Академический Документы
Профессиональный Документы
Культура Документы
FOCUS ON
BUSINESS ENGLISH
Part 1
Составители:
А.В. Варушкина,
Е.С. Селезнева
Издательско-полиграфический центр
Воронежского государственного университета
2012
1
Copyright ОАО «ЦКБ «БИБКОМ» & ООО «Aгентство Kнига-Cервис»
СОДЕРЖАНИЕ
Пояснительная записка............................................................................... 4
Unit1
Employment .................................................................................................. 5
Unit 2
Quality ......................................................................................................... 10
Unit 3
Marketingchange ......................................................................................... 13
Unit 4
Careers......................................................................................................... 18
Audioscripts ................................................................................................ 22
Список использованной литературы ...................................................... 25
3
Copyright ОАО «ЦКБ «БИБКОМ» & ООО «Aгентство Kнига-Cервис»
ПОЯСНИТЕЛЬНАЯ ЗАПИСКА
4
Copyright ОАО «ЦКБ «БИБКОМ» & ООО «Aгентство Kнига-Cервис»
UNIT 1
EMPLOYMENT
START UP
1. In your opinion, which factors below are important for getting a job?
2. Choose the five most important. Can you add anything to the list?
Appearance
Intelligence
References
Blood group
Contacts and connections
Family background
Qualification
Personality
Astrological sign
Sex
Hobbies
Marital status
Age
Sickness record
Experience
VOCABULARY
then invite the best candidates to attend a / an ……. Sometimes candidates will
take a / an ……… before the interview to assess their mental ability and ………
These days it is normal for successful candidates to have to work a / an ……. in a
company. This is usually three or six months, after that they are offered a perma-
nent post.
3. Work in pairs. Decide on a possible order for the events above from the
employer’s point of view.
LISTENING
1.1 Сheck your answers listening to a consultant talking about the re-
cruitment process.
1.2 Listen to the interview with Dr Simon who works for the international
executive search consultants Heidrick and Struggles. Fill in the gaps.
Methods for identifying candidates :
• ………..(1) in newspapers or ……….(2)
• Asking for ………..(3) from the organization
• Own original ……….(4):
- From our ……….(5)
- From talking to …….. ……….(6)
- From beginning to…….(7) the business ………(8)
These methods will cross-……….(9).
READING
6
Copyright ОАО «ЦКБ «БИБКОМ» & ООО «Aгентство Kнига-Cервис»
By Michael Douglas
COMPREHENTION
2. Are the following sentences true or false? Correct the false ones.
1. High performers are really easy to find.
2. High performing people leave their companies mainly because they easily
get demotivated.
3. Money is the most important motivator for high performers.
4. Young high performers want their organisations to regard them as special.
3. Use the words or phrases from the article to answer the questions below:
pep talk, headhunting, financial package, fast-tracking, CV, mentor
Which word or phrase:
1. is British English for the American English resume? ……..
2. refers to stealing employees from companies? ………
3. do you often find in job advertisements referring to money and benefits?
4. refers to an older, more experienced person who helps you? ………
5. usually leads to quick promotion? ……….
6. means a short chat to motivates staff? …….
VOCABULARY
1.Make word partnerships (there is one extra word that you don’t have
to use).
covering agency
employment references
application test
curriculum letter
psychometric form
vitae
8
Copyright ОАО «ЦКБ «БИБКОМ» & ООО «Aгентство Kнига-Cервис»
2. Choose the best word from the brackets to fill the gap.
1. We need to…… four new people for our office in Manchester (join / re-
cruit).
2. We are using the recruitment ……to find them for us (agency / headhun-
ter).
3. They advertised the in the local newspaper last week ( positions / ap-
plicants).
4. So far, over 60 people have applied for the (works / posts).
5. We are going to look at all the letters of……. over the weekend ( applica-
tion / situation).
6. On Monday we will draw up a……of 10-11 people (shortlist / refer-
ence).
7. Then we invite them all to come for an (interview / appointment).
8. We hope to……. the successful candidates by the end of the month (apply
/ appoint).
SV CV CL
The post offers a starting salary of $17,000plus benefits •
I enclose my resume for your consideration
1997 – 2000: University of Maryland, MBA (Marketing
and Public Relations)
I am looking for a more stimulating environment and
your company offers this
Training will be given but basic word processing skills
would be an advantage
1994-1997: The Biscuit Company, London – Manager
responsible for 22 staff
The successful candidates will be expected to take up the
post in January
FOLLOW UP
9
Copyright ОАО «ЦКБ «БИБКОМ» & ООО «Aгентство Kнига-Cервис»
UNIT 2
QUALITY
START UP
What are some of the quality problems that can occur when you buy a
new car?
VOCABULARY
1.Regorous monitoring means that our standards of service are always ex-
tremely high.
2. We have decided to take a legal action against CBT Electronics for breach
of.
3. For spare parts, please contact our.
4. Unfortunately, our DVD is no longer under.
5. We can consistently offer top quality products through continuous
6. Many business people agree that a good is just as important as a product
itself.
LISTENING
2.2 Listen to the second part of the interview. Which of the following does
the hotel use to measure quality improvements?
• Inspecting rooms daily
• Contacting team members
• Making unexpected visits regularly
• Contacting guests
• Studying operational standards
• Comparing check out times
2.3 Listen to the third part of the interview. Are the statements true or
false? Correct the false ones.
1.High quality means high cost.
2.Investment in high quality helps to build profitability.
3. Delivering good quality consistently is something that can be done
without any cost to an organisation.
4. Healthy revenues and healthier profits are the results of investment in
quality.
READING
Read the article from the Financial Times and answer the questions.
when Hyundai jumped ahead of Detroit and some European carmakers in a quali-
ty survey. The JD Power & Associates ‘initial quality’ survey, which measures
the number of problems reported by a customer in the first 90 days of new ve-
hicle ownership, showed that Hyundai and Kia Motors had on average reduced
such problems by 57 percent over the last six years. The number of problems re-
ported on average for the two carmakers dropped from 272 гоad problems per
100 vehicles in 1998 to 117 this year according to the survey, which involved
51,000 vehicle owners.
Hyundai performed better than 25 Kia, tying with Honda of Japan for second
place in the rankings after Toyota. The Koreans now lead European carmakers by
five problems per 100 vehicles and are ahead of General Motors, Ford and Chrys-
ler, by six problems, while trailing the Japanese by six problems per 100 vehicles.
‘A decade ago, as Korean manufacturers struggled with a universally poor reputa-
tion for vehicle quality, no-one would have predicted they could not only keep
pace, but actually pass domestic 40 carmakers and other foreign imports in terms of
initial quality,’ said Joe Ivers, Executive Director of quality/customer satisfaction
at JD Power, based in California.
Toyota again dominated the survey, with the fewest problems reported. How-
ever, GM, Ford and Chrysler had more than the industry average of 119 problems
per 100 vehicles for the second year running. GM’s Cadillac luxury brand and the
Jaguar marque owned by Ford both narrowed the quality gap with Lexus, Toyo-
ta’s luxury offering that is the biggest seller in the segment.
Like last year, the study also showed that carmakers across the 6o board are
making better quality vehicles amid fierce competition and a drive by Detroit to
make up ground lost for years to Toyota and Honda. Initial quality problems
dropped industry-wide by 11 percent from last year. However, the Hummer,
GM’s massive sport utility vehicle inspired by the US army’s Humvee, came bot-
tom of the list of 37 vehicle brands in terms of the number of problems reported,
for the second year running.
From the Financial Times
COMPREHENSION
1. Read through the whole article and match the figures with the things
that they refer to.
57 percent a) the number of quality
2, 272 problems per 100 Hyundai
117 and Kia cars this year
51,000 b) the number of brands
2nd covered in the survey
119 c) the number of vehicle
37 owners surveyed
the average number of quality problems per 100 new cars
the number of quality problems per 100 Hyundai and Kia
12
Copyright ОАО «ЦКБ «БИБКОМ» & ООО «Aгентство Kнига-Cервис»
FOLLOW UP
1. Does the survey confirm your opinions of different car makes? Why /
why not?
2. Make a list of brands for another product category (e.g. washing ma-
chines). Then rank them for perceived quality
UNIT 3
MARKETING CHANGE
START UP
Do companies change their marketing strategies? Why? Give examples.
13
Copyright ОАО «ЦКБ «БИБКОМ» & ООО «Aгентство Kнига-Cервис»
VOCABULARY
1. Match the sentence beginnings (1-5) with the correct endings (a-e).
1. Farms are now more market-oriented
2. Since the 1980s, Britain has had a much markets at once.
3. Many market-led growth businesses, it takes.
4. Lack of investment and market orientation
5. American TV is a market-driven industry, a such as Microsoft and Sony,
are in several
a) more market-led
b) and the audience decides the direction
c) led to falling sales and profits.
d) and less dependent on government money.
e) approach to economics.
LISTENING
2. Listen to the second part of the interview. Tick the sentences below
which are true, according to Richard, and correct those which are false.
1. The hardest way to change the character of a business is to
merge it with another company.
2. When Guiness and Grand Metropolitan merged, they
wanted to create a business culture which was different from
the two companies.
3. The senior managers spent a lot of money training staff in
the new business methods.
4. The new culture was only partly successful.
3. In the first part of the interview, Richard Brown describes three ways in
which successful companies are similar. Complete the description below.
First, they are ……. ……….(1): they have a very clear sense of …….
……… …….. ………(2). Second, they’re …….-……..(3): they invest much
time and energy in understanding and …….. …….. ……… ………(4). And
third, they are ……-…….(5). By that I mean that people inside the organization
are very clear about the values that should ……. ……. …….(6) and beha-
viours.
READING
2. Read the article from the Financial Times and answer the questions.
By Jenny Wiggins
When the world’s biggest soft drink company starts changing its marketing
tactics, investors should ask why. Coca-Cola, which has traditionally promoted
15
Copyright ОАО «ЦКБ «БИБКОМ» & ООО «Aгентство Kнига-Cервис»
itself via the Coke brand, using slogans such as ‘Coke is it’, now wants to inform
consumers that Coke is not the only drink it sells. Its most recent campaign,
called ‘Make every drop count’, says: ‘You’ve always known us as Coca-Cola,
the soft drink. Now it’s time you knew us as Coca-Cola the company.’
The television, print and Internet advertisements in the UK come at a time
when consumers are ditching foods and drinks that are perceived as unhealthy
(such 20 as sugary fizzy drinks and salty crisps) for products that appear to offer
some kind of health benefit.
Coke is using the new campaign to impress upon consumers the fact that it
sells all kinds of drinks, including bottled water, juices and teas. The campaign is
important for the company, because it risks losing money if it does not sell the 30
kinds of drinks consumers now want to buy.
Analysts say that growing demand for healthier kinds of foods and drinks is
not a fashion, but a long-term trend that increasingly affects corporate profits.
Companies which benefit are those that already produce the kinds of prod-
ucts consumers want, or companies that are taking steps to adapt existing prod-
ucts. These include Danone, the French company, as well as Swiss food company
Nestle, which has made nutritional foods a core strategic focus.
Companies that do not meet consumer needs are suffering. In March, Asda
took the juice drink Sunny D (previously known as Sunny Delight) off its shelves
after ending its customers did not want to buy.
COMPREHENSION
1. Number the paragraphs in the correct order. Two summaries are not used.
a). Companies need to change, as healthy foods
here to stay.
financial problems.
16
Copyright ОАО «ЦКБ «БИБКОМ» & ООО «Aгентство Kнига-Cервис»
very popular.
market share.
7. core something
attention in an ad
g). approach
FOLLOW UP
1. Think of marketing changes for your company: what are they? Why do
you need changes?
2.Rank marketing changes in order of importance.
17
Copyright ОАО «ЦКБ «БИБКОМ» & ООО «Aгентство Kнига-Cервис»
UNIT 4
CAREERS
START UP
VOCABULARY
1. Write one word in each gap to fill in the text. You may choose to use
some words more than once.
with from in as for at
My name is Jean Wilson and I have just started working in a bank. I gradu-
ated……... Edinburg University last year with a degree …..Business and Man-
agement. Now I am going to train …. an accountant. I think I will do well be-
cause I am good …….figures and I am skilled ………computers. I think that
training ……. specific job will be more interesting than the general education
I got at university.
2. Choose the best word from the brackets to fill in the gap.
1. Everyone should stay in full-time education until they are at least 18
(school / education).
2. Of course the qualifications are important but they are not everything
(printed / paper).
3. I look for people with lots of relevant ……..experience (job / work).
4. Last year we spent over $ 50, 000 on management ……..(experience / de-
velopment).
5. We value people who are highly …… and want to get on (motivated /
graduated).
6. Tom gets on well with everyone. He is great team ……..(person / player).
LISTENING
4.1 Dr Simon Kingston works for the International executive search con-
sultants Heidrick and Struggles. Listen to the interview with him and answer
the questions.
1. What is common in the careers of successful people?
2.What distinguishes really successful people from those who are average in
their professions?
3.What qualities does Lord Brown at BP demonstrate?
18
Copyright ОАО «ЦКБ «БИБКОМ» & ООО «Aгентство Kнига-Cервис»
READING
2. Read the two articles from the Financial Times and answer the ques-
tions.
COMPREHENSION
COMPREHENSION
FOLLOW UP
21
Copyright ОАО «ЦКБ «БИБКОМ» & ООО «Aгентство Kнига-Cервис»
AUDIO SCRIPTS
Unit 1 Employment
1.1
Well, what usually happens is that an employer will advertise a vacancy or
new post – sometimes both inside and outside the company. Then, after they re-
ceive all the applications, they shortlist the candidates, choosing those who ap-
pear to meet their criteria. Next, they will assemble an interview panel and call
the candidates to an interview. Some employers choose to check references at this
stage to avoid delays later, while others wait until after the interview when they
have chosen one of the candidates. Provided the panel are happy, the employer
will make a job offer and the successful candidate starts work. Often they attend
induction sessions or are given a mentor who helps to train new staff.
Unit 2 Quality
to make sure that our customers’ requirements are very clearly understood, and to
ensure that at every stage in the guest’s journey through our hotels, we are able to
address our guest’s needs smoothly, easily and efficiently.
23
Copyright ОАО «ЦКБ «БИБКОМ» & ООО «Aгентство Kнига-Cервис»
Unit 4 Careers
25
Copyright ОАО «ЦКБ «БИБКОМ» & ООО «Aгентство Kнига-Cервис»
26
Copyright ОАО «ЦКБ «БИБКОМ» & ООО «Aгентство Kнига-Cервис»
http://www. BrainyQuote.com
http://www. WorldofQuotes.com
http://www.ft.com
http://www.economist.com
http://www.howabout.com
http://www.bestsampleresume.com
http://www.guardian.co. uk
27
Copyright ОАО «ЦКБ «БИБКОМ» & ООО «Aгентство Kнига-Cервис»
Учебное издание
FOCUS ON
BUSINESS ENGLISH
Part 1
Составители:
Варушкина Анастасия Валерьевна,
Селезнева Елена Сергеевна
Издательско-полиграфический центр
Воронежского государственного университета.
394000, г. Воронеж, пл. им. Ленина, 10. Тел. (факс): +7 (473) 259-80-26
http://www.ppc.vsu.ru; e-mail: pp_center@ppc.vsu.ru
Отпечатано в типографии
Издательско-полиграфического центра
Воронежского государственного университета.
394000, г. Воронеж, ул. Пушкинская, 3. Тел. +7 (473) 220-41-33
28