Visitor Satisfaction Report

Cockscomb Basin Wildlife Sanctuary

April 1, 2022
 1

TABLE OF CONTENT

Introduction………………………………………………………………….………..….3

Data Analysis…………………………..…………………………………………….…....5

Response Return Rate…………………………………………………………..…5

Design……………………………………………………………………………...6

Target/ Sample Size population……………………………………………………6

Data Collection Tool…………………………………………………….…………6

Ethical Issues……………………………………………………………………….7

Data Presentation……………………….……………………….………………....…….….8

Recommendations……………………………………………….……………………….…44

Conclusion……………………………………………….…………………..…….…….….48

List of Figures:

Figure 1………………..………………………………………………………….….8
Figure 2…..…………………………………………………………..…….…….…..9
Figure 3……………………………………………………..………….……...….....10
Figure 4…………………………………………………………….………..……....11
Figure 5……………………………………………………….……..….………..….12
Figure 6…………………………………………………….……………..…...….....14
Figure 7…….…….…….…….…….…….…….…….…….…….………..……..….15
Figure 8…….…….…….…….…….…….…….…….…….…….…………...……..15
Figure 9 ………………..……………………………………………………............16
Figure 10………………..…………………………………………………………...17
Figure 11………………..…………………………………………………..……….18
Figure 12………………..……………………………………………………….…..19
Figure 13………………..…………………………………………………………...19
Figure 14………………………………………………………………………….…20
Figure 15………………..………………………………………………………...…22
Figure 16………………..……………………………………………………….…..23
Figure 17………………..………………………………………………………...…25
Figure 18………………..………………………………………………………...…26

BAS: Visitor Satisfaction Report (CBWS)

 2

Figure 19………………..………………………………………………………...…26
Figure 20………………..………………………………………………………...…27
Figure 21………………..………………………………………………………...…28
Figure 22………………..………………………………………………………...…29
Figure 23………………..………………………………………………………...…30
Figure 24………………..………………………………………………………...…30
Figure 25………………..………………………………………………………...…30
Figure 26………………..………………………………………………………...…31
Figure 27………………..………………………………………………………...…32
Figure 28………………..………………………………………………………...…33
Figure 29………………..………………………………………………………...…34
Figure 30………………..………………………………………………………...…37
Figure 31………………..………………………………………………………...…38
Figure 32………………..………………………………………………………...…39
Figure 33………………..………………………………………………………...…40
Figure 34………………..………………………………………………………...…41
Figure 35………………..………………………………………………………...…41
Figure 36………………..………………………………………………………...…42
Figure 37………………..………………………………………………………...…42

Table 1………………..…………………………………………………………….…...……5
Table 2………………..……………………………………………………………….…...…9
Table 3………………..…………………………………………………………………...…10
Table 4………………..…………………………………………………………….……..…11
Table 5………………..…………………………………………………………….……..…12
Table 6………………..…………………………………………………………….……..…23
Table 7………………..…………………………………………………………….……..…34
Table 8………………..…………………………………………………………….……..…35
Table 9………………..…………………………………………………………………...…36

BAS: Visitor Satisfaction Report (CBWS)

 3

INTRODUCTION

Protected and conserved areas are the foundation of biodiversity conservation. They safeguard

nature and cultural resources, improve livelihoods and drive sustainable development. In Belize,

there are varied structures of protected areas (terrestrial, freshwater, marine). All segmented

structures are present within Belize’s ecological landscape. This document focuses on the

protected area, Cockscomb Basin Wildlife Sanctuary (CBWS) .Cockscomb Basin Wildlife

Sanctuary (CBWS) is recognized internationally as the world’s first jaguar preserve. It is also

known for its spectacular waterfalls, mountain views, nature trails, and rich diversity of

neotropical birds. The tracks of wildcats, tapir, deer, and other wildlife are often seen on hiking

trails or along the bank of South Stann Creek. The park has cabins and campgrounds for

overnight visitors. The area was also designated to protect the upper watersheds of important

river systems that deliver ecosystem services to people. Cockscomb has two distinctive basins,

which are separated by a ridge of land. The East Basin drains into South Stann Creek and the

West Basin drains into Swasey River, a tributary of Monkey River. In the Maya Mountain

extension of the Sanctuary is Trio Branch, this ultimately drains into Monkey River Watershed.

Cockscomb Basin Wildlife Sanctuary is a reservoir for biodiversity. Hundreds of species of

plants with exotic leaves and flowers, colorful insects, singing birds, furry mammals, scaly

reptiles, and wide-eyed amphibians live in this complex tropical forest community.

In an effort to meet the strategic goal of optimal protected areas management, the Belize

Audubon Society/ Protected Areas Programme has elected to conduct a visitor satisfaction

survey. The objective of this task is to identify courses of action to improve visitor experience at

Cockscomb Basin Wildlife Sanctuary. This survey presents analysis of elements such as,

demographic of visitors, staff competence, accessibility of the site, visitor activity, infrastructure

BAS: Visitor Satisfaction Report (CBWS)

 4

and safety, visitor assessment and lastly accomodations at the protected area. The data collection

tool consists of thirty-eight (37) questions, which are a combination of open and close ended

questions. The quantitative analysis will allow opportunity to present related recommendations in

order to aid management with strategy formulation and implementation.

BAS: Visitor Satisfaction Report (CBWS)

 5

DATA ANALYSIS

This section discusses findings from the quantitative tool to satisfy the aim of determining the

level of visitor satisfaction at Cockscomb Basin Wildlife Sanctuary (CBWS). It represents results

from the demographic of the respondents, staff competence, accessibility of the site, visitor

activity, infrastructure and safety, visitor assessment and lastly accomodations at the protected

area. The response return rate and the results gathered will also be outlined.

2.1 Response Return Rate

The survey was self-administered by Belize Audubon Society’s Intern- Alanah Luna. The

duration of data collection is listed from February 25, 2022- March 3, 2022. The survey tool was

generated through google forms and self administered due to consideration of social distancing

protocols and regulations. Direct communication was made with participants while placing

substantial importance in limiting physical contact and reducing paper trail Limitations were

encountered which may have influenced the rate and quantity of responses gathered. Fortunately,

the quantity of responses generated was sufficient to launch the process of analysis. Total

participation is set at one hundred- six (106 persons), the general demographic class is set into

two groups; local and foreign tourists. The response percentile is 1.05%, this value is calculated

with consideration to the totals gathered from average visitation (10,039 persons) between the

years of 2016- 2020.

Table 1: Coclscomb Basin Wildife Santuary Visitation Statistics (2016-2020)

AVG.
2016 2017 2018 2019 2020 TOTAL VISITATION
Year 5% OF AVG VIS.

Local 1533 1776 1409 2243 450 7411 1482.2 74.11

Foreign 8807 9925 9155 12129 2769 42785 8557 427.85

BAS: Visitor Satisfaction Report (CBWS)

 6

The visitation statistics were utilized to formulate the target population and therefore the sample

size of the group. The initial framework of the survey analysis was to target five percent of

average visitation. However, due to unforeseen circumstances, less responses were generated,

(1.05%).

2.2 Design

The data collection tool is a key element of a general research plan. The survey research method

is adequate in describing trends for the sample size. This method of data collection is more time

efficient, cost- effective and a safer way to gather data. The design used is a quantitative design

which will allow the sourcing of crucial descriptive information. Considering other limitations,

this design creates an avenue to garner viable interventions and/or recommendations.

2.3 Target/ Sample population

The target group is valued at 10,039 (sum of local and foreign tourists). The total sample size is

106 persons.

2.4 Data Collection Tool

The survey/ questionnaire consisted of a total of 37 questions, 35 closed- ended questions and 2

open-ended questions. Survey structure is listed as follows:

Visitor profile (questions: 1-5), Staff Competence (questions: 6-10), Access (questions: 11-14),

Visitor Activity (questions:15-16), Infrastructure & Safety (questions:17-27), Visitor Assessment

(questions: 28-32) and lastly Accommodations (questions: 33-37).

BAS: Visitor Satisfaction Report (CBWS)

 7

2.5 Ethical Issues

● Informed Consent- Participants had the option to either deny or accept providing

information for analysis.

● Privacy: All information collected from participants remains confidential whereby

names/ identities were not requested.

BAS: Visitor Satisfaction Report (CBWS)

 8

DATA PRESENTATION

This section depicts data collection, representing summarized percentages and responses listed

from all participants. Included figures:

● Bar charts

● Pie Charts

Section 1: Demographic/ Visitor profile- Gender response (see Figure 1) below:

Figure 1. Gender Profile of visitors that participated in the survey at Cockscomb Basin Wildlife

Sanctuary. The total participation is 106 persons. The percentage of females participating in the

survey is valued at 52.4% (56 females), whereas the male population is represented by 47.6% (50

males).

BAS: Visitor Satisfaction Report (CBWS)

 9

Section 1: Demographic/ Visitor profile- Age response (see Figure 2) below:

Figure 2. Age profile of visitors that participated in the survey at Cockscomb Basin Wildlife

Sanctuary. Age description begins at 18 years ranging up to 60 and over. The chart presented

identifies the age group of 33-39 years having the largest percentage of visitation (29.5 %- 31

persons). The age groups and percentages are listed as follows:

Table 2: Age and percentage count of participants

Age Group Number of participants Percentage of response

33-39 years 31 persons 29.5%

26-32 years 21 persons 20%

40-46 years 19 persons 18.1%

18-25 years 17 persons 16.2%

47-53 years 14 persons 13.3%

54-60 years 4 persons 2.9%

BAS: Visitor Satisfaction Report (CBWS)

 10

Section 1: Demographic/ Visitor profile- Region response (see Figure 3) below:

Figure 3. Region profile of visitors that participated in the survey at Cockscomb Basin Wildlife

Sanctuary, question 3 This question examines the region of origin of participants in the survey.

Included regions are North America, South America, Central America, Europe and Africa. The

chart above identifies the largest percentage of visitors participating in the survey originated

from North America (89.5%- 94 persons). The findings are subject to a recurring trend where the

population of North American visitors possess a higher percentage of visitation to protected

areas in Belize as compared to the other regions. Region category and percentages are listed as

follows:

Table 3: Region of origin and percentage count:

Region Number of participants Percentage of response

North America 95 persons 89.5%

Central America (Belize) 7 persons 6.7%

Europe 4 persons 3.8%

South America 0 persons 0%

BAS: Visitor Satisfaction Report (CBWS)

 11

Africa 0 persons 0%
Section 1: Demographic/ Visitor profile- Region response (see Figure 4) below:

Figure 4: Group profile of visitors that participated in the survey at Cockscomb Basin Wildlife

Sanctuary, question 4. This question examines which group participants came with to the

protected area. The chart above depicts the group that possesses the largest percentage is

Family/friends (92.5%- 98 persons). This question allows management to understand the

segment of visitors that CBWS is attracting. It also provides incentive to possible market strategy

formulation to garner participation from other groups. Group category and percentages are listed

as follows:

Table 4: Category of group and percentage count:

Category of Group Number of participants Percentage of response

Family/friends 98 persons 92.5%

Work Group 6 persons 5.7%

Cruise tour group 1 person 0.9%

Alone 1 person 0.9%

BAS: Visitor Satisfaction Report (CBWS)

 12

School Group 0 persons 0%

Religious Group 0 persons 0%

Health & Wellness 0 persons 0%

Section 1: Demographic/ Visitor profile- how did visitor become aware of the protected area

response (see Figure 5) below:

Figure 5: How did visitors become aware of the protected area, Cockscomb Basin Wildlife

Sanctuary, question 5. This question examines what mode of communication/advertising was

most effective in creating exposure for the protected area. The chart above depicts the largest

percentage of visitors becoming aware of CBWS is by means of the Hotel/ Resort they are

accommodated by. The other group category and percentages are listed as follows:

Table 5: Response on how participants found out about the protected area and percent count.

How did visitor find out about Number of participants Percentage of response
the PA:

Hotel/ Resort 57 persons 46.2%

BAS: Visitor Satisfaction Report (CBWS)

 13

Tour operator/ Tour Guide 41 persons 38.7%

Family 8 persons 7.5%

Social Media Site 8 persons 0%

Meeting/ Workshop 0 persons 0%

School 0 persons 0%

Magazine/ Brochure/ Travel 0 persons 0%

Guide

Possessed no prior 0 persons 0%

information

It is important to note that most international tourists visiting Cockscomb Wildlife Sanctuary

chose hotels/ resorts in Southern Belize (Placencia, Hopkins & Dangriga) for the duration of

their stay. These findings allow opportunity for interventions as it pertains to CBWS’ marketing

strategy.

BAS: Visitor Satisfaction Report (CBWS)

 14

Section 2: The questions in this section are weighted on a scale from 1-4; 1- Strongly Disagree,

2- Disagree, 3- Agree, 4- Strongly Agree.

Staff Competence-Were you greeted by the rangers in a courteous manner: response (see Figure

6) below:

Figure 6: Were you greeted by the rangers in a courteous manner at Cockscomb Basin Wildlife

Sanctuary, question 6. This question examines the list of skills and behaviors that are specific to

layout and organizations performance expectations. All participants elected that staff at CBWS

greeted them in a courteous manner, where the weighted score is set 4- Strongly Agree. The

analysis suggests that staff performance is perceived as favorable. (100%- 106 persons chose 4-

Strongly Agree).

BAS: Visitor Satisfaction Report (CBWS)

 15

Section 2: Staff Competence- Rangers were available to attend to your needs: response (see

Figure 7) below:

Figure 7: Rangers were available to attend to your needs:at Cockscomb Basin Wildlife

Sanctuary. This question examines the list of skills and behaviors that are specific to layout and

organizations performance expectations. All participants elected that staff at CBWS were

available to attend to specific needs or interests that they had. (100%- 106 persons chose 4-

Strongly Agree).

Section 2: Staff Competence-The briefing provided adequate information prior to going on the

trails: response (see Figure 8) below:

BAS: Visitor Satisfaction Report (CBWS)

 16

Figure 8: The briefing provided adequate information prior to going on the trails::at Cockscomb

Basin Wildlife Sanctuary. This question examines the list of skills and behaviors that are specific

to layout and organizations performance expectations. All participants elected that staff at

CBWS provided adequate information prior to going on the trails, which is essential to maintain

safety standards and minimize environmental degradation. (100%- 106 persons chose 4-

Strongly Agree).

Section 2: Staff Competence- Rangers were available to attend to your needs: response (see

Figure 9) below:

BAS: Visitor Satisfaction Report (CBWS)

 17

Figure 9: Rangers effectively answered questions at Cockscomb Basin Wildlife Sanctuary. This

question examines the list of skills and behaviors that are specific to layout and organizations

performance expectations. All participants elected that staff at CBWS effectively answered

questions. (100%- 106 persons chose 4- Strongly Agree).

Section 2: Staff Competence- Rangers were attentive to concerns raised: response (see Figure

10) below:

Figure 10: Rangers effectively answered questions at Cockscomb Basin Wildlife Sanctuary. This

question examines the list of skills and behaviors that are specific to layout and organizations

performance expectations. All participants elected that staff at CBWS were attentive to any

concerns that were raised (100%- 106 persons chose 4- Strongly Agree).

BAS: Visitor Satisfaction Report (CBWS)

 18

Section 3: The questions in this section are weighted on a scale from 1-4; 1- Strongly Disagree,

2- Disagree, 3- Agree, 4- Strongly Agree.

Access- Analysis of this section is essential to increase opportunity for convenience with

consideration to opening hours & closing hours, parking, overall ease of access and directional

signage.

Directional signage was adequate :response (see Figure 11) below:

Figure 11: Directional signage was adequate at Cockscomb Basin Wildlife Sanctuary. This

question examines the ease of access to the site. Ease of access is a motivating factor for

BAS: Visitor Satisfaction Report (CBWS)

 19

visitation to the protected area. The bar chart above depicts that 98.8%-85 respondents strongly

agreed that directional signage was adequate whereas 1%- 1 person weighted adequacy at 3-

agree. Other weighted scores had 0-0% responses.

Section 3: Access- Parking at the protected area was adequate response (see Figure 12) below:

Figure 12: Parking was adequate at Cockscomb Basin Wildlife Sanctuary. This question

examines the ease of access to the site. Ease of access is a motivating factor for visitation to the

protected area. The bar chart above depicts that all participants (100%-106 respondents) elected

4-strongly agree considering the adequacy of parking at the protected area. Other weighted

scores had 0-0% responses.

BAS: Visitor Satisfaction Report (CBWS)

 20

Section 3: Access-Opening and closing hours at the protected area were adequate response (see

Figure 13) below:

Figure 13: Opening and closing hours at the protected area were adequate at Cockscomb Basin

Wildlife Sanctuary. This question examines the ease of access to the site. Ease of access is a

motivating factor for visitation to the protected area. The bar chart above depicts that all

participants (100%-106 respondents) elected 4-strongly agree considering the adequacy of the

opening and closing hours which is Monday- Sunday 7 a.m- 4:30 p.m.

Section 3: Access- Overall ease of access at the protected area response (see Figure 14) below:

BAS: Visitor Satisfaction Report (CBWS)

 21

Figure 14: Overall ease of access at Cockscomb Basin Wildlife Sanctuary. This question

examines the ease of access to the site. Ease of access is a motivating factor for visitation to the

protected area. The bar chart above depicts that there are varied perceptions in regard to

convenience of getting to the protected area. The largest percentile of respondents elected 4-

Strongly agree, the assumption is made that most visitors can access the site without any major

constraints/ difficulty. However 33%- 31 persons elected option 3- agree which may represent

that visitors encountered minor inconveniences getting to the site. 2.8%- 3 persons elected option

1-Strongly Disagree and 0.9%- 1 person elected option 2-Disgaree.

Note: Visitors expressed concern about the state of the access road, which is now a pending

project in upgrading its present state.

BAS: Visitor Satisfaction Report (CBWS)

 22

Section 4: The questions in this section are weighted on a scale from 1-4; 1- Strongly Disagree,

2- Disagree, 3- Agree, 4- Strongly Agree.

Visitor Activity: Analysis of this section is essential because tourism is a major contributor to

protected area revenue, conservation finances and to local livelihoods. Information gathered in

this section acts as a guide for the protected area manager to identify what activities motivate

visitation and which activities require more exposure.

Section 4: Visitor Activity- What activities did you participate in at the protected area response

(see Figure 15) below:

BAS: Visitor Satisfaction Report (CBWS)

 23

Figure 15: Visitor Activity at Cockscomb Basin Wildlife Sanctuary. This question highlights

the rate of interest by tourists for each activity. The chart above depicts the activity with the

highest rate of participation is Walking Trails- 99.1%- 105 persons. Activity category and

percentages are listed as follows:

Table 6: Visitor Activity and percentage count

Visitor Activity Number of participants Percentage of response

Walking Trails 105 persons 99.1%

Photography 77 persons 72.6%

Camping 4 persons 3.8%

River tubing 27 persons 25.5%

Swimming 77 persons 72.6%

Bird watching 68 persons 64.2%

Wildlife spotting 63 persons 59.4%

BAS: Visitor Satisfaction Report (CBWS)

 24

Relaxation/Resting 0 persons 0%

Marine research 0 persons 0%

Terrestrial research 2 persons 1.9%

Clean up campaign 0 persons 0%

Plant viewing 5 persons 4.7%-

Note: These activities are combined together upon the request of the tourist.

Section 4: Visitor Activity- What was the main reason why visitor came to the protected area

response (see Figure 16) below:

Figure 16:

What was the

main reason why visitors came to the protected area. This question highlights the main objective

as to why tourists came to CBWS. This question is open ended and requires that participants

provide subjective responses. The chart above depicts that the main features at the protected area

that are maintaining visitation are the waterfalls, Ben’s Bluff waterfall & Tiger Fern Double

Waterfall.

Other activities listed as main reason for visitation are:

BAS: Visitor Satisfaction Report (CBWS)

 25

1) Walking the Trails: Trails in specific include River Path trail, Joel Gordon’s/ Ben’s Bluff

Trail, Tiger Fern Trail, Plane wreck and Wari Loop Trail. Due to weather conditions and

covid regulations the Victoria Peak Trail was not open for hikes/ exploration.

Note: The most popular trails are Tiger Fern, Ben’s Bluff, Plane Wreck and Wari Loop.

2) Bird and Wildlife Spotting. At CBWS there is a wide range of bird species which

concentrates on the emerging sub-sector of nature-based tourism, Avitourism. Avitourism

is where tourist travel motivations are focused around bird watching. Additionally,

wildlife tourism is a key element of attraction to the site where visitors come with the

expectation to see ‘near threatened’ species such as the Jaguar. Other animal species of

interest to include are the Puma, Ocelot, Jaguarundi and Margay, as well as Peccary,

Paca, Brocket Deer, Tayra, Otter and Coatimundi .

3) General responses provided are:

- To explore the natural environment

- To do night walks (This is a unique activity that should be marketed as a

headlining feature that is offered at CBWS).

Section 5: The questions in this section are weighted on a scale from 1-4; 1- Strongly Disagree,

2- Disagree, 3- Agree, 4- Strongly Agree.

Infrastructure/ Safety: Protected area infrastructure involves development such as hiking trails,

bridges, look-outs, signage, campsites, cabins and visitor centers. The use of infrastructure is

considered an important aspect within the scope of visitor management and presents the

BAS: Visitor Satisfaction Report (CBWS)

 26

innovative application of strategies for development and maintenance. This section analyses the

level of perceived satisfaction of the protected area infrastructure and safety standard.

Section 5: Infrastructure/ Safety- The trails were in good condition, (see Figure 17) below

Figure 17: The trails were in good condition, question 17. The chart above depicts that the

perceived satisfaction level in regard to the condition of the trails is not at its optimal. Although

most visitors elected weighted score 4- Strongly Agree (60%- 63 persons), a considerable

number of visitors elected weighted score 3- Agree (35.2%-37 persons), 3.8%-4 persons elected

2- Disagree and 1%- 1 person elected the weighted score of 1. It can be concluded that there is

yet room for improvement at the protected area based on the condition of the trails.

Section 5: Infrastructure/ Safety- The the steps were safe to climb, (see Figure 18) below:

BAS: Visitor Satisfaction Report (CBWS)

 27

Figure 18:The steps were safe to climb, question 18. The chart above depicts the perceived

satisfaction level in regard to the safety condition of the steps at CBWS. It is seen that the largest

percentile (94.1%) of respondents elected the weighted score of 4- Strongly Agree. The

remaining number of respondents selected the weighted score of 3- Agree. The results from this

question suggest that the condition of the steps are adequate, and low scale maintenance should

be instituted.

Section 5: Infrastructure/ Safety-The picnic shed/rest benches were in good condition, (see

Figure 19) below:

BAS: Visitor Satisfaction Report (CBWS)

 28

Figure 19:-The picnic shed/rest benches were in good condition question 19. The chart above

depicts the perceived satisfaction level in regard to the condition of the picnic shed/rest benches

at CBWS. It is seen that the largest percentile (99.1%) of respondents elected the weighted score

of 4- Strongly Agree. The remaining number of respondents selected the weighted score of 3-

Agree. The results from this question suggest that the condition of the picnic shed/rest benches

were adequate, and minor maintenance should be instituted.

Section 5: Infrastructure/ Safety-The rest stop/rest benches on day trail were in good condition,

(see Figure 20) below:

Figure 20:-The rest stop/rest benches on day trial were in good condition, question 20. The chart

above depicts the perceived satisfaction level in regard to the condition of the rest stop/rest

benches on the day trail were in good condition at CBWS. It is seen that the largest percentile

(98.1%) of respondents elected the weighted score of 4- Strongly Agree. The remaining number

of respondents selected the weighted score of 3- Agree. The results from this question suggest

that the condition of the rest stop/rest benches on the day trail were in good condition/ adequate,

where low scale maintenance should be instituted.

BAS: Visitor Satisfaction Report (CBWS)

 29

Section 5: Infrastructure/ Safety-The toilet facilities were well maintained, (see Figure 21)

below:

Figure 21:-The toilet facilities were well maintained, question 21. The chart above depicts the

perceived satisfaction level in regard to the toilet facilities at CBWS. It is depicted that all

respondents elected the weighted score of 4- Strongly Agree. The results from this question

suggest that the maintenance of the toilet facilities were adequate, where low scale maintenance

should be instituted.

Section 5: Infrastructure/ Safety-swimming area was well maintained, (see Figure 22) below:

BAS: Visitor Satisfaction Report (CBWS)

 30

Figure 22: The swimming facility was well maintained, question 22. The chart above depicts the

perceived satisfaction level in regard to the swimming facilities at CBWS. It is depicted that all

respondents elected the weighted score of 4- Strongly Agree. The results from this question

suggest that the swimming facilities were adequate, where low scale maintenance should be

instituted.

Section 5: Infrastructure/ Safety-camping area was well maintained, (see Figure 23) below:

Figure 23:-The camping area was well maintained, question 23. The chart above depicts the

perceived satisfaction level in regard to the condition of the camping area at CBWS. It is

depicted that all respondents selected the weighted score of 4- Strongly Agree. The results from

this question suggest that the condition of the camping area was adequate, where low scale

maintenance should be instituted.

BAS: Visitor Satisfaction Report (CBWS)

 31

Section 5: Infrastructure/ Safety-The scenery and unique natural features provided good photo

opportunities: (see Figure 24) below:

Figure 24: The scenery and unique natural features provided good photo opportunities, question

24. The chart above depicts the perceived satisfaction level in regard to the scenery at CBWS. It

is seen that the largest percentile (99.1%) of respondents elected the weighted score of 4-

Strongly Agree. The remaining number of respondents selected the weighted score of 3- Agree.

The results from this question suggest that the scenery at the protected area provides

opportunities for photo taking.

Section 5: Infrastructure/ Safety-Signage at the nature center provided sufficient information on

the reason for the conservation of the protected area, (see Figure 25) below:

BAS: Visitor Satisfaction Report (CBWS)

 32

Figure 25:-Signage at the nature center provided sufficient information on the reason for the

conservation of the protected area, question 25. The chart above depicts the perceived

satisfaction level in regard to the information provided at the nature center at CBWS. It is

depicted that all respondents selected the weighted score of 4- Strongly Agree. The results from

this question suggest that the information provided was adequate discussing the reason for

conservation of Cockscomb Basin Wildlife Sanctuary.

Section 5: Infrastructure/ Safety- Safety signage was adequate, (see Figure 26) below:

Figure 26:- Safety signage was adequate at the protected area, question 26. The chart above

depicts the perceived satisfaction level in regard to the safety signage at CBWS. It is depicted

that all respondents selected the weighted score of 4- Strongly Agree. The results from this

question suggest that safety signage was adequate.

BAS: Visitor Satisfaction Report (CBWS)

 33

Section 5: Infrastructure/ Safety- The number of visitors reduced the quality of the experience,

(see Figure 27) below

Figure 27: The number of visitors reduced the quality of the experience, question 27. The chart

above depicts the perceived satisfaction level in regard to the quality of the experience with

consideration to the number of visitors at CBWS. It is depicted that the largest percentile of

respondents (94.3%-100 persons) selected the weighted score 1-Strongly Disagree.whereas

3.8%- 4 persons selected weighted score 2, followed by 1.9% - 2 persons selecting weighted

score 4- Strongly Agree. The findings from this question suggest that even though most visitors

were satisfied with the quality of their experience, others perceive that the amount of people

within their tour group reduced the quality of their experience. The concept of carrying capacity

and related recommendations will be discussed.

BAS: Visitor Satisfaction Report (CBWS)

 34

Section 6: The questions in this section are weighted on degree of expectation and/or

satisfaction.

Visitor Assessment- The quality of visitor experience and/or expectations is an essential

indicator of sustainable protected area tourism. Informal data provided by visitors on the service

provided at the site may provide hints of visitors overall experience, although such information

may be biased toward the extreme. This survey tool is a systemic medium which aids the

management of CBWS in developing strategies which will increase the quality of visitor

experience.

Section 6: Visitor Assessment- Degree to which expectations were met, (see Figure 28) below

Figure 28: On a scale of 1-10 to what degree was your expectation met, question 28. The chart

above depicts the degree of expectation where a score 10 is the highest attainable score, this

score selection signifies that visitors expectations were met (97.2%-103 persons). Followed by

1.9% of respondents selecting the degree of satisfaction at 9 and 0.9% respondents selected a

degree of 8. The results from this question positively reflect effective visitor and protected area

management systems.

BAS: Visitor Satisfaction Report (CBWS)

 35

Section 6: Visitor Assessment- Willingness to Pay, (see figure 29 below):

Figure 29: Maximum amount you would be willing to pay to visit the site, question 29. The

chart above depicts the amount visitors would be willing to pay as entrance/ activity fee at the

protected area. Recurring trend in responses delineates that the highest cost visitors would be

willing to pay in Belize currency for both groups are:

● WTP- Foreigners: 20BZ

● WTP-Locals: 5BZ

Table 7: Ranges for WTP depicted in the chart summary above:

Willingness to Pay Number of participants Percentage of response

$ 20.00BZD 33 persons 33%

$15.00 BZD 4 persons 3.7%

$ 25.00 BZD 29 persons 25.4%

$ 30.00 BZD 9 persons 8.5%

$40.00 BZD 4 persons 3.8%

$50.00 BZD 11 persons 10.3%

$55.00 BZD 5 persons 4.7%

BAS: Visitor Satisfaction Report (CBWS)

 36

Table 7 depicts figures for willingness to pay trends and percentages. It is seen that the larger

percent of respondents (33%) stated that their willingness to pay is valued at twenty dollars ($29

BZD). Twenty- nine participants suggested that the maximum that they would be willing to pay

to visit the PA is twenty-five dollars. All participants would be unwilling to pay if ticket/

entrance fees soared above fifty-five dollars ($55 BZD). Based on the trend of responses, the

proposed value for willingness to pay is twenty dollars. This value would be an absolute change

of 100%.

Note: The price participants would be willing to pay comes with heavy consideration to the

entrance fees at other forest reserves/ protected areas in other countries. Age as a motivator for

increasing WTP hasn't been observed.

Table 8: Ranges for Willingness to pay depicted in the chart summary above:

Willingness to Pay: Locals Number of participants Percentage of response

$4 BZD 1 person 0.9%

$5 BZD 5 person 3.8%

The survey tool results support segmented pricing for local and foriegn tourist. Locals who

participated in the survey/questionnaire suggested that they would be willing to pay five dollars

($5 BZD) to enter. One person stated that they would be willing to pay four dollars ($4 BZD).

Based on the trend of responses the suitable proposed value for willingness to pay for locals is

five dollars. This would be an absolute change of 100%.

BAS: Visitor Satisfaction Report (CBWS)

 37

Table 9: Willingness to Pay for Accomodation at Cockscomb

Willingness to Pay Number of participants Percentage of response

$ 270 BZD 1 person 0.9%

$ 300 BZD 1 person 0.9%

The Willingness to Pay results for accommodation were made available by 2 participants who

stayed in the Jaguar cabin for two nights. Participants belong to the age group 47-53 years of

age. The first suggested value for willingness to pay is two hundred and seventy dollars ($ 270

BZD), in contrast to the second response which was three hundred dollars ($300 BZD). The

original price for the Jaguar House is $120US/240BZ per night. The absolute change considering

the proposed highest value would be a 50% increase. However, to have comprehensive valuation

for willingness to pay, continued analysis must be conducted with those utilizing the

accommodation services.

Table 10: Willingness to Pay for tubes to do river tubing

Willingness to Pay Number of participants Percentage of response

$25 BZD 27 persons 25.5%

The willingness to Pay results for tubes were made available by 27 participants (25.5%). The

process of tubing requires tubes sourced from the facility or tour companies have the option to

utilize their personal equipment. The summary of responses generated were solely from

individuals who utilized the tubes at the protected area. The willingness to pay value suggested

by participants of the survey is twenty- five dollars ($25 BZD). The original price for tube

rentals is $15 BZD. The absolute change considering the proposed highest value would be a 67%

increase.

BAS: Visitor Satisfaction Report (CBWS)

 38

Section 6: Visitor Assessment- Degree of satisfaction with the overall experience, (see figure 30

below):

Figure 30:On a scale of 1-10 how satisfied were you with the overall experience at the protected

area, question 30. The chart above describes the degree of satisfaction with the overall

experience at CBWS. It is observed that most participants of the survey selected option 10 to

assess their overall level of satisfaction (102, 96.2% respondents). Drastically smaller

percentages selected lower scaled numbers to assess their level of satisfaction; 3 participants

chose level 9 of overall satisfaction and 1 participant selected level 8. The results gathered are

extensively positive, however there is yet room for improvement towards enhancing visitors

overall satisfaction at Cockscomb Basin Wildlife Sanctuary.

BAS: Visitor Satisfaction Report (CBWS)

 39

Section 6: Visitor Assessment- Would visitor recommend protected area to someone else (see

figure 31 below):

Figure 31: How likely would it be for you to recommend the protected area to someone else,

question 31. The chart above depicts the likelihood of visitors recommending the protected area

to someone else. The probability of visitors recommending the protected area to someone else

would be after consideration of satisfying elements such as cost, infrastructure, hospitality,

attractions and accessibility. The chart illustrates that all participants are likely to recommend the

site to someone else that they know that might be looking to have a similar experience.

BAS: Visitor Satisfaction Report (CBWS)

 40

Section 6: Visitor Assessment- Would visitors return to the protected area, (see figure 32 below).

Figure 32: Would you return to the protected area in the future, question 32. The chart above

depicts the percentages of respondents who would elect to visit Cokscomb in the future. The

summary of responses illustrates that 100% of participants of the survey would return to the

protected area in the future. The reason why visitors would return if these elements are satisfied;

Visitors connect with, experience, and learn about natural and cultural heritage. Such

experiences can be transformative for an individual’s personal growth and well-being, while

instilling an increased sense of stewardship and ownership at the local level.

BAS: Visitor Satisfaction Report (CBWS)

 41

Section 7: The questions in this section provide feedback on how satisfied the visitor was with

the accommodations provided at the protected area.

Accommodations- The feasibility of tourism as a conservation tool depends on an understanding

of the expectations of tourists, the appropriateness of tourism in a specific area, and the capacity

of park managers to provide a high quality experience while minimizing the potential negative

impacts of visitation. With increased tourism revenues, better financed parks are also likely to be

better managed (particularly in developing countries like Belize). The inclusion of recreational

facilities such as cabins, private rooms and houses increase revenue for Cockscomb Basin

Wildlife Sanctuary. This section of the survey presents responses from visitors who stayed at the

CBWS in the Jaguar House. These questions identify level of satisfaction in areas of price,

cleanliness, ability to provide a relaxing atmosphere, condition of the dorms/ cabins and

reliability of electricity

Section 7: Accommodation- the rating visitors select for accommodations , (see figure 33

below)..

Figure 33: How would you rate our accommodations based on the value for price, question 33.

BAS: Visitor Satisfaction Report (CBWS)

 42

The chart above depicts that the participants (2 persons) of the survey who opted to stay at

CBWS were satisfied with the value of price in regards to the Jaguar House.

Section 7: Accommodation- the rating visitors select for accommodations , (see figure 34

below)..

Figure 34: How would you rate our accommodations based on its ability to provide a relaxing

atmosphere, question 34. The chart above depicts that the participants (2 persons) of the survey

who opted to stay at CBWS were satisfied with the accommodations ability to provide a relaxing

atmosphere in regards to the Jaguar House.

Section 7:Accommodation- the rating visitors select for accommodations, (see figure 35 below)..

BAS: Visitor Satisfaction Report (CBWS)

 43

Figure 35: How would you rate our accommodations based on the cleanliness, question 35. The

chart above depicts that the participants (2 persons) of the survey who opted to stay at CBWS

were satisfied with the cleanliness of accommodations in regards to the Jaguar House.

Section 7:Accommodation- the rating visitors select for accommodations, (see figure 36 below)..

Figure 36: How would you rate our accommodations based on the condition of the

dorms/cabins, question 36. The chart above depicts that the participants (2 persons) of the survey

who opted to stay at CBWS were satisfied with the condition of the dorms/cabin: Jaguar House.

Section 7:Accommodation- the rating visitors select for accommodations, (see figure 37 below).

BAS: Visitor Satisfaction Report (CBWS)

 44

Figure 37: How would you rate our accommodations based on the reliability of electricity,

question 37. The chart above depicts that the participants (2 persons) of the survey who opted to

stay at CBWS were satisfied with the reliability of electricity: Jaguar House.

BAS: Visitor Satisfaction Report (CBWS)

 45

RECOMMENDATIONS

Considering the designation of the Sanctuary as a protected area, the main objective is

conservation, however substantial consideration must be placed toward economic sustenance.

After analysis, it can be observed that the results are proportionality positive, reflecting effective

visitor management processes at Cocscomb Basin Wildlife Sanctuary. Observing the

management structure, resources and capacity; related interventions/ recommendations are listed

below:

● Maximizing marketing channels (commercial advertising, catalog advertising, digital

advertising on social media forums) improves opportunity for higher level of visitation

and income. Exhausting this strategy will target not only foreigners but also locals . It is

of utmost importance that guaranteeing a future of sustainable management for

Cockscomb Basin Wildlife Sanctuary there must be extensive marketing & education

campaigns, not only in buffer communities but nationwide. The level of awareness as it

pertains to protected areas in Belize and their ecological benefits towards the

environment is below satisfactory. Prior to the internship activity, I knew that CBWS was

a designated PA, however considering the goals for conservation and what makes up the

ecological structure at the site; I was ignorant. Lack of awareness is not an isolated

occurrence, however, it is a community/local issue. After communicating with

individuals in the private, government and education sectors, they expressed that they had

no idea where CBWS is and were unaware of the main objective which is jaguar

protection and/or preservation. The main recommendation is to maximize marketing

channels at a time when it is financially viable for the management organization/agency.

BAS: Visitor Satisfaction Report (CBWS)

 46

After this strategy is implemented there must be efficient monitoring practices by staff to

ensure low human impact.

● Considering management processes and human resources, there must be a larger

employee population. Cockscomb Basin Wildlife Sanctuary is extensive considering the

size and ecological structure. There must be constant upkeep to trails, swimming area,

visitor center, nature center, accommodation, toilet facilities etc. A substantial barrier in

attaining optimal scores in the survey was due to the condition of the trails & access

road. Complaints were acknowledged from visitors and tour guides where they made

mention of possible erosion of the trails and fallen trees on the path. The trials in specific

require a higher level of maintenance due to weather conditions (deluge) and its impact to

the soil. Consequently, sharp edges stones have been exposed on the trials which present

substantial safety risk for visitors. In account of fallen trees on the trail, the point of

relevancy is post-maintenance/clean up. The path on the trails must be cleared of leaves

and other fallen trees to enhance ease of access and uphold safety standards. Safety risks

include possible encounters with snakes, scorpions, and other small insects.

● Economic sustenance- It can be challenging to set protected area entrance fees without

information on how much visitors are willing to pay. A common revenue-generating

strategy for protected areas is charging a fee for admission to the site. These entrance fees

serve a variety of purposes, including offsetting the costs of visitation, rationing visitor

numbers at popular or fragile sites, or providing general funding for the costs of site

maintenance. Concentrating on Cockscomb Basin WIldlife Sanctuary the objective/ use

of entrance fees is to provide funding for the cost of site maintenance and salary

distribution. Currently, CBWS is operating with limited financial resources where

BAS: Visitor Satisfaction Report (CBWS)

 47

funding has to be allocated from varied sources. A strategy that would be suitable to

increase the revenue is to increase the cost for admission, activity and rental visitors at

the site. Through stated preference for data collection, the maximum amount that visitors

would be willing to pay has been estimated. The original cost of entry for foreign visitors

is $10BZD, locals pay a fee of $2.50BZD. The maximum amount that foreign visitors

would be willing to pay/ Proposed fee is $20 BZD and locals would be willing to pay

$5BZD (100%- absolute change). Instituting change to the amount paid by visitors will

enhance opportunity for managers & staff to sustain the PA in an efficient and

comprehensive manner. Also, management must monetize and isolate each activity at the

park which are hiking trails, swimming, bird watching and tubing. Further break down of

this recommendation is as follows:

- Swimming at Ben's Bluff and the Double Waterfall should be priced as a package.

Considering value pricing, management at CBWS must understand tourism

motivations and trends. However, to utilize value pricing, there must be continuous

marketing of the PA and the reason for conservation must be outlined.

- Bird watching should be a headlining activity for CBWS. Avi-tourism is a ‘niche

market’ of nature tourism which is growing exponentially due to television shows,

access to birding equipment, birding magazines and catalogs. The profile of a birder

is one who is highly educated, higher annual income, middle-aged, slightly more men

than women, travels solo, and members of local birding clubs. This group is

insensitive to price, which is an advantage for CBWS. Management should mold bird

watching as an exclusive activity, which is being done in the first jaguar preserve in

the world. Normally bird watchers enter the site with a guide who receives more

BAS: Visitor Satisfaction Report (CBWS)

 48

revenue than the PA visited. However, there must be a balance of provided benefits

for both guides and management of the site. Management must implement prices for

in-depth bird watching (premium pricing). A premium pricing strategy would build

perceived value of the activity. Related exclusivity is important because bird watchers

pay for convenience and basic luxury; not having a large group and information being

received in an easy flow. In conclusion, birding should be a guided activity where

visitors will pay a higher fee for admission cost. If birders come without a guide,

management should build the capacity of selected staff, so they can be appropriate

guides for the activity.

Added value for camping: Incentivizing camping activities at Cockscomb Basin

Wildlife Sanctuary would increase visitation and revenue. Some amenities to include

at the camping grounds are, tents, fire pits, bathroom and low scale kitchen facilities.

Including infrastructure provides an opportunity to increase camping fees. These

developments must follow an in-depth environmental impact assessment to identify

any possible stressors for wildlife and the natural environment.

Note: All strategies identified are only beneficial to the protected area if marketed

properly.

BAS: Visitor Satisfaction Report (CBWS)

 49

CONCLUSION

Protected areas play a critical role to conserve biodiversity in the face of the global crisis of

species extinction. Cockscomb Basin Wildlife Sanctuary is one of the most unique natural

features within Belize based on its ecological structure. The context of the document includes

assessment of various categories such as visitor demographic, attitudes and willingness or pay

by means of a survey The survey details 37 questions with seven sections; visitor profile, staff

competence, accessibility of the site, visitor activity, infrastructure and safety, visitor assessment

and lastly accomodations at the protected area. The findings were positively proportioned, which

is a reflection of efficient visitor management at Cockscomb Basin Wildlife Sanctuary. However,

there are yet opportunities for improvement/ strategy development in areas such as site

maintenance, marketing and economic sustenance. It is the responsibility of the managing

organization (Belize Audubon Society), to conduct continued assessments in regards to possible

ecological gaps, improved management effectiveness, and sustainable financing.

BAS: Visitor Satisfaction Report (CBWS)