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Every decade marks a change of generations. Today, representatives of the generation of the
sixties who lived to retirement are leaving the historical arena and spheres of active activity and
making room for influence on society and all its spheres for the generation of the 70s, 80s, 90s.
At the stage of completion of education and the formation of a worldview, there is a generation
of zeros, which are called people Z or centennials. They are pursuing higher education and
entering into adulthood in a difficult transitional period of globalization and digitalization. Indigo
children are growing up to replace them, and after 2010, completely new Alpha people were
born.
Firstly, representatives of the Alpha generation are children in whose perception there is no
division into worlds: real and virtual. They are born from mothers who, while carrying them,
have already used smartphones, tablets, laptops and other gadgets - all the essential attributes of
the modern era and the 21st century. And from the first days of life, babies have access to them,
they know how to use them before they start walking and talking.
From birth, Generation Alpha is given the opportunity to consume, become creators and
participants in content. At first, parents literally from the day of birth post children's photos and
videos with them on the Internet, and later they themselves create accounts on various social
networks and begin to amaze the world with their posts, gaining record numbers of views,
earning huge amounts of money from advertising, becoming objects of research consumers from
marketers.
Children of the Alpha generation need an individual approach in everything. Their social
networks form a personal feed for them, offering music, information and videos that they should
be interested in and like, taking into account their preferences and tastes.
Education for them will also need individual, taking into account the nature and characteristics of
personal interests and needs. At the same time, they are dependent on technology, very mobile
and can do several things at the same time.
Concentration and related problems
The perception of an avalanche of endless and inevitable information leads to the fact that the
Alpha generation has serious problems with concentration. This, along with negative aspects,
also has a positive side - in the development of critical thinking, the ability to make choices and
new qualities of mentality.
In parallel, there is a development of versatile multitasking in conditions of time pressure. After
all, you have to do everything: do your homework, view your pages and accounts on social
networks, new videos on YouTube, add photos to Instagram, reply to messages, listen to your
favorite music. And all this in a couple of hours of chronically scarce time.
Professions of the future
Today, the world is changing at such a fast pace that today's children under the age of 10,
representing this very Alpha generation, will learn professions that still exist and are not taught
in universities. According to the results of research by modern sociologists and futurologists, it
can be concluded that in the digital realities of the 21st century, a person will have to change
professions many times during his life.
Parents and children of the Alpha generation
Since Alpha children are born and raised by millennial parents, they receive serious attention and
treatment. Families of this type are distinguished by a responsible awareness of parenthood and
forms of communication with children, built on close and trusting dialogues.
Generation of centenarians
Children of the Alpha generation have a chance for a more prosperous and longer life compared
to others, due to the quality and fruits of progress in the fields of medicine, service, consumer
culture, which fell on the era of their development and life.
High moral principles and tolerance
From childhood, the Alpha generation is instilled with progressive values of civilization: respect
for nature and the environment, the need to protect animals, a culture of consumption, tolerance.
Since childhood, they are more balanced and less aggressive than children of previous
generations.
With such qualities and attitude, this generation will be able to build a new world that will raise
civilization to a new level of development, culture of comfort and prosperity, solve the problems
of ecology, environmental conservation and social inequality.