НАЦИОНАЛЬНЫЙ ИССЛЕДОВАТЕЛЬСКИЙ УНИВЕРСИТЕТ

«ВЫСШАЯ ШКОЛА ЭКОНОМИКИ»

Центр языковой подготовки

УТВЕРЖДАЮ:
Директор по дополнительному
профессиональному образованию
__________________ Е.А. Коваль
______________________2014 г.
МП

УЧЕБНЫЙ ПЛАН
программы повышения квалификации
«Английский для профессионального общения
«Business English»
(уровень Upper-Intermediate)»

Направление подготовки: филология

Цель программы: повышение уровня английского языка, обучение слушателей
профессиональным компетенциям:
1) коммуникативной (чтение, письмо, аудирование, говорение)
2) языковой (произношение, лексика, грамматика)
3) социокультурной и социолингвистической в контексте межкультурного делового
общения
Категория слушателей: студенты высших учебных заведений (уровень обучения –
бакалавриат, магистратура, аспирантура), владеющие английским языком не ниже уровня
Intermediate (В1+ согласно классификации уровней языковой компетенции CEFR (Common
European Framework of Reference for Languages)
Трудоемкость программы: 4 зачетные единицы, 152 часа (в том числе 112 аудиторных часов)
Срок обучения: 1 учебный год, 28 недель
Форма обучения: очная
Режим занятий: 4 аудиторных часа в день 1 раз в неделю

Трудоемкость Объем аудиторных часов Внеауди-

торная Форма
№ в
Наименование тем в семинары (самостоя- итогового
п/п зачетных всего лекции
часах тельная) контроля
единицах
работа
1 2 3 4 5 6 7 8 9
1. Тема 1 Management 28 20 20 8
Topics
1. Corporate culture 2.
Leaders and managers 3.
Internal communications 4.
Chairing meetings
Language Skills
Reading Who is responsible
for corporate culture?
Internal messages (memos,
emails, note, notice).
Advice for chairs (type of
reading: skimming,
scanning, reading for gist)
Listening My company
culture. Advice for
 Трудоемкость Объем аудиторных часов Внеауди-
торная Форма
№ в
Наименование тем в семинары (самостоя- итогового
п/п зачетных всего лекции
часах тельная) контроля
единицах
работа
1 2 3 4 5 6 7 8 9
communicating effectively
with colleagues. Key
phrases for chairs (type of
listening: listening for gist,
for detailed comprehension,
selective listening)
Writing A memo, an email,
a notice (organization and
content)
Speaking Describing
company culture. Talking
about good leaders, their
functions.
Business Skills Socializing
within a company: writing
and replying to messages
(memos, emails, notices)
Functions Opening the
discussion and introducing
the items to be discussed.
Summarizing the main facts
of a case.
Language: Grammar:
Relative clauses, future
simple/future continuous,
as/like. Vocabulary:
Company culture,
leadership skills, evaluating
meetings, abbreviations, etc.
2. Тема 2 Competitive 24 18 18 6
advantage 18
Topics
1. Customer relationship 2.
Competitive advantage 3. A
proposal 4. Presenting at
meetings
Language Skills
Reading Giving people
what they want. How the JJ
Group prepares tenders.
Proposal for adding to our
product range. Nestle in
Thailand. (type of reading:
skimming, scanning,
reading for gist)
Listening Customer
relationship management.
Extending the product
range. Presentation on the
Chinese ice-cream market
(type of listening: listening
for gist, for detailed
comprehension, selective
listening)
Writing A
proposal(organization and
content)
Speaking Presenting
information from charts.
 Трудоемкость Объем аудиторных часов Внеауди-
торная Форма
№ в
Наименование тем в семинары (самостоя- итогового
п/п зачетных всего лекции
часах тельная) контроля
единицах
работа
1 2 3 4 5 6 7 8 9
Presenting from the text.
Discussions: customer-
supplier relationship;
pricing.
Business Skills Presenting
graphic information (charts,
tables, texts)
Functions Introducing
information. Explaining
facts an data.
Language: Grammar:
hypothesizing, passive
voice, compound nouns,
indirect questions.
Vocabulary: linking words
and phrases, elements that
give a company an
advantage, tenders,
helpdesk, etc.
Тема 3 Advertising and
sales
Topics
1. Advertising and
customers 2. Advertising
and the Internet 3. Sales
reports 4. The sales pitch
Language Skills
Reading The effectiveness
of advertising. A brief sales
report. Cracking the big
company market (type of
reading: skimming,
scanning, reading for gist)
Listening Internet sales.
Making a sales pitch.
Advertising and the Internet
(type of listening: listening
for gist, for detailed
comprehension, selective
3. 24 18 18 6
listening)
Writing A report, a sales
report (organization and
content)
Speaking Role play: 1 Cold-
calling 2 Making a sales
pitch. Group discussion:
cost-effective advertising.
Business Skills Presenting.
Functions Presenting and
supporting opinion. Making
suggestions.
Language: Grammar:
Adverbs, Present perfect
simple and continuous.
Cleft sentences.
Vocabulary: brand-building,
synonyms for
increase/decrease. Solicit,
risk-averse, etc.
 Трудоемкость Объем аудиторных часов Внеауди-
торная Форма
№ в
Наименование тем в семинары (самостоя- итогового
п/п зачетных всего лекции
часах тельная) контроля
единицах
работа
1 2 3 4 5 6 7 8 9
Тема 4 Finance
Topics
1. Forecasts and results 2.
Late payers 3. Negotiating a
lease
Language Skills
Reading Forecasting
disaster. A proposal for
festival sponsorship. The
impact of late payments on
small business. Negotiating
your office lease (type of
reading: skimming,
scanning, reading for gist)
Listening Forecasting sales.
The theatre business. Art
sponsorship. Conversation
with a late payer.
Negotiating business
agreements. (type of
listening: listening for gist,
for detailed comprehension,
selective listening)
Writing a proposal for
sponsoring, a letter
4. 24 18 18 6
complaining about late
payment, emails
summarizing results of
negotiations (organization
and content)
Speaking Discussion: How
different elements help to
make forecasts. What makes
forecasts inaccurate. Role-
play: Negotiating an office
lease. Presentation: How to
deal with late payers.
Business Skills Negotiating.
Functions Accepting and
rejecting ideas and
proposals.
Language: Grammar:
Conditional sentences.
Infinitive and gerund
Complex sentence.
Vocabulary: profit-and-loss
account and balance sheet,
bank charges, bookkeeping,
formal expressions, phrasal
verbs and expressions, etc.
5. Тема 5 The work 24 18 18 6
environment
Topics
1. Workplace atmosphere 2.
The workforce of future 3.
Productivity 4. Staff
negotiations Language
Skills
Reading Giving employees
 Трудоемкость Объем аудиторных часов Внеауди-
торная Форма
№ в
Наименование тем в семинары (самостоя- итогового
п/п зачетных всего лекции
часах тельная) контроля
единицах
работа
1 2 3 4 5 6 7 8 9
what they want. Stress in
the workplace. Magro Toys
– report on productivity.
Expansion plans. (type of
reading: skimming,
scanning, reading for gist)
Listening Work-related
stress. Job sharing.
Interview with product
managers. Staff complaints
and demands. (type of
listening: listening for gist,
for detailed comprehension,
selective listening)
Writing a report on stress
and absenteeism, report on
changes to company
organization (organization
and content)
Speaking Discussion: What
makes people work harder.
Talking about your present
job. Role-play: Negotiating
an agreement.
Business Skills Negotiating.
Functions presenting
alternatives. Building up
arguments.
Language: Grammar:
reference devices, cause and
effect, variations on
conditional sentences.
Vocabulary: types of
workers, ways of working,
phrasal verbs and
expressions, trends,
pronounced, assembly line,
churn out, etc.
6. Тема 6 Corporate 26 18 18 8
relationship
Topics
1. Corporate ethics 2.
Expanding abroad 3. An
overseas partnership 4. A
planning conference
Language Skills
Reading CSR-worthy
cause? Expanding abroad:
Wolseley' strategy. Risk
management. Letter to a
potential partner. (type of
reading: skimming,
scanning, reading for gist)
Listening Fair trade.
Expanding into new
markets. Finding an
overseas partner. How to
protect your brand
reputation. (type of
 Трудоемкость Объем аудиторных часов Внеауди-
торная Форма
№ в
Наименование тем в семинары (самостоя- итогового
п/п зачетных всего лекции
часах тельная) контроля
единицах
работа
1 2 3 4 5 6 7 8 9
listening: listening for gist,
for detailed comprehension,
selective listening)
Writing a proposal, a letter
to prospective customer
(organization and content)
Speaking Discussion:
Corporate responsibility.
What is the connection
between fair trade and
CSR?. Staff retention,
market share.
Business Skills Making a
presentation.
Functions Starting /
holding / closing a
presentation.
Language: Grammar:
Articles, Complex
sentences: tenses in future
time clauses, Concession.
Vocabulary: benefits,
premises, adverbial phrases,
acquisitions, adjectives and
adverbs of frequency,
discourse markers for short
talks, etc.
Итоговая аттестация: 2 2 2 - зачет*
ИТОГО: 152 112 112 40

*итоговая аттестация проводится в форме устного дифференцированного зачета

Директор Центра языковой

подготовки ________________________ Т.А. Барановская
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