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PAMUKID NATIONAL HIGH SCHOOL

PAMUKID, SAN FERNANDO, CAMARINES SUR

BUSINESS PLAN

"Siguradong mare-Refresh ka"

Members:

CABALLERO JERIC

FLORIDA JACOB

MARIA JILYN BANDA

JOHN MARK PAMADA

JOHN JHORYL SIBULO

DARWIN ROZENTO

March 2020
TABLE OF CONTENT

I. Executive Summary……………………...
………………………………………………………………………………………….1

Overview……………………...…………………………………………………………………………………………………..….1

Customers……………………...…………………………………………………………………………………………………….1

Market Need.……………………...……………………………………………………………………………………………….1

Management.……………………...……………………………………………………………………..……………….....…2

Financial……………………...……………………………………………………………………………………………………....2

II. Company Summary……………………...…………………………………………………………………………………………


3

Business Description……………………...…………………………………………………………………………………3

Ownership.……………………...………………………………………………………………………………………………..…3

Location.……………………...………………………………………………………………………………………………………3

III. Products & Services……………………...


……………………………………………………………………………………….4

Overview……………………...………………………………………………………………………………………………....…4

Features & Benifits.……………………...……………………………………………………………………………….……4

Services.……………………...………………………………………………………………………………………………………4

Sourcing……………………...………………………………………………………………………………………….…………..4

Long-term Vision.……………………...……………………………………………………………………………………….4

IV. Market Analysis.……………………...


…………………………………………………………………………………………….5

Market Overview……………………...…………………………………………………………………………………….…5

Target Market.……………………...……………………………………………………………………………………………5

Target Market Needs……………...……………………………………………………………………………………..…5


Industry Analysis.……………………...……………………………………………………………………………………..…5

Competitive Analysis……………………...………………………………………………………………………………….6

SWOT Analysis.……………………...……………………………………………………………………………………………7

Market Potential…………………...…………………………………………………………………………………………...7

V. Market Strategy…………………...……………………………………………………………………………………….………
8

Strategy Overview.…………………...…………………………………………………………………………………….. 8

Mission.…………………...…………………………………………………………………………………………………………..8

Strategies.………………...…………………………………………………………………………………………………….8-9

Milestone…………………...………………………………………………………………………………………………...……10

Vl. Management Summary…………………...……………………………………………………………………….…………


11

Management…………………...……………………………………………………………………………..………..……11-13

Personnel Model…………………...…………………………………………………………………………….......…..…14

VII. Financial Plan…………………...…………………………………………………………………………….……….……..……


15

Overview…………………...…………………………………………………………………………….………..………………15

Funding Requirements…………………...……………………………………………………………………………..…15

Use of Funds…………………...…………………………………………………………………………….………..…………15

Financial Highlights…………………...…………………………………………………………………………….……16-23
I. EXECUTIVE SUMMARY

A. Overview
As people are becoming more and more conscious about the need of fresh & clean products,
also the beverage market is evolving moving from products with different preservatives toward
more natural and healthy products. In the same time, the consumer is asking not only a
refreshing beverage but also a beverage with a purpose, either helping to restore vitamins
depletion over a long-working day, either to give an energy boost for lateworking hours still at
the office either for example to cope with stress, get relaxed or to have a healthier skin.

FreshGo Samalamig is a new Drinks inside the campus of Pamukid National High School. It is
established for healthy and fresh "samalamig" for the customer. The company segmented our
product based on demographic and target customer are the students inside the Pamukid
National High School. The company also offer for them healthy and cold "samalamig" that are
not costly, so they can easily afford to pay. FreshGo Samalamig are made from fresh ingredients
carefully bought from our trusted suppliers, to secure healthy, safe, and affordable product for
the customers.

B. Customer

The selected target market are the students, faculty and staff of Pamukid National High School
and other possible customers outside the campus.

C. Market Need

The company choices to pursue this type of business because it believes that there are still
ways of improving the quality and taste of healthy beverages that have not been explored. It
also found out that customers especially students are not satisfied to buy "palamig" inside the
campus because of its quality and taste, Also it observe the unavailability of canteen that will
supply enough refreshment needed by the customer's. So as a product seller, We want to take
this advantage to produced a product that will end up the need of customers especially the
students.

D. Management

FreshGo Samalamig will managed by six (6) Senior High School, students namely Mr. Jeric
Caballero as the General Manager, Mr. Jacob Florida as the Assistant Manager, Ms. Maria Jilyn
Banda as Marketing Manager, Mr John Mark Pamada as Personnel Manager and the Direct
Seller & Production Worker will be Mr. John Jhoryl Sibulo and Mr. Darwin Rozento

E. Financial

FreshGo Samalamig will have a start up capital of Five hundred pesos ( Php 500.00) this
money will came from the business owner as their equities, Below is the expenses of business
on the first day of operation.

Supplies and Ingredients Php 375.00

Booth Equipment and Design Php 50.00

Cash Remaining Php 25.00

TOTAL Php 500.00


ll. COMPANY SUMMARY
A. Business Description

FreshGo Samalamig is a thirst quenchers that may contain fresh fruits include, the Cucumber,
Chinese lemon, sour lemon, Calamansi, Powdered blue lemonade, and also the Blue ternate
plant. Tha company offers three flavors cucumber lemonade, blue ternate tea and the blue
lemonade. The name "Samalamig" comes from samalamig an adjective meaning chilled or
cooled.

B. Ownership

FreshGo Samalamig established last 2019 by Mr. Jeric Caballero, the General Manager
together with Her five classmates. The business is owned and manage by all business partner
and invest in a business.

C. Location

FreshGo Samalamig, Inside the Pamukid National High School at Zone 3 Pamukid San
Fernando, Camarines Sur. This is where we are going to put up the business because it is the
best place and at the same time it is near from our primary customer, the PNHS students, the
faculty and staff, and other possible customers outside the school.
III. PRODUCT AND SERVICES
A. Overview

FreshGo Samalamig provides its finest refreshments drinks, specializing in wide variety
of flavors of drinks, In addition the FreshGo Samalamig will also sell a cup with ice cube. It will
be popular now because students of Pamukid National High School find something unique and
high quality refreshments drinks. Typically ingredients of drinks, include Cucumber, Chinese
lemon, Calamansi, sour orange, white, sugar or honey, and blue ternate plant. This refreshment
drinks are affordable especially for the students income or allowance. The company sell each
product to students for only Php 5.00. The pricing will be explained further in detail in the
financial statement of the business plan.

B. Features and Benefits

FreshGo Samalamig is a tasty, natural and refreshing functional beverage that is enriched
with the right amount of vitamins and other functional ingredients to allow the consumer to
overcome the day-by-day challenges of a busy work, both from physical & cognitive
perspective. Our aim is to help our consumers embracing life with performance and happiness:
make every day better, easier and more performing by changing the way peoples.

C. Services

FreshGo Samalamig is a refreshment Business. The product will focus on energy, nutritional
value and overall health that can fit the needs of the consumer no matter what stage of life
they are in.

D. Sourcing

The company buy its fresh ingredients to Market. The other flavors of FreshGo Samalamig
such as blue lemonade is we strictly check the expiration date of the product to secure the
safety of the consumer with it comes to health.

FreshGo Samalamig buy its container from BODEGA Glassware and lastly, the company buy its
disposable cup from TH store.

E. LONG-TERM VISION
The company intends to perceived as the provider of the most affordable, delicious, and
healthy "samalamig" only inside the campus of Pamukid National High School l. To sell in fast
friendly environment that appeals to pride conscious health minded consumer.

IV. Market Analysis


A. Overview

The company plans to target the students, faculty and staff of Pamukid National High School
and also the parents who visited their child or to attend the meeting inside the campus. But the
company still priority is the students. The said business decided to deal this business because
the students are not satisfied to buy "palamig" to the vendors because of its taste.

B. Target Market

The residents of Pamukid National High School will be the target market of this business.
Students, teachers, faculty, staff or even the parents are the focus of this business to be the
customer's. People who visited Pamukid National High School are accommodated too.

Market Area

The market area of this business is only people who are living in Pamukid San Fernando
Camarines Sur wherein the Pamukid National High School is located and it is the place where
the business will be set up.

Consumer Demographics

The consumer Demographics that are considered by the business are the following:

 Age range: 10 years old and above are allowed to buy our products
 Gender: Everyone has a right to buy our products
 Income: In terms of price the product is only Php 5.00. So anyone can afford to pay.

C. Target Market Needs

The consumer especially the students always try something that can suit to their taste and
want. They also looking for refreshments that has a unique taste, healthy and affordable.
FreshGo Samalamig will be the great solution to end up the students needs.

D. Industry Analysis

The company are in the beverages industry that offer refreshments products which are the
FreshGo Samalamig. As the owners, we want this business stand out as well as to be well
known in San Fernando and especially in the school.
E. Competitive Analysis

The company wants to take advantage of his uniqueness from other competitors. FreshGo
Samalamig can bring something new to the Pamukid National High School. The second reason is
providing the consumer a healthier option that is beneficial to the body without hurting the
consumer wallet. Aside from the thought that it is unique and affordable the company offer
fresh, cold and delicious refreshments.

Competitors

The Direct competitors of FreshGo Samalamig is the Shakes Peer Corporation which also offer
refreshments drinks for the costumer. And also the vendors inside the Pamukid National High
School which also offer "palamig".

Direct Competitors

Indirect Competitors
F. SWOT Analysis

The following identies our key marketing strengths and weakness along the business
opportunities and market threats that we might face.

S - Strengths

 Not Costly
 Good quality of ingredients
 Easy to serve

W - Weakness

 Weather

O - Opportunities

 High demand of products


 Expansion

T - Threats

 Competitors
 Vendors
 Price war

G. Market Potential

Based on our market analysis, Pamukid National High School is an ideal market opportunity
for the following reasons:

1. Big number of students of PNHS


2. Students always need to buy drinks after they eat snacks

Based on our market situation, the following are considered the keys to our long term success.

1. Maintain a good service to customer.


2. Providing fresh and cold drinks to the customer.
3. Assures that FreshGo Samalamig will meet the standard of good quality product.

V. Marketing Strategy
A. Strategy Overview
This business plan execute a boarder marketing strategy, simply build name recognition and
awareness but also to build deeper relationship with the target customers whom they believe
will help promote the brand.

To reach the target customers group we use the mix of the following marketing methods:

B. Mission

The mission of FreshGo Samalamig is to be successful in providing fresh and good quality of
refreshment drinks to the customer and to ensure that it is healthful and beneficial.

C. Strategies

Product Launching

For the product launching FreshGo Samalamig will be the covered court during the grand
opening. In order to catch the attention of the customer the company will give some free taste
to the students that are willing to discover the uniqueness of our product. Also the company
make mini store to display and sale the product through distribution strategy. The company will
start to the students because student nowadays are more interesting in this kind of product.

Advertising

Mass media will be given much importance and will be available in our product launching. The
company will promote our product by the help of social media sites, posters, flyers, since
students is our main target market the company will promote through personal selling.

Distribution Strategy

A distribution strategy is useful tool to management. FreshGo Samalamig will sell product
directly to customer and create a link between producer and consumer, the capital is not high
to start the business, while in selling price of the goods in retail is affordable. The appearance of
the shop and the manner of displaying including uniqueness of the items must be good to
attract more customers

Direction Materials
Particular Price
Chinese lemon Php 15/pcs

Calamansi Php 25/pack

Sour orange Php 30/kl


Cucumber Php 25/pack

Sugar Php 45 ½ kl

Powdered blue lemonade Php 40/pack

Promotion
FreshGo Samalamig will require the following marketing collaterals for its day to day
operations. Flyers for getting to know more about the product info, Facebook page for
spreading the product, Short video clip or commercial for catching the custumer's attention.

Milestone
These are the
following milestone to maintain focus on the important steps of
the following department process

Milestones
Action Steps Start Completion
Phase 1 - Business Plan Making December Done

( Product/Service and Market Analysis)

Phase 2 - Business Plan Making January Done

(Management Summary and Financial Plan)

Phase 3 - Business Plan Making January Done

(Financial Plan and Executive Summary)

Submission of Final Draft February Done

Submission of Final Paper March


JERIC CABALLERO
Business Plan Presentation February

Grand Opening February


JACOB FLORIDA
Business Plan Implementation March

2020

JOHN MARK PAMADA MA. JILYN BANDA

DARWIN ROSENTO

JOHN JHORYL SIBULO

Vl. Management Summary


A. Management

FreshGo Samalamig will be operated by Grade 12 Senior High School students. The General
Manager is Mr. Jeric Caballero, Assistant Manager is Mr. Jacob Florida, Marketing Manager is
Ms. Maria Jilyn O. Banda, Personnel Manager will be Mr. John Mark Pamada, and Financial
Manager is Mr. Darwin Rosento. The Direct Seller will be John Jhoryl Sibulo.

ORGANIZATIONAL CHART
General Manager

Jeric Caballero is responsible to oversee daily business, improving overall business functions ,
managing budgets, developing strategic plans, creating policies, and communicating business
goal.

Assistant Manager
Jacob Florida will be supporting the general manager to
keep the business runs smoothly by taking care an some
managerial task such as accommodating customers.

Marketing Manager

Ma. Jilyn Banda responsible for managing the company's


marketing initiatives. Uses market research and analysis
to direct marketing strategy and planning. She is also responsible for seeing the production of
all promotional materials and marketing campaigns.
Reports marketing and sales results to senior executives

Personnel Manager

John Mark Pamada is in charge of the business that deals with the employment training and
records of business employees

Production Worker
Darwin Rosento is in charge for mass production of a specific product in a manufacturing or
production facility, He is also responsible for assembling materials or equipment, carrying out
inspections and quality control

Direct Seller

Since that they are only Six people in the group. John Jhoryl Sibulo will be the Direct Seller. He will be
responsible st selling the product, We are also sell product in order to increase our sales

B. Personnel Model

The following describes the FreshGo Samalamig staffing model.

Position No. Job - function Status


Employees
General manager 1 Overseeing all Administrative Full-time
Function.
Assistant 1 Helps the Manager to keep Full-time
Manager company or store running
smoothly by taking some
management task.
Marketing 1 Managing all the marketing, for Full-time
Manager company and activities within by
marketing department.
Personnel 1 Focusing in the employees Full-time
Manager performance and information.
Production 1 Producing the products. Full-time
Worker
Direct Seller 1 Promoting products and help Full-time
increase sale.