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KERAT
IN
Keratin is not just a fashionable modern
cosmetic product for hair. This tool is aimed at
restoring the natural protein in the strands, which
is responsible for their beauty. It is on its quantity that the appearance depends, as well as
how obedient and healthy the hair is, and how quickly it can be styled.
Despite the fact that we are born with a certain supply of this substance in the hair,
with age and under the influence of other aggressive factors, the substance is excreted
from the body. Special products that are applied during certain cosmetic procedures help
not only restore, but also increase the concentration of keratin along the entire length.
What is keratin?
Many people came across this name of the
substance when looking at the composition of
cosmetics:
- creams;
- essences;
- balms;
- shampoos;
- masks.
By its nature, keratin is a protein that our
body can produce on its own. At the same time, the
synthesis of such a component can be disrupted if the body does not have
enough minerals and vitamins, or their forces are “thrown” to solve other biological
processes in the body. But it should be understood that the keratin obtained in the
laboratory and applied to the hair must be of the most natural quality, otherwise the natural
protein may simply “reject” it. This is exactly what is contained in Natureza Cafe Verde
hair keratin, which additionally cleanses the hair due to green coffee and green tea in the
composition.
Often it is keratin that is called the “building material”, of which for the most part not
only hair, but also the nail plate consists. The hardness of keratin itself is directly related to
amino acids and their concentration in the protein itself.
Keratin is used both in the composition of cosmetics for daily use, and is part of the
substances that are used for the salon procedure for straightening curls. This is a special
procedure that returns evenness, silkiness, removes split ends and fluffiness from curls of
different lengths.
Not surprisingly, hair quarantine was first introduced in Brazil at the beginning of the
2000s. Local girls, along with a beautiful figure and skin tone, have another common
problem - hair is hard, curly, and it is quite difficult to deal with it. The founder of a
cosmetic procedure for this type of leveling is the master hairdresser Jose Arevalo, who,
after a couple of months of offering such services, received a huge positive reputation and
became a recognizable beauty master. The technology was immediately picked up by the