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Хр Дс 27926
Пенчева, Даниела Пенчева. Бизнес интелигентност в търговията на дребно с
бързооборотни стоки. Дисертация. Икономически университет - Варна. 2022. Достъпно
на: https://ras.nacid.bg/dissertation-preview/70709
КНИГИ
Ск 776623 (в НБКМ)
1. Атанасов, Борислав. Поведение на потребителите при покупка на
бързооборотни стоки: състояние и тенденции. София: УНСС, 2020. 221 с. ISBN
978-619-232-392-9.
Ск 738361 (в НБКМ)
2. Григорова, Ваня. Проблеми при измерване на маркетинговите резултати в
сектора за производство на бързооборотни стоки. – В: Кръгла маса "Правни и
икономически проблеми на бизнес средата в Република България", Свищов, 23
октомври 2015 г. Свищов: Акад. изд. "Ценов", 2015. с. 213-218. ISBN 978-954-
23-1086-0.
Ск 745954 (в НБКМ)
3. Йовчева, Ирина. FMCG маркетингови изследвания. София: [Изд. авт.], 2016.
232 с. ISBN 978-619-90720-0-4.
СТАТИИ
7. Alamelu, R., S.T. Surulivel, L. Cresenta Shakila Motha et al. Factors influencing
purchase of fake FMCG products among urban and rural consumers - an empirical
analysis. // Indian Journal of Science and Technology, 9, 2016, № 27, art.
no. 97605. ISSN 0974-6846. DOI 10.17485/ijst/2016/v9i27/97605. Достъпно на:
https://sciresol.s3.us-east-2.amazonaws.com/IJST/Articles/2016/Issue-27/
Article30.pdf
8. Galkin, A., I. Yemchenko, S. Lysa et al. Exploring the relationships between demand
attitudes and the supply amount in consumer-driven supply chain for FMCG. // Acta
Logistica, 9, 2022, № 1, p. 1-12. ISSN 1339-5629. DOI 10.22306/al.v9i1.260.
Достъпно на:
https://actalogistica.eu/issues/2022/I_2022_01_Galkin_Yemchenko_Lysa_Tarasiuk_C
hortok_Khvesyk.pdf
Abstract: The development of the retail market in Ukraine and in the world
requires the improvement of methods and models of effective interaction of
supply and demand in the supply chain for the purchase of goods of daily
demand. The article presents an integrated method for demand driven supply
chain management at the distribution stage for FMCG (Fast moving consumer
goods). The influence of end-consumers and demand on the functioning of the
logistics system has been investigated. The approach is based on systems
analysis, which shows the interdependence of the parameters of the logistics
system and the consumption system. The approach takes into account the
parameters of consumers and the logistics system and is an extension of
knowledge on the use of consumer-oriented approach in the logistics system
(demand-driven supply chain). The obtained results can be used in planning
and organizing a modern demand driven supply chain.
Keywords: demand, end-consumers, urban logistics, patterns, FMCG.
Abstract: Basket analytics is a powerful tool in the retail context for acquiring
knowledge about consumer shopping habits and preferences. In this paper, we
propose a business analytics approach that mines customer visit segments from
basket sales data. We characterize a customer visit by the purchased product
categories in the basket and identify the shopping intention or mission behind
the visit e.g. a ‘breakfast’ visit to purchase cereal, milk, bread, cheese etc. We
also suggest a semi-supervised feature selection approach that uses the product
taxonomy as input and suggests customized categories as output. This
approach is utilized to balance the product taxonomy tree that has a significant
effect on the data mining results. We demonstrate the utility of our approach
by applying it to a real case of a major European fast-moving consumer goods
(FMCG) retailer. Apart from its theoretical contribution, the proposed
approach extracts knowledge that may support several decisions ranging from
marketing campaigns per customer segment, redesign of a store's layout to
product recommendations.
Keywords: Customer visit segmentation, retail business analytics, shopper
behavior, clustering, data mining.
10. Jacobs, E., C. Mafini. Transactional leadership, supply chain quality and business
performance in the fast-moving consumer goods industry. // Journal of Transport and
Supply Chain Management, 13, 2019, art. no. a442. ISSN 2310-8789.
DOI 10.4102/jtscm.v13i0.442. Достъпно на:
https://www.scopus.com/record/display.uri?eid=2-s2.0-
85078750883&origin=resultslist&sort=plf-
f&src=s&st1=FMCG&nlo=&nlr=&nls=&sid=f33de64df0b4afd4f58fe70f4a27df38&s
ot=b&sdt=cl&cluster=scofreetoread%2c%22all%22%2ct%2bscopubyr%2c
%222022%22%2ct%2c%222021%22%2ct%2c%222020%22%2ct%2c
%222019%22%2ct%2c%222018%22%2ct%2c%222017%22%2ct%2c
%222016%22%2ct%2c%222015%22%2ct&sl=9&s=KEY%28FMCG
%29&relpos=32&citeCnt=4&searchTerm=&featureToggles=FEATURE_NEW_DOC
_DETAILS_EXPORT:1#sustainable-development-goals
13. Mwanza, Pius, Boaz Ingari. Strategic role of distribution as a source of competitive
advantage in fast-moving consumer goods in Kenya. // International Journal of
Scientific and Research Publications, 5, 2015, № 10, p. 590-603. ISSN 2250-3153.
Достъпно на: https://www.ijsrp.org/research-paper-1015.php?rp=P464700
14. Nozari, H., M. Fallah, A. Szmelter-Jarosz et al. Analysis of security criteria for iot-
based supply chain: a case study of FMCG industries. // Central European
Management Journal, 29, 2021, № 4, p. 149-171. ISSN 2658-2430.
DOI 10.7206/cemj.2658-0845.63. Достъпно на:
https://journals.kozminski.edu.pl/system/files/Szmelter-Jarosz.pdf
15. Nozari, H., M. Fallah, H. Kazemipoor et al. Big data analysis of IoT-based supply
chain management considering FMCG industries. // Business Informatics, 15, 2021, №
1, p. 78-96. ISSN 2587-814X. DOI 10.17323/2587-814X.2021.1.78.96. Достъпно на:
https://bijournal.hse.ru/data/2021/04/01/1386903975/6.pdf
16. Pencheva, Daniela. Use of factors related to the consumption of fast moving
consumer goods in business intelligence system for managing orders to suppliers in
retail chain. // Известия на Съюза на учените - Варна. Серия Икономически
науки, 9, 2020, № 2, с. 124-135. ISSN 1314-7390. Достъпно на:
https://www.researchgate.net/publication/345862649_IZVESTIA_JOURNAL_OF_T
HE_UNION_OF_SCIENTISTS_-
VARNA_124_ECONOMIC_SCIENCES_SERIES_vol9_No2_2020_Use_of_Factors_
Related_to_the_Consumption_of_Fast_Moving_Consumer_Goods_in_Business_Intell
igence_System_fo
Abstract: The study examines some aspects related to current trends in the
modeling of business intelligent systems (BIS) specializing in retail chains for
Fast Moving Consumer Goods (FMCG). Current concepts related to factors
that influence business processes and their application in business intelligent
order management systems in retail chains for FMCG are presented. The aim
of the present study is to investigate the factors that have the strongest
influence on the consumption of FMCG in retail chains and to derive the
values that support business-intelligent processes for automated order
management to suppliers. The studied factors presented in the presentation also
include consideration of the structure of the incoming data streams, their
extraction and their application in practice.
Keywords: Fast Moving Consumer Goods (FMCG), business intelligent system,
retail chain, consumer behavior factors.
17. Perdikakis, A., A. Shukla, D. Kiritsis. Optimize energy efficiency in the supply
chain of FMCGs with the use of semantic web technologies. // Procedia
Engineering, 132, 2015, p. 1112-1119. ISSN 1877-7058.
DOI 10.1016/j.proeng.2015.12.603. Достъпно на:
https://www.sciencedirect.com/science/article/pii/S1877705815045154?pes=vor
18. Rakićeví, Z., M. Vujoševí. Focus forecasting in supply chain: The case study of fast
moving consumer goods company in Serbia. // Serbian Journal of Management, 10,
2015, № 1, p. 3-17. ISSN 1452-4864. DOI 10.5937/sjm10-7075. Достъпно на:
https://www.scopus.com/record/display.uri?eid=2-s2.0-
84927923766&origin=resultslist&sort=plf-
f&src=s&st1=FMCG&nlo=&nlr=&nls=&sid=f33de64df0b4afd4f58fe70f4a27df38&s
ot=b&sdt=cl&cluster=scofreetoread%2c%22all%22%2ct%2bscopubyr%2c
%222022%22%2ct%2c%222021%22%2ct%2c%222020%22%2ct%2c
%222019%22%2ct%2c%222018%22%2ct%2c%222017%22%2ct%2c
%222016%22%2ct%2c%222015%22%2ct&sl=9&s=KEY%28FMCG
%29&relpos=63&citeCnt=4&searchTerm=&featureToggles=FEATURE_NEW_DOC
_DETAILS_EXPORT:1
19. Shantha Gowri, B., V.S. Ram. Does availability bias have influence on FMCG
investors? An empirical study on cognitive dissonance, rational behaviour and mental
accounting bias. // International Journal of Financial Research, 10, 2019, № 4, p. 68-
83. ISSN 1923-4023. DOI 10.5430/ijfr.v10n4p68. Достъпно на:
https://www.scopus.com/record/display.uri?eid=2-s2.0-
85071253344&origin=resultslist&sort=plf-
f&src=s&st1=FMCG&nlo=&nlr=&nls=&sid=f33de64df0b4afd4f58fe70f4a27df38&s
ot=b&sdt=cl&cluster=scofreetoread%2c%22all%22%2ct%2bscopubyr%2c
%222022%22%2ct%2c%222021%22%2ct%2c%222020%22%2ct%2c
%222019%22%2ct%2c%222018%22%2ct%2c%222017%22%2ct%2c
%222016%22%2ct%2c%222015%22%2ct&sl=9&s=KEY%28FMCG
%29&relpos=36&citeCnt=0&searchTerm=&featureToggles=FEATURE_NEW_DOC
_DETAILS_EXPORT:1
20. Singh, R., P. Singh. Rural customers’ perception towards the fast moving consumer
goods: A hypothesis test. // International Journal of Innovative Technology and
Exploring Engineering, 8, 2019, № 9S3, p. 210-221. ISSN 2278-3075. DOI
10.35940/ijitee.I3039.0789S319. Достъпно на:
https://www.ijitee.org/wp-content/uploads/papers/v8i9S3/I30390789S319.pdf
Abstract: The Indian FMCG sector is the fourth largest in the Indian economy
and has a market size of $13.1 billion. It includes the production, distribution
and marketing of consumer packaged goods, that is those categories of
products which are consumed at regular intervals. It has a strong and
competitive MNC presence across the entire value chain. The FMCG
companies are expected to have a huge growth potential since the percapita
consumption of almost all the products in the country is amongst the lowest in
the world. Rural market is one of the best opportunities for the FMCG sector.
Advertising in rural markets is an upcoming and growing field of marketing.
The consumer forms an attitude, which is made by combining choice criteria
and brand comprehension. When he becomes certain about his understanding
of different brands, he decides whether to purchase or not. If he purchases and
the alternative meets his expectation, he may remember it for the next buying
decision. It has been found that relatively more continuous or sustained
advertising campaign is more suitable for consumer non durables. The buying
frequency is high and little decision making is involved and consumers do not
actively seek product information. Instead they tend to use whatever
information is handy to them.
Keywords: FMCG, Advertisement, Rural Market, Consumers, Value chain.
21. Trihatmoko, R. A. Intensity of sales turnover and promotional expenditure and the
likelihood of new product success: configurational matrix of fast moving consumer
goods (FMCG). // Research in World Economy, 10, 2019, № 3, p. 320-328. ISSN
1923-3981. https://doi.org/10.5430/rwe.v10n3p320. Достъпно на:
https://www.sciedu.ca/journal/index.php/rwe/article/view/16852/10458
Abstract: This paper aims to explore the strategy of the product mix to
perceive and describe theoretically through understanding of the analysis of
new products in market competition. Deepening efforts through identifying
product strategies is to target the chances of success of new product strategies
from the FMCG industry. This study applies a methodological combination of
qualitative research by using a grounded theory approach and interpreted
constructivism and conditional matrices, as well as starting with the results of
previous studies that have used the phenomenology-constructivism approach.
The study results revealed with a construction that the success of the
performance of new products through a product strategy (marketing mix)
entering the market will be depend on customer and market competition. The
results highlight several factors that support the success and failure of a new
product entering the market, namely the accuracy of the quality, features and
design of the product, product and brand performance, market demand and
selling turnover of products. The results of this study can be as
recommendations to marketers, practitioners and consumers, especially in
FMCG marketing. Keywords: performance and success; new product strategy;
business buyer behavior; marketing mix; fast moving consumer goods
(FMCG).
23. Trihatmoko, R. A., D. I. Purnamasari. New product pricing strategy and product
performanceassessment in fast moving consumer goods. // International Journal of
Economics and Business Administration, 7, 2019, № 4, p. 417-423. ISSN 2241-4754.
https://doi.org/10.35808/ijeba/354
Abstract: Purpose: This article combines the two perspectives of management
interests, namely marketing and finance regarding Fast Moving Consumer
Goods (FMCG). The aim is to uncover the marketing environment on pricing
strategies in a competitive market environment, product and financial
performance as well as assessing product success based on price strategies.
Design/methodology/approach: Qualitative research methods are used by the
design of a combination of grounded theory and phenomenology, as well as
constructive approaches.
Findings: The results identify that the marketing environment in terms of price
is a consideration of buyer’ decisions and is related to the product marketing
environment, and the environment of market competition, namely price
activities, antecedents and price outcomes. The marketing environment of price
is created based on the marketing environment of product and consumer
market competition, while the product performance is determined by the
environment of business and consumer market competition. These findings
contribute to the conception of business buyer behavior and the marketing mix.
Practical implications: The results implications refer to the practice of
corporate
management on financial management of working capital, and marketing
management in
general.
Originality/value: The originality of this paper comes from the exploration of
pricing strategies in an effort to determine the relevance between product
performance and finance, and the success of new "FMCG" products.
Keywords: Pricing strategy, new product, marketing mix, business buyer
behavior, fast moving consumer goods (FMCG), financial performance.
25. Trihatmoko, R. A., M. Harsono, S. Wahyuni et al. The confine of efficient contract
betweenprincipals and distributors perfectly control of marketing mix strategies:
Channel management perspective offast moving consumer goods (FMCG) industries
in Indonesian. // International Journal of Research in Commerce,Economics &
Management, 6, 2016, № 9, p. 31-36. ISSN 2231-4245. Достъпно на:
https://www.researchgate.net/publication/328781995_THE_CONFINE_OF_EFFICIE
NT_CONTRACT_BETWEEN_PRINCIPALS_AND_DISTRIBUTORS_PERFECTL
Y_CONTROL_MARKETING_MIX_STRATEGIES_CHANNEL_MANAGEMENT
_PERSPECTIVE_OF_FAST_MOVING_CONSUMER_GOODS_FMCG_INDUSTR
IES_IN_INDONES
Abstract: The purpose of this study, were: (1) to uncover again the evaluations
of buyers to suppliers of new products on the aspects of supplier strategic
policies of 4P's: place, and (2) to reveal performance, and the success of new
products in market competition. The study design combined qualitative
research methodology with a grouded theory strategy and it was interpreted
using constructivism and pragmatism approaches; and started with the results
of previous studies that have used the phenomenology-constructivism
approach. The results of the study identify and describe; First: (1) the
competitive environment of the existence of product distribution considered by
the buyer; (2) the existence of product distribution has an impact on market
competition in general, namely: sales turn over of product, market share, brand
image, product demand; (3) the distribution or sale of a product extends the
customer's coverage of the product itself. Second: (1) the performance of a
product can be assessed using the parameters of distribution level performance
and product sales rounds for a certain period of time; (2) the level of
distribution and sales cycle as an indicator to evaluate products, which will
tend to succeed or fail, and the possibility of success or failure in competing in
the market. These theoretical findings were constructed as an expansion of the
concept of business buyer behavior and marketing mix - 4P's: place. The
results of this study have implications for the determination and preparation of
distribution strategy plans, measurement tools for channel management
organizational performance, and decision analysis of brand strategies.
Therefore, the deepening of the performance and success of new products -
FMCG based on distribution strategies is the uniqueness and originality of this
paper.
Keywords: Distribution Strategy, New Product, Business Buyer Behavior,
Marketing Mix, Fast Moving Consumer Goods (Fmcg), Corporate Strategy
29. Veselova, Andzela. The fast moving consumer goods in the context of the Covid 19
pandemic. – In: Proceedings of international scientific conference “New Challenges in
Economic and Business Development – 2022: Responsible Growth” May 13, 2022
Riga, University of Latvia. Riga, 2022, p. 255-261. ISBN 978-9934-23-660-0.
Достъпно на:
http://dspace.lu.lv/dspace/bitstream/handle/7/59967/Proceedings_Reports_2022.pdf?
sequence=1#page=255
Abstract: 2020 and 2021 were some of the most turbulent and unpredictable
years in modern history. Focus undoubtedly was on the impact that COVID-19
has had on consumer attitudes and behaviors. The Fast moving consumer
goods (FMCG) industry is undergoing a significant transformation in response
to the demand for more convenience, the COVID-19 pandemic, and changes in
customer behavior. The major FMCG industry trends that address these
changes involve sustainable solutions for product development and packaging,
improving customer experience, and implementing digitalization. Fast-moving
consumer goods refer to products that are sold at a low cost and relatively fast.
These are products regularly purchased in large retail stores, showing relatively
short expiry dates. Examples of FMCG include non-durable products, such as
toiletries, over the counter medications, and packaged foods. The aim of
research to study basic principles and tendencies of fast-moving consumer
goods in the context of covid 19 pandemic based on theoretical aspects, draw
conclusions and elaborate proposals. The tasks of the research are the
following: 1) provide the explanation of fastmoving consumer goods; 2) to
describe secondary data from a conducted survey by Nielsen; 3) come to
conclusions and offer recommendations for the improvement of the fast-
moving consumer goods perspective. Methodologically, the research is based
on analysis of the relevant literature and the secondary data. Can conclude that
to offer better experiences to their customers and gain a competitive edge,
FMCG companies seek omnichannel sales and e-commerce in addition to
deploying big data analytics and Artificial Intelligence (AI) solutions, among
others.
Keywords: COVID-19 pandemic, customers, fast-moving consumer goods.
30. Keizer, Jimme A., Johannes I.M. Halman. Risks in major innovation projects, a
multiple case study within a world’s leading company in the fast moving consumer
goods. // International Journal of Technology Management, 48, 2019, № 4. p. 499-
517. ISSN 1741-5276. DOI 10.1504/IJTM.2009.026691. Достъпно на:
https://www.researchgate.net/publication/232274044_Risks_in_major_innovation_pro
jects_a_multiple_case_study_within_a_world's_leading_company_in_the_fast_movin
g_consumer_goods
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