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международный бизнес
международный бизнес
Griffin
Texas A&M University
Michael W. Pustay
Texas A&M University
INTERNATIONAL
BUSINESS
A Managerial Perspective
Fourth Edition
.
M.
4-
,
IMISP
-
--
2006
65.8
339
85
85
., .
. 4- . / . . . . . .
.: , 2006. 1088 : . ( ).
ISBN 5-469-00274-8
. .
, .
, .
;
. ,
, .
, , .
,
.
65.8
339
ISBN 5-469-00274-8
, 2006
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.
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.
I.
1.
42
2.
72
3. ,
120
4.
161
5.
215
.
6.
268
7.
323
8.
376
9.
420
10.
473
III.
11.
i
538
12.
589
13.
645
14.
687
15.
741
IV.
16.
798
17.
840
18.
884
19.
932
20.
969
27
32
34
36
I.
1.
42
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,
45
47
49
49
51
53
56
57
57
59
64
65
65
67
67
68
68
68
2.
72
,
-
75
75
79
80
80
82
85
85
88
89
91
93
93
97
98
100
101
101
101
102
105
107
107
110
111
111
114
114
119
3. ,
120
122
122
123
128
10
'.
007
-
4.
'
129
133
135
137
139
144
145
150
150
151
152
152
153
153
160
161
164
166
170
175
178
181
186
186
188
190
190
195
198
201
203
203
203
205
205
206
206
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207
208
AFLAC
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208
208
214
5. .... 215
217
-
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221
221
224
,
^
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,
235
236
237
252
253
254
254
226
227
227
229
230
235
237
239
242
245
246
247
249
249
251
12
I
257
257
262
II.
6.
268
,
271
273
273
275
277
279
281
285
285
286
290
294
299
299
........
300
301
301
302
304
305
306
306
'.
309
310
311
311
313
313
314
13
..
-
315
315
321
7.
323
-
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1971
2002
327
327
330
331
338
341
350
354
362
364
366
366
368
369
369
372
372
8.
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376
378
381
385
389
393
404
405
407
409
410
411
411
411
14
-
9.
,
I
412
413
413
414
414
419
420
423
424
431
438
438
443
452
453
454
456
457
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460
461
462
462
463
464
464
464
465
465
472
10.
459
460
473
476
Whirlpool .
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,
II
Nike Inc.:
15
477
481
486
486
489
491
492
496
501
505
505
507
511
515
515
516
516
517
517
517
523
524
524
528
534
III.
11.
538
542
548
559
559
560
561
562
563
16
SWOT-
563
565
568
568
569
570
570
575
577
578
578
579
580
581
582
582
588
12.
589
592
592
599
600
608
612
615
619
623
624
627
628
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630
630
631
631
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633
634
635
637
637
637
638
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640
640
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641
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13.
645
647
650
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652
656
656
657
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659
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18
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679
679
686
687
690
692
693
696
698
701
701
704
705
705
707
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709
711
713
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718
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733
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734
Daimler Chrysler, ?
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749
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754
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766
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778
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Ben
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779
780
780
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784
785
785
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IV.
16.
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798
801
801
804
804
808
20
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810
811
813
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814
815
816
820
820
823
825
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826
827
828
832
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833
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918
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924
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925
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935
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987
987
988
989
990
990
991
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997
998
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1000
1001
1003
1004
1005
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24
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Beijing Carvel
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Target Micronics
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SA Hachette SA.
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Review, vol. 38 (1985), pp. 230-235; John H.
Dunning, Multinational Enterprises and the Global
Economy (Wokingham, England: Addison-Wesley
Publishing Company, 1993), p. 3; Simcha Ronen,
Comparative and Multinational Management (New
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($1,5 ) .
: Green Gables Books a Crowd, Boston Globe, August 10,1997, p. A1; Calvin Trillin, Anne
of Red Hair, The New Yorker, August 5, 1996, pp. 56-61.
1.
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ruary 12, 2003, p. 17; India's IT Sector Spiced up by Weak Global Trading Condi
tions, Financial Times, January 22, 2003, p. 18; America's Pain, India's Gain, The
Economist, January 11, 2003, p. 57; New Chapter in Success Story, Financial Times,
February 5, 2003, p. VI; Soaring Indian tech Salaries reflect the country's brain
drain, Wall Street Journal, August 21, 2000, p. A13; Software Boosts India's For
tunes, Financial Times, July 3, 2000, p. 1; India Wired, BusinessWeek, March 6,
2000, pp. 82ff; Investment in India's Software Sector Doubles, Financial Times, Feb
ruary 7, 2000, p. 3; India Software Capital Praised for Its Growth, Financial Ti
mes, January 20, 2000, p. 7; New Corporate Gurus Tap India's Brainpower to Gal
vanize Economy, Wall Street Journal, September 27,1999, p. Al; Silicon Subcontinent,
Financial Times, March 15, 1999, p. 14.
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(Country Commercial Guide)
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(World Development Report)
; ,
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. 2002 . (Eduardo
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.)
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. , 79%
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, Timberland
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.
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116
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: Hard Times, Same Old Politics, The Economist, March 22, 2003,
p. 33f; Defaulter of Last Resort, The Economist, March 8, 2003, p. 38; Supreme
Cort of Argentina Kills Peso Decree, Wall Street Journal, March 6, 2003, p. Al;
Argentina to Blame for Its Sorry State, Houston Chronicle, February 14, 2002,
p. IB; With Peso Floating Free, Focus Turns to Inflation, Houston Chronicle,
January 8, 2002, p. 1; Argentina's Woes Need Long Answer, Houston Chronicle,
January 8, p. 1; Imports to Argentina Stopped on a Dime, Rending Supply Chain,
Houston Chronicle, January 24, 2002, p. 1.
: , , ...
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.
( Soziale Marktwirtschaft
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,
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.
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.
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, .
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, 192
. Bloomsbur Publishing,
, ,
.
.
,
, . ,
Today I Will Raise the Flag ( )
, , , ,
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,
. , ,
: !
.
. (Wang Ruiqin),
People's Literature Publishing House,
,
, . People's Literature Publishing
House 10 ,
10% .
, ,
$10, .
,
.
.
,
;
, Ha-li Bo-te.
,
. , ,
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(People's Literature
Publishing House), .
, 600 ..
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), .
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. Harry Potter and the Order of
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(World Wide Web). ,
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web-,
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web- ,
. ,
, . Yahoo!
,
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web- , Yahoo!
$2800 , web-
.
.
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. web-
cookies ,
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, ( ),
,
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.
,
, .
, web-
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.
, ,
(cybersquatters) -,
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,
, (World Intellectual Property Organization, WIPO),
.
, .
: Court Setback for French Buyers at Web Auctions, Financial Times, May 4, 2000, p. 3;
U.S. in Tentative Pact Protecting Europeans' Privacy, Wall Street Journal, February 24, 2000, p. B6;
Cyversquatters' Squeezed as Internet Arbitration Takes Off, Financial Times, February 23, 2000,
p. 18; Land of Laptops and Lederhosen, Financial Times, February 17, 2000, p. 14; Cross-Border
Regulations Create Hurdle for Cyberhoppers, Financial Times, February 16, 2000, p. 7; Border
Crossings, Wall Street Journal, November 22, 1999, p. R41; In Europe, Surfing a Web of Red Tape,
Wall Street Journal, October 29, 1999, p. B1; Judge Fines Yahoo! for Neo-Nazi Auction, Houston
Chronicle, May 23, 2000, p. A4.
3. ,
125
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the Japanese Don't Keep Their Cars for Long, BusinessWeeek, June 4, 1998 (online).
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.
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,
,
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,
. ,
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.
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nessWeek, March 6, 2000, p. 82ff.
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141
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142
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; ,
77 .
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21
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146
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TotalFina Elf SA, Royal Dutch/Shell Chevron Texaco
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150
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162
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: Fujitsu to Institute Merit-based Pay
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Self-Styled Barriers Inhibit Transferring Manage
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188
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.
192
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198
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210
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. , ,
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AFLAC 85%
. ,
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(
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.
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.
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;
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AFLAC Dai-ichi
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.
Dai-ichi Mutual 350 000
AFLAC. 2001 .
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4.
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?
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.
.
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4. AFLAC ,
75%
.
? -
?
: AFLAC Duck Loses Some Quacking on Way to Japan, USA Today,
2003 (online); AFLAC Incorporated Annual Report for 2002; Charles D. Lake II,
Developing New Opportunities in a Weak Japanese Economy: AFLAC Adapts to
Change, Japan Economic Currents, no. 20 (May 2002), p. 4ff.; Bullish on AFLAC's
Duck, BusinessWeek online, April 30, 2002 (Web site); Duck and Coverage,
Fortune, August 13,2001 (Web site); Duck Ads Have 'em Flocking to AFLAC, USA
Today, September 18, 2000 (Web site).
212
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.
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.
. Vivendi
, ,
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-
.
: Janet Guyon, Getting Messier by the Minute, Fortune, May 28, 2002, pp. 62-66; Janet
Guyon, Reviving Vivendi, Fortune, July 8, 2002, pp. 104-110; How Messier Kept Cash Crisis at Viven
di Hidden for Months, Wall Street Journal, October 31, 2002, pp. A1, A15; The Dark Horse in the Vivendi
Race, BusinessWeek, February 10, 2003, pp. 98-99.
. ,
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230
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233
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, ,
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, .
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.
: Philip M. Nickols, Dealing with an Eruption of Coruption, Financial Times, May 30, 2000,
Managing Risk supplement, p. 15. .
234
I.
. 5.2.
.
. ,
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,
. ,
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tional stakeholders), ,
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,
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, , ,
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236
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238
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239
.
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,
.
,
,
. ,
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.
,
.
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,
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.
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.
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.
.
.
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,
, ,
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,
.
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Exxon
Mobil.
, .
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(John Browne)
,
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Petroleum
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,
.
,
.
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Petroleum :
.
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, .
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.
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,
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243
, ,
.
,
,
.
2001 .,
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,
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, ,
:
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, , ,
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.
,
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Texaco. , ,
,
. (Bob Malone),
, ,
, ,
.
, - .
,
.
: Cait Murphy, Beyond Persuasion,
Fortune, September 5, 2002, pp. 105-110; Darcy
Frey, How Green is BP? New York Times Maga
zine, December 8, 2002, pp. 98-103; Can Oil Gi
ants and Green Energy Mix? BusinessWeek, Sep
tember 25, 2002, pp. 90-93.
244
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( )
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.
.
.
, , ,
. ,
24
.
. (phi
lanthropic giving)
. ,
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, .
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,
, .
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,
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. ,
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. 25
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. ,
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. ,
, .
246
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.
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,
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.
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, ,
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. ,
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.
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, .
.
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, , ,
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,
. ,
. , 2003 .
Mobile Oil
.
,
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248
I.
;
34
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3 007.) , FCPA
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,
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.
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,
.
,
,
.
.
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Unocal
,
. - -
IBM, Citigroup
. 35
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nomic Cooperation and Development)
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.
. 36
, (International Labor Organiza
tion, ILO), ,
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, , ,
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,
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, , . . .
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,
.
. , ,
.
, ,
,
,
, -,
.
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, CARE, Medecins,
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.
, ,
.
,
. ,
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, ,
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.
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. 2000 .
, ,
.
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,
.
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. ,
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.
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. (
, Die Another
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.)
. ,
,
-
, 6%
.
,
, ,
,
.
: Warninng to 'Conflict Diamonds' Trad
ers, Financial Times, April 29, 2003, p. 6; Talrs
End in Agreement to Track Diamond Shipments,
Houston Chronicle, November 30,2001, p. 36A; Di
amond Town in the Rough, Wall Street Journal, July
5, 2001, p. B1; Jon Lee Anderson, Oil and Blood,
The New Yorker, August 14, 2000, p. 45ff.
(
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251
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, ,
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,
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.
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5.
253
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? ,
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, $125 .
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.
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.
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254
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web-?
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)
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,
, ,
, ,
-, ,
,
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.
, ,
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, 26 ,
, . - 10 000
130- ,
.
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.
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- .
, .
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.
1999 . Erika,
15 000 400 .
,
, -
.
,
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, , , , -
5.
255
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.
(Jose Maria Aznar), -
,
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.
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, ,
.
.
.
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, ,
.
,
. (Loyola de
Palacio), ,
, , Prestige.
- ,
,
, .
. ,
Financial Times, (Nigel Sheinwald),
, , Prestige
.
,
, 2003 ., .
,
, -
(Civil Liability Convention),
(International Maritime Organization).
,
$80 .
Intertanko, ,
95% , , , -
256
I,
. , ,
(International Oil Pollution Compensation Fund),
. ,
, $180 .
Prestige
.
.
25% , ,
. - , ,
,
.
1. Prestige.
2.
Prestige.
3. , ,
?
4. ,
,
?
: Leslie Crawford and Toby Shelley, Messy Trail of Responsibility for Oil
Disaster, Financial Times, November 20,2002, p. 6. .
,
,
. ,
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1.
?
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?
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. ,
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54
1900 .
4345 - 1963 .
1964 .
,
. ,
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.
,
,
,
.
1999 . 2500
.
.
Philip Morris,
,
,
, Marlboro, Ben
son & Hedges, Parliament Vir
ginia Slims. ( Philip
Morris Altria
Group, ,
,
Philip Morris.) British American
Tobacco (BAT),
, ,
Kool, Raleigh Viceroy (
, ,
Brown & Williamson).
,
1999 ., R.J. Rey
nolds, Camel,
Doral, Salem, Winston,
,
.
Japan Tobacco,
R.J. Reynolds.
70- 80- .
,
-
258
.
. ,
. -,
.
.
.
,
,
.
.
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,
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(
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Philip Mor
ris, R.J. Reynolds British American To
bacco ,
,
.
.
I.
,
(
,
),
. ,
.
Philip Morris, no
,
.
; 1992 .,
,
,
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. ,
Philip Morris
,
, . 2003 .
Philip Morris
Papastratos,
,
, ,
,
.
. R. J. Reynolds
,
.
.
.
, 80-
-
I
Japan Tobacco
.
,
( Levi's,
McDonald's
),
.
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.
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. , ,
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,
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.
,
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20% .
.
,
,
, ,
.
,
259
.
, ,
,
. ,
,
,
.
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.
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,
. ,
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.
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, .
.
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: "Marlboro"
. ,
260
.
.
,
. 80- .
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tative, USTR
,
)
, ,
,
.
,
.
,
.
.
1986 .
,
. ,
Philip Morris
R.J. Reynolds,
.
,
Philip Morris R.J. Reynolds,
I.
,
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.
.
,
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.
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.
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301 (
).
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(),
261
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4.
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1998 .
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,
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?
Philip Morris, R.J. Reynolds British
American Tobacco ?
262
War Redux, The New Yorker, September
13, 1993, pp. 78-79; Smoking Level
Lowest in 50 Years, USA Today,
November 17,1994, p. Dl; Cigarettes May
Find New Foe in Trade Rep, Wall Street
Journal, August 1, 1994, p. Bl; Tobacco
Companies Race for Advantage in Eastern
I.
Europe While Critics Fume, Wall Street
Journal, December 28, 1992, pp. Bl, B4;
U.S. Cigarette Firms are Battling Tai
wan's Bid to Stiffen Ad Curbs Like Other
Asian Nations, Wall Street Journal, May 5,
1992, p. C25; Opiate of the Masses,
Forbes, April 11, pp. 74-75.
(Peter Hessler)
? .
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.
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, ;
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,
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;
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,
, .
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Caterpillar, Inc.
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Caterpillar ,
.
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, 215
.
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, ,
. 80- Komatsu
, 40%
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Caterpillar 11%. ,
Caterpillar ,
. 1985 1995 .
(
80 ).
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. Cat, 40
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. . 2003 .
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,
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6.
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.
.
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(theory of relative factor endow
ments); (HecksherOhlin theory). :
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.
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,
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.
,
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.
,
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.
,
.
,
,
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,
, ,
.
:
(Peter Rodriguez)
.
Leonard Bierman et al., The Legal Environment of
Business, 3 rd ed. (Dubuque, la.: Eddie Bower Pub
lishing, 2000). .
- ( $13 993 - )
$ 1 . , ,
$1
$3,093 170,0 - ( $18 194
- ). , ,
.
$4201 ($18194 - $13993) , .
,
: 30%
. -
II.
. 6.3. 1947 .:
. ,
.
(Leontief paradox).
50
, .
. , ,
, 1947 .,
.
1951 ., ,
6% . ,
, ,
, - ,
.
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, .
: .
,
, (
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.
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,
Boeing.
6.
285
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.
,
. (
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,
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Boeing, .
,
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- .
,
, .
(interindustry trade) ,
, ,
(,
).
.
(intraindustry trade) ,
, .
, Toyota , ,
, BMW . -
286
II.
40% ;
.
1961 . (Steffan Linder)
.
,
,
.
, ,
.
,
,
. ,
BMW , ,
, ,
. Toyota
, ,
.
,
. (country si
milarity theory), ,
; ,
.
, ,
, .
.
.
(,
, ). 60- .
(Raymond Vernon)
,
,
,
,
. ,
: ,
.
. 6.4.
6.
287
. 6.4.
288
II.
,
, (
)
.
, , ,
, .
, ,
, ,
.
. ,
, -
-
( , , , , ).
, -
,
. ,
, , .
,
, ,
.
Apple Computer.
, 1976 . (1
), (Steve
Jobs). ,
( 50 ,
), ,
.5
Apple
, ,
. ,
( Hewlett-Packard,
Intel National Semiconductor). ,
-,
Apple. ,
Xerox. ,
Apple,
1976 . $7,8 1978 . $5,7
2002 .
, ,
, . ,
,
.
,
6.
289
,
. Apple
Apple II, , -
- 1977 .
130 000 .
, Apple II
,
, .
, ,
.
,
.
,
.
,
(
, ).
.
. ,
(
Hyundai Samsung),
. , Tatung, Mitac International,
First International Information Systems (
),
,
. Apple
,
. ,
,
, . ,
,
. 6 , ,
Apple
. ,
,
.
,
,
. -
290
II.
, ,
,
.
. ,
, .
, .
. ,
, ,
,
.
.
80- . (Paul Krugman) 7 (Kelvin
Lancaster) 8
.
. ,
,
.
,
. ,
,
. , Caterpillar Komatsu, Unilever Procter &
Gamble, Toyota Ford, -
,
.
,
,
.
, -
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, .
. ,
( ,
,
),
. , -
6.
291
Waterford Wedgewood
Company Louis Vuitton
. Coca-Cola
PepsiCo
.
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- - ,
(research & development, R&D),
. , Airbus
$12 -
380. ,
, ,
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, . -
. , ,
, .
,
,
.
,
,
.
? Airbus
,
, ,
- .
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,
.
,
,
.
,
.
,
.
. ,
, Monsanto Eli Lilly,
, ,
. ,
292
II.
:
, .
,
, .
(Aalsmeer Flower Auction).
7000 , , 1300 , ,
, .
19 .
.
2000 . 1,45 .
.
, ,
, .
,
,
.
, .
,
. ,
,
.
web- (www.FlowerAccess.com).
,
( , ) .
: Dutch Flower Auction Blooms, Financial Times, October 11, 2001, p. 26;
www.FlowerAccess.com.
,
.
.
.
,
,
.
,
,
. -
6.
293
,
, .
,
. , Amazon.com
web- .
,
.
Amazon.com
. ,
web-
. ,
- ,
.
, .
,
.
,
.
,
. ,
25-30%
.9 ,
( 64 ),
. ,
, .
, .
, ,
.
, ,
,
( Samsung)
,
.10
(, Intel Advanced Micro Devices)
, ,
294
II.
,
( Pentium 4 Athlon),
.
(theory of national competitive advan
tage),
(Michael Porter), .
,
,
: ;
; ; ,
. . 6.5,
.
.
, .
^,
. ,
,
.
. 6 . 5 . ,
6,
295
, -
, .
.
, ,
. ,
,
, , ,
. ,
, ,
,
. ,
,
, ,
Sony, Toshiba Matsushita.
, DVD-
,
,
.
.
, , eBay Amazon.com,
,
.
.
-
,
, ,
.
,
.
, ,
, , ,
.
, Apple
70- .
.
-
, Apple
.
, -
296
II.
.
, .
.
,
,
, ,
. , ,
. , ,
(, , ,
),
.
. , ,
,
, .
,
,
.
.
,
.
, ,
. , DaimlerBenz, Porsche BMW,
, , ,
. ,
. -
: Nokia
, .
:
,
, ,
. ( )
, ,
-
6.
297
. ,
,
. ;
. Porsche, Daimler-Benz BMW
,
,
. , ,
Volkswagen Opel,
,
.
, ,
.
,
, ,
, , .
,
: Sony, Caterpillar,
.
, ,
,
,
. . 6.6
.
298
II.
Nokia , .
: 1865 .
Nokia ,
, .
Nokia (Frederik Idestam).
. ( )
,
. ,
.
60- . XX .
. 1967 .
Nokia , Finnish Rubber Works Finnish Cable Works.
1981 . , :
,
Nokia 5 1 % Finnish Telecommunications Company.
Nokia ,
. , 1982 . Nokia
. Nokia
.
, (
, )
.
Nokia.
, . ,
,
.
, ,
Nokia .
, , Nokia
. , .
.
WAP (wireless application protocol ,
). WAP, ,
, .
: Hoover's Handbook of World Business 2003 (Austin, Tex.: Hoover's Business Press, 2003),
pp. 386-387; It Takes a Cell Phone, Wall Street Journal, June 25, 1999, pp. B1, B4.
6.
299
,
.
,
.
1,
:
(). ,
:
, ,
.
(portfolio investments)
, ,
;
.
,
,
.
-, , ,
.
, 2001 . , ,
$95 ,
$2,1 . (
, ,
), -
300
II.
, $396 ,
$3,2 . 11
(foreign direct investment, FDI)
.
10%
, ,
.12
,
, ,
,
. ,
24- ,
(Peter Minuet)
.13 .
30
. . 6.7, 1967 . (
) , ,
$100 . 2001 . $6,8 .
( 90- .) -
6 . 7 .
-, $
6.
301
. ,
. ,
.
.
. (.
. 6.4, ), 2002 . $1,3 (
).
, $283,3 , 21%
. , . 6.4, , 87%
.
,
, 2002 . $1,5 (. . 6.4, ).
,
($255,4 ) ($152,5 ).
, . 6.4, , 63%
, .
, . 6.4,
, ,
, ,
. ,
( 8).
,
, .
.
(. . 6.8),
.
,
:
.
.
? -
, , ,
:
. ,
, ,
302
II,
.
,
, .
(
) (
).
. , 2001 .
$4,5 ,
$6
.
. ,
.
. ,
6.
303
. 6.8. , 1982-2002
, ,
.
,
(ownership advantage theory), ,
, ,
. ,
, ,
.
, .
Caterpillar,
, , ,
,
, .
Caterpillar, Komatsu,
, .
304
II.
,
,
. ,
,
,
,
.
, McDonald's ,
McDonald's , Boeing
.
. (transaction
costs) ; , ,
,
, .
, :
,
. (internalization theory),
( , ,
,
) , ,
,
,
. ,
Toyota
.
. , Toyota
.
, ,
. , McDonald's
McDonald's.
,
6.
305
.
FDI. ,
, ,
. ,
?
,
(John Dunning). (eclectic theory)
,
:
,
. ,
,
.
FDI
.
1. ,
.
,
. ,
, ,
,
. . Caterpillar
,
.
2.
.
. , Caterpillar
, ,
,
,
.
3. .
,
.
: ,
, ,
306
II.
;
;
.
Caterpillar.
,
,
, ,
,
.
: ,
(. . 6.5).
-- ^
^ -
6.5
,
, ,
, .
.
,
6.
307
.
-
,
. , Novolabs,
,
, .
Novolabs
, ,
,
.14 GumSung Plastics,
, $8
. , .
.15
CultureQuest,
,
, .
.
,
. , Heineken
, .
, ,
, ,
.
, ,
. , Citrovita,
,
,
. Citrovita
.
,
, .
.
,
. , -
.
, -
308
II.
,
. , Ayala Corporation
.
,
,
(. 6.1). :
8000
600 .
$24
.16
6 . 1 .
.
.
,
. ,
. 90- . Acer Inc.,
, $100
, ,
Acer Inc. .17
6.
309
,
. , ,
,
, .
.
. ,
( ,
). KFC
,
; ,
.
IKEA
.
.
.
,
. ,
,
. ,
, Time Sports Illustrated, Toyota
. ,
.
Delta Products,
, ,
, .
,
, .
, ,
. ,
, Delta
, ,
( ). 18
.
. , ,
,
-
310
II.
.
. , Pari Mutuel Urbain
(PMU) 7000 ,
. ,
, ,
,
$6 .
, ,
25%,
19
.
.
. ,
,
,
.
,
,
. ,
.
, ,
, -
.
,
(just-in-time, JIT). JIT
, ,
, .
, Samsung
- ,
. 20
.
,
, ,
, .
.
,
. ,
6.
311
: 2001 .
$7,7 .
312
II.
.
, .
,
.
.
,
,
. (
,
) . ,
,
( , , ).
,
.
, , ,
,
. ,
,
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).
.
: .
.
,
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, ,
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; 3) -
,
.
,
.
.
, , ,
.
,
6.
313
,
, ,
.
.
, , ,
, ,
, ,
.
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.
2.
.
3. ?
4. ,
, ?
5. ?
6.
.
7. ,
.
8.
.
9.
?
10. .
11.
?
, (
), ,
:
.
? (:
,
? ?) ,
. 6.2 . 6.1?
314
II.
2. ,
(), (Ross
Perot) , ,
(
, ,
).
,
.
3. , ,
?
4. Hyundai
.
) , ,
Hyundai
?
)
?
) Hyundai
?
I
, IBM, Apple, Hewlett-Packard Dell.
,
, Sony, JVC, Panasonic, Mitsubishi Toshiba.
(Ford General Motors),
(Toyota Honda).
4-5
. ,
.
( ),
, ,
. ,
.
.
,
6.
315
. ,
, ,
. ,
, .
,
. ,
.
1.
? ?
2. , ,
, ?
3. ?
4. , , ,
,
,
, .
.
!
(William Echickson)
, ,
(Peter Ingelbrecht) .
--, 35-
(Laurent Coppieters) Rent-a-Holiday .
, ,
, .
Microsoft Corp. (Greg Slyngstad) (Steve
Murch) .
14 , Microsoft Corp. -
. : Microsoft
, - . 1997 .,
,
VacationSpot.com, ,
, .
316
II.
, ,
. Rent-a-Holiday
,
, .
,
.
, Yahoo!.
,
, .
:
Rent-a-Holiday VacationSpot.com , . Rent-a-Holiday
,
. ,
,
,
.
?
. ,
, -
, .
:
, ,
.
.
, .
, .
$400 000
. , 1997 .,
$850 000 -.
,
.
Microsoft
, (Jay Hoag),
Technology Crossover Ventures ,
, Real Networks CNET. ,
. , $5 Technology Crossover
Ventures $4 .
,
,
.
IBM Procter & Gamble -
6.
317
, 55
, .
, , -,
.
Rent-a-Holiday
.
10%, (, web-)
. International Data Corp., 320 000
- . , , ,
.
. ,
.
VacationSpot.com 45 , ,
. ,
:
.
,
.
,
( 9000 ). , ,
,
,
. Rent-a-Holiday
web-.
. , ,
.
, ,
VacationSpot.com
.
,
online.
,
.
,
.
,
-. ,
Rent-a-Holiday - Lycos Inc.
VacationSpot.com Yahoo!, Microsoft
318
II.
6.
319
, .
,
,
( ). ,
.
:
,
, , .
1. ,
, ,
.
?
- ?
2. - ,
?
?
3.
, ,
? ,
, ?
: Home Field Disadvantage, BusinessWeek E. Biz, December 13, 1999,
p. EB72ff. .
.
.
,
, ;
,
,
, .
320
II.
.
, ,
,
.
1997 . .
(Special Ad
ministrative Region, SAR),
,
(Basic Law). , 2047 .
, ,
. ,
. ,
:
,
,
, .
,
,
.
,
. ,
, ,
. -
,
,
.
-.
2000 . 619
- , 570,
236. 80- 90- . (,
-) .
,
.
,
, ,
.
,
,
, .
. ,
, .
, ,
,
,
.
6.
321
(hongs -~
)
. , Jardine Matheson
and Company, (William Jardine),
.
, , .
, , ,
,
, .
,
.
, .
, .
,
.
90- .,
,
, .
-
.
. 80%
"
, : ,
, ; ,
; , ;
,
.
, ,
, ,
,
, .
,
( guanxi),
.
, .
.
.
-
.
: -
322
II.
, .
,
; 88: .
. ,
,
.
Astra 90%.
:
-4-
;
+ ;
4-
,
- ;
:f ;
+
;
4-
.
Astra?
i
Astra International
- ,
Astra International 125 000 .
324
II,
Astra
, 400 000 .
Astra
, , ,
, (,
). Astra
80- 90- .,
()
4%
. ,
,
,
Astra
.
90-.
- ,
32- ( 1966 1998 .).
,
,
. 1996 .
,
,
.
,
, .
, Astra
$800
,
Astra .
1997 . Astra
. ,
()
74%. (
8.) , Asfra ,
,
. -
Asfra ,
, ,
, . ,
,
, .
, , 39%
Astra
(Indonesian Bank Restructuring Agency, IBRA). ,
,
, (
Astra) .
90% . ,
$18
,
.
: -
7.
325
, 30%
.
Astra (Rini Soewandi).
( 40 , 1998 .
Astra), -
. ,
,
, .
20%. -
Astra;
70 .
, -
, Astra Microtronics Technology
( $90 ).
. ,
Astra
,
.
. ,
.
,
.
. -
,
. Astra
,
. , -
, (
,
Astra).
,
, .
,
, , ,
. - , Astra
.
. ,
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- IBRA,
$81 . IBRA
Astra . -
, ,
, .
, , IBRA
- ,
. , - , Astra
326
II.
. , , , 2002 .
$400 ,
1
2001 .
Astra : ,
( Astra International),
, .
Astra ,
. , ,
,
.
Astra ,
,
. ,
,
,
Astra
. , Astra,
: ( ,
),
,
,
.
,
.
.
(international monetary system)
,
. ,
.
, ,
(,
),
.
,
,
.
(balance of payments accounting system)
,
- - .
, ,
,
,
, ,
7.
327
,
, -. ,
, ,
2
VII . . .
XVI-XVH .
.
,
. (gold standard)
, , *
,
. 1821 .
, . XIX .
,
, , -, ,
.
. (exchange rate)
, .
(fixed exchange rate)
.
,
(pegged)
. ,
4,247;
(par value) ,
.
, $20,67.
,
4,247 = 1 = $20,67.
: 1 = $4,867, $20,67/4,247.
,
328
II.
,
.
. , Jardin Matheson
100 000 Twinning & Company,
. Jardin Matheson
Twinning & Company ,
,
, , .
, - Jardin
Matheson 100 000
,
. , Jardin Matheson
, Twinning
Jardin Matheson
. , ,
Jardin Matheson
.
1821 . 1918 .
,
, .
,
.
, .
, ,
(sterling-based gold standard).
.
(.
7.1), , , ,
, , , , , , ,
, , , .
,
. ( CultureQuest,
, ,
.)
. ,
, XIX .
.
, Barclays Bank, Thomas Cook Lloyd's of London,
,
XIX .
7.
329
7.1. 1913 .
330
II.
.
(, )
(-, )
. , ,
,
.
(1920 .) (1922 .)
,
,
. , , ,
,
, .
, .
( )
.
1931 . .
,
,
.
, (
),
.
.
,
( ; ,
, , , , )
. ,
()
, .
, ,
. (
20%,
,
.) ,
,
,
. ,
7.
331
(beggar-thy-neighbor), (. . 7.1),
.
:
1939 . .
-
, ,
, . 7.1. :
1929-1933 .
332
II.
, . ,
,
(, )
. ,
, ,
,
. 1944 . 44
- ( -),
. -
,
. ,
,
:
.
. (International
Bank for Reconstruction and Development, IBRD)
(World Bank). ,
1945 .,
.
50- .
:
.
, :
1) ;
2) ;
3) .
(World Bank Group . . 7.2). ,
$126 ,
184 -.
,
- .
(17%); (8%), (5%),
(4%), (4%) : , ,
, , . ,
, .
. ,
,
7.
333
. 7.2.
. 1998 2002 .
, , $15 .
,
,
. $200 ,
2002 .
.
,
(,
).
-.
, . ,
,
. ,
(hard loan policy).
,
, .
50- .
,
,
. 1960 .
334
II.
7.
335
,
,
, .
,
,
.
(
, )
.
Forests and Frogs
Epipedobates Dendrobates. , poisondart frogs ( ),
, .
(campesinos),
$50 , . Forests and
Frogs ,
. Forests and Frogs,
7500 : ,
, , ,
, . Forests and Frogs
,
(Convention on International Trade in Endangered Species). ,
(
$2 ).
: Poisonous Customers Hop to the Aid of Peru's Forests, Financial Times, May 3-4, p. 22;
Micro-Loans Help Entrepreneurs, Houston Chronicle, August 12, 2000, p. 1; www.cires.org.
, (African Development Bank),
(Asian Development Bank)
(Inter-American Development Bank).
.
, ,
, (European Bank for Reconstruction and Deve
lopment, EBRD).
.
. ,
-
336
II.
.
25% .
. -
,
, ,
-
,
. ,
, -
, (International
Monetary Fund, IMF).
. . 1
:
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;
3) ,
,
;
4) ;
5)
;
6)
.
,
. 2003 . 184
.
, ,
(quota), .
. ,
.
.
1.
, .
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6% ;
(5%), (5%) (3%).
2.
(
).
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337
3.
.
25%
.
,
( IMF
conditionality). ,
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,
,
,
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), .
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,
,
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,
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,
. , ,
, ,
.
. , 1998 .
,
.
, ,
, .
.
. , -
.
. ,
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.
, -
. ?
338
II.
(convertible currency), . . ,
.
. XIX .,
. , ,
.
, -
.
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,
,
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.
, -
.
. - ,
. , -
(adjustable peg),
,
.
.
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, $35.
, ,
.) ,
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$2,76
,
.
,
$2,772 $2,828.
-
,
7.
339
. ,
,
.
, 1960- .
,
. , ,
,
, .
.
, .
,
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. ,
,
.
.
: ,
,
.
.
,
. ,
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.
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,
. -
,
. , ,
- , .
,
.
,
.
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,
, 14,3%
340
II.
( , $2,80 $2,40).
1969 .,
.
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, 70-
.
,
- .
, , - ,
.
,
, ,
. -
.
,
, 50- 60- . ,
, .
,
,
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paradox) ,
(Robert Triffin),
.
,
,
, ,
.
,
.
,
,
, .
1967 .
,
(special drawing rights, SDR).
,
. SDR
,
, SDR .
7.
341
342
II.
. (
. 7.2.)
( )
. 1973 .
.
,
.
(managed float)
, , (dirty float),
.
.
7.2
7, '
,
.
,
(1821-1914) -
(1945-1971),
,
. ,
,
,
. ,
,
,
. ,
,
.
, XIX .,
- .
-
343
.
. ,
.
,
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,
.
,
.
.
1967 . , 1969 .
1971 .
.
,
.
,
;
,
, .
, 1976 .
(Jamaica Agreement)
,
.
.
,
- .
344
II.
,
(),
. 1979 .
(European Monetary System, EMS).
(exchange rate mechanism, ERM).
2,25% ,
.
1999 . . (
10.)
7.2
.
. ,
,
,
, -
. , , , ,
. ,
. ,
, , ,
, .
, ,
, , ,
. CultureQuest,
, ,
, .
. ,
,
. 1976 .
,
, . ,
,
,
.
(. . 7.1)
1985 . Plaza -. ,
(Plaza Accord),
,
,
. 1987 . 46% -
7.
345
7.2. 2002 .
: IMF, International Financial Statistics, April 2003, pp. 2-3.
346
II.
41% . ,
,
1990 . ,
, . (Louvre
Accord)
. 1990 . ,
.
. . 7.3
, - .
. 7.3. , 1960-2002 .
.
, ,
-
;
.
. -
7.
347
. 6,
Caterpillar Komatsu,
Caterpillar
80- ., ( )
Komatsu 80- 90-.
, 1995 .,
Komatsu Caterpillar.
. ,
1973 ., .
- 1973 .
, ,
. -
, (Organization of Petroleum Exporting Countries, OPEC),
, $3
1973 . $12 1974 .
- .
, 6,1% 1973 . 11,1% 1974 .
1974 . - $60
. -
,
,
.
, .
.
.
,
.
,
. .
: ,
,
(
). ,
.
, -.
, .
348
II,
,
. ,
. ,
$90 , $67 .
1978-1979 .,
. $13
1978 . $30 1980 .,
, .
,
, ,
.
, 1982 .
.
,
,
, .
. 40 ,
. -
, -,
1980-.
.
1985 . (Baker Plan),
.
,
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- ,
, ,
. ,
, ,
,
. -
. -,
-
. 1989 . (Brady Plan),
,
. ,
,
,
.
90- .
. -
,
, ,
7.
349
( ,
2).
. 80- .
.
1997 ., ,
, ,
.
,
,
. ,
,
.
,
. 2
, 20%. ,
.
, ,
. ,
. 7.4, ,
( (contagion)
).
;
.
$100 ,
. 8,
, ,
. , 2
,
.
,
, ,
. ,
,
, ,
. ,
,
,
.
, .
.
350
II.
. 7.4.
.
,
.
, ,
,
. ,
,
.
,
. :
1)
;
7.
351
2)
,
,
, . ,
,
. ,
, ;
3)
,
(
1997 . ). ,
,
;
4) ,
.
:
1) ,
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2)
, ,
;
3)
. -
, ,
.
,
. , (, ,
),
. ,
.
. ,
, ,
,
, .
, ,
, ,
.
, .
II.
,
,
()
.
,
56 58
, 20 000
.
,
.
,
.
,
, ,
,
. ,
,
, ,
. ,
,
.
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,
, ,
.
,
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.
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,
, .
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.
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.
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.
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.
,
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.
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,
.
7,
, ,
,
,
. ,
,
. ,
,
,
.
?
, .
Micron Technology,
. Micron
, Sam
sung, LG Hyundai.
Micron, ,
,
.
94% .
(
,
Micron)
.
, Micron
,
,
Micron .
, Micron
.
,
,
.
,
,
-
, .
353
.
,
.
,
,
.
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?
,
, .
,
,
, .
? ,
,
,
.
1. ,
,
.
?
2.
,
Micron'!
3.
,
,
,
. ?
.
: Who Needs the IMF? Wall Street
Journal, February 3, 1998, p. A22; Suharto Fami
ly Benefits in Peril from Spirit of Reform, Financial
Times, January 16, 1998, p. 16; Fingerprints of
Korea's Cash Woes Cover Globe, Wall Street Jour
nal, December 15, 1997, p. A16; Micron Techno
logy Opposes U.S. Role in Korean Bailout, Wall
Street Journal, December 2, 1997, p. B6.
354
II.
, ;
4) .
;
.
, -,
, . -,
,
.
.
.
, ,
; , ,
.
,
.
().
,
.
.
, , ,
.
.
, :
1) ;
2) ;
3) ;
4) ().
. 7.3
.
, Mercedes-Benz
(merchandise export),
Dom Perignon, ,
(merchandise import). (
trade in visibles
.)
() ,
(balance on merchandise trade). ,
, , -
7.
355
7.3
, (merchandise
trade deficit); , ,
,
(merchandise trade surplus).
, ,
,
, , , , ,
.
(service export),
, , (service
import). (
trade in invisibles .) ,
,
,
, .
(balance on services trade).
,
, . ,
,
(export of the services of capital) .
, ,
,
. ,
,
. ,
. ,
,
(import of the services of capital)
. ,
, ,
. ,
,
.
356
II.
, ,
(unilateral transfers),
.
. , ,
,
; ,
,
.
.
(current account balance)
,
, .
, ,
.
.
(capital account),
( ),
. ( . 7.4)
:
.
,
, . ,
7.4
7.
357
.
, ,
10% .
,
, .
: .
(short-term portfolio investments)
.
:
; , ,
;
; (
), .
(long-term portfolio investments) , ,
,
,
, . ,
IBM
,
, -,
. ,
(California Public Employers Retirement System Pension Fund)
British Airlines,
. Ford Motor
Volvo,
.
. ?
,
, . ,
, ,
.
- ,
. (
,
,
.)
.
1.
.
2000 . Lycos,
358
II,
4
7.
359
7.5
. ,
. ,
,
, . SDR
( - ,
) .
.
.
,
.
:
+ +
+ = 0.
-
.
(errors and omissions account) ,
:
+ +
+ + = 0.
. ,
2002 .
$28,5 . , -
360
II.
.
, - ,
,
,
.
,
( ,
, ).
, ,
(flight
capital) ,
,
.
, ,
,
,
. ,
,
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(
). 2002 .,
- ,
, ,
, $22 .5
.
,
,
.
, .
,
,
.
.
. ,
, ,
.
,
.
,
2002 .
7.
?
? ? ?
,
,
.
,
.
, $251
$515 ,
49%.
,
,
;
.
,
,
,
,
, ,
. ,
1995 .
,
, 3%
, ,
,
, ,
1990 . $143 .
, ,
- -,
,
. 1990 1996 .
84%
,
. ,
,
/
.
, ,
,
.
361
,
,
. 2001 .
.
,
$450 .
2000 .;
,
.
,
,
. ,
,
, .
,
. ,
,
30 ,
6,5%;
$16,3
(6,5% $251 )
. ,
.
(
,
)
,
.
: EI Salvador Switching to U.S.
Dollar, Houston Chronicle, December 30, 2000,
p. 1; Survey of Current Business, July 2000,
p. 51; Dollar's Share of World Reserves Grows,
Wall Street Journal, September 10, 1997, p. A2;
Russia Counts Cost of Change as US Set to Issue
New $100 Bill, Financial Times, January 16,1996,
p. 20; Where is the Buck? Dollars Make the World
Go Around, Fed Says, Houston Chronicle,
October 13, 1995, p. 2C.
362
II,
2002
.
. 7.6, 2002 . $682,6 .
. 7.5,
.
; 2002 . $78,4 .
56% .
,
1965 .
* . (
GM,
Ford Chrysler
$59,8 .) , . 7.5, ,
46% 2002 .
. 7.6, ,
2002 . $1166,9 . . 7.5, ,
;
$203,9 , 17% .
, . 7.5, , $546,6 ,
47% 2002 .
.
$289,3 2002 .,
($87,8 ).
$240,5 ,
($80,3 ). , 2002 .
, $48,8
(. . 7.6).
7.6 - ,
;
, .
,
. , ,
.
(. . 7.6).
2002 . $244,6
$256,5 ;
() $11,9 .
( )
$56,0 . *Auto Pact ( )
(Canada United States Automotive Agreement), 1965 . . .
7.
363
2002 ., $503,4 .
(. . 7.6). (
) $123,5 ,
( ) $30,1 .
$484,8 . ,
$113,0 . 2002 .
$478,6 ,
,
.
2002 .
$3,7 . ,
, , ,
II.
. 7.5. , 2002 .
.
.
2002 . $28,5 . , 2002 .
:
(-503,4 )
_
+
+
(+478,6 )
,
.
.
7.
365
. 7.6,
, 2002 .
? ,
, .
, ? ,
( )
,
, .
, ,
. ,
.
, .
,
,
.
: -
366
II,
, , .
. (official settle
ments balance) ;
,
,
.
,
, .
.
, , ,
.
,
, .
.
.
;
.
.
,
( )
.
, . 6
7.7
, .
,
.
-
, .
,
.
7.
367
. 7.7.
, XIX .,
, ,
.
,
.
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.
,
,
,
.
, ,
$35 ,
- .
368
II.
, 1971 .
- .
.
; ( )
.
,
, ,
1973-1974 .,
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,
, .
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.
.
, ,
.
,
;
, .
, ,
.
,
, , SDR,
. ,
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.
.
. ,
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.
.
,
.
.
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?
7.
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5.
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7.
.
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.
1.
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, 1945 .?
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?
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?
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?
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?
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?
,
.
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,
.
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, Wal-Mart
Sony Corporation $1 . -
370
II.
, $1 .
,
( ) .
:
?
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.
,
,
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,
, .
Wal-Mart Sony ,
,
,
.
,
.
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,
;
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( ) .
. ,
Wal-Mart
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:
,
.
,
7.
371
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,
).
.
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,
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:
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, .
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.
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, ,
, . ,
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.
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$846
$846
372
II.
,
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. $846
,
. ,
:
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, 1 2,
. ,
. ,
, -
( 1).
,
.
:
?
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2004 . , $1400
( ) .
2.
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) - .
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).
4. $500
, .
: ?
:
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;
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(
);
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373
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.
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( );
,
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,
.
,
374
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, .
,
. ,
.
(Milton Friedman),
. ,
,
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, . ,
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);
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;
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4 Boeing Aircraft, ;
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,
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2002 . ,
. 12
, . ( .)
12 ,
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. (,
8.
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.)
, , . ,
2002 . , ,
,
.
.
,
,
, .
,
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.
, . ( ,
.) ,
Volkswagen $675 SEAT
, Volkswagen
80-. , 80- .
.
, , ,
, Volkswagen
.
.
, -
, . ,
,
.
.
,
.
,
. ,
,
, .
.
,
-
(European Central Bank, ECB), -
, . ,
.
, 2003 .
, ,
.
,
, ,
.1
378
II.
,
,
. Marks and Spencer,
,
, ,
.
, Marks and Spencer
Maytag Corporation, ,
( Marks and
Spencer) ( Maytag Corporation).
,
. ,
.
, ,
,
.
(foreign exchange) ,
, .
, (
)
, .
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.
,
, .
,
. , . 8.1
,
.
.
. 8.2 .
,
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.
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(
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8.
379
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8.3 .
, , (
,
). , , .
, (5) . 8.2. ,
380
II,
(D) ( $0,009 ),
(200 ).
7, ,
.
8.3
; ,
.
, ,
.
, . , . 8.4
6 2003 ., Wall Street
Journal. .
(direct exchange rate), (direct quote),
, . ,
,
, 6 2003 . $0,008321/1.
(indirect exchange rate), (indirect quote),
, .
,
, 6 2003 ., 120,18/$1.
.
( ) , ,
,
. ,
.
8.
381
, ,
. ,
: $1,89.
0,529 .
,
.
,
.
,
,
,
,
.
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,
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(
).
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).
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,
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.
. ,
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$1,74.
, .
, .
.
:
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$1,74. ,
, ,
,
. , ,
,
.
,
. ,
, ,
, . ,
,
. Toyota,
,
,
, ,
382
II.
. 8.4.
8.
383
. 8.4
.
$1,2 . -
(. 8.1). ;
-, .
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. 8.5, 90%
.
- .
- ,
(transaction currency) .
384
II.
8.1. .
, ,
.
, , , , ,
, , , , , -, -
8.
385
. 8.5. , .
( ).
, 200%
( /. P. Morgan Chase,
Barclays Deutsche Bank),
-, ,
.
.
,
, , . ,
J. P. Morgan Chase 10
1,649 . ./$1 1,648 .
./$1. $3679,78. (
: J. P. Morgan Chase
10 000 000 1,649, $6 064 281,38,
10 000 000 1,648, $6 067 961,16,
$3679,78.)
, , ,
.
,
386
II,
. , ,
.
()
,
. , ,
, $1 (
), .
.
,
,
. , ,
, , ,
. -,
online
.
,
,
. ,
,
. , ,
. , $100 000
20 000 - Avril Lavigne U2,
,
General Motors, $20 ,
. ,
,
,
.
:
4- ,
,
,
,
.
() ,
,
;
,
( -
8.
387
,
$1,2 . ,
online,
.
,
.
. , , Deutsche Bank, Citigroup UBC,
. Deutsche Bank, 90% (
, ) . ,
. Barclays
Charles Schwab Corp.
,
,
.
, ,
,
.
online.
,
.
FXall.com ,
: Bank of America, Goldman Sachs, Credit Suiss First Boston, J.P. Mor
gan Chase, Morgan Stanley Dean Witter, UBS Warburg HSBC. (Paul Kimbeli),
FXall.com, ,
. - , , ,
web-
.
: Foreign Exchange Banks Charge into Online Battle, Financial Times, August 15, 2000, p. 19;
Banks Move toward Online Currency Trading, Financial Times, June 7, 2000, p. 20; Deutsche Bank,
Chase Manhattan Join Move toward Online Currency Dealing, Wall Street Journal, April 3, 2000, p. A43D.
).
,
, .
,
,
;
+ ,
.
,
.
388
II.
. 7,
, - ,
. ,
, . , ,
,
,
.
, , ,
. ,
, 100 000
.
,
. ,
,
. ,
,
.
.
. ,
,
(convertible currency) (hard currency).
, ,
, . ,
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, -
,
8.
389
,
30-
90-
180-
. - (swap transaction) ,
, . ,
-
,
10 30 , 10 -,
390
II,
,
10 ( ,
) 30- , ,
.
,
- ,
.
,
. , ,
.
(),
-,
. .
, DaimlerChrysler 10,7
42 . ,
DaimlerChrysler,
42 .
,
.
, .
(currency futures). ,
, ,
. ,
, (,
12,5 125 000 )
(,
). , ,
,
. ,
,
. ,
, .
98 . 1%
, .
(currency option)
( )
.
(call option) ,
. (put option) ,
.
8.
391
. ,
(
100 000 ),
( 50 000 ). . 8.1
, 6
2003 . - , ,
.
5% , .
,
,
() , .
, Toys R Us
Sony PlayStation 2 140 90
.
90 , Toys R Us
140
90 . , ,
,
90 . Toys R Us
. (
18.)
-. ( )
-, ,
(forward discount). -,
, (forward
premium). , . 8.4, Wall Street Journal 6 2003 . $1,6099.
$1,6004,
.
:
392
II,
8.1
8.
393
, ,
.
- ( ),
.
. ,
. ,
,
.
,
, .
,
. ,
,
. ,
, ,
.
,
. ,
,
. , -
.
. (arbitrage) ,
- -
394
II.
.
,
: .
.
:
, ,
( ),
, (
).
,
( ,
. .).
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( , 6).
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,
.
,
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;
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,
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, US $18 $30 Levi's,
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,
396
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.
.
$27 430, , ,
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.
. ,
.
The economist
, Big Mac
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Mac ,
.
.
,
.
, $1,2
, . ,
,
,
.
.
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,
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. ,
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, 1 .
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.
,
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.
,
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.
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,
.
,
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. . 8.6
:
1: 1 $2.
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, ) - . -
(cross rate) ,
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).
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, .
398
.
. Big
Mac, The Eco
nomist ,
:
Big Mac.
: 12%.
, 1986 .
,
. ,
,
. ,
,
.
, ,
Big Mac McDonald's,
118
.
Big Mac
,
,
.
.
Big Mac .
,
II.
.
Big Mac
$2,71.
($1,20);
($4,52). ,
,
.
(
Big Mac) .
Big
Mac
( 3,65
).
8,28 , ,
56%
. Big Mac
.
,
$1 .
, $1,10,
10%. ,
.
.
3 1 %
;
.
30-50%.
, .
,
.
8,
, ,
,
. ,
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Mac ,
; ,
,
, ,
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).
;
,
.
, 90-,
,
, ,
,
.
1999 .
,
Big Mac ,
.
*
(Li Lian Ong),
. ,
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.
. , ,
,
.
,
.
,
399
.
,
.
,
,
,
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. ,
.
,
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.
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. ,
,
,
.
,
Big Mac,
. ,
,
.
.
.
* The Big Mac Index: Applications of purchasing
Power Parity. Palgrave Macmillan,
2003.
: McCurrencies, The Economist, April 26,
2003, p. 68.
400
II,
, :
.
2
, -, , - .
3
.
4
.
: McDonald's; The Economist.
8.
401
. 8.6.
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.
, , ,
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,
.
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,
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.
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402
II.
, ,
()
.
, .
, ,
,
.
,
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, . ,
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,
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:
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.
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404
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Fisher) ,
.
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effect). ,
. , ,
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.
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.
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.
.
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.
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.
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relationship) ,
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.
, .
.
. ,
,
, ,
.
,
. -
406
II.
8.2
,
.
.
, , ,
(subsidiary bank); ,
, (branch
bank).
() .
, (affiliated bank), ,
.
.
.
,
.
. -
8,
407
.
, Hallmark
Hello Kitty $10 ,
:
4- ;
4-
;
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+
.
( , )
,
.
.
. ,
.
,
, Nomura, Salomon
Smith Barney, Goldman Sachs Merrill Lynch.
,
.
,
.
. (
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, ,
.
, ,
.
(eurodollars) , .
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) ,
, ,
. ,
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), ,
. (eurocurrency) -
408
II.
, ,
. , ,
$9 ; 45%
3
.
.
, (
).
LIBOR (LIBOR, London Interbank
Offer Rate). LIBOR ,
.
,
().
, . , (
),
. (,
, )
, . -
, ,
. -,
,
.
70- . ,
,
(Federal Reserve Board),
,
. ,
, .
. ,
(international banking facility, IBF),
,
.
,
. ,
,
, ,
, .
, -
8.
409
.
.
,
.
:
. (foreign bonds) ,
,
. , Nestle Corporation, ,
, ,
. (eurobonds)
, ,
. , American Airlines
$500 , ,
, ,
.
(. . 8.7).
. ,
, ,
, -
. 8.7. 2001 ., $
410
II,
( , ,
) .
.
(global bonds)
, .
. ,
, $1,5
, .
, 0,225 . 0,225
, ,
, ,
$1,5 , ,
$3 375 000.
, , Matsushita Electric, Citigroup
Household Finance, .
. ,
,
.
, ,
.
,
,
.
, ,
,
,
, .
, ,
,
.
.
,
,
.
.
,
. , Walt Disney Company
51% Disneyland Paris .
. , British Airways
, - ,
8.
411
. . (country fund) ,
.
. ,
( Merrill Lynch, Daiwa Securities
Deutsche Bank),
.
, ,
, ,
, ,
. CultureQuest,
, ,
, ,
.
, .
,
, , , ,
() . ,
,
.
, .
,
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,
, ,
,
.
.
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412
II.
, ,
.
, .
,
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. ,
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,
. ,
, .
.
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.
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.
. , ,
.
. ,
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. ,
,
.
, .
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.
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2.
?
3.
?
8,
413
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5. ,
, .
6. ,
.
7. .
8. ?
9. .
1
1. ,
.
?
2.
?
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?
3. ,
?
.
4. , - 90-
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- , 90-
,
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?
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.
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? ( :
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?)
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? ( , ,
?)
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.
4. 180-
.
5. ,
? .
6. ,
.
7.
.
8. ,
, .
9.
?
1997 . -
Goldman Sachs & .
( )
. Goldman Sachs ,
,
, ,
. Goldman Sachs ,
, . ,
, ,
,
80%. -
1995 .
, .
, .
,
,
.
, $38,7
.
8.
415
, Goldman Sachs .
, ,
.
,
. , ,
,
,
. ,
$10 ,
. 20 1997 . ,
20%,
.
. ( , )
,
.
,
. ,
,
, , ,
.
.
,
,
. , ,
,
,
. ,
, .
, ,
. -
, Siam Cement.
, . ,
Goodyear, , . -,
, ,
- ,
. -,
: ,
. ,
20%.
, ,
. ( )
416
II.
, .
, ,
,
. 20%,
,
.
, ,
,
. 1997 .
21%,
14%, 13%. , .
, ,
,
.
. ,
,
, ,
. 1997 .
60%, 45%,
40%, 30%
.
. , ,
( Coca-Cola, Gilette Whirlpool),
, ,
.
,
,
, , .
$100 . ,
- .
, , ,
,
. ,
, :
?
1.
?
8.
417
2.
,
?
3. ,
1997 ., ,
?
4. , .
,
?
5. , ,
(,
)?
: Goodyear's Thai Subsidiary Sees Bad Year, Wall Street Journal,
September 5, 1997, p. A9; The Real Lesson from Asia, Financial Times, September 2,
1997, p. 15; Asia's Endangered Tigers, Financial Times, August 30/August 31,1997, p. 6;
Thais Count Cost of Baht Defence, Financial Times, August 29,1997, p. 5; The IMF:
Immine from (Frequent) Failure, Wall Street Journal, August 25, 1997, p. A18; Thais
Face Slow Economic Climb, USA Today, August 12,1997, p. 4B; Southeast Asia Seems
Still on Track to Grow Despite Currency Slide, Wall Street Journal, August 5, 1997,
p. Al; Economic Troubles in Thailand Stroke Betting against the Baht, Wall Street
Journal, February 10, 1997, p. A14.
,
. ,
: .
. ,
,
,
.
,
. ,
*Kiasu () ,
. ,
,
. . .
418
II.
, ,
. .
-:
,
.
.
;
.
, .
,
.
,
, .
,
.
,
: web-, , .
,
,
- .
-. ,
, .
-:
, ,
. .
,
. ,
,
, ,
.
,
.
, . ,
, .
,
8.
419
.
,
:
. 90- .
:
, , , (credit card, cash, car,
condominium, country club).
Mercedes-Benz, .
, , ,
, .
, ,
. : kiasu -
. , 80 000
, .
,
- .
kiasu
.
? ,
, ,
.
-
, ,
.
,
.
,
.
, .
*, :
, , ,
, ,
.
.
:
;
;
;
,
;
;
.
. 1998 . 32
. 2001 . ,
, : - -
9.
421
,
,
, .
,
40%;
, .
.
,
, ,
. ,
, ,
,
, .
(, Ford General Motors),
, {Whirlpool General
Electric).
. ,
,
.
, 800
, 840 .
,
, 1 .
, 2001 .
20- .
2010 .
97,5 . , 2002 .
8 30%
. 201
1974 .,
, ,
.
, 5,4
; , ,
.
, .
,
.
.
,
,
,
.
1000 .
.
, (),
422
II.
.
, , . ,
, , ,
,
. ,
,
, , , , ,
,
.
. ,
. , 2003 . International Steel Group
Bethlehem Steel; U.S. Steel
National Steel Corporation. ,
. Parkview
Metal Products, .
,
$200 000.
, 2002 . ,
, 900 000 .
- ,
.
, 200 000 -
,
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, .
, ,
, ,
.
:
.
,
. ,
.
,
,
. ,
,
.
9.
423
,
.
:
1)
?
2)
,
, ,
?
,
.
(free trade) ,
-
. (fair trade),
(managed trade),
.
,
. , ,
,
.
,
,
.
,
,
.
,
. ,
,
,
.
, , -
424
II.
, ,
, .
,
Sony, Volkswagen Caterpillar,
. ,
, ,
,
.
, U. S. Steel
Nucor, .
,
, , .
,
,
.
,
, 6:
. ,
, ,
, ,
.
, ,
.
,
; ,
.
,
.
.
. ,
, ,
.
,
, ;
. ,
,
. -
9,
425
,
.
.
,
. ,
,
,
.
120 000
,
, , , .
, ,
, ,
, 97% ,
2
.
,
,
,
, .
, ,
. , ,
, ,
.
1954 .
, ,
.
,
, 40
.
,
,
, ,
.3
. ,
, (infant industry
argument) 1791 . ,
,
.
,
, ,
, . -
426
II.
, . ,
. ,
, .
. ,
,
( , , ).
. , 1970 .
,
22%.
.
.4
, ,
,
. ,
,
, . ,
. , ,
, .
,
.
.
, ,
,
.
,
. ,
,
, .
, -
9.
427
(
). ,
Barley -Davidson. 80-
,
.
,
. ,
,
,
30- .
. ,
, ,
,
.
,
6: .
,
, . ,
,
. ,
,
, ,
.
80-
,
(strategic trade theory).
,
.
(
) ,
.
,
,
, ,
.
, ,
. ,
,
,
.
428
II,
,
.
,
, ( ) .
, Framatome
Mitsubishi
,
,
. . 9.1
. Mitsubishi , a Framatome
(. ), Mitsubishi
$10 , Framatome .
Framatome , a Mitsubishi
(. ), Framatome
$10 , Mitsubishi .
, (.
).
, $ 1 ,
, .
,
,
.
,
, ,
. 9 . 1 . :
, $
9.
429
. Framatome
$2
, , . 9.2.
Framatome $2
,
(. ). Framatome
Mitsubishi,
Framatome , ,
. Mitsubishi
, Framatome $1
. Mitsubishi
, Framatome $12
. , Framatome
. Mitsubishi , Framatome
,
Mitsubishi .
. 9.2. : ,
Framatome $2 , $
$2 ?
1. Framatome
.
2. Mitsubishi
.
430
II.
3. Framatome
$12 ,
$2 .
,
,
$10 ($12 $2 ,
).
,
. ( ,
, ; .
.
, .)
,
,
,
. ,
, -
, ,
,
. , ,
,
.
,
,
. $2-
Framatome $3
Mitsubishi, : Mitsu
bishi
. ,
.
9.
431
, ,
.
,
.
,
.
.
,
.
. ,
,
, , ,
, .
, ,
, ,
.
, ,
. ,
, .
,
1990 .
.
2,
( , )
.
(export promotion strategy)
,
- , (
, ). (
, , )
(import substitution strategy).
. ()
, , .
, 2,
.
.
.
,
432
,
Airbus
-.
Airbus,
Boeing Boeing 747
.
1969 . Boeing 747
.
Boeing 747 495
,
-
.
,
,
.
Boeing
Airbus
.
.
,
Boeing,
Airbus.
II.
Airbus
,
747 Boeing.
Airbus
650 ; ,
380, Boeing 747.
Airbus,
-
17%
Boeing 747.
- -
380
$12-16 .
Airbus
$3,5
,
( Airbus
, ,
).
Boeing, Airbus
,
,
.
, Boeing,
Airbus
. Airbus ,
20
1500 ,
380 .
Boeing,
,
. ,
(MITI)
,
.
( 2001 . MITI ,
Ministry of Economy, Trade and Industry.)
50- 60- . MITI
,
9.
380
.
Boeing
, ,
380 ,
Airbus
.
,
380,
Boeing, 747.
.
,
,
Airbus,
,
.
, 1999 .
DaimlerChrysler Aerospace AG
$750 ,
340
Airbus.
,
Boeing,
,
,
.
, Boeing
,
.
,
433
Boeing
.
1992 .
,
.
,
Boeing .
Airbus
.
(
).
Airbus
380,
, ,
,
,
.
: Airbus Wins First Orderfor Super Jum
bo from Emirates, Financial Times, May 2, 2000,
p. 1; US Critical of UK Aid to Airbus Super Jumbo
Project, Financial Times, March 14, 2000, p.1; UK
Backing for Airbus 'Superjumbo', Financial Times,
March 14, 2000, p. 9; Loan Sparks US Charge of
Illegal Subsidy, Financial Times, March 14, 2000,
p. 9; U.S. Questions Need for Loans by Britain to
British Aerospace, Wall Street Journal, March 14,
2000, p. A27; U.S. Delay on Airbus Challenge Con
cerns Boeing, Wall Street Journal, January 24,
2000, p. A3.
( ),
,
(
). 70- 80- . MITI
(
,
).
,
. CultureQuest, -
434
II.
,
.
,
,
,
(industrial policy).
,
,
.
,
MITI.
. ,
,
. :
( ,
, )
,
.
,
.
. 80- MITI
(high-definition television, HDTV),
.
, HDTV
,
, ,
, MITI .
HDTV
.
, ,
,
,
. ,
9,
435
.
,
, ,
. ,
, ,
,
5
. , ,
,
.
,
, -
- . ,
, ,
,
. 6
.
,
, , ,
,
, . ,
,
, .
,
, , -, , -,
. ,
, ,
436
II.
,
.
, ,
,
,
? (public choice analysis)
,
,
: , ,
,
,
, ,
. ,
1920 .
.
,
$630 .
, ,
, ,
$10,5 , $40 . ,
,
(. 9.1).
,
, ,
,
$40. , , ,
,
,
, ,
, , .
,
,
. 7 ,
, ,
,
, ,
, ,
.
, ,
,
,
, ,
.
9.
437
9.1.
? .
,
' (Tip O'Neill):
.
,
.
, ,
, .
,
, .
, , .
, Nissan Toyota
, 80- .
. Nissan Toyota
,
( , ,
), ,
. :
Toyota Nissan ,
.
438
II.
,
.
: .
XVI .,
. ,
, /
. ,
,
, ,
.
~- ,
. ,
( , export tariff)
( , transit tariff).
, ( ,
, import tariff). :
1) , (ad valorem tariff).
. , . 9.1 (
),
2,1%
;
2) (specific tariff).
. . 9.1,
;
3) (compound tariff)
.
6,4%
9,9 .
, ,
. ,
. , Target
$400 . -
9.
439
9.1
-, Target
2,1% $400, $8,40
, ,
Target .
,
. ,
. ,
, , ,
. ,
5,5%,
, 3,5%.
,
,
. ,
-
,
. -
440
II.
, : ?
(Judith
Barzilay), .
, Marvel Homo
Sapiens. , ,
: , ,
, -,
.
. , -
, , .
, 1961 .
,
. ,
Marvel, ,
, , , .
Toy Biz, Inc.
, Marvel, 90
, -,
X. ,
12%.
Toy Biz
.
, , ,
Marvel , ,
, , ,
, . ?
, , ,
.
.
1.
. . 9.3,
, -.
,
.
. ,
, -
9.
441
, 6,8%;
Toy Biz .
. 2003 .
, , .
X ,
(, Homo Sapiens),
, .
, X ,
. , - , ,
, ,
- .
, , -, ,
. ,
, .
Toy Biz ,
. ,
Marvel , . -.
; . ? (Chuck Austen),
Marvel X,
. , ,
,
.
: -
, ,
.
: Is Wolverine Human? A Judge Answers No: Fans Howl in Protest, Wall Street Journal,
January 20, 2003, p. A1; United States Court of International Trade, Slip Op. 03-2 (January 3, 2003), Court
No. 96-10-02291; United States Court of International Trade, Slip Op. 00-159 (November 28, 2000),
Court No. 96-10-02291.
. ,
,
( , ).
, ,
.
2.
. ,
,
.
442
II,
. 9.3.
, 1999 .
,
. , ,
$2000 .
,
. ,
. ,
, . . 9.4
D Dr
. , ,
$2000.
GM, Ford Chrysler,
, -
, GM,
9.
,
.
:
$1900 33%
. ,
22%.
.
,
,
,
. 10-15
:
, .
, .
, .
,
443
, ,
,
,
.
:
, ,
,
. ?
,
,
.
,
.
,
.
: Car Importers Take Apart Customs
Regulations, Financial Times, June 29/30, 1996,
p. 2.
Ford Chrysler , .
,
,
.
, , , .
Toyota Mazda,
,
, ,
.
. ,
,
,
(nontariff barriers, NTB).
: ,
.
444
II.
. 9.4. , -,
.
. ,
(, ).
,
( ,
), .
.
(
,
10) .
(tariff rate quota, TRQ)
;
, ,
,
. . 9.5, 100 000
, TL;
, . ,
, .
, ,
350%.
, :
9.
445
. 9.5.
. ( )
, ,
.
, , ,
.
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. ,
.
, , 2 .
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.
, -
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. , 1990 .,
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.
.
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. ,
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.
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, 18.
. . 14
,
.
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)
,
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. , ,
,
, ,
. 15
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,
9.
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) ,
.
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. ,
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.
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.
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. 20
, ,
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.
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,
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. ,
,
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.
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. ,
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;
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. ,
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. , ,
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.
1991 . .
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.
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. ,
.
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. ,
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.
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, ;
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,
, , .26
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454
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, ,
. .
. , 2000 .
Toyota $133 ,
.
.
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. , ,
.
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,
- ,
.
,
, , ,
.
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.
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. , ), ,
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. ,
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,
, ,
.
maquiladora (
)
. Maqui
ladora , ;
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. -
9.
455
9 . 2 .
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.
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.
, ,
. ,
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.
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, . , -
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, ( ), (
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.
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).
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Air Canada 200
. ,
, Air Canada
, ,
, , .
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.
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,
, ,
. - , (Export-Import
Bank, Eximbank),
; 2001 . 2300
$12,5 . , Boeing,
- ,
. ,
De Francisci Machine Corporation
$7,9 , -
. ,
,
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, (Overseas Private
Investment Corporation, OPIC),
( 3).
-
9.
457
OPIC .
, , ,
, ,
.
,
, , .
,
.
,
.
, ,
,
(International Trade Adminstration, ITA).
, ,
, .
(International Trade Commission, ITC),
.
,
,
, .
,
(Canadian International Trade Tribunal),
,
: ,
, .
,
.
(countervailing duty, CVD)
, - ,
, .
,
, -
.
-
458
II,
, ,
.
.
, ,
,
. ,
:
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;
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.
,
,
,
. ,
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,
.
, ,
. ,
,
. ,
,
, ,
.
- ,
.
25% .
,
,
(
). ,
Hynix Semiconductor,
,
, .
30
35% Hynix, . 30
9.
459
, ,
,
. . , ,
,
.
.
;
. ,
, ,
, ,
,
, ,
.
, .
, ,
. ,
,
,
-.
.
,
, ,
.
,
.
,
( Toyota
Nissan), . ,
Sienna Toyota,
Sienna? ,
Toyota ,
,
?
?
.
460
II.
-301
,
, 301 1974 .,
-301. -301,
( )
.
,
, .
,
(
) ,
.
-301 ,
, . ,
90- ,
,
.
(Carla Hills)
,
,
. 31
-301 1994 .
,
( )
,
. -301
.
,
.
, -301
, ,
. ,
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. ,
, ,
.
,
. , ,
?
9.
461
,
, :
,
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;
.
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, , .
.
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, .
,
; .
,
, ,
,
.
.
, , ,
, .
, ,
.
,
: ( ),
, ?
. -
462
II.
,
.
.
. ,
, 1974 .,
201,
,
,
(ITC)
, ,
ITC. ,
, 2002 .
,
.
,
, ,
. ,
.
,
.
, ,
,
,
. ,
, .
.
,
.
,
.
.
9.
463
,
, ,
, ,
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.
, ,
.
,
. ,
.
.
.
,
,
.
. -301
.
1. ? ?
2.
,
?
3. .
4. -
?
5.
?
6. .
7. ?
8. ?
9. ?
10. .
464
II.
1.
.
2.
(
).
?
3. ,
, .
, .
4. 1992 .
.
? (:
?
?)
?
5. ,
?
, ,
. ,
, -
. ,
.
, ,
, .
,
,
(National Trade Estimate Report on Foreign Trade Barriers).
.
(Market Access Sectoral and Trade Barriers Database);
9.
465
web- . web-
,
. ,
, .
web- , 9,
web-, .
Lands' End
200 000 . ,
,
2000 .
.
,
, . Lands' End
,
.
, .
Lands' End :
.
1000
, ,
.
, -
.
?
,
, .
,
,
,
.
( ). ,
,
.
, , . ,
,
. ,
466
II,
-
, . -
.
,
.
, .
(David Lee),
Ltd., , 90-
.
,
.
, , GAP, Limited Calvin
Klein, ,
; ,
.
,
,
, , .
( ,
), 1,2
, ,
.
, ,
,
? 1957 .
. 60-
.
-
X, - Y, , , .
, (,
, )
.
,
.
.
,
. (Marjorie Yang)
1978 ., ( )
Esquel Group.
Esquel .
9.
467
( ),
Esquel $500 , $50 .
Esquel, 43 000 ,
48 5 .
Esquel , Polo Ralph Lauren,
Tommy Hilfiger, Brooks Brothers, Hugo Boss, Nordstrom, Eddie Bauer, Abercrombie &
Fitch Lands' End.
.
1978 . , (
) .
.
12 .
,
. Esquel ,
. , ;
.
,
- ,
. ,
,
, .
?
?
Esquel
, ,
.
,
,
.
,
. Esquel 2000
, .
.
,
,
. ( )
.
,
, . ,
,
, . ,
,
.
468
II.
.
(Richard Sutton)
, - Lollytogs,
, Target, Sears Mervyn's,
Bugle Boy. Lollytogs, ,
$100 , 95% ,
.
. -
15 , .
. 10
,
. ,
, ,
Kmart.. Loolytogs
, . ,
, - .
,
.
. -
, ,
,
.
.
? , ,
.
.
,
.
. William E. Connor & Associates Ltd. 27
, 31 .
- , 250 800 ,
, ,
, (),
-,
. - ,
.
(,
), .
9.
469
.
, ,
, .
. ,
,
,
. , ,
. 350 ,
.
, ,
,
. (Jimmy
Lai), , .
, , ,
. ,
(
, ).
.
.
1.
? ?
2. ?
3. ?
4. .
? .
: Andrew Tanzer, The Great Quota Hustle, Forbes, March 6, 2000,
pp. 119-125. .
.
,
, , -
470
II,
,
.
,
.
,
zaibatsu ( . . .).
, Mitsubishi, Mitsui, Sumitomo
Yasuda,
,
.
30- . ,
, .
-
, ,
7 1941 .
;
.
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, ,
, ,
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. ,
, zaibatsu,
.
,
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, .
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. , ,
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. ;
,
. Keiretsu .
keiretsu, ,
; keiretsu
. keiretsu ,
, ,
.
keiretsu
. 1990 . -
9.
471
keiretsu. keiretsu
,
.
; 1954 1972 .
10%.
,
. ,
1962 ., 300%.
,
,
, ,
. 1971 .
.
,
1970- .,
.
308 ,
. 1985 .
(
) ,
( 7).
,
.
,
. ,
;
.
,
.
, ,
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.
, .
1991 .
.
.
,
,
,
, . 2000 .
472
II.
-
. ,
,
.
,
.
-
-;
- ( )
.
. ,
,
.
:
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;
,
;
,
.
? : .
, 1917 1982 .,
, :
, ;
;
; ,
, .
,
, -
474
II,
,
( , , ).
,
, ,
,
(GATT)
().
, ,
.
( 2000 .);
, ,
. Volkswagen, , $1
, (
Volkswagen Beetle Jetta).
, 2003 . , ,
,
, , ( 4%)
2005 . Volkswagen,
- .
Renault Peugeot,
,
.
(North Ame
rican Free Trade Agreement, NAFTA). 1994 .
,
, .
NAFTA
,
,
. ,
NAFTA
;
$100 .
, ,
.
( ,
),
. ,
, ,
,
. , ,
.
.
,
, -,
-
10.
475
. , , Flex
tronics International, Solectron SCI Systems, $2
,
Cisco, Ericsson Compaq. ,
,
, ,
.
, .
UPS Federal Express ,
,
. ,
, (
), (
).
.
, Servicios Textiles de Baja California ,
, 20 ,
, .
,
, .
Seagate Technology, . ,
. , America West, GAP U-Haul,
. ,
maquiladora, $1 ,
50 000 .
,
.
, ( , )
.1
9
.
,
.
, ,
.
,
.
, ,
. ,
.
,
. , -
476
II,
.
,
(
Mercosur NAFTA),
-.
, ,
: 12
, .
,
,
,
,
.
,
.
, ,
,
.
, 1930 .
53% (
-). ,
, ,
, -
10.
477
.
,
.
, ,
, , 1947 .
( ),
(International Trade Ogranization, ITO).
. ,
-
. ITO
(General Agreement on Tariffs and Trade, GATT),
. 1947 1994 .
, GATT ( GATT
, ),
. GATT
,
. 1995 .
,
GATT.
GATT ,
.
().
,
.
,
, GATT,
. GATT
,
, (. . 10.1).
, GATT,
. , ,
, 40% 1948 ., 3% 2003 .
. 10.1, , GATT,
.
,
GATT
.
(most favored nation, MFN), ,
, , -
478
II.
10.1
GATT
. (
.)
GATT,
.
,
. 1 0 . 1 . GATT
10.
479
20%,
GATT
20%. , GATT
,
, GATT.
.
1.
, GATT
,
.
(genera
lized system of preferences).
. ,
,
.
-
480
II.
,
.
2.
,
, NAFTA.
GATT
. ,
. GATT
. , GATT ,
.
,
,
.
GATT ,
, . ,
, ,
1955 . GATT,
.
. ,
GATT
.
( ) GATT
1986 . 1994 . ,
GATT , 1995 .
,
4,3 3%.
,
.
GATT
. ,
GATT
(. 9).
.
,
GATT.
10.
GATT
,
-
,
(MFN status).
GATT
, GATT.
,
, ,
.
,
,
.
:
- ,
.
481
, (World Trade Organization, WTO),
1995 . 2003 . , (), 146
30 -.
,
.
:
1)
, ,
( . 10.2
);
2)
.
,
. , 1994 .
(Information
482
II.
. 1 0 . 2 . ,
Technology Agreement).
, ,
. ,
, 1997 . 2001 .
-
. -
2005 ., ,
,
.
,
,
; 2
3)
.
GATT
, ; GATT
. GATT
. -, GATT -
10.
483
, :
,
, ,
, . -,
GATT.
. ,
.
,
.
.
, . Cairns
Group, ,
, , , ,
,
-. 1974 .
(Multifibre Agreement),
, 65%
, $250 .
9.
,
.
(General Agreement on Trade
in Services, GATS).
, .
,
. ,
.
(national treatment),
, . ,
, , ,
, 10%
.
,
.
,
. 2000 . -
484
II,
,
.
(Agreement on Trade Aspects of Intellectual Property Rights, TRIPS).
,
, ,
,
.
,
. ,
, .
,
,
.
,
,
.
/
, ,
,
.
,
,
. -
.
, (Trade-Re
lated Investment Measures Agreement, TRIMS).
:
, $7,7 ,
,
. ,
,
,
. ,
. TRIMS,
,
,
. TRIMS
,
:
10.
485
, :
;
:
;
:
3
.
.
. GATT
.
,
, , ,
: ?
, ,
. , ,
, (
, ,
), .
,
,
.
, ,
. ,
. , , ,
. , 2003 .
$248 .
, ,
Bombardier,
.
Bombardier
Embraer
$1,7 . 4
, , ,
, .
. , (,
,
),
.
, -
486
II,
. ,
,
. ,
,
.
,
.
,
.
, .
.
.
. ,
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, ,
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: , , ,
10.
487
.
.
. ,
,
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, .
.
, .
,
(trade deflection).
, ,
, (
) , ,
. , ,
,
. ,
, .
,
, ,
, , ,
.
,
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(rules of origin).
, ,
,
, . ,
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, ,
.
. ,
(customs union), ,
, .
, ,
. ,
,
, .
488
II.
(Zollverein), 1834 .
. , 1870 .,
,
. Mercosur (
, , ,
).
.
. ,
,
.
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.
, ,
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.
.
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.
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.
10.
489
. 10.3.
. ,
, ,
, ,
.
, ,
. ,
,
.
. ,
,
.
,
, ,
-
490
II.
, .
, ,
.
, ,
, ,
-
, .
, General Mills, Toyota
Samsung, ,
.
, .
,
, Unilever, Renault Siemens.
,
,
. ,
.
, ,
,
. ,
NAFTA, ,
, Ford, GM Chrysler,
,
.
.
, ,
,
.
10.
. . :
491
'
'
'
().
337 :
() $7,9 ,
(. . 10.2 10.1). 2004 .
10 (. . 10.3).
452 ,
$8,2 .
10.2
, 2001 .
, ,
GATT,
.
, , ,
(, ) 1957 . -
492
II.
10.1.
,
, (European Economic Community, EEC),
.
,
15. 70- . ,
, .
80- , ,
12 . 1993 . 12
;
. 1995 .
, . , , ,
, , , , ,
2004 .
.
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.
.
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.
(
10,
493
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, 1 2004 .
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).
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4- (-
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,
, ,
.
. (Council of the Eu
ropean Union), , 15
,
. ,
,
. ,
,
.
( ) .
, ,
494
II.
; ; , ,
; ; ,
; .
.
. .
, ,
,
. ,
.
,
, (62 87
).
.
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,
.
,
.
. (European Commission)
20 , . ,
, ;
.
, ,
.
, . ,
$100 . :
;
, ;
,
;
,
(Common Agricultural Policy, CAP)
;
,
24 000 ( ). . (
11 ,
!)
10.
. (European Parliament)
626 ,
, .
,
. , 99 ,
, 87 ,
40%
(. . 10.2).
.
.
. ,
,
, (
).
20 1999 .
, ,
,
, ,
. ( )
,
(
, ). ,
,
.
. (European Court of Justice) 15
, .
,
.
, ,
,
.
.
450- ,
.
,
. ,
Cassis de Dijon ( )
, .
. ,
, ,
: , , -
496
II.
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497
. 10.4.
( 189 )
498
II.
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.
, ,
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.
, , ,
. ,
,
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,
.
,
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.
.
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,
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.
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.
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.
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.
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). .
, -
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499
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.
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, , ,
,
, .
,
, ,
. , ,
. ,
$260 (
1988 .)
.5 , ,
, ,
.
, ,
, . 1979 .
,
Cassis de Dijon. .
Rewe Zentral AG ( ,
) Cassis de Dijon,
, . Cassis
de Dijon :
. Rewe Zentral ,
, .
.
,
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,
, ,
. Cassis de Dijon
,
.
, ,
, Cassis de Dijon
. ,
,
. ,
Cassis de Dijon,
: -
500
II,
.
, .
1985 .
(White Paper of Completing the Internal Market).
, ,
. , ,
1986 . (Single European Act),
1 1987 . ,
(,
) 31 1992 .
,
,
279 . ,
, 1992 . ,
, 1992 .
,
35 ! (
), 35-
.
, ,
,
.
, ,
.
.
,
, .
.
, ( 15
),
, .
;
. ,
Samsung ,
, ,
. , .
Samsung
, -
10,
501
,
. Samsung ,
,
, ,
6
.
,
,
.
$84 1985 . ( )
$700 2002 . 1985 . 500
.
, .
.
,
, .
.
,
. , ,
- ,
. ,
1991 .
,
.
, .
(Treaty on European
Union) (Maasrticht
Treaty). 12 , 1 1993 .
.
,
:
1)
;
2) ,
,
;
3) , ,
.
502
II.
,
, .
, ,
;
( )
, , .
,
(cohesion fund),
, 90%
.
, , , (
, ,
).
,
(economic and monetary union).
, ,
, , ,
. ,
,
, 2001 . .
1 1999 .
11
.
.
( 1999 2001 .)
. 2002 .
,
.
. (
8, .)
, .
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2% ,
,
. . , 8,
,
. ,
( )
,
10.
503
. ,
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.
, , .
.
(European Central Bank)
,
. ,
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,
- .
, 2003 . 3%
, ( 0,25%).
,
- ,
. , ,
,
. 2003 .
, .
,
, ,
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.
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.
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504
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.
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.
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.
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.
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.
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,
-
505
, :
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. 71 74%,
, ;
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.
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, 62% .
: Office for Official Publications of the
European Communities, Who is Who in the European Union? What Difference Will the Treaty of Nice
Make? Luxembourg, 2001.
, , ,
.
.
. ,
;
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Association). , ,
.
,
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, , 18
. ,
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de Agreement, NAFTA) -
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,
,
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.
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.
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.
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. (Caribbean Basin
Initiative, CBI) :
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,
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, ,
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, , ,
).
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.
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. ,
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Mercosur 1995 .
, Mercosur
,
, Mercosur.
269
$922 .
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. Mercosur
,
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, .
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. 2001 . 17%
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.
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.
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,
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.
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.
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,
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.
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.
,
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.
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.
.
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.
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Relations Agreement, ANZCERTA, CER).
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, , ,
, . ,
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, CER
.
512
II,
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AFTA); AFTA 1 1993 .
AFTA 2003 .
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2010 . , ,
, 40%
8
, AFTA.
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, NAFTA.
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10.
513
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9
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,
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21 (. 10.4).
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1994 . , ,
,
2010 . 2020 .
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()
--.
514
II.
, 1996 .
- . 2001 .
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.
. . 10.4 10.5,
:
(South African Development
Community, SADC), -
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(Economic Community of
West African States, ECOWAS).
, 70- 80- .,
.
,
, . 10
10%
.
10.5.
10.
515
,
,
.
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. 47 ,
, GATT, -
, .
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. 1995 . GATT .
.
,
.
,
.
,
.
.
.
,
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, 1987 .,
,
.
;
,
.
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.
.
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516
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.
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,
.
.
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?
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.
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?
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,
. ,
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.
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. , ,
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, ,
/
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12 .
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.
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, ? .
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NAFTA?
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, . -
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,
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.
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, .
,
,
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,
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.
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, .
Philips Industries,
. Whirlpool
Philips.
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:
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: Bauknecht,
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,
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.
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,
;
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,
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;
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, Whirlpool
,
;
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,
.
,
,
.
;
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,
,
. , Whirlpool Europe
,
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,
;
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. ,
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(
) .
,
.
,
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,
, Whirlpool ,
. , 2002 .
Polar SA,
.
, 2004 .
. , Whir
lpool , .
,
, Bosch Siemens Hausgerate
.
(
62%, 34%
, 20 ). ,
$350
,
, .
Electrolux, Whirlpool
, DaimlerBenz AEG Hausge
rate. Electrolux,
20 25% ,
6%. , Electrolux ,
, ,
25 12 000 .
, Whirlpool
.
, 2002 .
$81 $2,2 . ,
Whirlpool, 2004 ., ,
.
10.
521
1 . , ?
?
2. Whirlpool
(Bauknecht, Whirlpool Ignis),
,
?
3. Whirlpool ,
Whirlpool ?
4. Electrolux Bosch Siemens Hausgerate
Whirlpool
?
5. , , -
?
,
, . ,
, . ,
,
,
. .
- .
522
II.
(NAFTA)
. , ,
, ,
- ,
, ( )
. ,
.
,
. ,
, , ,
.
,
.
.
;
,
. 60- .
, -,
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,
.
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maquiladora ,
;
.
maquiladora ;
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. ,
, ,
.
maquiladora
, , , .
.
,
, . ,
, -
. ,
, , , . ,
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), .
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. ,
.
,
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, ---- . , ,
,
.
.
.
,
( ), .
,
. , ,
40%,
,
, .
-
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,
.
, ,
.
Kodak Fuji.
,
.
Kodak
,
,
Fuji,
.
Kodak 70%
; Fuji
11%, 19%
,
Polaroid, Konica,
Agfa-Gavaert,
.
-: Fuji
67%, Kodak 11%,
.
: Kodak
36%
,
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- 31%.
Fuji
(
, 40%)
,
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. 80- .
, 90-
. .
,
,
3,7%.
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, ,
Kodak:
$750 .
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,
Fuji
,
,
,
,
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Fuji.
,
,
70% .
II
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Kodak
.
,
,
.
,
,
. Fuji
,
,
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,
,
,
;
.
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,
Fuji
.
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Fuji,
,
.
, ,
.
Fuji
525
, ,
.
Fuji
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.
,
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,
Kodak
.
Fuji
,
,
,
.
Fuji Kodak
, ,
.
,
,
,
. Fuji
Agfa,
1990 . 5%
,
. ,
Fuji , Kodak
,
. ,
Kodak
3%,
Kodak
.
Fuji ,
526
Kodak
,
70%
.
Kodak ,
15%
,
. ,
Kodak,
Fuji
, 65%
. ,
Kodak,
Fuji
,
Kodak .
, 1996 . Fuji
Wal-Mart
,
Wal-Mart Sam's Club.
Kodak
Fuji
().
20 000 ,
(
)
,
. Kodak,
Fuji,
Fuji .
II.
,
Kodak ,
,
,
.
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.
,
,
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.
,
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.
,
,
,
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.) ,
,
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),
.
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. ,
,
-
^ II
,
,
]
.
, . ,
,
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. ,
,
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.
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,
.
,
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,
?
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,
,
527
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4.
.
? -
?
Fuji, ,
Fuji
Kodak , Kodak
Fuji
.
,
Kodak ,
?
Kod
ak
,
?
528
II.
Nike Inc.:
, Nike
,
,
,
.
, ,
,
.
, Nike
.
90- ,
, ,
,
,
.
,
Nike,
,
.
,
,
(
)
(Campaign for Labor
Rights), Global Exchange,
-,
--
Nike ,
,
,
.
,
- ,
,
Nike.
,
,
(
)
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-). ,
,
Nike
. Nike
;
,
,
, ,
- ,
. ,
Nike,
,
.
Nike
Nike
.
Nike, 1990 ., -
II
Nike,
:
,
.
.
Nike
1992 .
,
, .
,
,
,
,
,
,
.
,
Nike
.
,
Nike
.
Nike
,
,
.
MESH (Manufac
turing-Environment-Safety-Health
-
-).
MESH
,
,
529
,
.
,
, Nike
,
,
.
Nike
.
;
.
,
.
(
,
).
,
,
.
,
,
.
-
530
PticewaterhouseCoopers, a
Nike
SHAPE (Safety, Health, Attitude of
Management, People Investment and
Environment -
- -
- ).
Nike
,
.
Nike
,
.
,
:
,
,
.
(
Nike,
).
II.
( 1996 . ,
,
,
Nike
10 ).
,
Nike
,
,
Nike,
- .
Nike
,
Nike
,
.
,
Nike. ,
, Nike
,
Nike.
Nike,
.
Nike
,
, Nike
-
II
,
(Andrew
Young) 15 Nike
.
,
;
,
;
.
,
,
,
,
.
,
Nike 1997 .,
,
,
. :
Nike
,
...
Nike
,
,
.
Nike
,
,
. , Nike
531
Nike
.
.
, Nike
,
;
.
(Garry Trudeau)
Doonesbury,
Nike
.
, ,
,
,
,
.
Nike,
,
,
,
.
.
,
,
. Nike
,
,
.
Nike
,
, -
532
,
,
,
. Nike
,
-
.
,
,
,
,
.
Nike,
1%.
Nike
.
,
Nike,
Nike.
(
Nike
)
,
.
Nike -
, -
II. .
,
. '
1998 .
Nike
,
Nike.
.
.
-
-,
, Nike
.
web-.
,
,
web-,
.
,
,
, ,
Nike,
Nike -
,
.
,
,
II
Nike,
.
Nike
Nike, ,
,
,
.
,
Nike
,
,
,
Nike.
,
Nike
,
,
.
,
,
.
Nike,
.
: Nike
533
?
1.
2.
3.
4.
5.
Nike,
?
Nike
?
Nike
?
?
,
?
Nike
, ,
,
.
Nike?
Nike
?
,
Nike?
:
: Richard Ivey School of
Business, University of Western Ontario,
Case number 9A99C034, Nike Inc.:
Developing an Effective Public Relations
Strategy.
534
II.
.
.
- ,
,
:
, .
,
,
:
,
, ,
.
, ,
,
.
,
.
30
,
.
,
.
,
-
.
.
2002 .
34 ;
.
,
, ,
.
. ,
- ,
.
,
,
.
. ,
Falun Gong (
. . .),
,
. ,
,
, -
II
.
,
,
,
China Telecom.
,
,
,
.
1999 .
,
-,
-.
,
-.
,
,
online.
,
.
,
,
,
.
,
,
.
,
535
.
,
, -
.
,
-
.
,
,
.
,
,
,
.
,
,
.
,
,
Linux ,
Microsoft.
Red Flag Linux,
,
Windows
2000 Windows XP. -
536
II.
-
,
,
Linux
.
,
.
. ,
Intel
-
,
.
,
-.
1.
2.
3.
,
.
,
.
1 10 (10
).
,
-
.
,
.
?
?
,
?
4.
5.
, ,
?
,
,
?
Disney no
.
:
;
,
;
;
;
.
- ,
Coca-Cola McDonald's.
, , , ,
,
Coca-Cola ,
McDonald's. Walt Disney Company
.
, 2002 . 86% Disney,
$25,4 ,
11.
539
5% .
Coca-Cola McDonald's,
.
,
Disney
. , , 1955 . (
) .
, , (
) 1971 . .
, Disney
. ,
; , .
, ,
1998 ., , ,
2001 .
,
.
1984 .
;
. ,
, ,
Disney .
( Disney
).
Oriental Land Company,
. Disney
,
.
:
100- ,
, .
.
Disney
.
,
: ( ), (
).
, . ,
,
,
.
, 2 ,
350 .
, Disney
.
1988 .
Disney
.
540
III.
Disney 49%,
5 1 % .
Disney
. Disney
,
. .
, ,
. ,
Disney. , ,
,
,
. 12 1992 .
.
, :
.
, ,
,
. Disney
,
.
.
Disney
. ,
12% , .
, ,
,
.
. , Disney
. ,
, . , ,
,
.
, 1994 ., .
(
) .
, Disney,
, , . 2001 .
,
.
; , 2002 .
, ,
.
Disney ,
. ,
, 43%
11.
541
$3,6 , $314 .
, , $2,9
,
57% .
Disney
. Disney Chan
nel 15 ;
Time Warner's Cartoon,
54 . ,
Disney , 22
.
$159 .
, Disney
. ,
, Walt Disney International. ,
. Disney ,
( )
Disney (,
, , ) 80%
,
$2 .1
,
,
, ,
.
, ,
.
,
,
,
.
Disney
, , ,
, ,
.
, Disney
Channel . , ,
, Disney
,
. ,
,
. -
542
III,
,
. ,
Time Warner's Cartoon Network,
,
. , -
Disney ,
( , ) .
, ,
.
,
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. ,
,
,
.
.
, ,
, - ,
,
.
,
- . ,
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, ,
,
.
,
.
.
,
, .
. 11.
543
,
3
. ,
, ,
, ,
, , .
, ,
, ,
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, ,
. . 11.1
, . . (
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.)
,
,
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,
. , ,
,
.
,
, .
.
,
, . ,
,
,
.
, ,
Nike, ,
,
. 4
, ,
. ,
Mercedes-Benz -
544
III,
11.1
11.
545
,
(
5
). , ,
, ,
(.
6),
(
). Nissan
,
,
.
. ,
,
Nissan .
Nissan ,
.
. 6
. 3 4,
, ,
.
, :
, ,
,
( ) . . ,
.
,
, .
,
,
546
III.
. ,
Tyson Foods
, .
,
.
Tyson
,
, , .
Tyson
7
$250 . ,
, .
, ( ).
,
,
. 8
.9 ,
McDonald's,
,
.
McDonald's ,
McDonald's ,
.
.
McDonald's
, Wal-Mart,
.
, .
,
. ,
BMW, -
, BMW.
- -
BMW
, ,
. ,
.
: -
11.
547
? ,
,
,
, .
,
, ,
.
BMW ,
BMW ,
.
BMW,
.
,
,
. ,
, .
, ,
, .
,
, - -
.
, /
.
,
. ,
, , - .
.
.
. ,
,
,
. ,
,
548
111,
,
.
Nokia, -
, .
. Nokia,
, ,
, .
,
.
,
.
Nokia, , -
,
.
(Jorma Olilla) .
. Nokia,
,
, .
Nokia
. ,
Nokia
, - ,
,
, .10
General Electric
.
12 ,
.
,
.
,
,
GE.11
I
( ,
) , ,
.
11.
549
(home replication strategy),
. ,
,
,
, . ,
-,
. ,
, Mercedes-Benz,
,
,
. MercedesBenz
, ,
.
, , ,
, , ,
150 ,
.
- Pret A
Manger.
(multidomestic strategy)
,
. 1 2
,
- . ,
,
.
:
;
, ;
550
III.
. .
, (,
,
). , :
, , , , ,
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90 . , , .
PretA Manger (- , ) -
, . , PretA Manger
.
-
, .
- PretA Manger ,
. 1986 . , (Sinclair Beecham) (Julian Metcalf),
, . ,
- PretA Manger,
, , .
,
. PretA Manger
, ;
.
, , 33
. Pret A Manger ,
: ,
, . "-"
. , ,
, .
,
. Pret A Manger .
,
,
. Pret A Manger
. ,
Pret A Manger ,
. ,
. ,
, ,
. , ,
,
. , -
11.
551
. Pret A
Manger ; ;
( 38% 25 ).
,
.
, (Andrew Rolf).
,
$1500.
Pret A Manger
. :
-, .
: - ,
. - Pret A Manger 130,
-
.
,
40.
Pret A Manger - ,
.
- Pref A Manger (
),
, . ,
- , , ,
, . , Pret A Manger
, .
-, , ,
, - .
, - , .
, 2001 . McDonald's 33% Pret A Manger. ,
, , web-
: McDonald's ,
. , . ,
: ,
.
: Ian Parker, An English Sandwich in New York, The Guardian, August 9, 2002, p. 3B;
Thinking Outside the Burger Box, BusinessWeek, September 16, 2002, pp. 66-67; Scott Kirsner, Rec
ipe for Reinvention, Fast Company, April 2002, pp. 38-42.
, ,
.
(global strategy)
, . ,
552
III,
( ),
,
.
.
,
,
.
, , ,
.
,
,
,
.
,
,
, -
.
:
. ,
. ,
,
,
. , , ,
,
,
. , , ,
. ,
,
, ,
.
,
.
,
, (trans
national strategy). , ,
( )
(
). ,
,
.
11.
553
,
.
, ,
,
(, - -
, ), -
.
, ,
.
.
, Microsoft
,
. ,
, :
, ,
,
.
.
IKEA
,
.
11.1
: (local respon
siveness) (global integration).
:
; ,
; ,
, .
,
,
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, ,
).
. ,
,
,
, ,
.
, -
554
III.
.
,
. (Bill Agee),
,
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, :
,
.
,
.
,
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). -
(Josephine Rydberg-Dumont),
IKEA,
:
.
.
.
,
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. ,
.
-
. IKEA
,
.
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,
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)
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.
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,
, 110
34 . ,
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.
,
,
.
(Kent Nordin),
IKEA, : ,
.
, ,
.
.
,
.
IKEA
.
555
;
IKEA.
IKEA
,
IKEA,
.
25%.
IKEA
,
.
, ,
.
, (Ruth Eaton),
"Ideal Cities: Utopianism and the (Un)Built
Environment" (" :
() ").
. ...
,
.
, .
, ,
.
IKEA ,
.
: Russia, With Love: The Multi
nationals' Song, BusinessWeek, September 16,
2002, pp. 44-46; Eryn Brown, Putting Eames
within Reach, Fortune, October 30, 2002, pp. 98100; A Prefab Utopia, New York Times Magazine,
December 1, 2002, pp. 92-96.
556
III.
. 1 1 . 1 .
, ,
. 11.1. , Toys R Us
.
,
,
. ,
,
, , (
) , ,
,
,
. ,
,
.
,
.
,
11.
557
.
, , ( Kraft, Unilever
Cadbury Schweppes),
. , ,
,
, . ,
,
.
,
.
,
, . .
. Sony
Matsushita,
. ,
,
(, CD-,
DVD-)
. , ,
,
,
,
.
, .
Ford Motor Company. , Ford
.
,
. ,
, Ford
. , Ford,
,
.
,
,
.
.
,
.
.
558
III.
General Motors
,
. 80- .
-
,
,
. 1984 . General Motors
Toyota
, NUMMI.
, GM
,
,
,
Toyota ( ,
, kaizen (
),
-).
GM
Saturn.
( 90-) ,
NUMMI,
GM, Adam
Opel AG,
.
,
,
,
GM:
GM.
GM ,
, Saturn
NUMMI,
,
,
,
.
: GM is Building Plants in Developing
Nations to Woo New Markets, Wall Street Journal,
August 4, 1997, p. A1; Hoover's Handbook of
American Business 2003 (Austin: Hoover's
Business Press, 2003).
( -,
)
. -
.
,
.
,
.
,
, ,
.
.
,
, ,
, .
,
-, -
11.
559
.
,
.
,
,
.
, ,
13
.
--
(distinctive competence)
,
.
, ,
. 6,
,
(
, )
.
,
, , . ,
Disney,
, ,
. ,
Windows,
Microsoft .
,
, . 1 4
,
,
( )
. ,
,
,
. 15
, Robert Bosch GmbH ,
,
-
560
III.
.
,
- .
Bosch 50% ,
16
. Glasbau Hahn
-
. , ,
, $100 000 ,
,
.
, Glasbau Hahn
17
.
(scope of operations) .
,
, / . ,
,
,
. ,
, ,
,
, ,
. ,
,
.
,
, .
.
Disney
, , ,
( ).
100 .
,
. , ,
Grupo Luksics, ,
, , ,
, , ,
11.
561
, . ,
Ballantyne, $12
, .
65%,
18
30%.
.
, Samsung,
. Intel,
, IBM-
. Texas Instruments
,
.
,
. Siemens
, , a Philips
. 19 ,
, ;
( Disney),
, .
.
, Disney
,
. Disney
,
49%
, .
,
,
.
,
. 2 0
. Disney ,
, .
Disney , ,
, . , -
562
III.
, ,
ABC ESPN.
. , Sharp Corporation, -
, 33 ,
29 .
. Boeing,
,
( ). Mercedes-Benz
DaimlerChrysler ;
, 9 10 -
.21
,
.
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,
. , ,
. Disney
.
,
.
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.
. ,
, ,
,
.
11.
563
.
, :
.
:
, ,
.
.
, (
),
. ,
,
, .
, .
Disney.
,
. ,
,
. 14 15
.
.
. ,
. 11.2, .
(mission statement),
, .
.
, ,
, ,
, ,
,
.22 ,
Hershey Foods ,
1
; Carpenter Technology -
564
III.
, ,
,
.
:
,
11.
565
. ,
.
SWOT-
SWOT-. SWOT strengths, weak
nesses, opportunities, threats (
, , , . . .).
SWOT-
(environmental scan), ,
,
, - ,
23
, .
, ,
,
(
SWOT), ( SWOT),
.
, , , ,
,
. (
, 3,
, 12.) , Boeing
,
. 90-
,
,
,
Cathay Pacific
. ,
Boeing, ,
. Boeing
. ,
Boeing.
, .
, , ,
, ,
,
,
, .
, Disney, -
566
III.
11.
567
,
,
, . .
.
, . 11.3,
( )
.
, Caterpillar (
- - )
(
, )
. , (
) .
. 11.3.
, SWOT-, .
,
568
III.
, ,
. , BMW
,
BMW .
, ,
,
.
, SWOT-
.
,
. ,
. ( ,
, ,
.) ,
, Disney
, ,
. . , ,
, .* ,
, ,
. Disney,
, ,
,
.
. 11.3, ,
SWOT- ,
. ,
,
.
, Grand Metropolitan,
, Guinness,
, Diageo PLC
,
2002 . $17 . * : The best laid plans of mice and
men often go awry, :
. . .
11.
569
, .
.
,
( ,
),
,
,
.24
(control framework)
,
.
.
, 12 . ,
,
,
, .
,
, .
,
. . 11.2, ,
,
.25
14.
570
III.
, (
)
. . 11.4
: , -
26
.
. 11.4.
( )
.
: Sony, Matsushita Pio
neer Electronic Corporation. Sony
,
. -
11.
571
Sony, Matsushita,
, Pioneer Electronic Corporation
- .
,
.
,
,
. ,
:
,
.
.
(single-business strategy)
, ,
.
,
. ,
,
. , , ,
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;
, .
, Singapore Airlines, McDonald's Dell,
.
. (related diversi
fication), ,
(
) ,
.
. ,
.
Disney .
, ,
, .
,
, ,
Disney,
, .
Accor SA, ,
572
III.
.
, -
, ;
( Sofitel),
( Motel 6).
,
.
,
27
Asterix the Gaul ( ).
. ,
,
28
. , Disney
, ,
, ,
. ,
Disney. , ,
,
, Disney Studios.
(
) ,
Disney ,
,
ABC Disney Channel. ,
,
:
Disney Disney Channel,
,
.
,
. , Limited
Brands ,
. ,
Limited,
Express Lerner .
Disney Strategic Sourcing.
. ,
. ,
, Disney Store -,
11.
573
, web- Disney
,
,
. ,
$300 .29
,
,
,
. , Pirelli SpA
, 100 ,
.
, Pirelli
, -
. , 70- ., Casio Computer Company
. ,
.
.
.
,
. ,
, .
.
,
,
.
.
(unrelated diversifica
tion).
. ,
Casino Guichard-Perrachon ,
, , , ,
.30 General Electric (GE)
, (NBC),
,
, ,
, .
,
.
60- .
. , ITT, Gulf and Western,
574
III.
LTVn Textron, .
,
.
. -,
,
. ,
,
. -,
,
. , - ,
,
. -, ,
,
. -, ,
,
, . ,
,
,
.
-
.
, ,
,
. , GE
, ,
,
. , -
,
, .
.
, , GE Textron,
,
. , DaimlerChrysler
- .
,
, ,
, , ,
. DaimlerChrysler
,
, ,
. 31
11.
575
-
,
- ( )
, ,
.
, .
,
,
, , , (strategic
business unit, SBU). , ,
. , Disney :
; (
, ,
); ( ABC, Disney Channel
ESPN). ,
,
. , Textron
, ,
,
.
,
-
,
. -,
, ,
.
-
. :
,
. 32
. (differentiation strategy)
.
(
)
,
.
.
,
. , Rolex
.
;
576
III.
Rolex. , .
,
, , Coca-Cola (
), Nikon (), Calvin Klein ( ) Waterford
Wedgewood ( ).
( ) .
,
. , Marks and Spencer,
,
. ,
Land's End ( ,
) .
, .
10% ,
, : ;
,
. , (Marks and Spencer
Land's End),
, . ,
,
, . .
.
.
(overall cost leadership strategy)
, ,
( )
.
.
( ),
(
). , Bic Pen Company
.
, ,
.
,
, Bic.
, , Timex ( ),
Fuji (), Hyundai (), LG Group ( ) NEC
().
. (focus strategy)
,
11.
577
.
. ,
, ,
, ,
. , Cadbury
Schweppes PLC Hires Root Beer ,
.
Cadbury , Solo
( ) Trina ( );
.
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,
, .
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. ,
, Honda
Prelude. - Sony ,
,
-
-
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.
, , , ,
, - -
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-.
;
.
,
, ,
, ,
. ,
,
.
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, , ,
, , .
16.
578
111.
.
, ,
, ,
.
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, .
: ,
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.
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.
,
.
. 12 13.
,
,
.
,
, ,
, ,
.
, ,
:
, ,
.
,
.
. ,
. ,
.
. -
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579
,
, .
.
.
. ,
, .
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, .
,
,
.
.
.
,
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, .
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.
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.
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?
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.
9. .
?
580
111.
10.
.
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-.
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.
?
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.
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? .
3.
-
. ,
, ,
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?
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?
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?
6.
?
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, , )
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)?
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2006 .
,
Disney
.
9.
,
?
11.
581
10. , , ,
,
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. ,
,
.
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?
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,
.
.
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. -
,
.
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.
3. .
,
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;
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. ,
, .
, ,
.
, ,
,
. .
582
III.
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.
2.
( ).
3. ,
,
, ,
.
4. ( , ),
,
.
5. , , ,
. .
6. , ,
,
.
,
1990- .,
. ,
,
.
, .
,
. ,
, Telefonica SA.
, Telefonica
, ,
Telefonica de Espana. Telefonica de Espana
1924 .
1945 .,
41% .
. 1986 .,
, .
11.
583
Telefonica de Espana ,
,
. ,
1998 .
, .
( ,
), Telefonica
.
, .
, ,
Telefonica ,
:
;
,
;
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, Tele
fonica ,
,
,
. , Telefonica
.
:
Telefonica 16
5 ,
.
, Telefonica
, British Telecom Deutsche
Telekom, ,
.
. ,
,
. Telefonica
, .
584
111.
, Telefonica,
,
.
Telefonica de Espana
1990 ., de Telefonos de
Chile,
. 1995 .
Telefonica del Peru,
. ,
, Telefonica de Espana 35%
. , Telefonica
.
, Telefonica
. 1998 . Telefonica de Espana,
Telefonica SA,
MCI WorldCom $4,9
Telebras,
.
Telefonica $10 ;
,
. Telefonica
:
. ,
22 000
4 .
, , .
15,4% ,
3%, 19,2%. (Cesar Alierta),
Telefonica,
.
.
. Telebras Telefonica
, -
, .
,
.
, Telefonica
,
. ,
Telefonica 4,6%
, .
11.
585
Telefonica
. ,
Telefonica Terra Networks SA,
,
. Telefonica
30% Terra Networks, 70%,
,
$11,2 . , Telefonica $40
,
, Terra Networks;
, .
Telefonica .
Telefonica
,
,
.
,
Telefonica ,
Telefonica .
Telefonica
. : 1999 .
$8
- - .
:
, 1998 .,
$300 .
. , 2000 .
,
. Telefonica
. ,
1999 . BellSouth -
; 50%
10 .
1. SWOT- Telefonica de Espana no
1986 . ,
, Telefonica?
2. ,
Telefonica?
3. Telefonica
-
586
III,
. ,
.
, ?
?
4.
.
Telefonica
,
?
: Hoover's Handbook of World Business 2003; Telefonica Aims to Beco
me World's Fifth Largest Telecommunications Group, Financial Times, December 21,
2002, p. 3; Telefonica Posts 43% Jump in Earnings, Wall Street Journal, November
19, 1999, p. A18; Spain's Telefonica Jolts Latin America with Tough Tactics, Wall
Street Journal, November 18, 1999, p. Al.
: Jeitinho
.
.
,
,
,
.
, ,
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.
.
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11.
587
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. ,
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. ,
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,
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).
.
.
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. -
588
III.
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.
.
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.
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.
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.
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;
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;
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,
, ;
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.
590
III,
Starbucks
Starbucks ( )
,
Coca-Cola McDonald's. ,
,
.
.
Starbucks 1971 . .
,
. ,
( ). 1987 . ,
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Schultz). ,
, .
Starbucks
,
.
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. Starbucks
: -
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, ,
.
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,
.
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,
. ,
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,
,
.
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.
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. ,
150 170
,
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20 .
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12.
591
,
.
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.
,
. ( - Starbucks
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Starbucks , .
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1997 ., Seattle
Coffee Company -
Starbucks. 2000 . Starbucks 900 22
,
.
, .
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.
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.
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, Starbucks
.
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;
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.
,
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.
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.
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; ,
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592
III.
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. ,
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.
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593
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,
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,
, ,
.
,
. ,
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, -
594
III.
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,
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595
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.
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, ,
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,
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. ,
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.
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597
,
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, ,
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598
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,
.
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,
.
,
,
.
, ,
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. 2002 .
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.
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.
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,
.
,
.
, ,
. ,
,
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.
,
.
: ,
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- . Brahma
#2 Antarctica;
Companhia de Bebidas das Americas, AmBev.
70%,
17%,
Coca-Cola. AmBev
, 2002 .
,
.
,
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Grupo Modelo,
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?
.
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.
,
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AmBev. (Stephen Burrows),
CEO,
-, ,
. ,
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, .
AmBev
,
.
: Thirsty, Forbes, October 1, 2001,
pp. 74-75; AmBev and CabCorp: Alliance
Completed for Central American and Carribean
Beer Markets, Business Wire, October 24, 2002,
pp. 7 0 - 7 2 ; Brazil's Breweries: The More
Mergers the Merrier? BusinessWeek, March 27,
2000, pp. 98-99.
12.
599
, ,
. ,
, ,
. ,
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mark's Bang & Olufsen , ,
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.
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portunity cost):
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.
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),
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.
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, 6,
,
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),
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12.
601
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, ). :
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,
, .
. 12.1.
. 1 2 . 1 .
(ownership advantages)
,
,
.
Inco, Ltd.,
602
III.
International Nickel,
, .
Dom Perignon Christian
Dior (, LVMH Moet Hennessy
Louis Vuitton) , ,
,
.
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.
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12.
603
.
. ,
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.
.
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.
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,
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,
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. , ,
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- ,
,
. 12
(internalization advantages)
,
.
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.
,
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.
,
,
,
. , Toyota
:
, .
;
, Toyota -
604
III.
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: Istanbul's Location Gives It a Crucial Role, Wall Street Journal, March 27, 1997, p. A10.
,
, . ,
,
, Toyota,
!
.
,
,
,
.
.
,
. , -
12.
605
. ,
13
, , 1000 .
,
.
.
. , ,
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,
.
,
,
,
.
.
,
, ,
. 14
. ,
,
. 15
, ,
,
,
.
,
,
. , ,
, ,
, ,
.
, ,
. , Ford,
,
, ,
. , , Microsoft Nike,
, -
606
III.
Toyota
Chevrolet Ford
. ,
, ,
Toyota.
,
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,
!
: The Americanization of Toyota,
BusinessWeek, April 15, 2002, pp. 52-54; Autos:
A New Industry, BusinessWeek, July 15, 2002,
pp. 687-0; Toyota Announces Best Sales Year in
Its 45-Year History, Breaks Sales Record for Seventh
Year in a Row, PRNewswire, January 3, 2003.
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626
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(Oleg Cassini) Jovan,
Glaxo SmithKline,
Cassini .
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Jovan Von Furstenberg
Cassini.
Cassini .
, Cassini
Jovan Cassini
. Cassini
Jovan $789 .
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.26 Laura Ashley
, 20
L'Oreal
, Laura Ashley.
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628
111,
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120 . ,
630
III.
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Bridgestone Firestone;
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(
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(management contract) ,
,
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632
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Compagnie Generale des Faux
20 .
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.
12.
633
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634
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635
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,
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636
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32
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Thriftys.
150
. 33
. ,
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,
Petron Corporation Ssangyong
Oil Refining Company. 1974 ., ,
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,
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637
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170 .
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.
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.
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Al Ahram Bewerage Co. $280 .
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,
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2. Heineken
.
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neken .
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: Heineken Has Ambitious Plans for Islamic World, New York Times,
January 4, 2003, p. 4; Heineken 2002 Annual Report; Replacing Inventory with Infor
mation, Forbes, March 24, 1997, pp. 54-58; Heineken Finds Strong Local Brew,
Financial Times, February 7, 1996, p. 16; Heineken's Battle to Stay Top Bottle, Bu
sinessWeek, August 1, 1994, pp. 60-62; Hoover's Handbook of World Business 2003
(Austin: Hoover's Business Press, 2003), p. 250.
644
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646
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, Cheerios Golden Grahams.
.
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.
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.
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13.
647
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,
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648
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.
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Minolta Vectis, Nikon
Nuvis.4
, , ,
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United Airlines British Airways
,
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United Airlines , ,
Delta American Airlines
650
III.
(
).
United Airlines
British Airways.
,
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.
.
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Pan Am,
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United Airlines,
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.
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British Airways
.
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20
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. 8
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.
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,
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,
,
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,
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652
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.
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,
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13.
653
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,
,
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,
,
777. Boeing
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,
,
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Nippon Airways.
Kodak, Fuji .
, Kodak
, Fuji,
, .
,
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,
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.
, Fuji
, Kodak
, ,
654
III.
,
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, ,
.
Otis Elevator.
United Technologies, Otis
. ,
1984 . , , Otis
. Otis
,
.
, Otis
. ,
(. 13.2).
Otis $70 ,
25%.
13.2. Otis Elevator
13.
655
$260 .
Otis ,
.
Otis
.
. , Otis
. ,
158
. ,
, .
, Otis ,
,
. ,
. Otis $2
5000 .
, Otis .
,
.
. ,
Otis ;
.
Otis 118 000 . Otis
88% . , ,
.
: The Pioneers, Wall Street Journal, September 26, 1996, pp. R1, R14; Overseas, Otis and
Its Parent Get In on the Ground Floor, Wall Street Journal, N?n\ 2^, 1995, p. A6.
, Fuji,
Kodak. Kodak, ,
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VHS, Fuji.
, ,
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,
.
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.
656
III,
,
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12
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,
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.
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.
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Sea Launch. ; 18 ,
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Ltd. PanAmSat Corp.
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.
: Old Soviet Missile Factory Takes New Aim, Wall Street Journal, October 23, 2000, p. C15.
.
,
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.
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.
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,
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,
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: Is Cavalier Japanese for Edsel?
BusinessWeek, June 24,1996, p. 39; Shaking Up
an Old Giant, Forbes, May 20, 1996, pp. 68-80.
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(Ministry of Post and Telecommunications),
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White Cat, Uni
lever (),
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Corporation.
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, ,
Daimler-Benz
,
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, ,
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,
. 32
,
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670
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.
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671
,
, ,
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Coca-Cola Minute Maid
.
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),
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34
.
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.
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.
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.
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International Computers, Ltd {ICL).
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Motor Co. Volkswagen , Autolatina,
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, 2001 . $48 .
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Mast Industries, Sara Lee Courtaulds MAS Holdings Ltd. Slimline
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,
, $1,5 .
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& Spenser, Liz Claiborne, GAP, Ralph Lauren, C&A Tommy Hilfiger.
Mast 36 -,
16 300 . Sara Lee Courtaulds
2000 ., Sara Lee Courtaulds Textiles PLC,
.
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Sara Lee Courtaulds $7,8 .
, MAS Holdings Ltd., -,
.
Slimline (Dian Gomes). 1993 .,
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. (hesh Amalean), MAS Holdings Ltd.,
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, ,
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III.
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: web- Slimline (www.slimline.lk), Mast Industries
(www.mast.com), Sara Lee Courtaulds (www.saralee.com); Sri Lanka Keeps Victo
ria's Secret: Toiling in Comfort, Wall Street Journal, July 14, 1999; Thomas L. Fried
man, The Lexus and the Olive Tree (New York: Anchor Books, 2000), pp. 177-178;
Dian Gomes, Introduction, A Place in the Sun (Pannala, Sri Lanka [privately prin
ted], 2001), p. xiii.
: woofie
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689
.
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Unilever
Procter & Gamble
. , Unilever
Imperial Chemical Industries PLC $8 .
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Ben & Jerry's Homemade Inc. (
) SlimFast Foods Company (
). Unilever
,
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Unilever,
.
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in China, USA Today, April 10, 2000, p. 1B; Jim
Rohwer, China's Coming Telecom Battle, Fortune,
November 27, 2000, pp. 209-214.
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_ _ _ _ _ _ _
III.
, , ,
.23
. , Mantrust
Van Camp Seafood (
) $300 .
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. , Mantrust,
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,
.
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.
.
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.
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, . , CocaCola ,
150 .
,
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,
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,
. ,
, .,
.
,
,
.
14.
713
714
III,
.
,
(responsibility center control).
.
(strategic business units),
,
.
.
.
,
.
Nestle
, Poland Springs, Alcon Labs Nestle-Rowntree ( 14.1).
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,
.
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.
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, -
.
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.
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,
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716
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.
.
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.
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.
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.
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III.
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( ,
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.
.
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, 25
( 671),
.
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719
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; 2)
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, ,
, .
, .
- , Blockbuster
720
111.
.
.
.
,
.
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,
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; 3) 80%
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100 000 .
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721
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,
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.
.
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3,
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, 100 000
, 99 980 ,
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, , 140 329 ,
.
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III.
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,
. ,
, ,
, .
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,
, . ,
.
.
.
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,
, .
,
,
.
Kenya Power & Lighting (KP&L)
.
,
, .
(. 14.2),
KP&L,
. 15
.
, ,
30%,
2 .
,
.
14.
723
Blockbuster ,
8000 .
. 2600 . ,
Blockbuster 700
. ,
.
Blockbuster -
, . (). ,
, ,
. , ,
.
. ,
, , ,
, .
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, ,
. ,
, .
, ,
,
. 50 . , 72
. , ,
,
.
Blockbuster
.
XcelleNet, ,
- ,
,
. ,
50 -, :
.
;
.
Blockbuster
, .
, ,
XcelleNet, Blockbuster
. , Blockbuster ( web- XcelleNet),
:
... , .
,
, Blockbuster Entertainment
, , , 80- ..
: About Us, web- Blockbuster, www.blockbuster.com, May 3, 2003; Case
Studies: Blockbuster Entertainment, web- XcelleNet, May 4, 2002.
III,
1 4 . 2 .
,
,
.
; .
.
, ,
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,
,
,
.
,
. -
14.
725
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.
.
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) .
.
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.
,
:
, ,
- .
. , ,
. ,
, 75%
. ,
.
, ,
,
, .
.
. , ,
Firestone Ford ,
,
, .
Firestone ,
.
Ford Firestone Michelin
. ,
, ,
,
.
III,
, ,
,
.
, ,
:
,
,
.
,
,
,
.
.
:
,
,
, - (Jean-Marie Eveillard).
,
,
,
. Macao (Masao Hirano), 90%
,
. ,
(Satoru Oyama),
, ,
,
[ ]
.
Shiseido
$550 .
. ,
,
Shiseido
.
. ,
Shiseido
.
.
Shiseido ,
(Seiji Nishimori)
:
,
.
Canon,
,
.
(Fujio Mitarai)
, 29
,
,
(
,
.
.
, .
,
, - .
, ,
. , -
14.
30 ).
,
Canon 20
34
.
,
. Canon
53%, -
:
.
,
( Toyota),
. ,
,
,
, . ,
NEC
. Sharp
,
,
. Sony
.
727
,
.
" ",
,
NEC Kaopy
(Kaoru Tosaka).
,
,
.
.
, ,
,
-
.
,
:
,
( ),
,
,
,
, ,
;
.
-
, ,
, ,
.
: Clay Chandler, Japan's Horror Show,
Fortune, November 10, 2002, pp. 114-118; Quick
Studies, BusinessWeek, November 18, 2002,
pp. 48-49.
,
. ,
,
30 .
, .
,
. , -
728
III,
, ,
7-Eleven,
. ,
.
7-Eleven - ,
.
,
,
.
British Airways
, .
.
,
,
.
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,
.
, .
,
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,
, .
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.
.
.
.
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,
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.
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,
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729
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.
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.
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,
.
. ,
,
. ,
,
,
.
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.
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,
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.
,
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.
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.
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.
.
.
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,
730
III,
. ,
,
,
, ,
.
.
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,
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.
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.
,
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,
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.
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.
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.
.
, ,
, .
,
.
. ,
.
,
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.
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.
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.
.
.
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.
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.
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.
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?
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?
734
III.
4-5 . ,
, Unipro Corpora
tion,
.
. , ,
.
Unipro
, .
,
. Unipro :
General Chemical ( ; 90%
);
Total Software ( ;
);
Pleasure Park ( );
Fundamental Foods ( ,
, ).
,
Unipro, . ( )
,
.
,
.
.
.
1.
, ?
2. , ,
, ?
3.
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Daimler Chrysler, ?
1998 . Daimler-Benz Chrysler,
, . -
14.
735
.
Daimler (Jurgen Schrempp)
, Chrysler, (Robert Eaton),
.
, , Daimler-Benz 58%
. , Daimler-Benz
. DaimlerChrysler
.
. Daimler
Chrysler
. Chrysler, ,
. Daimler
Chrysler ,
Chrysler, ,
, MercedesBenz . ,
: Daimler
Mercedes-Benz , ,
; Chrysler
-,
Jeep
. ,
DaimlerChrysler
. , , Daimler-Benz Chrysler
.
2000 . ,
, .
,
,
DaimlerChrysler
. 2001 . DaimlerChrysler
26 000 Chrysler,
20% . ,
, ,
? , .
, Daimler Chrysler.
Chrysler
, (
, -
736
HI,
, ,
). Daimler-Benz
.
, ,
, .
,
,
.
, Chrysler
, . ,
, ,
. Chrysler
(, Grand Cherokee)
. ,
-,
, Toyota Honda. Chrysler
(
Cruiser),
- . , Chrysler
,
$2000 .
,
(
, ,
).
.
, Daimler
Chrysler
Mercedes
.
Chrysler Dodge.
,
DaimlerChrysler.
Daimler Chrysler
. Chrysler -
Holiday Inns. Daimler
.
Chrysler,
$5
,
- .
$500
14.
737
1.
DaimlerChrysler.
738
111.
2.
DaimlerChrysler?
3.
DaimlerChrysler.
4. , ,
DaimlerChrysler?
5. ,
DaimlerChrysler.
: Germans Bring Cool Back to Chrysler, Houston Chronicle, January
6, 2002, p. 2D; Chrysler's New Bosses Give Refresher Course on Thrift and Style,
Wall Street Journal, January 4, 2002, p. Al; Chrysler's Resque Team, BusinessWeeek,
January 15, 2001, pp. 485-0; Purging Chrysler, Time, December 4, 2000, pp. 58-60;
DaimlerChrysler Hit by More Lawsuits, Labor Unrest, USA Today, November 30,
2000, p. 3B; For Two Car Gianys, a Megamerger Isn't the Road to Riches, Wall
Street Journal, October 27, 2000, pp. Al, A8; The Merger That Can't Get in Gear,
BusinessWeeek, July 31, 2000, pp. 46-47; Bill Vlasic and Bradley A. Stertz, Taken for
a Ride, BusinessWeeek, June 5, 2000, pp. 84-92.
,
, ,
.
, , .
,
,
.
,
.
. ,
,
, , -.
III . . .,
. XVI . (Singa
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.
1613 . ,
, 200
.
, 1819 ,
(Thomas Stamford Raffles), -
14,
739
740
III.
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. ,
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. ,
742
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.
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.
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$97,5 .
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,
. ,
,
;
.
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,
.
:
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Porsche.
-
. ,
Cayenne, 2003 .
Porsche 25 000 .
, , - :
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"Porsche" "Porsche". "Cayenne"
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743
, ,
:
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744
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,
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15,
745
. 1 5 . 1 . :
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.
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.
, ,
. (conscien
tiousness)
. , -
746
III.
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15.
749
,
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)
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,
.
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.
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)
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750
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, ,15
8300
106 .
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15.
751
. 15.1.
,
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17
.
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1975 .).
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19
.
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.
752
III,
,
. (perception) ,
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.
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). -
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. , -
15,
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,
.
. ,
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, .
. ,
,
.
,
,
.
.
:
Beijin Youth Daily
,
, ;
.
, , 79%
, 91%
, 20% ,
, .
,
, ,
;
Sichuan Workers' News
,
,
,
;
,
,
. ,
. , ,
, ,
.
(Qian Ning),
(Qian Qichen), -
753
.
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,
.
;
,
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.
,
. 1995 1996 .
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, ,
. 1996 .,
,
, ,
.
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,
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.
, -
,
. ,
,
.
.
: Kathy Chen, To China's Press, the U.S.
Is Crowded with Liars Who Prefer Pets to Kids, Wall
Street Journal, February 15,1997, p. A15.
Wall Street Journal, 1997
Dow Jones and Co., Inc. .
754
N1.
24
- .
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,
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25
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.
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.
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.
756
III,
. ,
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,
.
, , ,
. IBM, Siemens Toshiba,
.
. ,
100 , IBM,
. ( ).
, ,
, .
, , -
, ,
.
,
, .
, , .
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. ,
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,
. ,
,
.
, ,
. ,
. IBM
, , ,
, .
, .
,
, IBM ( ,
, ).
. - ,
-
. ,
. ,
.
, , ,
.
: Siemens Climbs Back, BusinessWeek, June 5, 2000, pp. 79-82; Computer Chip Project
Brings Rivals Together, but the Cultures Clash, Wall Street Journal, May 3, 1994, pp. A1, A8; Hoover's
Handbook of American Business 2003 (Austin, Tex.: Hoover's Business Press, 2003), pp. 774-775; Hoover's
Handbook of World Business 2003 (Austin, Tex.: Hoover's Business Press, 2003), pp. 544-545, 614-615.
15,
757
. , ,
.
. ,
, ,
,
. ,
,
. , (reinforcement)
,
, ,
.
,
.
, ,
, 4,
,
.29 ,
,
,
,
.
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.
,
.
. ,
.
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, .
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.
, ,
758
III.
.
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.
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759
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.
. , ,
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: ,
, ,
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. ,
, , ,
, , ,
, . ,
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, ,
.34
,
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McClelland), . , ,
( ,
)
. , ,
.35
, ,
, , , , . ,
,
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), (
). ,
,
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, .37
, -
760
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.
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.
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.
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.
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, ,
,
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761
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,
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,
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,
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,
.
,
.
. (leadership)
,
,
.40
. ,
. 15.2,
.
. ,
.
, .
762
111.
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,
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15.
763
.
.
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.
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.
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764
III,
. 1 5 . 2 .
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.
.
, .
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,
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.
,
,
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.
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,
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.
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, ,
,
, . ,
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.
, ,
. ,
. ,
,
766
III.
,
,
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.
,
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.
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.
, , ,
, .47 ,
, . ,
.
,
. ,
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.
, ,
.
,
.
48
, .
,
. (decision making) -
15.
767
,
, .
. 15.3,
.
.
,
,
. 49
,
. ,
Shell ,
. ,
,
. Shell ,
,
.
;
.
,
,
. Shell ,
. ,
, ,
,
. , ,
768
III.
. 15.3.
. ,
Shell
,
. ,
,
.
,
.
, Shell
.
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, .
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15,
769
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.
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.
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.
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Marx, Breaking Through Culture Schok: What You
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Brealey Intercultural, London, June 2001); Elisabeth
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p. 3B; New Firestone CEO Faces Huge Challenges, USA Today, October 11, 2000,
p. 3B; Bridgestone Consolidates 16 Tire Units into Four to Provide Better
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Business 2003 (Austin, Tex.: Hoover's Business Press, 2003), pp. 116-117.
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. 1997 .
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1999 .
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Nissan
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: Nissan Set to Announce
Records $6,1 Billion Profit, Financial Ti
mes, April 23,2003, p. 18; Look! Up in the
Sky! It's Nissan's Chief Executive, Wall
Street Journal, December, 27, 2001, p. Bl;
Feared 'Cost Killer' Who Became a Cor
porate Hero, Financial Times, December
17, 2001, p. II; Renault's Nissan Deal Be
gin to Come up Trumps, Financial Times,
July 18,2001, p. 20; Nissan Sizes Up TBWA
... .
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Journal (March 2000), pp. 345-368; A Case Study
of Model Changeovers in the Toyota Production
System, Organization Science (January-February
1999), pp. 52-60; Toyota's Fast Rebound After Fire
at Supplier Shows Why It Is Tough, Wall Street
Journal, May 8,1997, pp. A1, A6; Toyota Factories
in Japan Grind to a Halt, Wall Street Journal,
February 4, 1997, p. A14.
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Journal, July 28, 1994, pp. A1, A6; Levi's Law,
Far Eastern Economic Review, April 14, 1994,
p. 60; Tirn Smith, The Power of Business for
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1994), pp. 36-38.
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29,1997, p. 7; More Firms Rely on "One-Stop" Shopping, Wall Street Journal, April 29, 1997, pp. B1, B4;
Sharpening the Claws, Forbes, July 26, 1999, pp. 102-105.
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. 35
,
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Big Three Car Makers Plan Net Exchange, Wall Street Journal, February 28, 2000,
pp. A3, A16; Shawn Tully, The B2B Tool That Really Is Changing the World, For
tune, March 20, 2000, pp. 1321-45.
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Northwest Worldview, vol. 3, no. 2 (August 1996).
Copyright 1996 Northwest Corporation.
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907
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.
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$21 (1 + 3 + 6 +
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.
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,
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: 75 000
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: 5 000 000
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: $40 000
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1 = $1,00
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BLP , ,
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.
,
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927
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,
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Simco Japan Inc. .
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928
IV.
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.
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. . .
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,
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.
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.
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- $1,60, Market
$400 000 $500 000.
18.
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,
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. ,
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,
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Journal, February 7, 2003, p. CI. .
: ?
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.
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.
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1929 . , ,
.
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.
, ,
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.
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.
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. .
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1999 ., ,
.
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. , 1990- ., ,
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931
.
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.
,
. ,
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933
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. 2001 .
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, 4,3 .
- .
Arthur Andersen Enron,
. Enron 1985 .
, Houston Natural Gas InterNorth.
Enron ,
. 1980- .
Enron ,
.
1990- . Enron
.
2001 . Enron, ,
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, .
.
Enron .
: ,
Enron
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.
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,
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.
.
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.
: ,
, ,
Enron.
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-
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. -
934
IV.
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942
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19.
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944
IV.
DAX30 (
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.
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, ,
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945
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,
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946
IV.
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.
,
17
.
. :
18
.
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.
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.
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947
.
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,
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1981 .,
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, Microsoft Corporation ,
Windows XP, Office XP Microsoft Excel
30 000 90 .
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:
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$48 000, , $45 000.
:
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, .
,
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.
Microsoft .
, , ,
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,
. ,
. , 1990- .
Dell Computer 10% ,
948
IV,
$38
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, Dell ,
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21
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IV.
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.
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, ,
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,
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.
2000 .
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,
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.
, ,
.
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, ,
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,
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. ,
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, a Mazda, Ford
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.
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IV.
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.
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.
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29
.
962
IV.
,
,
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,
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.
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.
, 1989 .
.
50%
.
.
,
,
.
,
,
.
1994 .
:
,
,
. ,
.
.
,
. ,
:
, .
: Foreign Firms Fume, Seek Loopholes
as U.S. Attempts to Collect More Taxes, Wall Street
Journal, June 14, 1994, p. A10.
, , 28%
.
, ,
, . 1980-
1990- .
, -
26,5% ,
. ,
Merck & . Nestle, :
,
. ,
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(advance pricing agreement), -
19.
963
,
.
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966
IV.
1979 1981 .
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,
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Chevron, Exxon, Mobil Texaco,
. ( Exxon Mobil,
a Chevron Texaco.) 1970- .
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.
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.
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,
, .
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Exxon Texaco (
). ,
.
19.
967
, . Exxon Texaco
, .
, ,
,
.
, -
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, -
. Exxon Texaco ,
, ,
,
.
Texaco.
. , $1,8
, ,
,
.
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? ? Texaco?
Texaco? ?
2.
Texaco,
?
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.
Exxon Texaco
, ?
4. ,
. ()...
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.
? ?
: Courts Block Challenge of Big Tax refund for Texaco, The New York
Times, April 22, 1997, p. CI; Texaco "\Vins Billion-Dollar Tax Battle, Houston Chro
nicle, April 22, 1997, p. 1.
968
IV,
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970
IV.
, !
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, .
.
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, : ,
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.
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: Target
Micronics in China: Disarray in Finance
( 2000-07-27)
.
1
1. NBC Proud As Peacock of Olympics Deal, High-Tech Focus, Houston
Chronicle, June 7, 2003, p. 13B; NBC Plans 24-Hour Coverage of Summer
Olympics in 2004, Wall Street Journal, February 5, 2003, p. BIO; Sydney
Already Feeling the Heat, USA Today, February 15, 2000, pp. 1, 2C; How
the Olympics Were Bought, Time, January 25, 1999; GM to Spend up to $1
Billion on Olympics Through 2008 in Pact with USOC, NBC, Wall Street
Journal, July 29, 1997, p. B5; Greek Leaders See Winning Olympic Bid as an
Endorsement of Market Reforms, Wall Street Journal, September 8, 1997;
NBC Wraps Up the Olympics Through 2008, Wall Street Journal, December
13,1995, p. Bl; Japan's Nagano, Site of 1998 Games, Faces Problems of Olympic
Proportions, Wall Street Journal, March 15, 1994, p. A14; Olympics Strategy
Has Its Rewards, USA Today, February 21, 1994, pp. IB, 2B; Going for the
Gold, Merchandisers and Retailers Promote the Olympics Two Years in
Advance, Wall Street Journal, December 7, 1993, pp. Bl, B16; Let the Bidding
Begin for the TV Rights to '96 Olympics, and Watch It Heat Up, Wall Street
Journal, August 7,1992, p. Bl; The Olympics: Brought to You by... USA Today,
July 21, 1992, pp. IB, 2B; NBC's Olympic Gamble, Newsweek, January 13,
1992, p. 44.
2. Survey of Current Business (Washington, DC: U.S. Department of Commerce),
August 2002, p. 156, and December 2002, p. 112.
3. Family Garment Business in Hong Kong Uses Internet to Gain Access to
Global Customer Pool, Wall Street Journal, November 24,1999, p. BUB.
4. Ship Those Boxes; Check the Euro! Wall Street Journal, February 7, 2003,
p. CI.
5. John H. Dunning, Multinational Enterprises and the Global Economy
(Workingham, England: Addison-Wesley Publishing Company, 1993), p. 106ff.
6. Thomas L. Friedman, The Lexus and the Olive Tree (New York: Anchor Books,
2000), p. 9.
7. Ibid., p. 31.
8. Rights Group Says Nike Isn't Fulfilling Promises to Reform Sweatshops, Wall
Street Journal, May 16, 2001, p. B9.
9. Time to Regroup, BusinessWeek, August 6, 2001, p. 26ff; The Polite Face of
Anti-Globalisation, Financial Times, April 6, 2001, p. 8; William Finnegan,
After Seattle, The New Yorker, April 17, 2000, p. 40ff.
1024
10. U.S. Agencies Shift Work Overseas, Wall Streetjoumal, June 24, 2002, p. B5.
11. The Internet Economy: The World's Next Growth Engine, BusinessWeek,
October 4, 1999, pp. 72-77.
12. E-purchasing Saves Businesses Billions, USA Today, February 7, 2000, pp. IB,
2B.
2
1. Wild about Harry: Publisher Sets Big Release of Potter Book, Wall Street
Journal, February 11, 2003; Rowling Says She's Polishing Fifth "Potter" Wall
Street Journal, September 20, 2002, p. Bl; Harry Potter Rides Again in Bootleg
Chinese Book, Bryan-College Station Eagle, July 6, 2002, p. Bl; Harry Potter
Film Charms Chinese, Financial Times, February 9/10, 2002, p. 3; Harry
Potter, Meet Ha-li Bo-te, Wall Street Journal, September 21, 2000, p. Bl.
2. Portugal's Overburdened Justice System in the Dock, Financial Times,
February 12, 1999, p. 3; India's Laws a Mixed Blessing for Investors, Wall
Street Journal, July 11, 1997, p. A10.
3. Court Ruling on Islamic Banking Poses a Challenge for Pakistan Interests,
Financial Times, January 4, 2000, p. 2; Court Orders Islamabad to Ban
Interest, Financial Times, December 24/25, 1999, p. 4; Pakistani Court Rules
That Interest Is Illegal, Houston Chronicle, December 24, 1999, p. 2C.
4. Mining Executives Woo Rebels with Billion-Dollar Mineral Deals, Houston
Chronicle, April 17, 1997, p. A20; As Zaire's War Wages, Foreign Businesses
Scramble for Inroads, Wall Street Journal, April 14, 1997, p. Al.
5. Office of the U.S. Trade Representative, National Trade Estimate Report on
Foreign Trade Barriers 2002, p. 70.
6. U.S. Appetite for Mexican Food Grows, Cooking Up Hotter Sales for
Exporters, Wall Street Journal, February 5, 1992, p. A6.
1Q25
11. The Bold Struggle for China's Belly, New York Times, online, March 6, 2003.
12. With Boom Gone Bust, Spain's Social Agenda Still Haunts Economy, Wall
Street Journal, June 13, 1994, p. Al.
13. Richard Schaffer, Beverley Earle, and Filiberto Agusti, International Business
Law and Its Environment (St. Paul, Minn.: West Publishing, 1990), p. 196.
14. Ibid., pp. 196-197.
15. Commercial Law Plan in Francophone Africa, Financial Times, May 13,1999,
p. 9.
16. Schaffer, Earle, and Agusti, pp. 429-430.
17. Business Software Alliance, 2003 Global Software Piracy Report; Video Pirates
Rush Out "Phantom Menace", Wall Street Journal, May 28, 1999, p. Bl.
18. Masaaki Kotabe, A Comparative Study of U.S. and Japanese Patent Systems,
Journal of International Business Studies, vol. 23, no. 1 (First Quarter 1992),
p. 150.
19. The case was settled with the two firms agreeing to cross-license each other's
technology. See Sankaran, Sri Krishna, Patent Flooding in the United States
and Japan, IDEA: The Journal of Law and Technology, vol. 40 (2000) p. 393ff.;
Patent Suit Shows Small U.S. Firms' Fears, Wall Street Journal, June 5, 1996,
p. A10.
20. Trademark Piracy at Home and Abroad, Wall Street Journal, May 7, 1991,
p. A20.
21. Fujitsu Backed in Patent Dispute, Financial Times, September 11, 1997, p. 8.
22. Violence in Nigeria's Oil Delta Worsens, Wall Street Journal, April 1, 2003,
p. A13; Chevron Is Latest to Shut Nigerian Operations, Wall Street Journal,
March 24, 2003, p. A15; ChevronTexaco Evacuates from Violence-torn
Nigeria, Houston Chronicle, March 24, 2003, p. 17A.
23. Overseas Private Investment Corporation, 2002 Annual Report, p. 7.
24. Schaffer, Earle, and Agusti, pp. 410-421.
1026
4
1. How Hollywood Makes the World Take Notice, Wall Street Journal,
November 15, 2002, p. W7; Studios Bank on Burgeoning Overseas Box
Office, USA Today, December 13, 2000, p. 6D; and The Casting Accent Is on
Foreign Appeal, USA Today, December 13, 2000, p. 6D.
2. Edging Towards the Information Age, BusinessWeek, January 31, 2000, p. 90.
3. The Overseas Chinese: A Driving Force, The Economist, July 18, 1992,
pp. 21-24.
4. Nancy Adler, International Dimensions of Organizational Behavior, 3rd ed.
(Cincinnati, Ohio: South-Western College Publishing, 1997), pp. 15-16.
5. Vern Terpstra and Kenneth David, The Cultural Environment of International
Business (Cincinnati, Ohio: South-Western College Publishing, 1985), p. 20.
6. John R. Schermerhorn, Jr., Language Effects in Cross-Cultural Management
Research: An Empirical Study and a Word of Caution, Proceedings of the
Academy of Management (1987), p. 103.
7. John C. Condon and Fathi Yousef, An Introduction to Intercultural Commu
nication (New York: Bobbs-Merrill, 1975), p. 174; Jon P. Alston, The American
Samurai: Blending American and Japanese Business Practices (New York: Walter
de Gruyter, 1986), p. 325.
8. Adler, p. 16.
9. Going Global, Wall Street Journal, October 16, 1992, p. R20.
10. Spanish Firms Discover Latin American Business As New World of Profit,
Wall Street Journal, May 23, 1996, p. Al.
11. Trenholme J. Griffin and W. Russell Daggatt, The Global Negotiator (New York:
Harper Business, 1990), p. 40; Mother of all Tongues, Financial Times, April 4/
April 5, 1998, p. 25.
12. Some Firms Resume Manufacturing in U.S. After Foreign Fiascoes, Wail
Street Journal, October 14, 1986, pp. 1, 27.
13. Terpstra and David, op. cit, p. 37.
14. Alston, op. cit., p. 331.
15. Henry W. Lane and Joseph J. Distefano, International Management Behavior
(Boston: PWS-Kent Publishing, 1992), p. 214.
16. Ibid., p. 3.
17. Gary P. Ferraro, The Cultural Dimension of International Business (Upper
Saddle River, NJ: Prentice Hall, 1990), p. 82.
18. Ferraro, op. cit., p. 76.
19. For Japanese, Silent Negotiation Is Golden, Houston Chronicle, December 14,
1992, p. 2B.
20. Alston, op. cit, pp. 305-306.
21. Gavin Kennedy, Doing Business Abroad (New York: Simon and Schuster, 1985), p. 92.
22. Hall and Hall, Hidden Differences, p. 109.
23. Marlene L Rossman, The International Businesswoman (New York: Praeger
Publishers, 1986), p. 40.
1Q27
24. Jon P. Alston, Wa, Guanxi, and Inhwa: Managerial Principles in Japan, China,
and Korea, Business Horizons, March-April 1989, pp. 26-31.
25. The Reincarnation of Caste, The Economist, June 8, 1991, pp. 21-23.
26. Nike Tries to Quell Two of Its Disputes, Houston Chronicle, June 25, 1997,
p. 5C.
27. Ferraro, op. cit., p. 99.
28. Kennedy, op. cit., pp. 97-98.
29. Miyazawa, Making Waves, Seeks To Cut the Clout of Tokyo University's
Alumni, Wall Street Journal, March 5, 1992, p. A12.
30. The Reincarnation of Caste, The Economist.
31. Edward T. Hall, Beyond Culture (Garden City, N.Y.: Anchor Press, 1976).
32. Edward T. Hall and Mildred Reed Hall, Understanding Cultural Differences
(Yarmouth, Me.: Intercultural Press, 1990), pp. 72-73.
33. Edward T. Hall and Mildred Reed Hall, Hidden Differences (Garden City, N.Y.:
Doubleday, 1987), pp. 9-10.
34. Bruce Kogut and Harbir Singh, The Effect of National Culture on the Choice
of Entry Mode, Journal of International Business Studies (Fall 1988), pp. 4 1 1 432.
35. Geert Hofstede, Culture's Consequences: International Differences in Work
Related Values (Beverly Hills, Calif: Sage, 1980).
36. We have taken the liberty of changing some of the labels Hofstede applied to
each of the dimensions. The terms we have chosen are more descriptive, simpler,
and more self-evident in their meaning.
37. Ferraro, op. cit., p. 157.
38. Adler, pp. 45-46; Andre Laurent, The Cultural Diversity of Western
Conceptions of Management, International Studies of Management and
Organization, vol. XIII, nos. 1-2 (Spring-Summer 1983), pp. 75-96.
39. Ferraro, p. 162.
40. Crash Near London Points to Korean Air Poor Safety Record, Financial
Times, December 24,1999, p. 2; Pilot Error Is Cited in Korea Air Crash; FAA Is
Criticized on Foreign Oversight, Wall Street Journal, November 3, 1999, p. A6;
Korean Air Confronts Dismal Safety Record Rooted in Its Culture, Wall
Street Journal, July 7, 1999, p. Al; Korean Air to Hire More Foreign Pilots,
Wall Street Journal, April 15, 1999, p. A14.
41. B. Bass and L. Eldridge, Accelerated Managers' Objectives in Twelve
Countries, Industrial Relations, vol. 12 (1973), pp. 158-171.
42. Susan C. Schneider, National versus Corporate Culture: Implications for
Human Resource Management, Human Resource Management, vol. 27, no. 2
(Summer 1988), pp. 231-246.
43. Kathleen K. Reardon, It's the Thought that Counts, Harvard Business
Review, September-October 1984, pp. 136-141.
44. Stephen Kobrin, International Expertise in American Business (New York:
Institute of International Education, 1984), p. 38.
1028
45. Firms Grapple with Language, Wait Streetjoumai, November 7,1989, pp. Bl,
BIO.
5
1. Pete Engardio, Aaron Bernstein, and Manjeet Kripalani, Is Your Job Next?
BusinessWeek, February 3, 2003, pp. 50-60; Roger Parloff, Can We Talk?
Fortune, September 2, 2002, pp. 102-110; Tradition Perpetuating Poverty,
Houston Chronicle, June 23,2002, p. 28A; U.S. Child-Labor Law Sparks a Trade
Debate over Brazilian Oranges, Wall Street Journal, September 9,1998, pp. Al,
A9.
2. Supermarket Giant Ahold Ousts CEO in Big Accounting Scandal, Wall Street
Journal, February 25, 2003, pp. Al, AID.
3. See Norman Barry, Business Ethics (West Lafayette, Ind.: Purdue University
Press, 1999).
4. Rebecca Mead, Dressing for Lula, The New Yorker, March 17, 2003, p. 82ff.
5. No Way Out, Fortune, January 20, 2003, p. 102ff.
6. For Steel-Wool Maker, Chinese Lessons, New York Times, May 28, 1996,
p. C5.
7. AIDS Gaffes in Africa Come Back to Haunt Drug Industry at Home, Wall
Streetjoumai, April 23, 2001, p. Al; Drug Companies Face Assault on Prices,
Wall Street Journal, May 11, 2000, pp. Bl, B4.
8. Jeremy Kahn, Presto Chango! Sales Are Huge, Fortune, March 20, 2000,
pp. 90-96; More Firms Falsify Revenue To Boost Stocks, USA Today, March
29, 2000, p. IB.
9. How U.S. Concerns Compete in Countries Where Bribes Flourish, Wall
Streetjoumai, September 29, 1995, pp. Al, A14; Patricia Digh, Shades of Gray
in the Global Marketplace, HRMagazine, April 1997, pp. 90-98.
10. Corporate Canada Wary of Using Bribery, Financial Post, May 15, 2002,
p. FP5.
11. Bribery Drives Up the Cost of Living in Kenya, Financial Times, January 19-20,
2002, p. 4.
12. Cancer of Corruption Spreads Throughout the Country, Financial Times,
November 1, 2002, p. 6; Chinese Corruption Has Sliced Up to 16% off GDP
over Decade, Study Estimates, Wall Street Journal, March 8, 2001, p. A10.
13. Thomas Donaldson and Lee E. Preston, The Stakeholder Theory of the
Corporation: Concepts, Evidence, and Implications, Academy of Management
Review, vol. 20, no. 1 (1995), pp. 65-91. See also Jeffrey S. Harrison and
R. Edward Freeman, Stakeholders, Social Responsibility, and Performance:
Empirical Evidence and Theoretical Perspectives, Academy of Management
Journal, vol. 42, no. 5 (1999), pp. 479-495.
14. Aseem Prakash, Greening the Firm (Cambridge: Cambridge University Press,
2000); Forest L. Reinhardt, Down to Earth (Boston: Harvard Business School
Press, 2000).
1029
15. Oil Companies Strive To Turn a New Leaf To Save Rain Forest, Wall Street
Journal, July 17, 1997, pp. Al, AS.
16. How Home Depot and Activists Joined to Cut Logging Abuse, Wall Street
Journal, September 26, 2000, p. Al.
17. Petra Christmann and Glen Taylor, Globalization and the Environment:
Strategies for International Voluntary Environmental Initiatives, Academy
of Management Executive, vol. 16, no. 3 (2002), pp. 121-130.
18. Christine Y. Chen and Greg Lindsay, Will Amazon(.com) Save the Amazon?
Fortune, March 20, 2000, pp. 224-226.
19. Human Rights in Focus as U.S. Interest in African Oil Surges, Financial
Times, October 29, 2002, p. 8.
20. Global Poverty, BusinessWeek, October 14, 2002, pp. 108-118.
21. Milk Powder Makers Accused over Africa, Financial Times, January 18-19,
2003, p. 4.
22. Inside America's Most Reviled Company, BusinessWeek, November 29, 1999,
pp. 176-192.
23. Gifts of Gab, BusinessWeek, February 5, 2001, p. F38.
24. Lynn Sharp Paine, Managing for Organizational Integrity, Harvard Business
Review, March-April 1994, pp. 106-115.
25. Africa Recovery, allAfrica.com, April 22, 2003 (online); www.merck.com,
press release 090502 (online).
26. A New Way of Giving, Time, July 24, 2000, pp. 48-51.
27. David M. Messick and Max H. Bazerman, Ethical Leadership and the
Psychology of Decision Making, Sloan Management Review (Winter 1996),
pp. 9-22.
28. Unfuzzing Ethics for Managers, Fortune, November 23, 1987, pp. 229-234.
29. See Janet P. Near and Marcia P. Miceli, Whistle-Blowing: Myth and Reality,
Journal of Management, vol. 22, no. 3 (1996), pp. 507-526 for a recent review of
the literature on whistle-blowing.
30. Executive Challenges Xerox's Books, Is Fired, Watt Street Journal, February
6, 2001, p. CI.
31. A Louder Blast from Japan's Whistle-Blowers, BusinessWeek, September 2,
2002 (online).
32. Mark Magnier, Speaking Out Has High Cost, Los Angeles Times, at
www.soeken.lawsonline.net (online).
33. Scandals Put Whistle-Blowers in Heroic Light, Nikkei Weekly, September 9,
2002 (online).
34. Swiss Launch Bribery Probe in Kazakh Case, Wall Street Journal, May 6,
2003, p. A22; U.S. Bribery Probe Looks at Mobil, Wall Street Journal, April
23, 2003, p. A2; Former Mobil Executive Pleads Not Guilty to Kazak Oil
Kickback, Wall Street Journal, April 8, 2003, p. A12.
35. Making a Federal Case Out of Overseas Abuses, BusinessWeek, November 25,
2002, p. 78.
1030
36. Corporate Canada Wary of Using Bribery, Financial Post, May 15, 2002,
p. FP5.
37. Do-It-Yourself Labor Standards, BusinessWeek, November 19, 2001, pp. 74-76.
38. Ibid., p. 108.
6
1. Caterpillar Inc., 1990 Annual Report, p. 15.
2. Caterpillar Inc., 2002 Annual Report; Caterpillar, UAW Face Renewed
Hurdles, Wail Street Journal, February 24, 1998, p. A2; Ronald Henkoff, This
Cat Is Acting Like a Tiger Fortune, December 19, 1988, p. 69ff; Cat vs. Labor:
Hardhats, Anyone? BusinessWeek, August 26, 1991, p. 48; Union and
Company Waging "Holy War", Bryan-College Station Eagle, August 7, 1994,
p..Cl; Hoover's Handbook of American Business 2000 (Austin, Tex.: Hoover's
Business Press, 2000), pp. 332-333.
3. Arthur M. Schlesinger, The Colonial Merchants and the American Revolution
1763-1776 (New York: Facsimile Library, 1939), pp. 16-20.
4. David Ricardo, The Principles of Political Economy and Taxation (Homewood,
III.: Irwin, 1963). (Ricardo's book was first published in 1817.)
5. Michael Moritz, The Little Kingdom: The Private Story of Apple Computer (New
York: William Morrow, 1984).
6. Apple Computer 10-K filing, December 22, 1999.
7. P. Krugman, Intraindustry Specialization and the Gains from Trade, Journal
of Political Economy, vol. 89 (October 1981), pp. 959-973.
8. K. Lancaster, IntraTndustry Trade under Perfect Monopolistic Competition,
Journal of International Economics, vol. 10 (May 1980), pp. 151-175.
9. Andrew R. Dick, Learning by Doing and Dumping in the Semiconductor
Industry, Journal of Law and Economics, vol. 34, no. 1 (April 1991), p. 134.
10. Fred Warshofsky, The Chip War (New York: Scribner's, 1989), pp. 131-132.
11. Survey of Current Business, July 2002, p. lOff.
12. A. Quijana, A Guide to BEA Statistics on Foreign Direct Investment in the
United States, Survey of Current Business, February 1990, pp. 29-37.
13. Grant T. Hammond, Countertrade, Offsets and Barter in International Political
Economy (New York: St. Martin's Press, 1990), p. 3.
14. Siberian City Sees Its Future in Software, Financial Times, February 23, 2000,
p. 2.
15. Asian Investment Floods into Mexican Border Region, Wall Street Journal,
September 6, 1996, p. A10.
16. Rigoberto Tiglao, Growth Zones, Far Eastern Economic Review, February 10,
1994, p. 40ff.
17. Acer Is Still Searching for the Password to the U.S., BusinessWeek, May 18,
1992, p. 129.
18. Asian Investment Floods into Mexican Border Region, Wall Street Journal,
September 6, 1996, p. A10.
1Q31
19. Peter Mikelbank, I've Got the Cheval Right Here, Sports Illustrated,
November 11,1991, pp. 9-1-0.
20. Samsung Attracts Six Korean Suppliers, Financial Times, April 24, 1996, p. 9.
21. Fuji, Challenging Kodak, to Make Film in U.S., Wall Street Journal, May 8,
1997, p. A3.
22. Alabama Wins Battle for US Hyundai Plant, Financial Times, April 3,2002, p. 19.
23. San Antonio Applauds Toyota Win, Houston Chronicle, February 6, 2003,
p. IB; Toyota: Texas Bid Was a Late Bloomer, Bryan-College Station Eagle,
February 6, 2003, p. A7.
7
1. Foreign Exchange Gains Lift Astra, Financial Times, March 31, 2003, p. 19;
Toyota Set for Investment in Indonesia, Financial Times, February 21, 2003,
p. 20; Astra Gets Ready to Move to Higher Gear, Financial Times, November
25, 2002, p. 17; Indonesia Sells Stake in Astra Car Maker, Wall Street Journal,
March 27, 2000, p. A24; Indonesia Removes Top Astra Officials, Wall Street
Journal, February 9, 2000, p. A22; Astra Abandons Opposition to Sell-off,
Financial Times, February 8, 2000, p. 23; The Woman Steering Indonesia's
Astra Sets a Modernizing Course, Wall Street Journal, October 28, 1999, p. Al.
2. Del Mar, A History of Money in Ancient Countries (New York: Burt Franklin,
1968; originally published in 1885), p. 71.
3. South Korea Reaches Accord with IMF over Terms of Bailout, Wall Street
Journal, December 1,1997, p. A15; Group Offers Indonesia Loans of Up to $40
Billion, Houston Chronicle, November 1, 1997, p. 1.
4. Freeserve Shares Drop to New Low, Financial Times, November 14, 2000,
p. 18.
5. Survey of Current Business, April 2003, p. 40.
6. Basic Truths, The Economist, August 24, 1991, p. 68.
8
1. U.S. Steel Tariffs Ruled Illegal in WTO Report, Wall Street Journal, March
27, 2003, p. A2; More Foreign Steel to Be Tariff-Exempt, Wall Street Journal,
1032
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
March 24, 2003, . ; US Steel Users Seek to End Import Tariffs? Financial
Times, February 5, 2003, p. 2; Joseph Francois and Laura M. Baughman, The
Unintended Consequences of U.S. Steel Import Tariffs: A Quantification of the
Impact During 2002, February 4, 2003, Washington, D.C. (mimeo); So Far,
Steel Tariffs Do Little of What President Envisioned, Wall Streetjournal, Sep
tember 13, 2002, p. Al; Tariffs Said to Hurt Small Steel Users, Cleveland Plain
Dealer, July 24, 2002, p. Cl; U.S. Companies Cry Foul at Procedure for Gran
ting Exemptions to Steel Tariffs, Wall Street Journal, March 19, 2002,
p. A3; Imposing Steel Tariffs, Bush Buys Some Time for Troubled Industry,
Wall Street Journal, March 6, 2002, p. Al; EU Warns of Swift Appeal to WTO,
Financial Times, March 6, 2002, p. 6.
U.S. International Trade Commission, Shipbuilding Trade Reform Act of 1992:
Likely Economic Effects of Enactment, USITC Publication 2495 Qune 1992),
Washington, D.C. The U.S. shipbuilding industry is so uncompetitive in world
markets that from 1960 to 1994 the industry exported no commercial ocean
going vessels.
The Trough, The Economist, June 27, 1992, p. 22.
Edward J. Lincoln, Japan's Unequal Trade (Washington, D.C: The Brookings
Institution, 1990), p. 112.
Paul R. Krugman and Maurice Obstfeld, International Economics: Theory and
Policy (Harper Collins: New York, 1999).
U.S. Picks Areas of Technology It Wants to Back, Wall Streetjournal, April
26, 1994, p. A4.
Torpedo Shipping Protectionism, Wall Street Journal, November 26, 1991,
p. A14.
Office of the U.S. Trade Representative, National Trade Estimate Report on
Foreign Trade Barriers 2002, p. 366.
Ibid., p. 285.
Ibid., p. 96.
Ibid., p. 52.
Ibid., p. 418.
Ibid., p. 176.
Ibid., p. 48.
Ibid., p. 244f; Japan Glass Market Proves Hard to Crack, Wall Street Journal,
August 7, 1991, p. A4.
Los Angeles Proposal Gives Preference to Local Bids, Wall Street Journal,
February 7, 1992, p. A7.
Office of the U.S. Trade Representative, National Trade Estimate Report on
Foreign Trade Barriers 2002, pp. 96 and 355.
Ibid., p. 52.
Ibid., p. 127.
Ibid., pp. 96 and 355.
1Q33
21. Office of the U.S. Trade Representative, National Trade Estimate Report on Fo
reign Trade Barriers 1997, pp. 159, 237, 275, and 351.
22. Office of the U.S. Trade Representative, National Trade Estimate Report on Fo
reign Trade Barriers 2002, pp. 283 and 414.
23. International Monetary Fund, Exchange Arrangements and Exchange Restric
tions Annual Report 1997 (Washington, D.C.: IMF, 1997).
24. Exchange Controls Add to Venezuela's Gloom, Financial Times, February 7,
2003, p. 4.
25. Office of the U.S. Trade Representative, National Trade Estimate Report on Fo
reign Trade Barriers 2002, p. 349.
26. Office of the U.S. Trade Representative, National Trade Estimate Report on Fo
reign Trade Barriers 1997, pp. 17, 24, 161, and 230.
27. Office of the U.S. Trade Representative, National Trade Estimate Report on Fo
reign Trade Barriers 2002, p. 285.
28. Committee on Ways and Means, Operation of the Foreign Trade Zones Program
of the United States and Its Implications for the U.S. Economy and U.S. Inter
national Trade, October 1989, Serial 101-56, pp. 281 and 326.
29. Export-Import Bank of the United States, 2001 Annual Report (Washington,
D.C.: Eximbank, 2002); 1997 Annual Report (Washington, D.C.: Eximbank,
1998).
30. Hynix Faces 30-35% EU Import Duties, Financial Times, March 21, 2003,
p. 19.
31. U.S., Japan Failing in Talks to Expand Construction Trade, Wall Street Jour
nal, May 24, 1991, p. A8.
10
1. Toyota Plans to Build Truck Plant Near Tijuana, Houston Chronicle, January 6,
2002, p. 2D; Mexican Truckers Not Rushing North, Houston Chronicle, De
cember 29, 2001, p. 1; The World's New Tiger on the Export Scene Isn't Asian;
It's Mexico, Wall Street Journal, May 9,2000, p. Al; A New Market for Mexico's
Work Force, Wall Street Journal, April 14, 2000, p. A15; Mexico, EU Sign Free
Trade Agreement, Wall Street Journal, March 24, 2000, p. A15; How a Need for
Speed Turned Guadalajara into a High-Tech Hub, Wall Street Journal, March 2,
2000, p. Al; Mexico's Next Big Export: Your Teeth, Wall Street Journal, March
14, 2000, p. B6; First Came Assembly; Now, Services Soar, Wall Street Journal,
February 28, 2000, p. Al; European Carmakers Converge on Mexican Gateway
to the US, Financial Times, January 5, 2000, p. 5.
2. Doha Talks in Crisis as Farm Reform Deadline Set to be Missed, Financial
Times, March 31, 2003, p. 1; Sides Line Up to Contest Farm Reform, Financial
Times, February 14, 2003, p. 7; WTO Tries to Break Deadlock on Medicines
Access, Financial Times, January 28, 2003, p. 6.
3. United Nations Conference on Trade and Development, The Outcome of the
Uruguay Round: An Initial Assessment (Supporting Papers to the Trade and
Development Report, 1994). New York: United Nations, 1994, p. 143.
1034
1. Euro Disney Alters Royalty Payments Plan, Financial Times, March 31,2003,
p. 23; Euro Disney Shares Jump 8.5%, Financial Times, January 23, 2003, p. 1;
Disney Hopes New Theme Park in Hong Kong Opens Up China, Wall Street
Journal, January 15, 2003, p. B4B; Empire of the Mouse Expands in Europe,
Financial Times, March 17, 2002, p. 9; The Walt Disney Company 2002 Annual
Report; Mickey Stumbles at the Border, Forbes, June 12, 2000, p. 58; Euro
Disney's Sales Climb 17%, Wall Street Journal, January 22,1998, p. A15; Fans
Like Euro Disney but Its Parent's Goofs Weigh the Park Down, Wall Street
Journal, March 10,1994, p. Al; Euro Disney Rescue Package Wins Approval,
Wall Street Journal, March 15, 1994, p. A3; How Disney Snared a Princely
Sum, BusinessWeek, June 20, 1994, pp. 61-62; Euro Disney Oui ou Non?
Travel & Leisure, August 1992, pp. 80-115; Transformer of a Mickey Mouse
Outfit, Financial Times, May 28, 2003, p. 10.
2. See Charles W. L. Hill and Gareth R. Jones, Strategic Management: An Ana
lytical Approach, 6th ed. (Boston: Houghton Mifflin, 2004), for an overview of
strategy and strategic management. See also Bjorn Lovas and Sumantra Ghoshal, Strategy as Guided Evolution, Strategic Management Journal, vol. 21,
no. 9 (2000), pp. 875-896.
3. Howard Thomas, Timothy Pollock, and Philip Gorman, Global Strategic Ana
lyses: Frameworks and Approaches, Academy of Management Executive, vol. 13,
no. 1(1999), p. 70 ff.
4. Kasra Ferdows, Making the Most of Foreign Factories, Harvard Business Re
view, March-April 1997, pp. 73-88.
5. Mercedes Bends Rules, USA Today, July 16, 1997, pp. Bl, B2.
6. Nissan's Slow U-turn, BusinessWeek, May 12, 1997, pp. 54-55.
7. Russia Bans U.S. Chicken Shipments, Inspiring Fears of Tough Trade Battle,
Wall Street Journal, February 23, 1996, p. A2.
1Q35
1036
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
1Q37
1038
26. OLeg Cassini, Inc., Sues Firm over Licensing, Wall Streetjoumal, March 28,
1984, p. 5.
27. L. Ashley sues L'Oreal for J18m, Financial Times, October 15, 2002, p. 23.
28. Unsafe Conditions at Nike Factory in Vietnam Revealed in '96 Audit,
Houston Chronicle, November 10,1997, p. 18A.
29. J. H. Dunning, American Investment in British Manufacturing Industry (London:
George Allen and Unwin, 1958).
30. Brace Kogut and Harbir Singh, The Effect of National Culture on the Choice
of Entry Mode, Journal of International Business Studies, vol. 19 (Fall 1988),
pp. 411-432.
31. Disney's Rough Ride in France, Fortune, March 23, 1992, p. 14.
32. Carso Unit Provides Entry to Mexican Tissue Market, Wall Street Journal,
July 22, 1997, p. A13.
33. American Eagle Works at Keeping Its Performance Aloft, Wall Streetjoumal,
November 28, 2000, p. B2.
34. KPN Grows to Challenge Delivery Giants, Wall Street Journal, December 17,
1996, p. A14.
13
1Q39
from the Benchmark Surveys, Journal of International Business Studies, vol. 21,
no. 1 (First Quarter 1990), pp. 55-73.
11. Chinese Government Struggles to Rejuvenate National Brands, Wall Street
Journal, June 24, 1996, p. Bl.
12. Bruce Kogut, Joint Ventures: Theoretical and Empirical Perspectives, Stra
tegic Management Journal, vol. 9 (1988), pp. 319-332; Andrew C. Inkpen and
Paul W. Beamish, Knowledge, Bargaining Power, and the Instability of Inter
national Joint Ventures, A cademy of Management Review, vol. 22, no. 1 (1997),
pp. 177-202.
13. Jeremy Main, Making a Global Alliance Work, Fortune, December 17, 1990,
pp. 121-126.
14. See Duane Ireland, Michael Hitt, and Deepa Vaidyanath, Alliance Manage
ment as a Source of Competitive Advantage, Journal of Management, vol. 28,
no. 3 (2002), pp. 413-446.
15. PepsiCo Planning Tea-Drink Venture with Unilever Unit, Wall Street Jour
nal, December 4, 1991, p. B8.
16. Siemens, Motorola Plan U.S. Chip Plant, Wall Street Journal, October 26,
1995, p. A18.
17. Chrysler and BMW Team Up to Build Small-Engine Plant in South America,
Wall Street Journal, October 2, 1996, p. A4.
18. BMW, PSA in Engine Link, Financial Times, July 24, 2002, p. 21.
19. Mattel Forms an Alliance with Bandai of Japan, Wall Street Journal, July 22,
1999, p. A20.
20. Big Chip Makers Join to Develop New DRAM Technology, Wall Street Jour
nal, January 18, 2000, p. A21.
21. Bayer Forms Research Partnership for Antibodies with Morphosys, Wall Street
Journal, December 23, 1999, p. A14.
22. Mariko Sakakibara, Formation of R&D Consortia: Industry and Company
Effects, Strategic Management Journal, vol. 23 (2002), pp. 1033-1050.
23. See Yadong Luo, Contract, Cooperation, and Performance in International
Joint Ventures, Strategic Management Journal, vol. 23 (2002), pp. 903-919; see
also Jeffrey Dyer, Prashant Kale, and Harbir Singh, How to Make Strategic
Alliances Work, MIT Sloan Management Review (Summer 2001), pp. 37-46.
24. J. Michael Geringer, Strategic Determinants of Partner Selection Criteria in
International Joint Ventures, Journal of International Business Studies, vol. 22,
no. 1 (First Quarter 1991), pp. 41-62; Kathryn R. Harrigan, Strategies for Joint
Venture Success (Lexington, Mass.: Lexington, 1985); Keith D. Brouthers,
Lance Eliot Brouthers, and Timothy J. Wilkinson, Strategic Alliances: Choose
Your Partners, Long Range Planning, vol. 28, no. 3 (1995), pp. 18-25.
25. Main, Making a Global Alliance Work.
26. Ibid.; Joseph E. Pattison, Global Joint Ventures, Overseas Business (Winter
1990), pp. 24-29.
;
1040
27. Stephen J. Kohn, The Benefits and Pitfalls of Joint Ventures, The Bankers
Magazine (May/June 1990), pp. 12-18.
28. See Eric Tsang, Acquiring Knowledge by Foreign Partners from International
Joint Ventures in a Transition Economy, Strategic Management Journal, vol. 23
(2002), pp. 835-854.
29. Pattison, Global Joint Ventures, pp. 24-29.
30. Ivory Coast Oil Exploration Pact Signed, Houston Chronicle, December 28,
1997, p. 4E.
31. Daimler-Benz May Pull Out of Venture to Build Cars with Chinese Com
pany, Wall Street Journal, May 23, 1997, p. A8; Going It Alone, The Eco
nomist, April 19, 1997, pp. 54-55; Ford Hopes Small Investment in China Will
Pay Off Big, Wall Street Journal, November 9, 1995, p. B3.
32. A Sneaker Maker Says China Partner Became Its Rival, Wall Street Journal,
December 19, 2002, pp. Al, A8.
33. See Ireland, Hitt, and Vaidyanath, Alliance Management as a Source of Com
petitive Advantage, pp. 413-446.
34. Coke in Venture with France's Danone to Distribute Orange Juice Overseas,
Wall Street Journal, September 25, 1996, p. B8.
35. Nicholas Denton, GM Puts Further DMIOOm into Its Hungary Venture,
Financial Times, November 6, 1991, p. 7.
36. Karen J. Hladik and Lawrence H. Linden, Is an International Joint Venture in
R&D for You? Research Technology Management (July-August 1989), pp.
11-13.
37. Rubbermaid Ends Venture in Europe, Signalling Desire to Call Its Own
Shots, Wall Street Journal, June 1, 1994, p. A4.
38. Main, Making a Global Alliance Work.
39. Murdoch Firm Sues Disney, Alleges Violation of Part for Pay TV in Britain,
Wall Street Journal, May 17, 1989, p. 86.
40. Bruised in Brazil: Ford Slips as Market Booms, Wall Street Journal, December 13,
1996, p. A10.
41. Thomas L Friedman, The Lexus and the Olive Tree (New York: Anchor Books,
2000), p. 178.
42. Dian Gomes, Introduction, A Place in the Sun (Pannala, Sri Lanka [privately
printed], 2001), p. xiii.
14
1. Unilever Refashions Itself into Two Units, Wall Street Journal, August 7, 2000,
p. All; Unilever to Sell Specialty-Chemical Unit to ICI of the U.K. for about $8
Billion, Wall Street Journal, May 7, 1997, pp. A3, A12; Unilever Sells Off Four
Chemical Units, USA Today, May 8, 1997, p. 3B; Hoover's Handbook of World
Business 2003 (Austin, Tex.: Hoover's Business Press, 2003), pp. 622-623.
2. J. M. Stopford and L. T. Wells, Managing the Multinational Enterprise (New
York: Basic Books, 1972).
1Q41
3. Alfred Chandler, Jr., Strategy and Structure (Cambridge, Mass.: MIT Press,
1962).
4. Gareth Jones, Organizational Theory, 3rd ed. (Upper Saddle River, NJ: Prentice
Hall, 2001). See also Monique Forte, James J. Hoffman, Bruce T. Lamont, and
Erich N. Brockmann, Organizational Form and Environment: An Analysis of
Between-Form and Within-Form Responses to Environmental Change, Stra
tegic Management Journal, vol. 21, no. 7 (2000), pp. 753-773.
5. John P. Kotter and Leonard A. Schlesinger, Choosing Strategies for Change,
Harvard Business Review, March-April 1979, pp. 106-119.
6. Chandler, Strategy and Structure.
7. Anant K. Sundaram and J. Stewart Black, The Environment and Internal Orga
nization of Multinational Enterprises, Academy of Management Review, vol. 17,
no. 4 (1992), pp. 729-757.
8. Aetna to Merge Global, U.S. Divisions, Wall Street Journal, January 10,1999,
pp. A3, A20.
9. Anil K. Gupta and Vijay Govindarajan, Knowledge Flows within Multina
tional Corporations, Strategic Management Journal, vol. 21, no. 4 (2000),
pp. 473-496.
10. Kendall Roth, David M. Schweiger, and Allen J. Morrison, Global Strategy
Implementation at the Business Unit Level: Operational Capabilities and Admi
nistrative Mechanisms, Journal of International Business Studies, vol. 22, no. 3
(1991), pp. 369-402.
11. Dinosaur Rescue, BusinessWeek, October 20, 1997, pp. 52-53. See also
J. Michael Geringer, Stephen Tallman, and David M. Olsen, Product and
International Diversification among Japanese Multinational Firms, Strategic
Management Journal, vol. 21, no. 1 (2000), pp. 51-80.
12. See Tarun Khana and Krishna Palepu, The Right Way to Restructure Cong
lomerates in Emerging Markets, Harvard Business Review, July-August 1999,
pp. 125-134.
13. Christopher A. Bartlett, Organizing for Worldwide Effectiveness: The
Transnational Solution, California Management Review (Fall 1988), pp. 54-74.
14. Eastman Kodak Company Web site (details posted October 23, 2000).
15. Christopher A. Bartlett and Sumantra Ghospal, Matrix Management: Not a
Structure, a Frame of Mind, Harvard Business Review, July-August 1990,
pp. 138-145.
16. Lawton R. Burns and Douglas R. Wholey, Adoption and Abandonment of
Matrix Management Programs: Effects of Organizational Characteristics and
Interorganizational Networks, Academy of Management Journal, vol. 36, no. 1
(1993), pp. 105-138.
17. . . Prahalad and Jan P. Oosterveld, Transforming Internal Governance:
The Challenge for Multinationals, Sloan Management Review (Spring 1999),
pp. 31-41.
1042
18. See Steen Thomsen and Torben Pedersen, Ownership Structure and
Economic Performance in the Largest European Companies, Strategic
Management Journal, vol. 21, no. 6 (2000), pp. 689-705, for a recent discussion
of these issues.
19. S. Watson O'Donnell, Managing Foreign Subsidiaries: Agents of Headquar
ters, or an Interdependent Network? Strategic Management Journal, vol. 21,
no. 5 (2000), pp. 525-548.
20. Jon I. Martinez and J. Carlos Jarillo, The Evolution of Research on Coor
dination Mechanisms in Multinational Corporations, Journal of International
Business Studies, vol. 20 (1989), pp. 489-514.
21. Sumantra Ghoshal and Christopher A. Bartlett, The Multinational Corpo
ration as an Interorganizational Network, Academy of Management Review,
vol. 15, no. 4 (1990), pp. 603-625.
22. David Asch, Strategic Control: A Problem Looking for a Solution, Long Ran
ge Planning (February 1992), pp. 120-132.
23. John K. Shank and Joseph Fisher, Target Costing as a Strategic Tool, Sloan
Management Review (Fall 1999), pp. 73-82.
24. Lane Daley, James Jiambalvo, Gary Sundem, and Yasumasa Kondon, Attitudes
Toward Financial Control Systems in the United States and Japan, Journal of
International Business Studies (Fall 1985), pp. 91-110.
25. Hans Mjoen and Stephen Tallman, Control and Performance in International
Joint Ventures, Organization Science (May-June 1997), pp. 257-268.
26. Michael Goold, Strategic Control in the Decentralized Firm, Sloan Mana
gement Review (Winter 1991), pp. 69-81.
27. Robert S. Kaplan and David P. Norton, The Balanced ScoreboardMeasures
That Drive Performance, Harvard Business Review (January-February 1992),
pp. 71-79.
28. See Mark Gimein, CEOs Who Manage too Much, Fortune, September 4, 2000,
pp. 234-242.
29. Why to Kill New Product Ideas, Fortune, December 14,1992, pp. 91-94; Mark
Keil and Ramiro Montealegre, Cutting Your Losses: Extricating Your Orga
nization When a Big Project Goes Awry, Sloan Management Review (Spring
2000), pp. 55-68.
15
1. Alex Taylor III, Porsche's Risky Recipe, Fortune, February 17, 2003, pp. 9094; Hoover's Handbook of world Business 2003 (Austin, Tex.: Hoover's Business
Press, 2003), pp. 434-435; Porsche Acts to Cut Costs as Sales Fall and Euro
Rises, Financial Times, June 19, 2003, p. 20.
2. For a review of behavioral processes in organizations, see Gregory Moorhead
and Ricky W. Griffin, Organizational Behavior, 7th ed. (Boston: Houghton Miff
lin, 2004).
3. Ibid.
1Q43
1044
1Q45
37. Frederick Herzberg, Bernard Mausner, and Barbara Snyderman, The Motivation
to Work (New York: Wiley, 1959).
38. G. H. Mines, Achievement, Motivation, Occupations and Labor Turnover in
New Zealand, JoMma/ of Applied Psychology, vol. 58, no. 3 (1973), pp. 313-317.
39. Victor Vroom, Work and Motivation (New York: Wiley, 1964).
40. Gary Yukl, Leadership in Organizations, 2nd ed. (Englewood Cliffs, N.J.: Pren
tice Hall, 1989).
41. David A. Ralston, David J. Gustafson, Fanny M. Cheung, and Robert H. Terpstra, Differences in Managerial Values: A Study of U.S., Hong Kong, and
PRC Managers, Journal of International Business Studies (Second Quarter
1993), pp. 249-275.
42. See Joseph A. Petrick, Robert F. Scherer, James D. Brodzinski, John F. Quinn,
and M. Fall Ainina, Global Leadership Skills and Reputational Capital: Intan
gible Resources for Sustainable Competitive Advantage, Academy of Mana
gement Executive, vol. 13, no. 1 (1999), pp. 58-69.
43. Robert H. Doktor, Asian and American CEOs: A Comparative Study, Orga
nizational Dynamics, vol. 18, no. 3 (1990), pp. 46-56.
44. Jon P. Alston, The American Samurai (New York: Walter de Gruyter, 1986),
pp. 103-113.
45. The Spanish-American Business Wars, Worldwide P & I Planning (MayJune 1971), pp. 30-40.
46. Arvin Parkhe, Interfirm Diversity, Organizational Learning, and Longevity in
Global Strategic Alliances, Journal of International Business Studies, vol. 22,
no. 4 (Fourth Quarter 1991), pp. 592-593; Edward T. Hall and Mildred Reed
Hall, Understanding Cultural Differences (Yarmouth, Me.: Intercultural Press,
1990), pp. 55-62.
47. For example, see Manfred F. R. Kets de Vries, Leadership Style and Orga
nizational Practices in Russia, Organizational Dynamics, vol. 28, no. 4 (2000),
pp. 67-81.
48. Tom Morris and Cynthia M. Pavett, Management Style and Productivity in
Two Cultures, Journal of International Business Studies, vol. 23, no. 1 (First
Quarter 1992), pp. 169-179.
49. Herbert A. Simon, Administrative Behavior, 3rd ed. (New York: Free Press,
1976).
50. Adler, International Dimensions of Organizational Behavior.
51. Alston, The American Samurai, pp. 181-186.
52. Hall and Hall, Understanding Cultural Differences, pp. 33-84.
53. Lawrence Wolken, Doing Business in China, Texas A&MBusiness Forum
(Fall 1987), pp. 39-42.
54. J. Stewart Black and Lyman W. Porter, Managerial Behaviors and Job Perfor
mance: A Successful Manager in Los Angeles May Not Succeed in Hong Kong,
Journal of International Business Studies, vol. 22, no. 1 (First Quarter 1991),
pp. 99-113.
1046
1047
13. The Right Way to Go Global: An Interview with Whirlpool CEO David
Whitwam, Harvard Business Review, March-April 1994, pp. 134-145;
A Little Washing Machine That Won't Shred a Sari, BusinessWeek, June 3,1991,
p. 100.
14. Quelch and Hoff, Customizing Global Marketing.
15. Judie Lannon, Developing Brand Strategies Across Borders, Marketing and
Research Today (August 1991), pp. 160-167.
16. Guy de Jonquires, Just One Cornetto, Financial Times, October 28, 1991.
17. U.S. Superstores Find Japanese Are a Hard Sell, Wall Street Journal, February
14, 2000, p. Bl.
18. Big Boy's Adventures in Thailand, Wall Street Journal, April 12, 2000, p. Bl.
19. Mexico's Corona Brew Wins Back Cachet Lost During the Late '80s, Wall
Street Journal, January 19, 1993, p. B6.
20. U.S. Firms Are Letting Saudi Market Slip, Wall Street Journal, January 20,
1994, p. AID.
21. Eastern Europe Poses Obstacles for Ads, Wall Street Journal, July 30, 1992,
p. B6.
22. It's Goo, Goo, Goo, Goo Vibrations at the Gerber Lab, Wall Street Journal,
December 4, 1996, p. Al.
23. Pepsi Mounts Effort to Make Potato Chips International Snack, Wall Street
Journal, November 30, 1995, p. BIO.
24. Adapting a U.S. Car to Japanese Tastes, Wall Street Journal, June 26, 1995,
p. Bl.
25. Asia Proves Unexpectedly Tough Terrain for HBO, Cinemax Channels, Wall
Street Journal, August 23, 2000, p. Bl.
26. U.S. Companies in China Find Patience, Persistence and Salesmanship Pay
Off, Wall Street Journal, April 3, 1992, p. Bl.
27. In Pursuit of the Elusive Euroconsumer, Wall Street Journal, April 23, 1992,
p. Bl.
28. Mexico's Corona Brew Wins Back Cachet.
29. Clive Sims, Adam Phillips, and Trevor Richards, Developing a Global Pricing
Strategy, Marketing and Research Today (March 1992), pp. 3-14.
30. William Pride and . Ferrell, Marketing, 9th ed. (Boston: Houghton Mifflin,
1995).
31. Coca-Cola Faces a Price War, Wall Street Journal, July 7, 1994, p. Al; Cola
Price War Breaks Out in Japan, Financial Times, July 14, 1994, p. 1.
32. Merck Cuts Price of AIDS Drug, Financial Times, March 20, 1997, p. 8.
33. Copyrights Can't Stop Gray Markets, Houston Chronicle, March 10, 1998,
p. 1.
34. Luxury Prices for U.S. Goods No Longer Pass Muster in Japan, Wall Street
Journal, Februarys, 1996, p. Bl.
35. World Marketing: Going Global or Acting Local? Five Expert Viewpoints,
Journal of Consumer Marketing (Spring 1986), pp. 5-26.
1048
36. Martin S. Roth and Jean B. Romeo, Matching Product Category and Country
Image Perceptions: A Framework for Managing Country-of-Origin Effects,
Journal of International Business Studies, vol. 23, no. 3 (Third Quarter 1992),
pp. 477-498; John R. Darling and Van R. Wood, A Longitudinal Study
Comparing Perceptions of U.S. and Japanese Consumer Products in a Third/
Neutral Country: Finland 1975 to 1985, Journal of International Business
Studies, vol. 21, no. 3 (Third Quarter 1990), pp. 427-450.
37. In Rural India, Video Vans Sell Toothpaste and Shampoo, Wall Street Journal,
January 10, 1996, p. Bl.
38. U.S. Cigarette Firms Are Battling Taiwan's Bid to Stiffen Ad Curbs Like
Other Asian Nations, Wall Street Journal, May 5, 1992, p. C25.
39. General Accounting Office, Advertising and Promoting U.S. Cigarettes in Sele
cted Asian Countries, Report GAO/ GGD-93-38 (December 1992), p. 38f.
40. Barbara Mueller, Multinational Advertising: Factors Influencing the Stan
dardised vs. Specialised Approach, International Marketing Review, vol. 8, no. 1
(1991), pp. 7-18.
41. Coke Global Image Ads, Wall Street Journal, April 29, 1997, p. B15.
42. Global Ad Campaigns, After Many Missteps, Finally Pay Dividends, Wall
Street Journal, August 27, 1992, p. Al.
43. IBM Strives for a Single Image in Its European Ad Campaign, Wall Street
Journal, April 16, 1991, p. B12.
44. A Universal Message, Financial Times, May 27, 1993.
45. Barbara Mueller, An Analysis of Information Content in Standardized vs.
Specialized Multinational Advertisements, Journal of International Business
Studies, vol. 22, no. 1 (First Quarter 1991), pp. 23-40.
46. For a review of the issues involved, see Sudhir H. Kale and John W. Barnes,
Understanding the Domain of Cross-National Buyer-Seller Interactions,
Journal of International Business Studies, vol. 23, no. 1 (First Quarter 1992),
pp. 101-132.
47. Colgate-Palmolive Is Really Cleaning Up in Poland, BusinessWeek, March 15,
1993, pp. 54-56.
48. AIG Reshapes China's Insurance Industry, Wall Street Journal, February 9,
1996, p. A8.
49. Amway Grows Abroad, Sending "Ambassadors" to Spread the Word, Wall
Street Journal, May 14, 1997, p. Al.
50. General Accounting Office, Advertising and Promoting U.S. Cigarettes in
Selected Asian Countries, op. cit, p. 37ff.
51. Ashley Blaker, For Global Assistance, Dyal a Marketer, San Antonio Business
Journal, August 7, 1989, p. 8.
52. SMH Leads a Revival of Swiss Watchmaking Industry, Wall Street Journal,
January 20, 1992, p. B4.
53. Bicycle Brigade Takes Unilever to the People, Financial Times, August 17,
2000, p. 8.
1Q49
1050
12. Jeffrey . Liker and Yen-Chun Wu, Japanese Automakers, U.S. Suppliers and
Supply Chain Superiority, Sloan Management Review (Fall 2000), pp. 81-93.
13. An Efficiency Guru Refits Honda to Fight Auto Giants, Wall Street Journal,
September 15, 1999, pp. Bl, B4.
14. U.S. Companies Move to Limit Currency Risk, Wall Street Journal, August 3,
1993, p. A10.
15. Lorraine Eden, Kaye G. Husbands, and Maureen Appel Molot, Shocks and
Responses: Canadian Auto Parts Suppliers Adjust to Free Trade and Lean Pro
duction, mimeo, 1997.
16. Andrew D. Bartmess, The Plant Location Puzzle, Harvard Business Review,
March-April 1994, pp. 20-22.
17. Dwight Silverman, Compaq Plans to Build $15 Million Brazil Plant, Houston
Chronicle, March 23, 1994, p. IB.
18. Nissan to Say "We're Back' with New Mississippi Plant, Houston Chronicle,
November 9, 2000, p. 3C.
19. Patriya Tansuhaj and George Jackson, Foreign Trade Zones: A Comparative
Analysis of Users and Non-Users, Journal of Business Logistics, vol. 10, no. 1,
1989, pp. 15-30.
20. The Supplier Moves Next Door, Financial Times, July 24, 1997, p. IV.
21. David Arnold, Seven Rules of International Distribution, Harvard Business
Review, November-December 2000, pp. 131-137.
22. Stanley E. Fawcett, Linda L. Stanley, and Sheldon R. Smith, Developing a
Logistics Capability to Improve the Performance of International Operations,
Journal of Business Logistics, vol. 18, no. 2 (1997), p. 102.
23. Walter Zinn and Robert E. Grosse, Barriers to Globalization: Is Global Distri
bution Possible? The International Journal of Logistics Management, vol. 1
(1990), pp. 13-18.
24. Adam J. Fein and Sandy D. Jap, Manage Consolidation in the Distribution
Channel, Sloan Management Review, March 29, 1999, pp. Al, A8.
25. Clyde E. Witt, Packaging: From the Plant Floor to the Global Customer,
Material Handling Engineer (October 1992), pp. 3-31.
26. Richard B. Chase and Warren J. Erikson, The Service Factory, Academy of
Management Executive (August 1988), pp. 191-196.
27. John W. Kendrick, Understanding Productivity: An Introduction to the Dynamics
of Productivity (Baltimore, Md.: Johns Hopkins University Press, 1977).
28. Gene Bylinsky, Look Who's Doing R&D, Fortune, November 27, 2000,
pp. 232[B]-232[F].
29. See Rob Cross and Lloyd Baird, Technology Is Not Enough: Improving
Performance by Building Organizational Memory, Sloan Management Review
(Spring 2000), pp. 69-78.
30. Brian Dumaine, Who Needs a Boss? Fortune, May 7, 1990, pp. 52-60; Brian
Dumaine, The Trouble with Teams, Fortune, September 5, 1994, pp. 86-92.
31. Ross Johnson and William O. Winchell, Management and Quality (Milwaukee:
American Society for Quality Control, 1989).
1Q51
1052
16. Foreign Currency Trades Slow at Merc as Firms Back Away, Wall Street Jour
nal, October 20, 1992, p. Cl.
17. What Made the Indonesian Currency Plummet, Wall Street Journal, Decem
ber 30, 1997, p. A4.
18. AFLAC Incorporated, 2002 Annual Report, p. 49.
19. The Procter & Gamble Company, 1996 Annual Report, p. 37; Owens Corning,
1996 Annual Report, p. 42.
20. General Motors, 1996 Annual Report, p. 70.
21. Sony Annual Report Year Ended March 31, 1996, p. 31.
22. How U.S. Firm Copes with Asia Crisis, Wall Street Journal, December 26,
1997, p. A2.
23. Centralisation Lessens the Risk, Financial Times, April 18, 1997, p. III.
24. Marjorie Stanley and Stanley Block, An Empirical Study of Management and
Financial Variables Influencing Capital Budgeting Decisions for Multinational
Corporations in the 1980s, Management International Review, vol. 23, no. 3
(1983), pp. 61-71.
25. U. Rao Cherukuri, Capital Budgeting in India, in S. Kerry Cooper, ed., South
west Review of International Business Research (1992), pp. 194-204.
26. David K. Eiteman, Arthur I. Stonehill, and Michael Moffett, Multinational Busi
ness Finance, 7th edition. Addison-Wesley Publishing Company; Reading,
Massachusetts, 1995, p. 416.
27. Survey of Current Business, June 2003, p. D-53.
28. Ibid, p. D-57.
29. When It's Smart to Use Foreign Banks, International Business (January
1992), pp. 17-18.
30. Gunter Dufey and Ian H. Giddy, Innovation in the International Financial
Market, The Journal of International Business Studies (Fall 1981), pp. 33-51.
31. A Eurobond Issue Tied to Film Results, Wall Street Journal, October 12,1992,
p. C17.
32. Walt Disney to Sell Notes Tied to Films' Results, with Initial Yield Linked to
U.S. 7-Year Issue, Wall Street Journal, February 17, 1994, p. C20.
33. Vital Tool in Minimizing Costs, Financial Times, November 11, 1992, p. III.
19
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
1Q53
Andersen Poses Big Risks for a Potential Buyer, Wall Street Journal, March 14,
2002, p. Cl; Business Vanished "in Puff of Smoke", Financial Times, January
30, 2002, p. 16.
American Accounting Association, A Statement of Basic Accounting Theory
(Evanston, III.: AAA, 1966), p. 1.
Much of the discussion in this section is taken from Frederick D. S. Choi, Carol
Ann Frost, and Gary K. Meek, International Accounting, 4th ed. (Upper Saddle
River, N.J.: Prentice Hall, 2002), Chapters 2, 3, and 4; and from reports of the
Working Group on Accounting Standards, Organisation for Economic Coope
ration and Development, published in 1987: Accounting Standards Harmoni
zation, No. 2: Consolidation Policies in OECD Nations and Accounting Stan
dards Harmonization, No. 3: The Relationship Between Taxation and Financial
Reporting, Frederick D. S. Choi (ed.), International Accounting and Finance
Handbook (New York: John Wiley & Sons, 1997).
Stephen B. Salter and Timothy D. Doupnik, The Relationship Between Legal
Systems and Accounting Practices, in Kenneth S. Most, ed., Advances in Inter
national Accounting, vol. 5 (Greenwich, Conn.: JAI Press, 1992).
Hanns-Martin W. Schoenfeld, International Accounting: Development,
Issues, and Future Directions. Journal of International Business Studies (Fall
1981), pp. 83-100.
Chinese Practitioners Ready for Their Great Leap Forward, Financial Times,
August 13, 1993, p. 20.
Timothy S. Doupnik, Recent Innovations in German Accounting Practice,
in Kenneth S. Most, ed., Advances in International Accounting, vol. 5 (Green
wich, Conn.: JAI Press, 1992).
Robert Bloom, Jayne Fuglister, and Jeffrey Kantor, Toward Internationalization
of Upper-Level Financial Accounting Courses, in Kenneth S. Most, ed.,
Advances in International Accounting, vol. 5 (Greenwich, Conn.: JAI Press, 1992),
pp. 239-253; Frederick D. S. Choi and Richard Levich, The Capital Market Effects
of International Accounting Diversity (Homewood, III.: Dow Jones-Irwin, 1990),
pp. 115-117.
Deutsche Bank Says Net Jumped 24% in 1995, Discloses Big Hidden Reser
ves, Wall Street Journal, March 29,1996, p. A8.
Big Board Chief Renews His Pitch on Foreign Stocks, Wall Street Journal,
January 7, 1992, p. A2.
S. J. Gray, J. Shaw, and L. B. McSweeney, Accounting Standards and Multi
national Corporations, Journal of International Business Studies (Spring/
Summer 1981), pp. 121-136.
Daimler-Benz Gears Up for a Drive on the Freeway, Financial Times, April
30, 1993.
VW Plans to Switch Accounting Standards, Financial Times, February 21,
2000, p. 17; Volkswagen Reluctantly Changes Lanes, Financial Times, Feb
ruary 21, 2000, p. 21.
1054
1Q55
20
1. San Antonio Aims to Build Toyota-Caliber Workforce, Bryan-College Station
Eagle, March 9, 2003, p. A7; Hoover's Handbook of World Business 2003 (Austin,
Tex.: Hoover's Business Press, 2003), pp. 628-629; Justin Martin, Mercedes:
Made in Alabama, Fortune, July 7, 1997, pp. 150-158; Toyota Devises
Grueling Workout for Job Seekers, USA Today, August 11, 1997, p. 3B.
2. Angelo S. DeNisi and Ricky W. Griffin, Human Resource Management, 2nd ed.
(Boston: Houghton Mifftin, 2005), Chapter 4, pp. 102-134.
3. To Get Shipped Abroad, Women Must Overcome Prejudice at Home, Wall
Street Journal, June 29, 1999, p. Bl.
4. Nakiye Boyacigiller, The Role of Expatriates in the Management of Interde
pendence, Complexity, and Risk in Multinational Corporations,Journal of Inter
national Business Studies, vol. 21, no. 3 (Third Quarter 1990), pp. 357-382.
5. Gretchen M. Spreitzer, Morgan W. McCall, Jr., and Joan D. Mahoney, Early
Identification of International Executive Potential, Journal of Applied
Psychology, vol. 82, no. 1 (1997), pp. 6-29.
6. See DeNisi and Griffin, Human Resource Management.
7. Companies Send Intrepid Retirees to Work Abroad, Wall Street Journal,
March 2,1998, p. Bl.
8. Pharmacia to Move Headquarters to U.S. East Coast, Wall Street Journal,
October 14, 1997, p. B14.
9. See J. Stewart Black and Hal B. Gregersen, The Right Way to Manage
Expats, Harvard Business Review, March-April 1999, pp. 52-62.
10. See Paula M. Caligiuri, The Big Five Personality Characteristics as Predictors
of Expatriate's Desire to Terminate the Assignment, Personnel Psychology, vol. 53,
no. 1 (2000), pp. 67-78.
11. To Smooth a Transfer Abroad, a New Focus on Kids, Watt Street Journal,
January 26, 1999, pp. Bl, B14.
12. Andrea . , Destination Everywhere, HRMagaxine, October 2000,
pp. 67-77.
13. Ann Marie Ryan, Lynn McFarland, Helen Baron, and Ron Page, An Interna
tional Look at Selection Practices: Nation and Culture as Explanations for Varia
bility in Practice, Personnel Psychology, vol. 52, no. 2 (1999), pp. 58-70.
14. Joel D. Nicholson, Lee P. Stepina, and Wayne Hochwarter, Psychological As
pects of Expatriate Effectiveness, in Ben B. Shaw and John E. Beck (guest
editors); Gerald R. Ferris and Kendrith M. Rowland, eds., Research in Personnel
and Human Resources Management (Supplement 2: International Human Reso
urces Management) (Greenwich, Conn.: JAI Press, 1990), pp. 127-145.
15. Gary P. Ferraro, The Cultural Dimension of International Business (Upper Sad
dle River, N.J.: Prentice Hall, 1990), pp. 143-144.
16. Before Going Overseas Smart Managers Plan Their Homecoming, Wall Street
Journal, September 28, 1999, p. Bl; Expatriates Find Long Stints Abroad Can
Close Doors to Credit at Home, Wall Street Journal, May 17, 1993, pp. Bl, B6.
1056
17. Juan I. Sanchez, Paul E. Spector, and Cary L. Cooper, Adapting to a Boundaryless World: A Developmental Expatriate Model, Academy of Management
Executive (May 2000), pp. 96-105.
18. New Plant Gets Jaguar in Gear, USA Today, November 27, 2000, p. 4B.
19. Distractions Make Global Manager a Difficult Role, Wall Street Journal, No
vember 21, 1999, p. Bl, 18.
20. Michael J. Marquardt and Dean W. Engel, HRD Competencies for a Shrinking
World, Training & Development (May 1993), pp. 59-60.
21. Shirley Fung, How Should We Pay Them? Across the Board (June 1999),
pp. 37-41.
22. Lawrence A. West, Jr., and Walter A. Bogumil, Jr., Foreign Knowledge
Workers as a Strategic Staffing Option, Academy of Management Executive
(November 2000), pp. 71-84.
23. Some U.S. Companies Find Mexican Workers Not So Cheap After All, Wall
Street Journal, September 15, 1993, pp. Al, A16.
24. How Merrill Lost Its Way in Japan, BusinessWeek, November 12, 2001,
p. 104.
25. Christopher Lorenz, Learning to Live with a Cultural Mix, Financial Times,
April 23,1993, p. 18.
26. Anthony M. Townsend, K. Dow Scott, and Steven E. Markham, An Exami
nation of Country and Culture-Based Differences in Compensation Practices,
Journal of International Business Studies, vol. 21, no. 4 (Fourth Quarter 1990),
pp. 667-678.
27. Sick Swedes a High-Cost Headache to Employers, Houston Chronicle, Sep
tember 8, 2002, p. 3D.
28. Bitter Swedish Dispute Set to End, Financial Times, May 30, 1995, p. 3.
Aktiengesellschaft (AG)
,
, .
Besloten vennootschap (BV) ,
.
Cairns Group - ,
, , , ,
.
Chaebol ,
.
Gesellschaft mit Beschrankter Haftung (GmbH) ,
, .
Inc. . incorporated ( ) ,
(
).
Kabuskiki kaisha (KK) ,
.
Keiretsu ,
.
.
Kommanditgesellschaft auf Aktien (KgaA) .
, KgaA ,
, , ,
.
La societa per azioni (SpA) ,
.
Lingua franca .
Ltd. ( limited) ,
.
Naamloze vennootschap (NV) ,
.
PLC (public limited company) ,
.
Sogo sosha .
SWOT- (SWOT-analysis)
,
, , .
1058
1059
(banker's acceptance)
, ,
.
(flight capital) , ,
, ,
.
(irrevocable letter of credit)
, .
(big five personality
traits) -- ,
, ,
, , , .
- (export and import brokers)
,
,
, .
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(bureaucratic design) ,
, .
(bureaucratic law) ,
,
.
, (gross domestic product, GDP)
, -
.
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.
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.
(exchange rate)
.
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( )
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.
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.
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; , ,
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.
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.
(intracorporate transfer) ,
, ,
.
1060
(intraindustry trade) ,
,
.
(perception) ,
.
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,
,
.
(temporal method) ,
.
(international order cycle time) ,
,
.
, (World Trade Organization, WTO)
, 1995 . GATT;
.
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, .
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.
(counterpurchase) ,
, .
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,
,
.
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,
.
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,
.
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Trade, GATT) ,
.
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(geocentric approach) ,
,
,
.
(geocentric staffing model)
,
, , .
(controller) ,
.
(global matrix design)
, -
1Q61
( ).
(global
product design) ,
, .
(glo
bal area design) ,
.
(glo
bal functional design) ,
,
(, , ,
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; U- .
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- (public-private venture)
,
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:
,
.
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; .
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, .
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.
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2) .
(distribution)
.
(channel length)
.
(voluntary export restraint, VER)
-
1062
.
(conscientiousness) ,
.
(Treaty on European Union) ,
1992 . 1 1993 .,
;
, ,
,
. .
(Management Contract) ,
,
.
(long-term portfolio investments)
.
(per capita income) -*
.
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.
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, .
(eurodollars) ,
.
(eurobonds) ,
, .
(European Free Trade Association)
,
;
, , .
(European Monetary System, EMS)
, 1979 .
.
(European Economic Area) ,
, .
(European Parliament) 626 ,
,
;
.
(European Court of Justice) , 15 ,
,
.
(European Central Bank) ,
,
.
(Foreign Cor
rupt Practices Act, FCPA) , 1977 .
1Q63
, ,
, ,
,
.
1976 . (Foreign
Sovereign Immunities Act) ,
.
(Cost Method)
, 10%
( ).
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.
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.
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.
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, , , -
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.
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.
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.
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.
(service import) ,
.
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.
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,
,
.
(foreign exchange) , ,
.
(foreign bonds) ,
, .
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.
1064
(information) , .
(distinctive competence)
,
.
(quality) ,
.
(quota) 1) ,
; 2) ,
.
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;
, , ,
.
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,
.
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.
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.
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.
(European Commission)
, 20 ;
.
, (Interna
tional Accounting Standards Committee, IASC) ,
,
.
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, .
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, .
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,
.
(promotion mix) ,
, .
(corollary approach) ,
,
, (,
).
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; .
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.
65
1066
(self-reference criterion)
.
- (cross-cultural literacy)
.
- (cross rate) , ,
,
.
(culture) , , ,
,
.
(cultural cluster) ,
.
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.
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, , .
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,
.
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.
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.
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( ) ()
.
(locus of authority) ,
.
(locus of control) ,
,
.
LIBOR (LIBOR, London Interbank Offer Rate)
,
, .
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, .
(Maasrticht Treaty)
.
(maquiladora) ,
;
.
(macropolitical risk) ,
, .
(forum shopping)
,
.
1Q67
(marketing) ,
, ,
, .
- (marketing mix) ,
, .
(marketing alliance) ,
.
, MAP (International Development Association,
IDA) ,
.
(International Monetary System)
,
.
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, , ,
, ,
, ,
.
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,
.
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.
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.
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,
, ,
, .
, (International Finance Corporation,
IFC) ,
.
, (Inter
national Banking Facility, IBF) ,
.
(international investments)
.
, (International Bank for Recons
truction and Development, IBRD) ,
-
;
50- .,
: .
(international business) ,
1068
, /
;
.
, (International Monetary Fund, IMF)
, -
.
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.
(international operations management)
,
(, . .)
.
(international strategic managemet)
,
,
.
(international strategic management)
,
,
.
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,
, , .
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,
, .
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, .
(equity method)
, 10 50% .
(consolidation method)
, 50% .
(current rate method) ,
.
(exchange rate mechanism, ERM)
,
.
(micropolitical risk) ,
.
, (multinational corporation, MNC)
,
, ,
, ,
, ,
.
(multinational organization, MNO)
, ,
.
1Q69
1070
1Q71
(put option) ,
( )
.
, (Organisation for Eco
nomic Cooperation and Development, OECD) ,
30 , , ,
, , , , ,
23 .
(organization design, organization structure)
,
;
.
(organization design) . .
(organizational control) ,
.
(goal orientation)
.
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, ,
.
(branch bank) ,
.
(revocable letter of credit)
.
(trade deflection)
, ,
,
.
(openness) ,
.
(power orientation)
, .
(uncertainty orientation)
.
(political risk assessment)
,
.
(performance appraisal)
.
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,
, .
(Triffin paradox) , ,
-
.
, -
1072
,
, ,
- .
(parallel barter) counterpurchase . .
(parallel importing) , ,
, ,
.
(Theory of purchasing power parity, PPP)
,
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(passive income) . Subpart F income
, , ,
, .
(passive goal behavior) ,
, ,
, ,
, .
(technology transfer)
,
.
(personal selling)
.
(float) ,
, .
(Baker Plan) , 1985 .
.
,
- ,
-.
(Brady Plan) , 1989 .
. ,
,
,
.
(capacity planning) ,
.
(infant industry argument)
:
,
,
.
(confirmed letter of credit)
, ,
.
(performance ratio) ,
, .
1Q73
(covered-interest arbitrage) ,
,
.
(import substitution policy)
,
.
(hard loan policy)
,
,
.
(beggar-thy-neighbor policies)
, , .
(standard price policy)
, ,
.
(political risk) ,
.
(political union)
.
(polycentric stuffing model)
, .
(polycentric approach) ,
,
.
(overall productivity) ,
.
(total factor productivity) . Overall productivity.
(portfolio investments)
(, ,
)
.
(intermediary) ,
- .
(needs) , .
(intellectual property rights)
, ,
, , , .
(rules of origin) ,
,
.
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.
(fast-track authority)
,
. , -
1074
, , ,
.
(parent country nationals, PNC)
, .
(third-country nationals, TCNS) ,
, .
(internalization advantages)
,
.
(ownership advantages) *-
,
,
.
(location advantages) ,
,
, .
(first-mover advantage) ,
,
, . .
(foreign service premium) ,
(hardship premium).
(hardship premium) ,
.
F (Subpart F income) ,
, , ,
, .
(privatization)
.
(organizational commitment) ,
,
.
(pegged)
,
.
(principle of comity) ,
,
.
(most favored nation, MFN) ,
, ,
, .
(uncertainty acceptance)
,
.
(decision making)
,
, .
1Q75
(acquisition strategy)
,
.
(arm's length test) ,
; ,
.
, (sales promotion)
, ,
,
.
, -- (--, build-operate-transfer
project) ,
, ,
.
(labor productivity) ,
; , ,
.
(production management) ,
,
.
(production alliance) ,
.
(industrial democracy) ,
,
.
,
(industrial policy) ,
,
,
.
(protectionists) . .
(Protestant ethic) , ,
.
(co-decision procedure)
.
(direct quote) . .
(direct quote) . .
(direct exchange rate), (direct
quote), ,
.
(direct exchange rate)
;
.
(direct exporting)
( , ),
.
1076
1Q77
(sanctions) ,
.
(free trade) ,
.
(swap market)
,
.
- (swap transaction) ,
,
.
(gray market) , ,
, ,
.
(synergy) ,
.
ringi (ringi system)
, .
(tax equalization system) ,
.
() (flexible (floating) exchange rate sys
tem) ,
.
(balance of
payments accounting system, BOP)
.
(fixed exchange rate)
,
.
(opportunity cost) ,
.
(compound tariff) ,
.
(Smithsonian Conference) ,
( ) 1971 .,
,
, .
(exit interview)
, .
(Council of the European Union)
; 15 ,
.
(joint venture) ,
- ,
.
1078
1Q79
1080
, ,
.
(ove
rall cost leadership strategy) ,
,
, (
) .
(export promotion strategy) . .
(focus strategy) ,
,
.
(stress) .
- (stressor) , .
, (greenfield stra
tegy) ,
.
U- (U-form organization) ,
( unity
,
).
- (M-form organization)
, (
multidivisional ).
- (H-form organization) ,
,
, (
holding ).
-301 (Super-301) 301-310 ,
, .
(scope of operations) ,
.
(switching arrangements)
.
(official reserves account)
, ,
.
(capital account) ,
,
.
(errors and omissions account) ,
,
: + +
+ = 0.
(current account) ,
, ,
.
(tactics) ,
.
1Q81
(customs union)
, ,
,
.
(tariff) , ,
.
, (ad valorem tariff) ,
.
(import tariff) , ,
.
(tariff rate quota, TRQ) ,
; , ,
,
.
(turnover) ,
.
(theocracy) ,
.
(theory of absolute advantage) ,
,
. ,
,
,
, .
(internalization theory) ,
,
,
,
,
.
,
(ownership advantage theory) ,
,
,
.
(public choice analysis)
,
.
(country similarity theory) ,
.
(theory of national competitive ad
vantage) ,
,
1082
:
; ; ;
, .
(theory of relative factor endowments)
,
, (
), ;
.
(theory of comparative advantage) ,
,
.
(strategic trade theory) ,
,
, .
(Hecksher-Ohlin theory) .
.
() (hard currency) ,
; .
(personality)
, .
(product) ,
.
(dual use) ,
, .
(power tolerance)
.
(trade) , ,
.
(manufacturers' agents) ,
,
.
(JIT, just-in-time) ,
.
(transaction costs) ,
, ,
.
(transaction exposure)
, ,
.
(transit tariff) , ,
.
- (freight forwarders) ,
- ,
.
1Q83
(transfer pricing)
.
(sight draft)
.
(draft) ,
.
(three-point arbitrage) ,
-
( ,
).
(Triad) ,
( ,
).
(power respect) ,
,
,
.
(self-efficacy) ,
.
/ (job satisfaction, dissatisfaction)
, ,
.
(materials management) ,
, ,
, ,
.
(supply chain management)
, ,
.
(managed trade) . .
(Uruguay Round) GATT (1986-1994 .),
,
,
.
(IMF conditionally) ,
, .
(product-support services) ,
,
/ .
(attitudes)
, , .
(public relations) ,
.
(affiliated bank) ,
.
(financial alliance) ,
, .
1084
(cohesion fund) ,
, 90%
.
, (forward premium)
,
(, ). .
.
, (forward discount)
,
(, ). .
.
(forward market) ,
, .
(franchisor) ,
.
(franchisee) ,
.
(franchising) ,
,
.
(functional currency) ,
.
(balance sheet hedge)
, ,
, ,
.
(headmmters) ,
.
(values) , .
(centralized cash management)
,
.
- (centrally planned economy)
,
.
- - (Monetary and Eco
nomic Community of Central Africa, CEMAC) ,
.
" (value chain)
.
(date draft) ,
.
(Quad) ,
, , .
1Q85
1086
- (Export-Import Bank of
the United States, Eximbank) ,
.
(manufacturers' export agents)
,
,
.
(export tariff) , ,
.
(expropriation)
( ) .
(extraterritoriality)
, .
(extroversion) ,
, , , ,
( ).
(embargo) /
.
(emotional stability)
, , ,
.
(ethnocentric stuffing model)
,
.
(ethnocentric approach) ,
,
, .
(Jamaica Agreement)
, 1976 .
, .
4-
. .
, . .
.
.
.
.
.
. , .
.