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Copyright ОАО «ЦКБ «БИБКОМ» & ООО «Aгентство Kнига-Cервис»
УДК 802.0(075)
ББК 81.2Англ. (я7)
Д 53
© ФГБОУ ВО
Пензенская ГСХА, 2016
© С.Ю. Дмитриева, 2016
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Предисловие
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UNIT I
THE BASICS OF ECONOMICS
Lesson 1 Economics
Lesson 2 Economic Outline of a Country
Lesson 3 Economic Development of Russia
Lesson 4 Economic Security
Lesson 5 Demand and Supply
Lesson 6 Money and Banking System
Lesson 7 Agricultural Economics
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LESSON 1
Introduction Text
Economics
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Even though you may have got a great many things, you proba-
bly do not have everything you would like to have. A thing you could
do without is called a want.
Resources can be divided into three groups: land, labour and capital.
Everything we need or want is produced using these three things.
Land, labour and capital are called the factors of production.
Land resources include more than just land itself. Soil, of course,
is an important resource. It lets us grow food. Also, parts of the land
are plants, animals, water, oil, and metals. All these things can be tak-
en from the land. But the amount of land, water, oil, and so on is li-
mited.
Labour is the work people do with their hands and their minds.
Carpenters, for example, build houses with their hands. Singers, make
music with their minds and voices. A carpenter provides goods. A
singer provides services. Both are the parts of the resource we call la-
bour. Labour is also a limited resource. Not everyone is a good car-
penter or singer. You probably wouldn’t want a house built by your
favourite singer, and you probably wouldn’t want to listen to your
carpenter sing. Since not everyone can do everything well, labour is a
limited resource.
Capital is the machines, buildings, and tools used to make things
(products). Capital is something made by people. Like land and la-
bour, capital is a limited resource.
Land, labour, and capital all work together to produce goods and
services we need. A product, such as a house is made of wood and
stone from the land. Workers put these materials together with their
labour. They also use capital such as hammers, saws, trucks and other
equipment in their work.
As for services, imagine a musical group giving a concert. The
place where the concert is held is land. The singing and playing of the
band members is labour. The building where the concert is held is
capital.
Goods and services are provided because people work to meet
the needs and wants of themselves and other people. People all over
the world have many of the same needs and wants. However, because
of limited resources we can’t produce everything that everybody
wants. There is a scarcity of resources. Therefore, we have to make
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choices. The value of things you give up when you make choices is
called opportunity cost.
An economic activity is anything people do to meet wants and
needs. The things people do to provide goods and services can be di-
vided into three groups. We call these groups the basic economic ac-
tivities. They are: taking materials from the earth; making things and
providing services.
Exercises
1. Scan the text.
resources
Land (soil, water, oil, Labour (hands and Capital (machinery,
metals,…) minds) buildings, tools)
factors of production goods, services
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Grammar Revision
to be, to have, to do
1. Translate the sentences paying attention to the different func-
tions of the verbs «to be,» «to have,» «to do.»
1) He is our new bookkeeper. 2) Where is your resume? 3) A
company is also called a business. 4) When a manufacturing company
expands it is to increase its production. 5) Are you on business? – Yes,
I have to go, because Petrov is ill. 6) Do you run your own business?
7) I do my work on time. 8) I have got a lot of duties. 9) I do play
chess well. 10) We don’t want to employ more workers. 11) Poor
countries have to export raw materials abroad. 12) Do you have
enough time for hobby? 13) When resources are limited choices are
limited as well. 14) The UK economy has recently experienced eco-
nomic growth combined with low inflation and falling unemployment.
15) They are making a report. 16) I have ( got ) a cold. 17) He has an
appointment. 18) I’ll do my best. 19) He is the most interesting
person I have ever met. 20) People have to make choices because of
the scarcity of resources.
noun as an attribute
questions
Word-building
4. Give nouns for the following verbs. Eg. to work – worker
to operate – …
to produce – …
to make – …
to distribute – …
to buy – …
to sell – …
to compete – …
to export – …
to import – …
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activity – деятельность
amount – количество, объем
consume – потреблять
consumption – потребление
demand – спрос
distribution – распределение
expenditure – расходы, затраты
factors of production – факторы производства
free of judgment – беспристрастный
give up – отказаться, пожертвовать
goods – товары
individual – человек
input – капиталовложения
key – ключ, ключевой
law – закон
make a choice – делать выбор
make a decision – принимать решение
output – выпуск продукции
owe – обязан
owe their origin – обязан своим происхождением
prediction – предсказание, прогноз
price – цена
product – изделие, продукт
production – производство
profit – прибыль
quality – качество
quantity – количество
relationship – отношение
sacrifice – пожертвовать
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satisfy – удовлетворять
scarce – дефицитный
scarcity – дефицит
supply – предложение
surplus(es) – излишки
trade – торговля
yield – урожай, доход, приносить доход
Exercises
1. Translate the sentences.
1) Business activity is aimed at getting profit. 2) Not all re-
sources are scarce. 3) Because resources are scarce, only a limited
amount can be produced from them, and there arises the necessity for
choice. 4) Macroeconomists typically do not worry about the break-
down of consumer goods into cars, bicycles, televisions, and calcula-
tors. 5) The law of demand was discovered by A.A. Cowrnot. 6) The
term opportunity cost refers to the most desirable of the alternatives
not chosen. 7) Consumers are ready to buy more at lower prices.
8) Expenditure should ideally not exceed income. 9) Land, labour and
capital are called the factors of production. 10) Industrial output in-
creased by four per cent last year. 11) Investors have made a 14 %
profit in just three months. 12) This committee decides how the mon-
ey is distributed.
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Reading
Text A
The Science of Economics
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Exercises
1. Read and translate the text.
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Dialogue
– I think the advent of towns had played the major part in the
development of economics.
–…
– Have you ever seen Adam Smith’s book «The Wealth of Na-
tions»?
–…
– To my mind, economics cannot be a science at all. Do you
agree with me?
–…
– I think all nations’ economies are mixed. Am I right?
–…
– A good knowledge of economic principles helps people to pre-
dict their future. Is it true?
–…
– Economics can be useful in everyday life, can’t it?
–…
Text B
An Overview of Economic Systems
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BE READY
2. Test yourself.
1) The situation in which resources are limited and can be used
in different ways, so that we must sacrifice one thing to another is
called (…) a) choice; b) economics; c) scarcity; d) opportunity cost.
2) People must make choices of what to consume because
of (…) a) factors of production; b) scarcity; c) elasticity
3) Which of the following are factors of production? (…)
a) human capital; b) scarcity; c) production possibilities
4) Which of the following are not factors of production? (…)
a) labour; b) physical capital; c) land; d) time; e) human capital
5) Human effort used to produce goods and services is
called (…) a) natural resources; b) labour; c) physical capital; d) hu-
man capital
3. Make a report. The topics:
1) It is difficult to make choices in our life.
2) I want to become an economist.
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LESSON 2
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Introduction text
Economy and Economic Systems
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Exercises
5. Divide the text into logical parts. Formulate the main idea of
each part.
Grammar Revision
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It
Word-building
1. Give derivatives of:
economic, employment, competition, scarcity, supply, regulation, pro-
duction, allocation, expansion, growth, political.
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Exercises
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Reading
Text A
British Economy
Exercises
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What is Brexit?
Text B
The Events around the 23 June 2016 Referendum
.
The United Kingdom European Union membership referendum,
known within the United Kingdom as the EU referendum and
the Brexit referendum took place on Thursday 23 June 2016 in the UK
and Gibraltar to gauge (оценить, выяснить) support for the country’s
continued membership in the European Union. The referen-
dum resulted in an overall vote to leave the EU, as opposed to remain-
ing an EU member, by 51.9% to 48.1%, respectively. The vote was
split between (голоса разделились между …) the constituent coun-
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2. Find in the text the synonyms for the following words and
phrases:
to be held, to find out, discussion, to take part in, employment, use-
less, expensive, to risk, to be preceded by.
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Results
Votes %
Leave 17,410,742 51.89%
Remain 16,141,241 48.11%
Valid votes 33,551,983 99.92%
Invalid or blank votes 25,359 0.08%
Total votes 33,577,342 100.00%
Registered voters/turnout 46,501,241 72.21%
Text C
The US Economy
The United States is rich in natural resources, the main ones be-
ing iron, coal and oil. The nation produces more than 100 million tons
of iron a year. Four fifth of the ore mined in the country comes from
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the Great Lakes region. Most of the coal mined is used by power sta-
tions to produce electricity. Coal is also used in the chemical indus-
tries for the manufacture of plastics and other synthetics. The produc-
tion, processing and marketing of such oil products as petrol (called
«gasoline» or «gas» in the USA) make up one of America’s largest
industries.
The basic metals and minerals mined in the United States are
zinc, copper, silver. Some of the main crops are wheat, maize, cotton,
tobacco and fruit. Cattle-breeding and pig-breeding are the most im-
portant branches of the US agriculture. To make farmers’ work more
productive scientific methods of farming are employed and modern
techniques of freezing, canning and packaging farm products are used.
The United States is a highly industrialized country with various
branches of heavy industry prevailing, namely, the mining, metallur-
gical, automobile and chemical industries as well as engineering and
computer technologies. Many branches of light industry are also de-
veloped; among them are the textile, food industries. Great emphasis
is made on the use of labor-saving machines. New industries are
created as new discoveries are made in physics, chemistry and other
sciences. Americans pay great attention to management training. The
leading US exports are industrial machinery, electronic equipment,
textiles, grain, iron, coal, oil products and chemicals.
Exercises
2. Find in the text and write down all the words connected
with:
1) industry; 2) agriculture; 3) science.
quality. The nation has proved that «doing it right the first time» im-
proves product quality, lowers production costs and maintains their
competitive position in the market.
In a famous study in 1980, a manager of Hewlett Packard’s Data
Systems Division tested 300,000 computer chips from six manufac-
turers, three from Japan and three from the USA. The failure rate per
1000 was zero for the Japanese chips and between 11 and 19 for the
U.S. chips. After 1000 hours of use, the failure rate was two for 1000
Japanese chips and 27 for the U.S. chips. Is there any doubt that atten-
tion to «quality» has helped the Japanese enter and become a major
force in the computer chip market? The Japanese have had similar
successes in other industries.
Exercises
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WHAT IS QUALITY?
BE READY
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LESSON 3
Introduction Text
Russian Federation
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largest business center is Moscow. Other major cities include St. Pe-
tersburg, Novosibirsk, Nizhniy Novgorod, Vladivostok, and Yekate-
rinburg.
The greater part of Russia’s territory is a vast plain with low
mountains ranges and long rivers. The country is rich in iron ore,
manganese, copper, zink, lead, natural gas and oil.
Although Russia is somewhat more stable than some other states
of the former Soviet Union, Russia is a very young country, and many
of the new laws and regulations established within its political and
economic institutions are extremely fragile. Laws are constantly
changing, and there are often big discrepancies between how things
are done in Moscow and on regional levels.
Since the breakup of the Soviet Union in 1991, living standards
have fallen significantly within the country. The Soviet Union broke
up into 15 independent countries known as the Newly Independent
States. Twelve of them entered into a union called the Commonwealth
of Independent States (CIS).
The system of central supply and distribution ended. Also prob-
lems in downstream agricultural activities – transportation, storage
and processing – had a negative effect. Another problem was the wea-
kening of the power of the national currency. The result was severe in-
flationary pressure. However, state prices for most consumer goods
including foods, remained controlled at below market-clearing levels.
That produced excess demand. The result was all signs of consumer
shortages – longer lines for goods, hoarding, barter, and the growth of
black markets. Many factories and farms failed to receive the inputs
necessary to maintain previous production levels. Real GNP fell. The
whole economic system was to be radically reformed.
Exercises
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Grammar Revision
degrees of comparison
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comparative constructions
Word-building
1. Define the part of speech of the following words. Pay special
attention to the degrees of comparisons.
Factor, goods, consumer, better, depending, direction, the larg-
est, greater, completely, supplier, more lucrative, easier, sold, affect-
ing, lower, previously, farmer, cultivation, able, to offer, quantity, the
highest, high, higher, she changes, a lot of changes, changeable.
Exercises
1. Match the verbs from (A) with the nouns from (B).
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3. Choose the letter of the item that best completes the statement
or answers the question.
1) Most businesses earn their profit by
a. competing successfully against consumers.
b. charging higher prices.
c. selling what consumers want to buy at prices they are willing
to pay.
d. ignoring consumers’ preferences.
2) Lots of businesses work together as a team to provide you
with products like bread and peanut butter. For the most part, busi-
nesses do this because they are guided by
a. voluntary exchange.
b. the government.
c. the banking system.
d. the stock market.
3) When resources are privately owned,
a. people have incentives to use them carefully and productively.
b. people typically ignore the opportunity and benefits of using
the resources.
c. both of the above.
d. none of the above.
4) In a market economy prices provide information. This means
that prices
a. usually tell businesses about the values consumers put on var-
ious products.
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4. Complete the sentences using the words from the box. Trans-
late them.
1) In 1992 the … situation in Russia … difficult.
2) Large macroeconomic imbalances … in the initial stages of
… to a … economy.
3) Nevertheless, … progress was achieved in implementing
structural adjustment … in some areas.
4) Real … and industrial … are estimated to have dropped by
19 % in 1992.
5) Inflation … began to decline after the jump in … .
prices, arose, economic, significant, market, the transition to, GNP, rates,
policies, continued to be, output
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– But the good news is that since workers are scarce, wages tend
to increase.
– I can live with that.
– Yeah, but the bad news is that as wages increase, so does the
price of everything else.
– Inflation time?
– That’s what they call it, but the good news is …
Reading
Text A
Russian Economy during the 90-s
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tough budget, money and credit policies. These policies, though re-
duced the funds available to producing enterprises, and thereby threat-
ened firms with bankruptcy, and workers with loss of their jobs. The
government faced a difficult choice between reducing inflation and
protecting enterprises and employment.
In a second policy move the state had to mop up the existing
«stock» of surplus rubbles. Prices were completely freed for many
products and consumer goods (including clothes, most foods such as
meat and sugar). The price liberalization changed the nature of the
food problem for Russian consumers.
The tough monetary policy made it possible to curb the inflation,
to stabilize the ruble, and to restructure the country’s external debt.
Enterprises seemed to be adapting to the new conditions. A boost was
given to such industries as ferrous and non-ferrous metal industries,
and the fuel and energy complex resulting in export increase.
The large-scale privatization has brought about private owner-
ship which has caused the appearance of private property, the setting
up of privately-owned businesses and the development of the non-
state sector. Of course, the emerging business needed support in the
form of programs to support entrepreneurship. A number of federal
programs began to support small businesses and enterprises providing
tax benefits, information support and training of personnel to them.
So, the massive shift Russia is making now from a command to
a market economy is really unprecedented [Λn'presi,dentid]. Liberali-
zation of economy, restructuring of production sectors, an extensive
privatization program have brought about real changes and to the crea-
tion of types of business unit accepted throughout the world.
Economic security of large nations, like Russia, can be main-
tained because of its smaller dependence on world markets. In spite of
all handicaps, Russia is developing, it is provided with such economic
fundamentals as natural resources, good agricultural land, forests,
fresh water, etc. It has got the greatest scientific and industrial poten-
tial. Self-sufficiency can be ensured by well-thought government poli-
cies.
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Exercises
Dialogue
Foreigner: Could you give me a general idea of budget organi-
zation and budget process in the Russian Federation?
Russian: Certainly. First of all, by the budget organization we
mean the structure of our budget system and its major components.
Foreigner: I suppose there is a close link between the budget or-
ganization and your state system, isn’t there?
Russian: Yes, there is. Being a federal state we have the federal
budget, regional budgets, or budgets of the subjects of the Federation,
and local budgets.
Foreigner: I see. I know that in the past you used to have a sin-
gle budget including the federal and local budgets, didn’t you?
Russian: Yes, that’s true. But now the situation has changed.
Our regional and local authorities have been given considerable budg-
et autonomy now.
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Exercises
Text B
Проблема России
Exercises
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Text С
Russian Economy and Political Situation in the World
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2
• First Round:
– Immediately after March 16, 2014 following on Crimea’s joining
Russia
– Target: individuals banned from visiting EU, Canada, the US;
doing business is also prohibited with them
• Second Round:
– April 28, 2014
– Further visa bans, 17 Russian companies
• Third Round:
– July 17, 2014: Malaysian MH17 crash
– Government-owned Russian banks, trade restrictions on defense
industry, additional visa bans
– Inability to borrow for more than 30 days
3
Depreciation increased by 23% (RUB/USD), and by14%
(RUB/EUR)
Most depreciation occurred after the third (sector) round of sanc-
tions
Capital flight occurred due to increased geopolitical uncertainty
Exports did not grow proportionately to ruble’s depreciation due to
global economic slowdown. Ability to borrow abroad restricted by
sanctions, limiting supply of foreign currency
Inflation picked up significantly shortly after the first round of
sanctions. Inflation rate kept roughly at or below the similar infla-
tion level of 2008, the year of the global crisis
• January – September 2014: 6.27%
• January – September 2008: 10.57%; January-September 2013:
4.72%
4
As a response to the sanctions Russia imposed food imports ban
from the EU, US, Canada and Australia in August 2014. It was as-
sumed that having lost the Russian market, countries which agricul-
tural products were banned would not be able to find other markets
and would suffer losses. Poland, Finland, Lithuania are most affected
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by the Russian food ban. The main task was to develop domestic in-
dustries and agriculture in order to fulfill import substitution.
5
Russia supplies 30% of Europe’s oil and 24% of its natural gas.
The budget crucially depends on the oil-gas revenues. Rising energy
prices increase oil-gas revenue component of the Russian budget
without any growth in the physical volumes. In 2014 the oil price of
USD $50 per barrel was perceived as an inevitable disaster, but in
2015 these values would be a dream come true. The oil price hit a new
low on 6 January 2016, reaching the 11-year bottom of US $33 per
barrel. In response, Russian ruble immediately hit the record level of
75 ruble per USD.
On the other hand, EU depends on about 1/3 of its energy con-
sumption on imports from Russia:
34% crude oil
26% solid fuels (mainly coal)
32% natural gas.
Germany, Italy, and Eastern European countries are the most vul-
nerable importers.
6
According to the Ministry of Economical Development, Russia’s
GDP came down by 3.8% in 2015, and unemployment increased by
nearly 11%. Many people including pensioners live on fixed income,
which doesn’t give much liberty for adjustments. The largest part of
regular citizens’ income is spent on food, the sector where prices sky-
rocketed in 2015. Sanctions against Russia didn’t incite local econom-
ic growth, as some economists predicted. The growth in prices was
accompanied by decrease in quality of available goods and products.
The attempt to replace certain food groups by produce of the local
suppliers so far has been failing, with great numbers of importers
creating schemes to bring European cargo through Belarus, trying to
bypass the regulations. Officially 12% of Russians or 18 million
people live below poverty level, the worst result in 11 years.
7
“In spite of the difficult economic situation, Russians remain
calm, because they believe in the stability of the state and "floodabili-
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Exercises
1. Scan the text.
5. Fill in the table and develop the idea. Use the model below.
President Yanuko- … …
vitch backed out of
signing the Associa-
tion Agreement with
the EU
In the Ukraine the … …
law granting Russian
the regional status
language was ab-
olished.
President Putin signs … …
a decree on Crimea
re-joining Russia
second largest oil resources in the world the economy of Russia has
already attracted billions of dollars of foreign investments. The result
is Russia is the 8th largest economy in the world today.
BE READY
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LESSON 4
Compare the words:
to tax – taxation – taxability – taxable – tax-free – taxpayer
To tax means to get money for public services and other government
institutions by putting a tax on something (to put a tax on smth.)
Taxation – the system that a government uses for collecting money
from people in the form of taxes.
Taxability – ability to pay taxes.
Taxable – something you have to pay tax on.
Tax-free – if something is tax-free, you do not pay tax on it.
Taxpayer – someone who pays taxes on smth.
Introduction Text
Government and Economy
People debate the proper role and size of government in a market
economy. But government has a potential role to play because market
often falls short in the following tasks:
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Exercises
Grammar revision
Simple Tenses
to be going to
Word-building
1. Give derivatives of:
national, importance, functional, independent, governor, executive,
maintenance, deposition, progressive, stability, tendency.
Exercises
Dialogue
– You see, most Americans would agree that government has
an important role to play in the economy.
– But nevertheless, there is considerable disagreement as to
how active this role should be.
– Will you stick to the point?
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Exercises
4. With which point of view would you agree? Explain your posi-
tion.
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Reading
Text A
Economic Role of Government
Exercises
2. Find in the text English equivalents for the following words and
word combinations:
действуют, четко определены; правила игры; исправлять ошибки
и просчеты; существование; требуется; инфляция; медленный
экономический рост; вмешательство; доход; предполагает; по-
пытки второстепенный; экономика, ориентированная на рынок;
присваивать (владеть).
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Policymakers, therefore, …
Of course, … property
rights. The other
functions …
Text B
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Exercises
1970 1988
Some items of spending category
Percent Percent
(статья расходов)
of total budget of total budget
Defense, space, and international affairs 45 % 31 %
Social security, well-fare, health 36 % 50 %
Education, commerce, transport 10 % 6%
Energy and national resources 2% 2%
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Text C
Theorist Who Brought Economics into the Twentieth Century
John Maynard Keynes stands with Adam Smith and Karl Marx
as one of the world’s most influential economists. He served the Brit-
ish government as financial adviser and was a key participant in the
negotiations following both World Wars I and II.
Although Adam Smith had written «The Wealth of Nations»
about the time of the American Revolution, by 1930-s little had
changed in the thinking of economists. Most would agree with Smith,
that the best thing government could do to help the economy is to
keep its hands off. They reasoned that as long as the economy was
free to operate without interference, the forces of supply and demand
would come into balance. Then, with total demand and supply in bal-
ance, everyone looking for a job could find it at the prevailing wage,
and every firm could sell its products at the market price.
But as the 1930-s was the period of the government depression,
the fact was that unemployment and business failure had reached
record proportions. At that time Keynes demonstrated that unem-
ployment could persist indefinitely, unless someone stepped in to in-
crease total demand. The «someone» Keynes had in mind was gov-
ernment. So, the ideas advanced by Keynes have become a part of
conventional wisdom. In addition, government as well as markets can
fail.
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Exercises
2. Will you give any example how government steps in to help the
national economy in your country?
Text D
Economic Security
Exercises
BE READY
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LESSON 5
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Introduction Text
Supply and Demand in Real Markets
Exercises
1. Scan the text.
Grammar Revision
Present Continuous
1. Use the correct form of the verb ( Present Simple/Present Con-
tinuous ).
1. Mercedes Benz manufactures / is manufacturing high-quality
cars at present.
2. Every year Benetton is launching / launches a new range of
clothes.
3. Benetton is expanding / expands the number of shops they
have in the UK.
4. The Financial Times Group is owing / owns Les Echos and
Recoletos.
5. This month the «Financial Times» is looking / looks for gra-
duates to join its staff.
Alan is an engineer for Claas. He tests new designs for the company’s tractor’s.
Today he is not testing tractors. He is making a presentation to senior man-
agement about the safety of the new designs.
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Word-building
1. Give nouns for the following verbs:
a) to consume – consumer
to supply –
to buy –
to sell –
to purchase –
b) to restrict – restriction
to direct –
to consume –
2. What part of speech do the words belong to? Prove your an-
swers. Read and translate the words:
greater, greatest, larger, largest, easier, easiest, lower, lowest, higher,
highest.
Exercises
1. Match the word with its Russian equivalent:
1) commodity a) зависеть от
2) determinant b) налог
3) tax c) товар
4) lucrative d) решающий фактор
5) relative e) направление
6) to restrict f) прибыльный
7) to depend on g) относительный
8) direction h) ограничивать
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A B
1) to offer a) constant
2) to gain b) at lower prices
3) to determine c) demand
4) to buy d) in opposite direction
5) to affect e) for sale
6) to remain f) an understanding
7) to shift g) price
4. Complete the sentences with the correct word from the box.
Reading
Text A
Supply and Demand
Exercises
1. Read and translate the text.
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Text B
Dialogue
The Discoverers of the Laws of Demand and Supply
Exercises
1. In pairs, act out and translate the dialogue.
2. Pay attention to phrases in italics. Which of them help us:
a) to get information ;
b) to delay answering a question;
c) to express agreement with the speaker.
Additional buyer
At a price per Total demanded
Buyer demands
a bushel (thousands)
(thousands)
1 US $ 3.50 80 80
2 3.25 20 100
3 3.00 20 120
4 2.75 20 140
5 2.50 20 160
6 2.25 20 180
7 2.00 20 200
This kind of table is called a «demand schedule». It tells us how
many bushels of corn buyers would take, at a variety of prices, at a
particular point in time.
At a price of US $ 3.50 per bushel, for example, one buyer
would be willing to buy 80,000 bushels. If the price were US $ 3.25
per bushel, however, a second buyer would step into the market and
buy 20,000 bushels. This, plus the 80,000 bushels demanded by the
first buyer, brings the total to 100,000 bushels at that price. (Naturally,
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BE READY
Try to name products or services that have gone off the market or
become difficult to obtain in your country because of declining
demand. Do you know the reason?
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LESSON 6
Introduction Text
Origin of Money
Before money was invented, people had to buy and sell by ex-
changing things. A farmer might exchange his surplus wheat for a
horse or cow that one of his neighbors did not need; but first he had to
find another farmer who wanted wheat and who had a horse or a cow
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to spare. You would also have to agree upon the rate of exchange –
that is, how much wheat should be exchanged for a cow. The process
was extremely difficult and time-consuming. That is why it was de-
cided to invent a unit of account to specify price.
In the past, many different things were used for money: bales of
silk, blocks of salt, shells, bits of looking glass, beads strung together
like necklaces, squares of leather and other things. Eventually, people
realized that precious metal was the most suitable substance for mak-
ing money. It was valuable, it didn’t wear out and it could be made in-
to convenient sizes. Gold, silver and copper were the three metals
most commonly used.
According to Herodotus, the Lydians were the first people to in-
troduce the use of gold and silver coins. Modern scholars think that
these first stamped coins were minted around 650-600 BC. The first
banknotes appeared in China in the 7th century.
Coins and paper money have value because the government has
agreed that each note and coin shall be worth its face value, which is
the amount stamped on it.
Money is an asset that serves as a means of payment, a store of
value, and a unit of account.
Plastic money is the name given to all types of plastic money,
which are used in place of cash. There are different names for these
cards but in general, they have two main purposes: to enable people to
obtain cash; or to make payments without using cash or cheques.
Exercises
1. Scan the text.
2. Read the definitions (1-7). In the text, find the words which
have the same meaning.
1) A piece of metal, usually flat and round, that is used as money.
2) A printed piece of paper that you write an amount of money on,
sign and use instead of money to pay for things
3) A rare and valuable metal such as gold or silver.
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Grammar Revision
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Word-building
2. Form new verbs from the given ones using the prefix «over-».
to estimate – оценивать to overestimate – переоценивать
to come –
to crowd –
to tax –
to pay –
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account – счет
asset – имущество, статья актива;
assets – средства, фонды, авуары
ATM (automatic teller machine) – банкомат
bank – банк
bank transfer – банковский перевод
banking – банковское дело
bill – вексель
bond – облигация
borrow – брать взаймы
bottom line – итог, прибыль, конечная сумма в б. отчете
cash – наличные деньги (to pay cash, cash withdrawal)
checking deposit – вклад на текущем счету
coin – монета
commodity money – товар-посредник в роли денег
credit (loan) agreement – кредитное соглашение
credit card – кредитная карта
currency – деньги, национальная валюта
denomination – достоинство(о деньгах)
deposit – депонировать, положить
financial intermediary – финансовый посредник
hard-wearing – не изнашивающийся
interest rate – процентная ставка
lend (lent) – ссужать, давать взаймы
letter of credit – кредитное письмо, аккредитив
line of credit – кредитный лимит
loan account – ссудный счет
loan – заѐм, ссуда, кредит
market for loanable funds – рынок фондов
means of payment – средство платежа
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Exercises
1. Match the word with its Russian equivalent:
a long-term
a short-term
loan
to be eligible for a
to make a
checking
loan account
savings
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line of
letter of
bank
commercial consumer
external
personal
farm
credit
industrial
investment
open
public
starting
sterling
capital market
Reading
Text A
What Banks Do
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pay interest on the funds deposited with them and charge higher rates of
interest on the funds they lend. The difference between the two rates
covers their operating costs and, a margin is profit.
Banks and other financial intermediaries make up the market for
loanable funds, or the credit market, which links lenders and borrow-
ers and ensures a smooth flow of saving into investment.
Quantity in this market is the amount of funds lent and bor-
rowed, and price is the interest rate. Different borrowers pay different
interest rates. Similarly, the funds to be loaned are gathered in
different forms and sizes. There are small accounts and large accounts,
demand deposits and savings deposits, short-term and long-term ac-
counts. Thus, there is also a wide range of interest rates paid to differ-
ent kinds of depositors.
In addition to the basic function of channeling saving into in-
vestment (or into noninvestment borrowing by consumers and gov-
ernment), Those financial institutions that issue demand deposits that
can be used as money perform a second important function. They
create money, or more precisely, they play an important role in the
creation process in partnership with the central bank.
Exercises
1. Read and translate the text.
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Dialogue
(A banker’s office in New York City. Mr. Smith, a Vice Presi-
dent, is speaking to Bill Wilson.)
S. O.K. Bill. As a secretary you ought to know certain things about
banking.
B. That’s what I want. I hope to make my career in banking.
S. And what banks services are you familiar with?
B. Oh, let me see. I am familiar with checking and savings accounts,
safety deposit boxes, insurance and things like that.
S. It is something.
B. But I don’t have a clear idea of the services which banks offer to
business.
S. O.K. Let’s discuss it then. In fact it is more directly concerned with
what passes over my desk.
B. I think businesses come to the banks for loans.
S. You are right. Banks make loans to corporations, individuals and to
small companies. For this service, we always charge interest.
B. But how can a bank decide whether a business should receive a loan?
S. First of all, we request a financial statement. It shows what the
company has in inventory, accounts receivable and other assets and
liabilities. Profit and loss statement shows the company’s income and
expenses.
B. In other words you look over the financial situation of a business.
S. Exactly. If the company is eligible for a loan, it may choose a long-
term or a short-term loan.
B. I see. And how much interest does the bank charge on these loans?
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Exercises
1. Read and translate the text.
forms functions
Money
1 2 3 4 1 2 3
Purchasing power
BE READY
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LESSON 7
Task 1. Fill in the proper word in the proper form (farm, farm-
house, farming, farmland, agriculture, agriculturalist, farmer,
agronomist). Sometimes several variants are possible.
1) Patrick worked on a neighboring … 2) It is very difficult to
find … workers now. 3) He … sheep. 4) They’ve been … in the area
all their lives. 5) The land was … intensively. 6) Visitors often came
to the … at week-ends. 7) The … was quite big and cozy. 8) European
Union talks on the future of … 9) The two main sectors of … are …
and animal husbandry. 10) … is developing in Russia. 11) Farmers
have criticized the government’s … policy. 12) The land is only to be
used for … purposes. 13) Most of the population are employed in …
and fishing. 14) He works as an … 15) A lot of scientists, ecologists
and … are concerned by the future of …
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Introduction Text
Agricultural Economics
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Exercises
1. Scan the text.
Grammar Revision
Participle I Participle II
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Word-building
1. Consulting a dictionary translate the words with «down» in
their composition:
downstream, downstairs, to bring down, to put down, downright,
downward, to get down, to cut down.
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Exercises
1. Make up pairs of synonyms.
To take place, pig-breeding, to occur, to relate, yield, require-
ments, demands, selling, to fund, to finance, to involve, hog produc-
tion, surface, to belong, monitoring, marketing, attempt, effort, goal,
record, aim, income, to include, top soil.
Reading
Text A
Economics of Agricultural Production
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Exercises
1. Read and translate the text.
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Scheme 1
AGRICULTURE
FARM BUSINESS
PRODUCTION ACTIVITIES
processing
storage marketing
transportation
Scheme 2
AGRICULTURAL
RESOURCES
Land Manageme
Labour Capital nt
Dialogue
Journalist Pat Wane is interviewing the Chief of Agricultural
Department Megan Milton.
– Mr Milton, what is the situation in agrarian sector of the
state?
– The matter is farmers tend to face serious problems due to
their limited control over market conditions.
– Nevertheless, a farmer can to some extent control his own
production levels, I suppose.
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Exercises
Text B
World Food Problems
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Exercises
Availability of food …
Exactly. A
healthy diet is …
It goes without
Both problems … saying.
5. Answer the question: «Have you got any idea how to solve the
problem of healthy diet in the world (in your country, in your
family)?»
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Text C
Characteristics of Farming
Exercises
BE READY
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UNIT II
Business activities
Lesson 1 Three Kinds of Business
Lesson 2 Profit
Lesson 3 Farm Management
Lesson 4 Office
Lesson 5 My Future Profession
Lesson 6 Business Letter
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LESSON 1
Introduction Text
Once you know the general area of your interests, consider that
there are three ways you can serve consumer needs in that area: mak-
ing a product (manufacturing), selling a product (retail or wholesale
sales), or providing a service. These are the three basic categories of
business. Of course, these categories overlap, but if you analyze the
businesses you know, you’ll see that one category predominates. For
example, a meat-packing company, a supermarket, and McDonald’s
are all involved with hamburgers in some way, but for the meat pack-
ing company, production is the main activity; for the supermarket,
sales is the main activity. With McDonald’s, classification is more
complicated. Do they sell a product (hamburgers) or a service (cook-
ing the hamburgers and providing a place to eat them)?
At one time, basic manufacturing was the main business of U.S.
business, today, service is rapidly becoming dominant. Service is in-
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Exercises
5. Answer the key question of the text: Where might you fit in?
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Grammar Revision
Passive Voice
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Word-building
1. Form adjectives according to the model:
2. Model: which can suit us – suitable
which can change –
which can vary –
which can be marketed –
which cannot be used –
which makes profit –
which has value –
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Reading
Text A
My Company
MEGASOFT is a large multinational company based in the UK.
It employs about 5,000 people. The company has branches in 10 coun-
tries with offices in 20 cities. It has operations in Russia as well.
Megasoft produces electronics and software. Its factories are in
China and Japan. So its suppliers are mostly in Asia. The company in-
vests a lot of money in research and development, as a result, each
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year it launches a new product into the market. Its most popular prod-
ucts are: MBook, Mpod and Mpad.
Electronics is a highly competitive market. Megasoft’s main
competitors are Apple and Microsoft.
The company has shops and warehouses in 10 countries and sells
its products in the domestic market and abroad. They sell their goods
on the Internet and through their retail outlets in different cities. The
majority of their customers are young middleclass people.
Megasoft is a very successful company. Its annual turnover is
about USD 500 million.
Exercises
Text B
Company Formation
The money needed to start a business is called capital. If a per-
son does not have enough capital he may borrow some from the bank
in the form of a loan or overdraft. Before the bank gives a loan the
borrower must put up some security (such as his or her house) in case
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he cannot pay back the money. Security is also called collateral. The
owner of a business is liable to pay all the debts to his creditors, even
if he has to sell his private possessions.
If a business is owned by one person it is sole proprietorship.
Sometimes two or more people own and run a business. This is called
a partnership. People who invest money in a business are called inves-
tors or backers. The backers in partnership are all partners or owners.
All the investors in a limited company have limited liability. In-
vestment in a limited company is in the form of shares. The liability of
each shareholder is limited to the amount of his (her) investment. If a
shareholder has more than 50% holding, he is a majority shareholder
and he has controlling interest in the company.
Capital which is borrowed is called loan capital. Capital obtained
from investors is called share capital or equity capital. The ratio be-
tween the loan capital and equity capital determines whether a compa-
ny has a high gearing or a low gearing.
Exercises
1. Read and translate the text.
2. Continue the following:
a) Capitals is …
b) A person can borrow money in the form of …
c) The borrower must put up …
d) … is liable to pay all the debts to his creditors.
e) … is sole proprietorship.
f) … is partnership.
g) Investors are …
h) Loan capital is …
i) Equity capital is …
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Text C
What is Marketing?
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Exercises
BE READY
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LESSON 2
Introduction
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1. Have a look at this funny picture and read what each gentle-
man thinks looking at the graph.
Introduction Text
Profit
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Exercises
1. Scan the text.
Grammar Revision
Infinitive
Exercises
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Word-building
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2. Translate the adjectives and name the words from which they
are formed:
Remarkable, changeable, exchangeable, understandable, varia-
ble, profitable, suitable, charitable
4. Make the words negative with the help of the prefix un-:
stable – unstable, profitable – …, logical – …, changeable – …, con-
stant –
accountant – бухгалтер
average – средняя величина
competition – конкуренция
earnings – заработок, доходы, прибыль, заработная плата
employee – работник
employer – работодатель
enterprise – предприятие
implicit return – полный доход, выручка, прибыль
monitoring – мониторинг, контроль, проверка
on the other hand – с другой стороны
production possibilities – производственные возможности
receipt – денежные поступления, выручка, приход, доходы
relevant – относящийся к данному делу / вопросу
retained earnings – нераспределенная прибыль
return – доход, выручка, прибыль
revenue – доходы, государственные доходы, источник дохода
scale – масштаб
tangent – касательная
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Exercises
A
sum
amount
earnings
total
receipts
costs
expenses
B
export
total
earnings
interest
retained
C
to earn a
to make a
profit
to sell something at a
to do something for
4. Complete the sentences with the correct word from the box.
Reading
Text A
Factors Affecting the Profit
Exercises
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Dialogue
1. In pairs, act out and translate the dialogue.
2. Fill the gaps with the following phrases:
E. – We’ll need start-up assistance too, and may be some help with
the training of our personnel.
A. – (5) ______. We can send a senior engineer to help you to start
production and we shall be happy to train your personnel.
E. – Fine.
A. – Can we talk now about accounting procedures? Are tour accounts
fully computerized?
E. – Yes, we have a complete ledger system package… accounts re-
ceivable, accounts payable, asset management … all computerized.
A. – (6) ______. When I return to Denver I shall make a full report to
my Director, and he will write to you.
E. – Oh sure, we’ll be in touch.
BE READY
Write an essay on the contents of the Lesson. You may use the
following plan:
а) definition of the term profit; b) sources of profits; c) compa-
nies’ profitability; d) factors affecting profitability; e) ways to increase
profitability.
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LESSON 3
Task 2. Fill the blanks with the proper words from the box.
Introduction Text
Definition of Management
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Exercises
1. Scan the text.
a) a science
b) a set of rules to follow
Management is
c) an application of theoretical knowledge
to practice
Grammar Revision
Modal Verbs
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4. Use the proper form of the verbs: must, should, have to…, to
be to… .
1. The company … advertise the new product to attract more
buyers. 2. The firm … provide quality certificates for all its goods. 3.
The government … stimulate the production of necessities and it …
prevent the increase in prices. 4. The company … pay taxes on its
profits. 5. The new government policy … ensure more jobs for popu-
lation. 6. The trade policy of the Japanese government in the 1950’s
… ensure rapid economic growth.
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Word-building
adjustment – корректировка
degree of authority – степень полномочий
evaluating – оценивание
financing – финансирование
implementation – осуществление, выполнение
living expenses – расходы на жизнь
marketing – реализация, сбыт
objective – цель
planning – планирование
repayment of capital – возмещение капитала
responsibility – ответственность
staffing – укомплектование штата
timing – выбор определенного времени
to delegate authority – передавать полномочия и права
to deploy – размещать
to direct – руководить
to fire – увольнять
to hire – принимать на работу
to record – вести запись, регистрировать
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to supervise – контролировать
to undertake – предпринимать
wage (s) – заработная плата
Exercises
1. Look through the list of words and read first nouns, then
verbs.
factors
long term
ability
day to day
subject
successful
process
management
planning
environmental
marketing
objectives
for business
availability
of workers
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Reading
Text A
The Functions of Management
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farmer must consider the future needs for capital to develop the busi-
ness.
Marketing. Successful marketing, both buying and selling is one
of the key functions of management. At the planning stage it is essen-
tial to ensure that markets are, and will remain, available. At the oper-
ational stage it is necessary to market to best advantage. Produce has
to be selected for sale and presented in the right condition, when it is
in demand, at the right market. Equal care has to be taken in the pur-
chase of goods required for production.
Staffing. When planning labour it is necessary to consider the
number of staff required, the skills that will be necessary, and the
availability of workers, the degree of authority and responsibility
which will be given to each person, and the wages and conditions
which will be provided. Apart from managing his own time, the far-
mer has to direct the staff he has selected, supervise their work, keep
them motivated, and maintain good labour relations. So the farmer
makes a lot of important decisions. He sets objectives, coordinates
work, delegates authority, does hiring, firing, evaluating and acts as a
general manager.
Exercises
1. Read and translate the text.
Text B
The Processes of Management
Exercises
1. Scan the text.
2. Find in the text all the modal verbs and modal constructions,
explain their use.
4. Find in the text one sentence which can be the key sentence of
the text. Translate it.
BE READY
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LESSON 4
21) He was slowly working himself into a panic. 22) A working in-
dustry is developing.
Introduction Text
The Office
When we see or hear the word «business», however, we think
first of all not of different shops, factories, or mines, but of offices.
Modern business is done chiefly there, and a day of a modern business
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Exercises
6. Using the picture describe your future office. Follow the struc-
ture:
I Location
II Building
III Interior
Grammar Revision
Subordinate Clauses
Exercises
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Word-building
Conversion
2. Translate the pairs of words formed by conversion.
air – to air, function – to function, influence – to influence, cancel – to
cancel, end – to end, place – to place, slow – to slow, better – to bet-
ter, supply – to supply, demand – to demand
Exercises
Office furniture
Equipment
Stationery and other things
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to make … (with)
to have
to cancel an (the) appointment
to change
to confirm
DO DON’T
be punctual be late
… …
Reading
Dialogue A
First Day at Work
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J.K.: Well, this is your domain. You’ll be the queen here. But please
be a fair and righteous queen, otherwise you may lose your domain.
P: Oh, this is a very nice room, a bit untidy, though.
J.K.: Well, no wonder. It has not been taken care of for a couple of
weeks, I suppose.
P: No secretary?
J.K.: Exactly.
P: But how did Mr. Virge manage then?
J.K.: It has been a very trying time for all of us. Mr. Virge thought he
could keep one of his daughters here, but neither of them wanted to
work here. They said they didn’t want to be bossed around.
P.: Oh dear, he mightn’t like me either.
Allan Virge: Hallo! What are you two doing here?
J.K.: May I introduce your new secretary to you, Mr Virge? Paula
Tanner – and that, Paula, is your new boss Allan Virge.
Allan V: How do you do
P: How do you do.
Allan V: You seem to be very young.
J.K.: She is young but has her qualifications already and speaks sever-
al foreign languages.
Alan V: Ah, that’s good. When will you start working?
P: Right away.
J.K.: Well … er … First I’d like to show her round so that she’d know
her whereabouts.
Alan V: All right. I’ll come back by three. Then I’d like to talk to you,
my young lady.
P: Yes, sir.
J.K.: Let’s me explain some things to you.
P: Yes, please. I’m all ears (Я вся внимание).
J.K.: On the table there are memo pads and files for Mr. Virge. And
here are in-and out-trays for incoming and outgoing mail.
P: Oh, there are two telephones here, what are they for?
J.K.: The white one is the house phone for internal calls; the other is
for external calls.
P: I see. On the home phone I get my boss, for instance.
J.K.: No, no. For your boss you have an intercom.
P: Oh, I see, so I just press the button and can talk to him, right?
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J.K.: Yes, that’s right. But soon we’ll modernize our telephone sys-
tem; one and the same telephone will be internal and external. You
just dial three numbers for an internal department and for an external
line you lift the receiver and dial 0 and wait for the dialing tone.
P: That’ll be fine.
J.K.: Here is the drawer for your ball-point pens, rulers, boxes of
drawing pins and paper clips, small and large. There is a stapling ma-
chine and a hole punch too.
P: Just everything I need.
J.K.: Here is another drawer with all sorts of files. Well, and in the top
drawer there are two telephone directories, one of them containing our
home phones.
P: I’ll put them on the table.
J.K.: If I were you, I’d put them away when I leave the place.
P: Oh, there is an empty drawer too.
J.K.: That’s for your personal things.
P: How nice! May I bring also some potted flowers to make the room
look more friendly and personal?
J.K.: By all means. Well, there is a file cabinet. You’ll have to ex-
amine it and find out what’s where.
P: Well, I’ll do it very soon.
J.K.: Here, in that built-in closet there ought to be envelopes, headed
notepaper, plain paper (обычная писчая бумага), stationery, typewri-
ter ribbons, glue-pots, adhesive tapes, different packing tapes and air-
mail stickers.
P: Well, there’s even a first-aid box, bandages, plasters and scissors
there.
J.K.: Here is a closet with a few hangers for your clothes.
P: Thank you very much.
Exercises
Telephone Calls
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Task 1. Listen to the dialogue and insert the words listed below.
leave, may, number, message, say, 943 8671
Dialogue
Receptionist: New Age Travel Agent’s. How can I help you?
Caller: Good morning. (1)… I speak to Brian Hawkins, please?
Receptionist: I’m afraid he’s not in the office today.
Caller: Oh, can I (2)… a message?
Receptionist: Yes, of course.
Caller: Can you (3)… that Jack Phillips phoned, and ask him
to call me?
Receptionist: Does he have your (4)…?
Caller: I think so, but it’s (5)… .
Receptionist: Thank you. I’ll give him your (6)…
Caller: Thank you very much. Bye.
Receptionist: Goodbye.
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BE READY
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LESSON 5
political
to make
(a) glittering
promising
profession
to take up
career
to apply for
post
to go into
to obtain
the peak of
my future
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Introduction Text
Economics as a Profession
Exercises
1. Scan the text.
Grammar Revision
Subjunctive Mood
Exercises
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2. Make up sentences.
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Word-building
advertisement – объявление
agency – агентство
apply – 1) применять; 2) обращаться (for) за работой
apply for the post – подать заявление о принятии на долж-
ность
be admitted – быть принятым, поступить
be on probation – быть на испытательном сроке
career – карьера
come to a standstill – изжить себя
competence – способность, умение, компетентность
curriculum vitae [kə΄rikjuləm΄vi:tai] – сведения об учебе и тру-
довой деятельности
enclose – прилагать (к письму, документам)
experience – опыт
foundations of planning – основы планирования
full time – полный рабочий день
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Exercises
previous salary
to master experience
starting license
driving a qualification
2. Make up word combinations according to the formula: verb +
+ (preposition) noun.
Use the verbs: to obtain, to master, to apply, to hold, to get, to
enclose, to make.
Work History
Personality Questions
Task 2. Read and translate the letter. Choose the proper definition
for it: covering letter, customs declaration, invoice, application
letter, letter of credit, contract.
Personnel ManagerWoodex
20/54 Tartu Road 30th August 2000
EE3002 KEILA
Dear Sirs
I have seen your davertisement for a secretary in the “Estonian Express” and I would
like to apply for the post. I have left secondary school where I obtained my knowledge
of secretarial work. I enclose an outline of my qualifications. I have no previous office
experience but I am willing to try and learn quickly.
Yours faithfully P Tanner
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Text A
My Future Profession
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Exercises
1. Read and translate the text.
3) To master my speciality I …
4) Efficiency of …
5) Economists analyze …, and they determine …
6) … must put into practice …
7) Nowadays …
8) Different forms of property …
9) Farmers get land …
10) Efficiency …
Job Descriptions
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Text B
Is Entrepreneurship for you?
Exercises
4. Name at least four traits of your character which can help you
to be a businessman. Name those which are not helpful in running
your own business. Discuss these questions with the group. (Ask
your students’ opinion)
BE READY
LESSON 6
Introduction Text
Letter Writing
Letter writing is an essential part of business communication. A
check, a contract or any other business paper sent by mail should al-
ways be accompanied by a letter.
Writing business letters in English is very much like writing let-
ters in your own language. The letter reflects the image of your firm.
You should keep in mind that a letter should be clear, complete, con-
cise, courteous and correct (the five C’s), meaning that the letter
should be polite, clear, brief, ended and without mistakes. British
usage is far more polite than any other, as is shown in expressions like
Please let us know your terms…
We are pleased to inform you that …
We are looking forward to your early reply.
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Exercises
Grammar Revision
Dear Sally,
How are you? We've been having a lovely time. We're being
very well looked after by our hosts. We … … (take) sightseeing and
we … … (introduce) to some of their friends, who … … (make) us
feel very welcome. Last night we … … (show) round a castle, by the
owner! Most of the land in this area … … (belong) to his family for
about five hundred years. Apparently, the land … … (give) to them
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after one of his ancestors …(kill) while trying to save the king's life.
Quite romantic, isn't it?
The castle itself was a little bit disappointing, to be absolutely
honest. The owner told us that … … (suffer) serious damage a fire
about thirty years ago. When it … … (restore) they … … (add) central
heating and things like that. So once you're inside it … … (not feel)
much different to any other large, old house. But the owner is a real
character. He told us lots of stories about things that … … (happen) to
him when he was young. He … … (send) abroad to work in a bank,
but he hated it, so he … … (behave) very badly in order to … …
(sack-уволить). He kept us laughing for hours. I hope he … … (in-
vite) here before we leave.
I'll have lots more to tell you when we get back. Take care.
Yours affectionately,
Maurice
Exercises
1. Read the list of words. Divide the words according to the topics.
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Dear Sirs
We refer to our telephone conversation yesterday between
Mr…and Mr…, and we confirm our order as follows:…
Text A
The Letter
On the envelope, the order is: (1) the name of the person(s), etc.,
to whom the letter is being sent; (2) the number of the house and name
of the street or road¹; (3) the name of the town or village; (4) the name
of the country².
Addresses are often written and printed today without the full
punctuation that was usual in the past. If an abbreviation includes the
first and last letters (as in Dr. for Doctor), the period (or full stop) is
often omitted. If an abbreviation is the first part only of a word, not
including the last letter, it is usual to add a period (as in Prof. for Pro-
fessor).
After the names of some large towns, the number of the postal
district is added. Some towns (e.g. Leeds, Edinburgh) have numbers
only. London has eight districts: E., W., N.E., N.W., S.E., S.W., E.C.
(East Central), and W.C. (West Central). These are again divided (e.g.
N.W.5).
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1. The name of the company and its address, phone, and fax de-
tails generally appear at the top of the page, together with any Internet
and email details.
3. The date can appear on the left-or right-hand side of the let-
ter; though the most usual style is to have everything aligned to the
left.
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5 Dear Sir/Madam
7 I am writing to enquire about the franchise opportunities you are offering as detailed in
yesterday’s Financial Mail.
8 P. Cook is a medium size company with 10 years’ experience in the catering business.
We believe we have much to offer your organization because of our specialized servic-
es and established clientele, and wish to explore a mutually beneficial franchise ar-
rangement. I enclose a prospectus for your information.
10 Yours faithfully
Mandy Taylor
11 pp Christian Cook
Managing Director
12 Cc P. Cook, T.A. Cook
13 Enc
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Text B
Some Models of the Most Common Business Writings
A Memo Letter
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Memo
th
1. DATE 9 June
2. TO Vincent Mills, Human Resources Manager
FROM Philip Groves, Managing Director
3. SUBJECT Seminars on management
4. The seminars as we discussed are to be held on 15-17 June.
Could you contact the members of Seminars and inform me
about the following:
a) The topics that these Seminars cover
b) Short description of each topic
c) Whether you think we should use reports printed in advance
5. We haven't much time, so could you do this a.s.a.p. and also
check the availability of the members who will be involved in
these Seminars.
Signature PG
Messages
A message or a note is a request or a piece of information that
you leave for someone when you cannot speak to them directly.
This is a message from one colleague to another asking if she
would like to attend a presentation.
1 Day or time at the 1 Friday
top.
2 Don’t use head- 2 To,
ings or greetings. 3 I phoned Sui Lee about her presentation.
3 The language is She is giving her talk in the Greenwich conference room,
quite informal. Excelsior Hotel at 10 o’clock on Wednesday 24 Novem-
4 Put your name or ber. Give me a ring if you’d like to attend.
initials at the end. 4 Sam
The message is very short and usually contains one piece of in-
formation.
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BE READY
1. Answer the following questions:
1. Why letter writing is still important today?
2. Where is the sender’s address written?
3. How are dates written?
4. What salutations can be used at the beginning of the letter?
5. What are the most commonly used complimentary clauses?
6. What are the rules of signing a letter?
7. When is the term «p.p.» used?
2. Here are the parts of the business letter. Write the letter using
these parts in the right order.
Thank you for your letter. I am afraid that we have a problem with
your order.
Unfortunately, the manufacturers of the part you wish to order have
advised us that they cannot supply it until November. Would you pre-
fer us to supply a substitute, or would you rather wait until the original
parts are again available?
Dear Mr Sawyer,
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To : Secretarial Supervisor
(1) : Claire McElroy
(2) : Demonstration of new office equipment
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1. Фиксированные 2. Регулярно
действия в прошлом повторяющиеся
Случаи употребления
или последовательные
действия в прошлом
yesterday, last year, every day, always, often,
Наличие указателей a year ago, in 1941, at first, then, after that
времени В вопросах , начинаю-
щихся с when
Yesterday we visited Every day I knew some
the stock exchange. thing new.
At first we visited the
Примеры в активном British Museum, then
залоге we saw the Tower
of London, after that
we went to the theatre
of London.
Примеры в пассивном This barn was built last In hot weather flowers
залоге year. were watered every day.
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Длительное действие,
совершающееся:
Запланированные
Случаи употребления а) в момент речи;
действия в будущем.
б) в настоящий период
времени.
Наличие указателей
Now, today, this month
времени
Look! It is raining.
Примеры в активном I am leaving on Friday.
They are looking at new
залоге Ann is coming tomorrow.
markets now.
Примеры в пассивном The students are being The applicants are being
залоге examined now. interviewed tomorrow.
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Past Continuous
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Future Continuous
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Past Perfect
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,
ТАБЛИЦА ВРЕМЕННЫХ ФОРМ ГЛАГОЛА
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To be+Partisiple ||
Неопределенно-личными Неопределенно-личными
конструкциями предложениями
199
It is known that... I was shown this devise.
Известно (как известно), что... Мне показали этот прибор
2 3 1
ОБОРОТ
“ИМЕНИТЕЛЬНЫЙ ПАДЕЖ С ИНФИНИТИВОМ”
(СЛОЖНОЕ ПОДЛЕЖАЩЕЕ)
Второстепенные
Подлежащее Сказуемое Инфинитив члены
предложения
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1 2 3
He is said to have his own business.
1 2 3
Говорят, что у него свой бизнес.
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ПЕРЕВОД ГЛАГОЛОВ,
ХАРАКТЕРНЫХ ДЛЯ ОБОРОТА “ИМЕНИТЕЛЬНЫЙ
ПАДЕЖ С ИНФИНИТИВОМ”
201
to consider is considered, was considered считают, считали
to assume is assumed, was assumed полагают, полагали
to think is thought, was thought думают, думали
to believe is believed, was believed полагают, полагали
to seem seems, seemed кажется, казалось
to appear appears, appeared
to prove proves, proved оказывается, оказалось
to happen happens, happened
to be likely is likely, was likely вероятно
to be unlikely is unlikely, was unlikely навряд ли
to be sure is sure, was sure безусловно
to be certain is certain, was certain несомненно
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ОБОРОТ
“ОБЪЕКТНЫЙ ПАДЕЖ С ИНФИНИТИВОМ”
(СЛОЖНОЕ ДОПОЛНЕНИЕ)
1 2 3 4
Оборот Второстепенные
Подлежащее Сказуемое (сложное члены
дополнение) предложения
202
1 2 3 4
him
They want to head the firm
Mr Green
ИНФИНИТИВНЫЙ ОБОРОТ
“FOR-СУЩЕСТВИТЕЛЬНОЕ (МЕСТОИМЕНИЕ)
+ИНФИНИТИВ”
Второстепенные существительное
Подлежащее Сказуемое члены for инфинитив
предложения местоимение
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существительное Второстепенные
for инфинитив Подлежащее Сказуемое члены
местоимение предложения
Participles. Причастия
САМОСТОЯТЕЛЬНЫЙ
ПРИЧАСТНЫЙ ОБОРОТ И ЕГО ПЕРЕВОД
Существительное
+ причастие +...
(местоимение)
А)
Самостоятельный Второстепенные
причастный Подлежащее Сказуемое члены
оборот предложения
, , ,
переводится
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Обстоятельственными придаточными предложениями, вводимыми союзами
когда, если, так как, после того как.
My friend living far from me, I seldom see him.
Так как мой друг живет далеко от меня, я редко вижу его.
B)
Второстепенные Самостоятельный
Подлежащее , Сказуемое , члены , причастный
предложения оборот
переводится
We had three lectures yesterday, the last being
in physics.
Самостоятельными предложениями,
Вчера у нас было три лекции, причем последняя
вводимыми союзами причем, а, и, но.
была по физике.
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ФОРМЫ ГЕРУНДИЯ
Герундий
(основа глагола + -ing)
206
Perfect Active – having asked I know of his having translated the article.
Я знаю, что он перевел статью.
Perfect Passive – having been asked I know of the article having been translated
by the student.
Действие, закончившееся ранее Я знаю, что статья переведена студентом.
действия, выраженного сказуемым
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Reading is useful.
инфинитивом Читать
существительным полезно.
Чтение
207
пр е дл
до п ол
о жн ое чтение (текста)
н е ни е
существительным He thought of reading this book.
придаточным Он думал о том, чтобы прочесть эту книгу.
оп
ре
де
дополнительным
об предложением
Всегда ст ле
ни
с предлогами оя е There are many ways of translating Gerund
те
ль
ст существительным into Russia.
во
Есть много способов перевода герундия
на русский язык.
существительным
с предлогом After reading this book he returned it to me.
деепричастием, Прочитав эту книгу, он вернул ее мне.
придаточным
предложением
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1. Герундий дополнение:
We know of his studying English.
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подлежащее сказуемое
2. Герундий подлежащее
I.P.Pavlov´s having devoted his life to the progress of science is known to everybody.
подлежащее сказуемое
То, что И.П. Павлов посвятил свою жизнь развитию науки, известно всем.
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УСЛОВНЫЕ ПРЕДЛОЖЕНИЯ
РЕАЛЬНОЕ УСЛОВИЕ
ПРИДАТОЧНОЕ ПРЕДЛОЖЕНИЕ ГЛАВНОЕ ПРЕДЛОЖЕНИЕ
МАЛОВЕРОЯТНОЕ УСЛОВИЕ
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Переводится прошедшим should +Infinitive Переводится прошедшим
Past Indefinite временем с “бы”
временем с “бы” would
If I were not busy, I should come to you to-day.
Если бы я не был занят, я бы пришел к тебе сегодня.
НЕРЕАЛЬНОЕ УСЛОВИЕ
Переводится прошедшим should Perfect Переводится прошедшим
Past Perfect +
временем с “бы” would Infinitive временем с “бы”
Модальный Модальное
Примеры
глагол значение
can (could) 1. Способность, He can speak English.
эквивалент – возможность, Can you do it?
to be able to… умение. She couldn’t come. You will
be able to come tomorrow.
2. Сомнение, It can rain.
предположение. Can they be home?
May (might) 1. Возможность, May I come in? – Yes, you
эквивалент – разрешение. may.
to be allowed She might go for a walk.
2. Сомнение, The children will be allowed
предположение to swim if the weather is
warm
It may rain. He may come
soon.
Must 1. Необходимость. You must know your sub-
ject.
2. Предположение, He must try to do the work.
уверенность. She must be still working
This must be your coat.
mustn’t 3. Запрещение. You mustn’t go out today
have to… Необходимость, I have to get up very early.
вызванная Do you have to work hard?
обстоятельствами. We didn’t have to wait.
To be to … Необходимость, He is to arrive on Monday.
связанная The meeting is to last 2
с договорѐнностью. hours.
Am I to come at 5?
Should Необходимость, You should follow my ad-
совет vice.
She shouldn’t miss classes.
Ought to… Обязанность, She ought to know how to
долг behave.
You ought to help her.
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Предлоги
Предлоги направления
to – к Come to me.
from – от, из, со Take this book from the table.
I come from Russia,
into – в, внутрь Put the book into the bag.
out of – из Take the book out of the bag.
on(to) /onto – на Snow fell onto the ground.
through – через, сквозь He came in through the door.
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Предлоги времени
in – в in April, in 2003
in – через in an hour, in two days
at – в at 5 o'clock, at midnight
on – в on Monday, on the 10th of February
by – к by the end of the week
from ... till... – от... до from 5 till 6 o'clock
from... to... – от... до from 5 to 6 o'clock
for – в течение for an hour
during – во время during the lesson
after – после after work
before – перед before the lesson
within – в течение within a month
Прочие предлоги
Word-building. Словообразование
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Содержание
UNIT I ………………………………………………………... 4
The Basics of Economics …………………………………….. 5
Economic Outline of a Country ………………………………. 17
Economic Development of Russia ……………………………. 35
Economic Security ……………………………………………. 56
Demand and Supply …………………………………………... 72
Money and Banking System ………………………………….. 83
Agricultural Economics ………………………………………. 96
UNIT II ………………………………………………………. 113
Three Kinds of Business ……………………………………… 114
Profit ………………………………………………………….. 124
Farm Management ……………………………………………. 135
Office …………………………………………………………. 147
My Future Profession ………………………………………… 162
Business Letter ……………………………………………….. 175
ГРАММАТИКА ……………………………………………. 189
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