .
;
.
, . -
f 1999 . .
Development o f Scientific, Engineering and Other Professional Manpower.
Wash., 1957. P. 3.
9 National Education Association Journal. 1956. May. P. 24.
Mappoy (1908-1965)
.
. . . Map
poy
.


.
,
12
: 1) ; 2)

( West-East Exchanges)
; 3)
1950- .

.
. ,
,
.
14 ,
1982-
1989 .: 1) , -

131
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; 3) .


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3008. No 2. Vol. 52. P. 199-217.
9

2001 .
. ,

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,

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viol ,
,
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, ,
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33%
1993- 2000 .
, , , ,
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134
9.


,

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. -
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.


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,
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. _
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137
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138
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1990-

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120
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, 200 ,
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142
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, -
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1998 .

.
: 639,4 , .
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( R u ssia n L ea d ersh ip D evelopm ent).
1600-1700 ,
. 2000 . 92
14 ,
97 -
.
( 38 ), -
143
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.

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.

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400 (
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,



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.
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144
9.


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.



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,
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146
9.

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.
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( N etw o rk).
1990-
500
.
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.


. ,
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147
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( 400 ),
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,
1992-1996 ., , 2002-2003 .

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.

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.
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1 . : Background, 2004 WikiLeaks.
[ ]. : http://wardiary.wikileaks.org/afg/
event/2004/05/AFG20040526n24.html.
2 . : U.S. Strategy for Countering Jihadist Web Sites. Hearing Before the
Committee on Foreign Affairs, House of Representatives, 111th Congress, 2nd Session.
September 29, 2010. Wash., D.C.: GPO, 2010. P. 3.

1.
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225
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the Committee on Foreign Affairs House of Representatives, 110th Congress, 1st Ses
sion, May 16, 2007. Wash., D.C.: G PO , 2007.
Public Law 111-84. VOICE ActVictims of Iranian Censorship Act, 2010 //T h e
Library of Congress. [ ]. : http://thom as.loc.
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Pakistan and Afghanistan. USAID Report, January 2010 / / USAID. [
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: www.gao.gov.
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on Foreign Affairs, House of Representatives, 111th Cong., 2nd Sess., September 29,
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H. . / /
. 2010. 3. . 29-34.
Cherribi S. U.S. Public Diplomacy in the Arab World: Responses to Al-J
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. ,
2009-2010 . .

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241
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